Northern Ireland
Communications Market Report: Northern Ireland Research Document Publication date: 18 July 2012 Introduction Welcome to Ofcom’s annual review of communications markets in Northern Ireland. This report gives an overview of the region’s communications markets, examining availability, take-up and consumption of the internet, telecommunications, and broadcasting services, and comparing the findings with other nations and the UK as a whole. This year’s report shows that consumers in Northern Ireland are becoming increasingly technology-savvy, with around one in ten now owning a tablet computer such as an iPad, and eight per cent owning an e-reader such as a Kindle. A third of adults now use their mobile phones to go online, reflecting a big increase in the ownership of smartphones – 34% of adults now own one, up from 21% a year ago. Around two-thirds of homes in Northern Ireland have a fixed-line internet connection, which is lower than the UK average of 76%. However, the region is well placed to benefit from significant investment in this area. The Department of Enterprise, Trade and Investment (DETI)-funded Next Generation Broadband Project, completed in March 2012, has enabled Northern Ireland to have the highest availability of superfast broadband services in the UK. Ofcom estimates that 94% of homes in Northern Ireland had access to superfast broadband services by March 2012, compared to a UK-wide figure of 60%. Our research shows that the internet is having an increasing impact on the lives of consumers. Among internet users, nearly three-quarters use it for shopping, while two-thirds use social networking sites.
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