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11-24 January C NTENT 2021 www.contentasia.tv l www.contentasiasummit.com

Asia Pacific SVOD up 34% in 2020 Online content investment continues to grow, MPA says

Entries open on 6 March 2021 www.contentasiaawards.com OTT Video Content Investment (US$ mil.)* 1,600

1,400

A+E Singapore, 1,200 Japan, Korea roll 1,000 out first co-pro 800 Covid original production 600 opens new chapter for 400 U.S. ’s Asia ops 200

- Japan ANZ SEA Korea HK/ A+E Networks Asia’s latest local pro- duction, Covid vs The World, premieres on regional channel History across SE * Excludes TVOD in most markets including Korea; comprises SVOD & AVOD Source: Media Partners Asia Asia, Korea & Japan over the next two months, opening a new chapter of Asia Pacific’s online video opportunity ditions reached a record 8.9 million collaboration between A+E Networks’ is forecast to scale to US$54.5 billion in 2020, driven by working from home production teams based in Singapore, by 2025, with SVOD contributing 57% conditions with emerging as Tokyo and Seoul. and advertising, 43%, according to a market leader. SVOD overtook AVOD as new report, Asia Pacific Online Video & the larger revenue contributor in 2020, The full story is on page 2 Broadband Distribution 2021, published accounting for 56% of online video by regional analysts Media Partners Asia revenues. (MPA). In Korea, SVOD revenue doubled in q Excluding , total Asia Pacific on- 2020, driven by Netflix. New entrants in video revenues grew 14% in 2020 to Korea in 2021 will include Disney+, which reach US$14 billion with SVOD contribut- will join Softbank-owned Coupang, NHK marks 2011 ing 48% and AVOD, 52%. which is expanding its video offering. SVOD revenues grew 34% in 2020 to The top 13 operators accounted for Japan earthquake US$16.3 billion. Although China’s share more than 70% of total Asia-Pacific OTT Special anniversary line-up has dropped from 2017’s 67%, China still revenue. These include , Byte- commands the lion’s share of 58%, the dance, Netflix and Disney. runs through 2021 report shows. AVOD services in the region didn’t Excluding China, the region’s SVOD fare as well through 2020 although the Japanese pubcaster NHK is marking the sector grew 47% to US$6.8 billion last outlook is more optimistic for 2021, the 10th anniversary of the Great East Japan year. SVOD revenues in the region are report shows. Earthquake with a year-long sched- projected to reach US$31.3 billion by Weak advertiser demand drove a 3% ule across domestic and int’l services. 2025. Excluding China, 2025 revenue drop in advertising revenues to US$14.2 Programming will run under the banner, projections are US$15.3 billion. billion in 2020. Only a few weeks into the “On That Day, and Towards Tomorrow – Japan, Australia and New Zealand new year, recovery is already evident in the 3,654 Days of Each Person – 10 Years contributed 70% to ex-China SVOD rev- China, India, Korea and parts of South- Since the Great East Japan Earthquake”. enues in 2020 followed by Southeast Asia , MPA says. In 2021, revenues (10%), Korea (9%), and India (7%). The full story is on page 4 In Japan, net SVOD subscriber ad- More on page 7 11-24 January 2021 page 2. C NTENTASIA 11-24 January 2021 Page 3.

iQiyi kicks off 2021 Indonesia’s debuts 10th original Korea line up with JTBC’s 1st of three-series deal with Screenplay & She Would Never Know

iQiyi premieres new Korean drama, She Would Never Know, on 18 January at the same time as the show airs on cable network JTBC in Korea. The Mon/Tues prime-time mini series stars Korean idol Rowoon and Won Jin- ah as cosmetics company employees who become involved. The 16-episode series is based on web-novel, Senior, Don’t Put On That Lipstick, and is part of iQiyi’s increas- ingly aggressive play for Korean series. But while JTBC has hit drama out of the park with record-breaking shows like Fri-Sat drama The World of the Married (ratings high of 28.371% na- tionwide), the Seoul-based network’s Mon-Tues dramas in 2020 fell far short of previous triumphs. Turn On, Vidio

Indonesian home-grown video stream- The other two Wattpad-based series ing platform Vidio premieres its 10th are: romance drama Live with My original series, Turn On, this week in col- Ketos by @matcharay_ and Paradise laboration with local production house Garden by Khojina. All three will be Screenplay and international released early this year. storytelling platform Wattpad. Tina Arwin, Vidio’s chief of content, Rowoon in She Would Never Know The eight-episode show, based on said at a media event in Jakarta on JTBC’s four Mon-Tues dramas that a novel by Tiara Wales, airs on 14 Monday afternoon (11 Jan), that no premiered last year were When the January, with new episodes released significant changes had been made Weather is Fine (av. audience share weekly. The first two episodes are . in the adaption from the novel, which for the whole series was about 2.3%, Turn On – one of three in the works by has been read 16.4 million times on according to AGB Nielsen); horrible Vidio and Wattpad – follows Andreas Wattpad, to TV series. flop Sweet Munchies, which ended a (played by Giorgino Abraham), a man Screenplay COO, Wicky Olindo, said dismal 12-episode run at 0.44% share; with sexual issues because of a trau- the most significant challenge was The Good Detective, which was the matic past experience. When rumours creating eight full episodes, complete best performing of last year’s Mon-Tues circulate that he is gay, Andreas forms with a cast of supporting characters, crop, hitting a ratings high of 7.6% na- a fake relationship with Maria Agustina from the original novel. Olindo is the tionwide; and 18 Again, which didn’t (played by Clara Bernadeth), an em- producer on all three series. manage to rise about 3%. ployee at his company. Turn On was shot primarily in Bali.

Countdown... CONTENTASIA Entries for ContentAsia’s 2021 Awards open on AWARDS 2021 6 March 2021

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GMA ends 2020 in top Japan’s NHK marks 2011 tsunami spot; network says it was Special programmes & events planned through 2021 winning even before ABS-CBN went off air

Philippines leading free-TV network GMA says it reached more than 98.5% of TV households with an estimated 84.1 million viewers nationwide in 2020, capping an otherwise horrible year. According to Nielsen Philippines’ data provided by GMA, the Manila- based national network was the most watched channel across Total Philip- pines from 1 Jan to 26 Dec 2020, with 48.3% audience/people share. In both Total Luzon and Total Visayas, GMA’s net reach was 98.6% of TV households, Viewer share in Luzon was 49.8%, dropping slightly to 47.7% in Visayas. In total Mindanao, GMA reached 97.9% of TV households with 42.2% people audience share. GMA says even before one-time rival 3/11 – The Tsunami, NHK World Japan ABS-CBN failed to renew its broadcast licence in May 2020, GMA was running Japanese public broadcaster NHK’s tracked the experiences of survivors and ahead in terms of both reach (85%) English-language international NHK recovery efforts over the past 10 years, and viewership (33.1% share). ABS-CBN World Japan TV channel is marking and that related programmes and went off air in early May. the 10th anniversary of the March 2011 events would run through 2021 under GMA’s primetime newscast, 24 Oras, Great East Japan Earthquake with two- the slogan “On That Day, and Towards was the country’s top news pro- part documentary, 3-11 – The Tsunami. Tomorrow – the 3,654 Days of Each Per- gramme for 2020. About 25% of GMA’s The special feature contains footage son – 10 Years Since the Great East Ja- airtime went to news and public affairs filmed at the centre of the disaster, pan Earthquake”. shows, equivalent to around 4.5 hours which claimed the lives of more than Flagship shows include “Towards To- daily. Second channel, GMA News 18,000 people, and tracks the aftermath, morrow – 10 Year Special” presented TV, airs about 13.5 hours of news and including the nuclear meltdown at Fuku- by Ken Watanabe, which opened the public affairs every day. shima. Both air in multiple slots from this anniversary series this month. NHK has GMA’s flagship radio stations were week to the end of January. also commissioned a new version of the top in both Mega Manila’s AM and FM The international special is part of a recovery song, produced by direc- lists, according to Nielsen’s Radio Audi- major year-long NHK initiative to mark tor Iwai Shunji. ence Measurement. the anniversary. Recipe in Memories, about food-related On digital platforms, GMA News NHK’s executive director of broadcast- stories from the disaster and the wisdom and Public Affairs led viewership and ing, Masagaki Satoru, said NHK had contained in recipes, will air in March. engagement, the network said.

CONTENTASIA And the winners are... AWARDS https://contentasiaawards.com/winners-2020/ 2020

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Netflix adds Taiwan’s A+E Asia opens 2021 with Covid original Little Big Women to Original feature opens new co-pro chapter for Asia ops global line up

Little Big Women

Netflix adds Taiwanese family drama, Little Big Women, to its exclusive global line up from 5 Feb, following up its Your Name Engraved Herein rights coup to- wards the end of 2020. Little Big Women stars Golden Horse Awards Best Leading Actress, Chen Shu-fang. Based on direc- tor Joseph Chen-chieh Hsu’s personal experience, Little Big Women tells the story of how a family grapples with and eventually accepts the “other woman” in recently deceased grandfather’s life. Covid vs The World, History Channel Asia/A+E Networks

A+E Networks Asia’s latest local pro- form partner SkyPerfect, which will air q duction, Covid vs The World, premieres the programme on its 4K channel. The on regional channel History across docu-feature aired in Japan just before Southeast Asia and Korea this month, Christmas 2020. India’s DD digital up opening a new chapter of collabora- Covid vs The World is directed by A+E 100% in 2020; Pakistan tion between A+E Networks’ produc- Networks’ Singapore-based head of tion teams based in Singapore, Tokyo production, Chris Humphrey. engagement soars and Seoul. The documentary tracks how scien- All three regional offices are man- tists, doctors and other experts across India’s public broadcast behemoth, aged by Shoggy Banerjee, who took Singapore, China, Japan, South Korea Prasar Bharati, registered 100% growth over the region in mid-2019. and the U.K. worked to combat the in digital service engagement last year, The 60-minute feature airs across South- micro-pathogen, and includes the logging more than a billion digital views east Asia on Monday (11 Jan 2021), in Ko- concerns and opinions of public and and engagement of more than six billion rea on 26 Jan and in Japan on 14 Feb. political figures as well as personal testi- minutes for and Akashvani The new production follows the pre- monies from survivors. (aka All India Radio/AIR). India’s Ministry miere of Tokyo Legacy, produced by A+E Networks Asia has not disclosed of Information and Broadcasting says A+E Networks’ Japan unit with plat- production budgets. Pakistan recorded the second highest digital audience for DD and AIR after India. The third largest audience comes from the U.S. The most popular digital ITV Studios’ Little Birds soars in Asia videos last year were Prime Minister Modi’s interactions with school students, Platforms in India, Korea and U.K., the period drama premiered in the Republic Day Parade 2020 and a have added ITV Studios/Warp Films’ Little August 2020. 1970s video of Shakuntala Devi from DD Birds to their line ups. Directed by Stacie Passon (The Affair, National archives. The new six-part drama has been House of Cards), Little Birds is based on Anaïs picked up by in India, KT Corp Nin’s erotic short stories. The series is set in in Korea, PCCW Media in Hong Kong as Morocco in 1955 and follows two women contentasia well as SVOD service in Australia and with very different lives and lovers who be- TVNZ in New Zealand. come dangerously entangled in Tangiers, Originally commissioned by in the the last outpost of colonial decadence. C NTENTASIA 11-24 January 2021 Page 6.

Countdown to Disney+ Singapore launch 23 Feb SE Asia debut kicks off year of high expectations

Disney is counting down to the 23 Feb gled for with customer service rollout of its first pure Disney+ platform in issues that were laid bare with the arrival Southeast Asia, kicking off its first full year of Netflix. of operations in Asia, marking the arrival Disney, which launched Indian service of the brand-new brand in Asia, and with StarHub in Nov 2020, has not drawing yet another line between sub- disclosed details of its agreement with scription television past and present. StarHub or the reasons it chose StarHub Disney+ goes live in Singapore with over Singtel. an exclusive platform deal with pay-TV Disney also operates its own direct platform StarHub that will run alongside customer service hotline for Hotstar. its direct-to-consumer service. StarHub has not yet disclosed its Dis- While the deal leverages StarHub’s ney+ packages. billing infrastructure, the arrangement Disney+ is the eighth streaming service bypasses StarHub’s customer service offered on StarHub. The other seven are hotlines in favour of a direct relationship WarnerMedia’s HBO Go, Disney’s Hotstar between Disney+ and local subscribers. (launched on 1 Nov 2020), iQiyi (29 Oct Disney’s decision to go with StarHub 2020), TVB Anywhere+ (5 Dec 2018), BBC leaves rival Singtel, which to this day re- Player (Sept 2016), Netflix (April 2016) fuses to adequately distinguish between and BeIN Sports Connect (Sept 2020). mobile voice and video customers, in With the exception of BBC Player, all the cold. are available as direct-to-consumer C NTENT Both StarHub and Singtel have strug- standalone services as well. ContentAsia looks at who’s taken direct control of their customers’ experience in Singapore... BBC Player Provides help/support (FAQs) on website: https://player. Screenings bbc.com/en/help-and-support. For billing/payment or other Coming in 2021 subscription issues, users are channeled through StarHub beIN Sports Connect Offers feedback/help support on https://support.connect- sg.beinsports.com/hc/en-us. Users can submit their enqui- ries ( inquiry, report piracy, payment/subscription, Be included, contact: technical issue) on the online form Leah at [email protected] Disney+ Will offer direct customer help/support (Americas and Europe) HBO GO No customised helpline for Singapore, provides email help- desk at [email protected] for HBO Go account or Masliana at [email protected] and technical-related issues. Billing, payment or other sub- (Asia, Australia and ) scription issues are channeled through the platforms, such as StarHub, Singtel, iTunes or Google Play Store Hotstar Controls its own email helpline at [email protected], as well as and Twitter online help chats iQiyi No customised helpline for Singapore, provides email helpline at [email protected] for questions/comments/complaints. There’s also an online feedback form on the international web portal. Third-party subscribers are channelled to provid- ers for billing/subscription issues www.contentasia.tv Netflix Provides its own direct call hotline and live chat via https:// help.netflix.com/en/ contentasia TVB Anywhere Provides email helpdesk: [email protected] for streaming-related inquiries. For billing/subscription, users who have subscribed through third-parties are channeled through the platforms, such as M1, Singtel and StarHub C NTENTASIA 11-24 January 2021 Page 7.

From page 1: MPA report are forecast to expand 13% to US$16.1 billion and grow to US$23.2 billion in 2025. Online video content investment con- tinues to grow across the region, driven by China where content spend (exclud- ing sports) grew by 6% year on year to US$121 billion in 2020. “The sector is maturing with key plat- forms managing costs with increased focus on in-house content,” MPA says, adding that mainland platforms have benefited from lower costs after regula- tory caps on cast and crew compensa- tion were introduced in 2019. New regu- latory guidelines, implemented in 2020, will further reduce production costs. Excluding China, OTT allocated en- tertainment + sports content investment reached US$4.3 billion. This comprises Disney+ Hotstar and Netflix are signifi- tial, the report says. SVOD and AVOD but excludes TVOD, cant acquirers of local content, par- Couto adds that mobile plans and which is significant in markets such as ticularly in Indonesia, while local and low ARPU pricing are becoming com- Korea, where online video content in- regional platforms invest in local drama mon to drive affordability, reach and vestment doubled year on year to more originals and acquisitions, premium Ko- customer adoption across large pre- than US$400 million in 2020. rean content and sports rights. paid consumer segments, and that Consumption in Korea is driven by lo- The demand for Korean content re- ARPUs will remain “compressed as cal content, led by drama and movies, mains high driven by players such as platforms scale in markets such as India followed by local variety programming Netflix, , iQiyi, and WeTV. and Indonesia”. and Hollywood tentpoles. Rising de- While MPA expects subscriber growth YouTube continues to dominate the mand for Korean dramas has inflated to decelerate in 2021, “the scale and AVOD space, with about 60% of total prices and Netflix remains the largest velocity of investment in premium con- AVOD revenue in Asia Pacific, exclud- investor, MPA says. tent should ensure that net new cus- ing China. But, MPA says, “local players In India, online video content invest- tomer additions will remain robust over are slowly growing share, especially as ment (including sports) topped US$700 the medium term,” says MPA executive broadcasters with local content and million in 2020. Covid-19 containment director Vivek Couto. sports rights transition online”. measures, which shuttered theatres, “Moreover, profitability should grow China will remain the largest AVOD are driving digital-first releases led more rapidly than revenues and sub- market in the Asia Pacific. ByteDance is by Prime Video and Disney+ scribers as online businesses scale. This the largest AVOD operator in China. Hotstar. is particularly true in larger markets such In India, YouTube dominated AVOD In Japan, online video content invest- as Australia, China, Japan and Korea,” with an estimated share of 67% in 2020. ment topped US$1.4 billion in 2020. Con- he adds. Its contribution is forecast to decline to sumption was topped by local variety, Couto describes the SVOD landscape 55% by 2025 as broadcaster-backed reality, drama and movies, followed by in the emerging markets of India and OTTs (i.e. Disney+ Hotstar, Zee5, SonyLiv anime, and then Hollywood/western Southeast Asia as “promising, but is still and others) and short-form video plat- movies. being shaped because of growing com- forms gain share. In Southeast Asia, MPA puts total on- petitive intensity with increased invest- In Southeast Asia, key local TV broad- line video content investment at US$570 ment in content and distribution”. casters transitioning to online will shape million in 2020 as platforms boosted in- Southeast Asia’s SVOD future will the future AVOD opportunity, the report vestment, particularly with Korean titles, largely be defined by the growth of In- adds. Local/regional platforms’ share sports, Hollywood series/movies and lo- donesia, Philippines and Thailand while will be driven by platforms such as Viu, cal movies. Vietnam has significant long-term poten- Vidio, RCTI+ and Line TV.

contentasia C NTENT 2021 + digital + online + market dailies + video + social media BookingsNowOpen Putting your brand & products in front of more buyers & decision makers in 22 Asia-Pacific markets. ContentAsia reaches 10,000+ unique executives with its clear editorial focus on Asia, including market developments, trends, influences & information that makes a difference. Contact Leah Gordon at [email protected] (Americas, Europe, U.K.) Masliana Masron at [email protected] (Asia, Australia, Middle East) For editorial info, contact Malena Amzah at [email protected]

DECEMBER 2020

& finding funding Streaming insights, Thai drama NTENTPlus:

C WarnerMedia: Insiders’ guide Winners to the new Asia structure K-drama: & the others

16-22 November 2020 C NTENT l www.contentasiasummit.com www.contentasia.tv

2020 winners at www.contentasiaawards.com Advertising/Sponsorship Leah Gordon Izham Omar joins E: [email protected] Disney+ SEA T: +1 323-654-0456 M: +1 310-926-6761 Media Prima lifer decamps to Singapore

Disney+’s months long search for a head of content for Southeast Asia has ended, with the announcement on Tuesday (17 Nov) that Izham Omar is joining Amit Malhotra’s Singapore- based emerging markets team after a www.contentasia.tv contentasia 17-year career with Media Prima in Ma- laysia. Omar’s last day at Media Prima was on Friday, 13 Nov.

The full story is at www.contentasia.tv q iQiyi uncovers buried Thai drama for Dec line-up Long wait ends for director Mangmoom Rattakul

iQiyi’s new Thai drama acquisition,Daughters, Mangmoom Rattakul’s premieres on the international stream- ing service on 4 Dec, tapping an intense female-driven story that has been on ice in Thailand for five years and creating a happy ending for a production team that thought the series might be buried forever.

The full story is on page 2 C NTENTASIA countryprofile 11-24 January 2021 Page 9.

India

In numbers Population...... 1.383 billion Households...... 298 million TV penetration...... 98% Avg H/H size owning TV...... 4.25 Active DTH TV subs...... 70.58 million* Pay TV channels...... 332* - Standard definition...... 235 - High definition...... 97 Registered satellite TV channels...... 909* DTH operators...... 4* Mobile subs...... 1,140.71m* Internet subscribers...... 749.07m* Broadband subs...... 734.82m** Narrowband subs...... 55.75m*

Source: Worldometers (population, Sept 2020), Telecom Regulatory Authority of India (TRAI, mobile, broadband, TV channels, DTH), BARC India (households, TV, 2018) * End June 2020 (TRAI) ** End Oct 2020 (TRAI) Black Widows, Zee5

Terrestrial/Free TV Disney/ gu, , , Bangla) and part of the Disney empire, Star India FM radio stations across India. Doordarshan broadcasts more than 60 channels in Times Network Established in 1959, Doordarshan (DD) eight languages, reaching 9 out of 10 Times Network, the TV arm of Bennett, is India’s government-funded national C&S TV homes in India. Genres range Coleman & Co Ltd aka The Times Group, broadcaster, transmitting to 92% of the from GEC, movies, kids to sports and distributes news and entertainment population via 1,412 terrestrial transmit- lifestyle, including flagship channel Star channels: Times Now, ET Now, Mirror ters. DD also operates the DTH DD Free Plus. Star India also operates streaming Now, Movies Now/HD, MN+ (Hollywood Dish satellite service (launched 2004), services Disney+ Hotstar and Hotstar. movies), Romedy Now/HD, MNX/HD and offering both TV and radio channels. Zoom (). DD is overseen by public broadcast NDTV corporation, Prasar Bharati, an autono- New Delhi Television (NDTV) distributes mous body that also looks after All India three NDTV-branded services: NDTV 24x7 Viacom18 is a 49/51 joint venture in India Radio (AIR). (English-language news), NDTV India ( news) and NDTV Prime (male- between ViacomCBS and Network18, targeted infotainment). distributing a portfolio of entertainment Multi-channel channels, including Colors (Hindi enter- Programmers Pictures Networks India tainment), Rishtey (entertainment), MTV Networks India (SPN) has (youth/music/lifestyle), Sonic (kids), Nick Jr (kids), (English entertain- ​Discovery Communications been rationalising its once-sprawling channels bouquet for a few years, pull- ment), VH1 (int’l entertainment) and Discovery Communications India oper- ing Sony Mix (music) and co-branded (comedy). Viacom18 ates 14 channels: Discovery Channel, channel Sony ESPN (sports) in Mar 2020, also operates Viacom18 Motion Pictures Discovery HD, Animal Planet, Animal and ditching English-language enter- and runs ’s consumer products Planet HD, TLC, TLC HD, Investigation tainment networks AXN SD/HD at end business in India. Discovery, HD, June 2020. That followed the earlier Discovery Science, , exit of the golf channel and a premium Zee Entertainment (ZEEL) Discovery Kids, DTamil and sports chan- movie channel. ZEEL owns more than 260,000 hours of nels Eurosport and Eurosport HD. The television content and rights to more company also owns direct-to-consumer Sun TV Network than 4,800 Hindi movie titles. Brands subscription service – D Plus, which Sun TV Network operates satellite TV include Hindi GECs Zee TV/HD, &TV/ launched in Mar 2020. channels in five languages (Tamil, Telu- HD, Zing and ; regional enter- C NTENTASIA countryprofile 11-24 January 2021 Page 10.

tainment /HD, / incl 160,000 FTTX subs. GTPL distributes HD, Zee Yuva, /HD and Zee Launched in Aug 2006 as a joint-venture 710+ channels, including 87 HD and 47 Bangla Cinema; movies Zee Cinema/ between Tata Sons and TFCF Corpora- in-house (Sept 2020). HD, Zee Action, Zee Classic and &pic- tion (formerly ), Tata Sky tures/HD; and niche channels Zee Cafe, offers 652 TV channels and services (in- Digital , Zee ETC and &prive HD. Zee cludes 498 SD, 91 HD, 25 interactive ser- Hathway Cable & Datacom (est 1995) is claims a reach of more than 1.3b view- vices, as of Dec 2020).Tata also operates a digital cable TV and broadband ser- ers in 173 countries. mobile service Tata Sky Mobile, which vice provider. The platform has 6m cable offers live TV channels and over 5,000 TV subs (incl. 268,000 HD, June 2020) on-demand titles. across 350+ cities/towns. Monthly sub- Direct To Home (DTH) scriptions starts from Rs130/US$1.80 for Satellite the FTA pack. Hathway owns and oper- Multi-system Cable ates 15 in-house channels. The platform Airtel Digital TV Operators also has 840,000 broadband subs and Telecommunications provider Bharti Air- claims 5.5m broadband homes passed tel launched DTH satellite platform, Airtel Asianet Digital in 16 cities (June 2020). Digital TV, in Oct 2008. The service offers Asianet Satellite Communications (est. 648 channels/services, including 86 HD 1993) provides digital cable TV and InDigital channels, 7 international channels and broadband internet in , Karna- IndusInd Media and Communications 4 interactive services to over 17.4 million taka, and . Limited (IMCL, est. 1995), backed by subs (Sept 2020). Cable subsidiary, Asianet Digital, offers Hinduja Ventures, carries about 600 TV SD/HD channels from Rs130/US$180 a channels to about 5m subscribers in In- /Dish TV/Zing month. Asianet also operates an OTT dia. The merger of Videocon d2h and Dish TV service, Asianet Mobile TV, accessible took effect in March 2018. The two plat- worldwide from US$30/six months or forms continue to be offered separately. US$50/year for about 100 live TV chan- ’s multi system operator, Siti The combined entity, Dish TV India, car- nels and 100 radio channels. In India, the Networks (formerly Siti Cable Network/ ries more than 719 channels/services, OTT service costs Rs499/US$6.80 for six Wire and Wireless India), operates 10 including 31 audio channels and 76 HD months or Rs899/US$12 a year. digital head-ends and a fibre/coax net- channels/services to 23m (June 2020) work of approx 33,000km. Basic packs subs. The service also offers more than Den Networks start from Rs140.53/US$1.90 for 74 TV 300 hours of Korean content dubbed Den Networks (est. July 2007) is a cable channels. The network had 8.8m digital in Hindi. Dish TV launched in TV/fixed line broadband provider in subs in June 2020. Jan 2015 to provide regional language 500+ cities across 13 states. Owned by DTH services for Tamil viewers in Kerala, -led Arasu Cable TV and Odisha. (RIL), Den Networks along with Hathway The state-owned platform was incorpo- Cable & Datacom and TV18 now falls rated in 2007 (as Arasu Cable TV) to pro- DD Free Dish under Reliance’s Network18 Media and vide affordable cable TV services. State-owned broadcaster, Doordarshan Investments. (DD), launched free-TV DTH service, DD Free Dish (formerly DD Direct Plus), in Fastway Transmissions Channel Distributors Dec 2004 with 33 channels. The Ku- Fastway Transmissions was founded in IndiaCast Media Distribution platform now offers 104 TV channels and 2008 in association with Digicable Net- IndiaCast, owned by TV18 & Viacom18, about 40 radio channels (Dec 2020). DD work India. The aim was to fast track manages subscription and placement Free Dish transmits to about 20 million digital migration and to provide value services for 62+ channels, including 17+ subscribers, and is available nationwide. added services. The platform serves over HD channels. 4m subscribers in 200+ cities. TV Established in Dec 2007 as an 80:20 JV GTPL Hathway between India’s Maran Group and Ma- GTPL started operating in 2006 in Gujarat Online/mobile/OTT laysia’s Group, Sun Direct TV offers offering CATV services and now serves AltBalaji more than 200 channels in multiple lan- 800+ towns across 13 states, providing ’ streaming platform AltBa- guages. Monthly subscriptions cost from CATV and broadband services. GTPL laji, launched in April 2017 offering origi- Rs49.15/US$0.70 for the My FTA pack had 7.85m active CATV subs, of which nal Indian content. The aim is to have (Rest of India). 7.3 million are paying subs (Sept 2020) 100 original titles in 2021. and 535,000 are active broadband subs, C NTENTASIA countryprofile 11-24 January 2021 Page 11.

Airtel Xstream tered users and 36.2 million paying subs across various categories. Hungama Play Airtel Xstream (launched Sept 2019) is a worldwide(Sept 2020). The 2021 content also offers original series, including rom- revamped version of Airtel TV. The An- slate promises 46 new titles, including com Love ka Panga, youth comedy Boys droid TV box offers DTH/IPTV Airtel subs 33 film premieres and 13 original series. with Toys; Bar Code and triller Damaged. 350+ TV channels live streamed and In addition, Eros Now will debut 30 new 10,000+ VOD movies/TV titles. Quickies and 10 short films for 2021. Pre- JioTV/JioCinema mium plan costs Rs99/US$1.35 a month Reliance Infocomm launched live India or Rs399/US$5.40 a year for one screen. TV streaming platform JioTV and VOD Amazon added video services to its service JioCinema in Sept 2016 exclu- India platform in Dec 2016. Prime Video Disney+ Hotstar sively for its mobile Jio subscribers. JioTV offers content across six languages – Novi Digital Entertainment, a subsid- offers upwards of 600 live TV channels, Hindi, Tamil, Telugu, Bengali, Marathi and iary of Star India, launched ad-based/ including 100+ HD channels. JioCinema Kannada – with a strong slate of local SVOD platform Hotstar in Feb 2015. In carries over 100,000 hours of on-demand originals. Amazon Prime membership Apr 2020, Hotstar rebranded as Disney+ content. costs Rs129/US$1.75 a month or Rs999/ Hotstar. Ad-supported content, which US$14 a year. Available standalone and includes some movies, news and sports, Lattu Kids via Airtel Broadband and BSNL. is available free. Disney+ Hotstar VIP Launched in 2016, edutainment plat- costs Rs399/US$5.40 a year, Disney+ form Lattu Kids curates content for kids/ Bigflix Hotstar Premium is Rs1,499/US$20 a year toddlers for Rs299/US$4 for three months Reliance Entertainment’s VOD platform, or Rs299/US$4 a month. The premium or Rs999/US$14 a year. Select content Bigflix, offers 2,000+ movies in nine re- tier offers access to English-language is available free. New users get one gional languages (Hindi, Telugu, Tamil, content and Disney+ Originals, including month free trial. Lattu Kids has about Punjabi, Malayalam, Gujarati, Marathi, The Mandalorian, High School Musical: 100,000 users. Bhojpuri, Bengali). Bigflix costs Rs50/ The Musical: The Series and Lady and US$0.70 a month for two screens. the Tramp. VIP and Premium tiers also MX Player include access to the Marvel movie uni- MX Player, owned by Times Internet Ltd DailyHunt verse. (TIL), a subsidiary of The Times Group, A news/content aggregator app offer- started off as a cross-platform media ing live TV, VOD content and third party Discovery Plus player developed by South Korea’s app short video app Josh. The group claims Discovery launched its direct-to-consum- publisher J2 Interactive. A majority stake 300m+ users (Dec 2020) across its various er streaming app Discovery Plus (DPlus) was acquired by Times Internet in June services and a network of over 100,000 in Mar 2020, offering science, adventure, 2018 for Rs1,000 crores/US$143m. In Oct content partners and individual content food and lifestyle programming. The 2019, ’s Tencent paid creators. Investors include Google, Mi- multi-language app costs Rs299/US$4 a US$110m for an undisclosed stake. The crosoft and Falcon Edge’s Alpha month. Select content is offered for free. fremium platform offers original shows Incubation. The platform launched as and 50,000+ hours of content from part- Newshunt in 2009 rebranded as Daily- Hoichoi ners such as AltBalaji, Arre, TVF and Sony, hunt in Aug 2015. Launched in 2017 by SVF Entertainment, as well as Pakistan’s Hum TV and ARY, in global streamer Hoicho offers Bengali 10 Indian languages. Den TV+ content, including original web series/ Netflix Cable TV provider Den Networks films and acquired movies Netflix in India costs between Rs199/ launched Den TV+, a mobile TV app ex- as well as Bengali songs to about 13 US$2.70 and Rs799/US$11 for four HD/ tension of Den TV, in Feb 2017. Den TV+ million subscribers globally. The service UHD screens. Available direct and offers 150+ live TV channels, 2,500+ mov- released its fourth original Taqdeer, an through partnerships with telecom and ies and VOD content in Hindi, English eight-parter thriller/mystery web series broadband players like Airtel and ACT and other local languages. Select con- in Dec 2020. Subscription costs Rs399/ Broadband; and devices such as Vu TVs tent is offered free for all Den’s TV and US$5.40 a year. and OnePlus 7 Pro. broadband subscribers but for premium Hungama Play access, users have to pay Rs80/US$1.10 NexGTv for two months. Hungama Digital Entertainment Media Mobile TV app NexGTv, offers 130+ live launched Hungama Play in July 2015 of- TV channels and on-demand content. Eros Now fering over 5000 films in English, Hindi and Global streaming service Eros Now, regional languages, original shows, more SonyLIV by Eros STX Global Corporation, offers than 1500 short movies, 7500+ hours of Launched in Jan 2013, ad-based plat- 12,000+ Hindi, Tamil and regional lan- kids and TV content in multiple languag- form SonyLIV offers 40,000+ hours of guage films/TV content to 211.5m regis- es, and over 150,000 short-format videos programming from Sony Entertainment C NTENTASIA countryprofile 11-24 January 2021 Page 12.

Network-branded channels. The service 14 national/regional languages, 200+ TV Bodhi Tree Multimedia also offers Bollywood/Hollywood mov- shows and 3,000+ Bollywood/regional Bodhi Tree has produced more than ies, original web series, live sports, live TV movies from India, short films, web series, 1000 hours of TV/OTT content in multiple channels and music. Premium plans cost starting from Rs99/US$1.35 a month. languages – Hindi, Tamil, Marathi, Gu- Rs299/US$4 a month or Rs699/US$9.60 for jarati and Bengali. Production credits six months or Rs999/US$13.70 a year. Zee5 include The Gone Game and Marzi for Zee’s global OTT freemium platform Zee5 . (launched across 190+ countries in Oct Global streaming service Spuul 2018), consolidates Zee’s former ad- Contiloe Pictures launched in 2012 targeting the South based OZee and subscription-based dit- Founded in 1995, Contiloe has produced Asian Diaspora with over 10,000 hours of toTV. Zee5’s 125,000 hours of on-demand over 100 television shows for networks Hindi/regional language movies. offering includes originals, Indian and like Star TV, Sony TV, Zee TV, Colors and int’l movies and TV shows, music, health Discovery. Genres cover mythologicals, TVF Play and lifestyle across 18 languages (Eng- horror and thrillers. Production credits TVF Play launched in June 2015, offering lish, Hindi, Bengali, Malayalam, Tamil, include State of Siege: Akshardham (for original and acquired content. Subscrip- Telugu, Kannada, Marathi, Oriya, Bhoj- Zee5), which is slated for a 2021 release. tion starts from US$2.49 a month. puri, Gujarati, Punjabi, Malay, Thai, Ba- hasa, German, Russian, Arabic), as well Cosmos-Maya Vi Movies and TV as 45 live TV channels. Zee5 costs Rs99/ Cosmos-Maya is an company Idea’s OTT service, Vi Movies US$1.35 a month. specialising in 2D and 3D animated and TV, offers 400+ live streaming HD/ content. KKR backed Emerald Media, a SD TV channels and 10,000+ hours of on Production Pan-Asian platform established by glob- demand content in 13+ languages to all al media and entertainment investment subscribers. The service Applause Entertainment firm, acquired a controlling stake in Cos- also offers third-party OTT services such Aditya Birla Group-backed Applause mos-Maya in 2018. Founded in 2013, the as Hoichoi and YuppTV. Entertainment is a content and IP cre- studio has produced over 40,000 minutes ation studio with a focus on films and of original animation, comprising over Voot/Voot Select/Voot Kids digital series, among others. Production 2000 half hour episodes (Dec 2020). Voot (launched May 2016) is an ad-sup- credits include the Indian versions of ported VOD platform offering 65,000+ Israeli drama Fauda; U.K. series Criminal hours of content (Nov 2020). Voot’s Justice and The Office; and French work- Dharma Productions was founded in SVOD extension is Voot Select (launched place comedy Dix Pour Cent (Call My 1976, producing its first filmDostana star- Mar 2020) offering 15,000+ hours, includ- Agent). ring . The company ing originals, movies and live TV chan- has produced more than 40 Hindi films, nels, across 10 languages. Voot Select Balaji Telefilms including 2020’s biographical film Gun- costs Rs99/US$1.35 a month or Rs999/ Balaji Telefilms incorporated in 1994 and jan Saxena: The Kargil Girl, which was US$13.65 a year. Voot Kids is a SVOD went public in 2000. Today, the listed picked up by Netflix; and 2019’s period platform launched in Nov 2019, offering company has produced over 17,000 film Kalank. 20,000 local/int’l children/family titles. hours of TV content, including drama series Kyu Ki Saas Bhi Kabhi Bhau Thi (Star Shine India Wacho Plus/Hotstar), Established in 2015, Endemol Shine India Dish TV launched Wacho in April 2019 (Sony Entertainment Television), Pavitra produces over 800 hours of program- targeting younger audiences. Watcho Rishta (Zee TV) and Naagin (Colors TV). ming annually, including TV shows like offers 1,000+ hours of library movies, Balaji Telefilms is also involved in film , , MasterChef India, short films and TV shows, as well as origi- production () and So You Think You Can Dance and over nals and UGC in Hindi, Kannada and streaming services (AltBalaji). 450 episodes of for Sun Telugu. Dish TV’s foray into original series Network. includes Vote the Hell, which features Asia Media comedians and their satirical take on Banijay Asia, a JV between Banijay Eros International Media co-produces, on the Indian elections; action/thriller Group and Deepak Dhar, creates acquires and distributes Indian language drama Mission Breaking News; a come- TV and films across a broad range of films in multiple formats worldwide. dy drama Chhoriyan; and thriller drama genres in India and regionally. Produc- Rakhta Chandana. Complimentary for tions include Call My Agent (in asso- Green Gold Animation all Dish TV/d2h subscribers. ciation with Applause Entertainment), Est. in 2001, Green Gold Animation spe- ARRived, Roar of The Lion and The Kapil cialises in 2D/3D animation. YuppTV Sharma Show. YuppTV delivers 250+ live TV channels in C NTENTASIA countryprofile 11-24 January 2021 Page 13.

Ideas Entertainment line, high-speed DSL broadband, IPTV, Regulators Established in 1996, Ideas Entertainment DTH, OTT TV and enterprise services to produces TV shows, web series, plays 320.6m subs in India (Sept 2020). Department of and movies. Telecommunications (DOT) BSNL The Department of Telecommunication Mango People Media State-owned telco BSNL provides fixed is responsible for setting growth strate- Mango People Media produced docu line and mobile telephony, internet, gies, granting telecoms service licences Feelin Alive S2 (2020, Discovery) and digital television and IPTV services to and for spectrum management. season two of Love, Lust and Confusion 126.48m subscribers (Sept 2020). (2019) for Viu. Ministry of Information and Broad- Mahanagar Telephone Nigam Red Chillies Entertainment casting (MIB) Limited (MTNL) Red Chillies Entertainment was involved The Ministry formulates and administers State-owned telco MTNL offers fixed-line, in the productions of Netflix’sThe Bard of rules/regulations/laws relating to infor- GSM/CDMA cellular and broadband Blood and Betaal. mation, broadcasting, the press and services to 6.44m subscribers in Delhi and films, and is responsible for administering Viniyard Films areas (June 2020). Prasar Bharati, which oversees broad- Viniyard was involved in 2019 series iB caster Doordarshan (DD). Cricket Super Over League, a virtual Reliance Jio game show for India and Middle East. Reliance Industries’ Jio is a LTE mobile Prasar Bharati Corporation network operator founded in 2010. The Prasar Bharati Corporation is an Commercial services launched Sep Yash Raj Films autonomous body established in 1997. 2016, and quickly became a front Yash Raj Films has produced more Objectives include safeguarding citi- runner with 398.70m subscribers(June than 75 films since it was founded in zens’ rights to be informed on all matters 2020). 1970. Services range from production of public interest; creating awareness to post production, domestic and in- about women’s issues; and protecting VI ternational distribution, licensing and the interests of children and the aged. merchandising. and com- pleted its US$23b merger in Aug 2018. Telecom Regulatory Authority of Telcos/mobile The combined entity, Vodafone Idea India (Trai) (VI), unveiled its new integrated brand Vi TRAI was established in Feb 1997 to regu- in Sept 2020. late telecom services. Bharti Airtel (est. July 1995) offers Adapted from ContentAsia’s 2G/3G/4G, mobile commerce, fixed- The Big List 2021

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Disney+ wins Malaysia The Mandalorian wipes the floor with digital rivals C NTENT

Editorial Director Disney+ topped Malaysia’s video enter- top 10 digital spots, all the demand Janine Stein tainment demand for the week of 16-22 combined didn’t equal demand for The [email protected] December 2020 – a good omen for the Mandalorian. Disney hasn’t confirmed Assistant Editor streaming platform heavily tipped to be the launch date for Disney+ in Malaysia. Malena Amzah rolling out in the country this year. Of the titles that Parrot Analytics [email protected] While it slipped to the top of the charts measures, ’s Spongebob Events Manager by a small lead against Japanese anime Squarepants narrowly beat Les Co- CJ Yong title Attack on Titan, The Mandalorian paque’s made-in-Malaysia animated [email protected] wiped the floor with digital rivals, in- series, Upin & Ipin, for a place on the cluding Amazon Prime’s The Boys, and overall top 10 for the week. Design Netflix’s The Crown and Money Heist, The only other Malaysia’s show on the Rae Yong according to data science company, list was Astro’s weekly infotainment talk Associate Publisher Parrot Analytics. and variety show, MeleTop, aired weekly (Americas, Europe) and VP, Even though Netflix won four of the on Astro Ria. International Business Development Leah Gordon Top 10 overall TV shows: Malaysia [email protected] Rank Title Average Demand Expressions® Sales and Marketing (Asia) 1 The Mandalorian 29.4 Masliana Masron [email protected] 2 Attack On Titan 25.8 3 Spongebob Squarepants 16.6 To receive your regular free copy 4 Upin & Ipin 14.9 of ContentAsia, please email [email protected] 5 Meletop 14.6 6 The Voice (U.S.) 14.5 Published fortnightly by: 7 Bigg Boss 13.7 Pencil Media Pte Ltd 730A Geylang Road 8 The Boys 13.7 Singapore 389641 9 13.4 Tel: +65 6846-5987 10 Game Of Thrones 13.3 www.contentasia.tv

Copyright 2021 Pencil Media Pte Top 10 digital originals: Malaysia Ltd. All Rights Reserved. Rank Title Platform Average Demand Expressions® 1 The Mandalorian Disney+ 29.4 2 The Boys Amazon Prime Video 13.7 3 The Crown Netflix 8.5 4 La Casa De Papel (Money Heist) Netflix 7.6 5 The Expanse Amazon Prime Video 6.6 6 Stranger Things Netflix 6.6 7 Titans HBO Max 6.5 8 Star Wars: The Clone Wars Disney+ 6.2 9 The Queen's Gambit Netflix 5.9 C NTENT 10 The Flight Attendant HBO Max 5.9 Daily news with ContentAsia Insider Date range: 16-22 December 2020 email [email protected] Demand Expressions® (DEx): The global TV measurement standard devel- for subscription details oped by Parrot Analytics, which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/ download is a higher expression of demand than a ‘like’/comment.

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