2017 Fact Sheet
The Chocolate Brand That’s Tender Inside! Milka is one of the world’s most beloved – and recognizable – chocolate brands. Made with 100% Alpine milk, Milka has been delighting consumers in Germany and beyond since 1901. The brand, with its unique lilac-colored packaging and Lila, the Milka cow, have a dedicated “cow-munity” of adoring fans around the world!
MILKA Fun Facts:
BIRTH SALES 1901 in Löerrach, Germany. The brand name Milka chocolate generated more than Milka is derived by combining the names of the $1.5 billion of revenues in 2016. product's two main ingredients: MILch (milk) and KAkao (cocoa or chocolate).
PURPLE COLOR GLOBAL REACH From the very start, Milka chocolate packages Milka chocolate is sold in over 40 showcase a distinctive lilac color. The lilac countries, from Argentina and Bulgaria to coloring is in fact granted trademark protection Turkey and Poland, the U.S. and China. in several European countries. Even the More than 150,000 Milka products are brand’s mascot, the cow, is white with lilac sold around the world each hour! spots!
DESIGN BIGGEST MARKETS The Milka packaging was originally conceived Germany, France, Austria, Poland and as a tribute to Art Nouveau and a symbol of Russia extravagance, seduction and magic. Its distinctive color quickly became one of the most recognizable features. 2017 Fact Sheet
Portfolio Around the World
Tablets Large or small, available in many flavors! From the traditional milk or hazelnuts to caramel – or even combining delicious bites of our biscuit brands like Oreo or TUC – Collage or Peanut Caramel, the possibilities are endless!
Biscuits and Soft Cakes Delicious biscuits and soft cakes made with tender Milka chocolate and Alpine milk!
Bars Exciting Milka bars combine different textures and ingredients with tender Milka Alpine Milk Chocolate.
Pralines Milka Pralines feature a wide range of messages and formats to make emotional and every day connections with friends and loved ones and “say it with Milka.”
Seasonals From Easter to Christmas, Milka offers an entire array of seasonal assortments to delight the whole family!
Products Featuring Milka Chocolate From specialty cheese to ice creams and hot beverages, Milka chocolate helps deliver exceptional taste sensations! 2017 Fact Sheet
History of MILKA
1901 1910s 1920s
The first Milka Milka expands to Limited edition chocolate was Austria as its holiday chocolates packed into its popularity appear for the first famous lilac spreads. time to celebrate paper. Christmas and Easter.
1950s 1960s 1970s
Branding Milka script logo Lila, the updated to is trademarked, Milka cow, white text on along with its unique debuts in lilac lilac color, and print and TV background. becomes the No. 1 advertising. chocolate in Germany.
1980s 1990s 2000s
Milka updates its Milka begins Milka celebrates logo once again sponsoring its 100th and expands its alpine skiing, birthday! Its production of and becomes famous “Dare to different sizes, one of the most be Tender” heart shapes and recognizable campaign is new product lines. sports sponsors. created.
2016
Milka is sold for the first time in China! U.S fans discover new Milka OREO Chocolate Candy Bars. 2017 Fact Sheet
Iconic MILKA Advertising Through the Years
1960s 1972 1972
Tenderness has Lila, the Milka cow, Milka used the tagline been a Milka has starred in more “The tenderest advertising theme than 100 TV temptation since since the 1960s. commercials since she chocolate was born.” made her debut!
1995 2007 2011
Milka has sponsored Milka begins Milka launches its global successful alpine supporting campaign conservation in skiing stars since “Dare to Be Tender.” the Alps 1995 – including five Hohe Tauern World and Olympic National Park. champions!
2015 2016
Milka “Muhboot” Milka launches its (Moo-boat) begins “Tenderness is Inside” touring the rivers of 360 degree media Germany and Austria campaign. each summer, visiting 20 cities!
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