BBC SCOTLAND oN-screen Guidelines
Version 3.1 • May 2012 BBC SCOTLAND • ON-screen Guidelines – Table of contents
BBC scotland On-screen Guidelines
These guidelines were created in March 2011 and supersede all previous versions.
Changes have been made to the files and grids so please ensure these have been updated on all systems used for programme delivery via BBC Scotland as previous versions can no longer be used.
Section One: General Guidelines 1.1 Brand Colour and Background 3
Section Two: Programme Guidelines - In-house productions
2.1 Opening Tag 4 2.2 End-board for in-house productions 5 2.3 Production credit and copyright line 6
Section Three: Programme Guidelines - Independent Productions 3.1 End-board and copyright for independent productions 7 3.2 End-board and copyright for independent productions 8
Section Four: Marketing Promotions 4.1 Trails 9 4.2 Priority Trails 10 4.4 Radio Pointers 11 4.5 Marketing Promotions BBC Radio Scotland Logo 12
Contact 13
BBC SCOTLAND • ON-screen Guidelines – 1.1 Brand Colours PAGE 3
The primary colours for BBC Scotland are purple These are the colours which complement the two main colours. Combined and blue, specifically Highland Berry Pantone 269C with the primary palette, these provide a broader range to draw upon for and BBC Scotland Blue Pantone 2758C. graphic elements and for hightlighting different areas of body text.
The primary palette is reflected directly within the Should you require to use tints of the secondary colours, they should be logo to maintain a strong corporate identity. applied at a value between 20% and 50%.
Do not substitute the blue for black.
Primary Colours Secondary Colours Highland Berry Thistle Pantone 269 C Pantone 247 C c.64 M.94 y.9 K.17 c.36 M.100 y.0 k.0 r.91 G.32 B.102 r.143 G.0 B.120
Heather Pantone 2665 C c.62 M.60 y.0 k.0 r.120 G.106 B.166
BBC Scotland Blue Teal Pantone 2758 C Pantone 320 C c.100 M.93 y.30 k.25 c. 100 M.13 y. 36 K.1 r.3 G.35 B.102 r. 0 G. 152 B. 170
3 BBC scotland In-house productions
4 BBC NSCorOTLthANernD •Ire ONlan-scdreen • Off-s Guicdreenelines Gui – d2.1el OinesPENIN – 2.0G TBARANG D I D EN T I T Y page 5
The BBC Scotland logo must appear The 3D animation used in the The opening tag must: • animate on, hold for a minimum of How to access the BBC Scotland in the opening sequence of all programme opening has been • animate on and be three seconds, then cut or mix off brand files in SD and HD formats: programmes, local and network, created specifically for this purpose cut or mixed off • appear within the 4:3 grid produced in-house. and should never be used elsewhere. Within the BBC - • be white where possible ‘BBC Scotland Branding 2012’ folder and black only when white • be centred horizontally at Please note, for all programmes The programme opening tag should located on the ‘Graphics dropzone’. provides limited contrast the bottom of the screen produced independently, there should be integrated into the • not be scaled up or down (see example below) be no opening branding for BBC opening sequence: either Externally - Scotland, BBC or any independent within the pre-titles, titles • not appear in the first two • not use a drop shadow or online at bbc.co.uk/ commissioning/ production company or co-producer. or post-title sequence. seconds of the programme but be modified in any way. tv/local/scotland.shtml it can appear at any other point in the title or pre-title sequence
Programme opening tag Programme opening tag laid over the 4:3 safe area
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5 BBC Scotland • On-screen Guidelines – 2.2 end-board for in-house productions page 6
This section explains the closing The end-board must be used after all Please note that rollers and How to access the BBC Scotland sequence for programmes made by BBC Scotland programmes and should: crawlers are not affected by this. brand files in SD and HD formats: BBC Scotland production departments. • animate on Please follow existing guidelines The closing sequence comprises of a Within the BBC - regarding the promotional black or white end-board (supplied • not be scaled up or down ‘BBC Scotland Branding 2012’ folder credit squeeze. with alpha and keyed appropriately) located on the ‘Graphics dropzone’. • not be modified in any way where the BBC Scotland logo animates on and resolves along with Externally - copyright information and a final online at bbc.co.uk/ commissioning/ production credit, where relevant. tv/local/scotland.shtml
In-house animated end-board (against black/ white) Do not rescale or modify the logo/ position in any way
6 BBC SCOTLAND • ON-screen Guidelines – 2.3 PRODUCTION CREDIT AND COPYRIGHT LINE FOR IN-HOUSE PRODUCTION page 7
Production Credit: • the credit should preferably Copyright: How to access the BBC Scotland When setting the production be set in white. If visibility is When setting the copyright information brand files in SD and HD formats: credit, ensure the following compromised then alternatively please refer to the appropriate section guidelines are adhered to: the credit may be set in black. of the BBC commissioning guidelines. Within the BBC - ‘BBC Scotland Branding 2012’ folder • the credit should sit above the A font can be selected for the If a website address (URL) is included located on the ‘Graphics dropzone’. logo and above the 4:3 safe production credit at the discretion of below the copyright line please refer grid (as shown below) the programme maker. This is always to the BBC URL usage guidelines. Externally - the same font as the main end credits. The website address below is shown for • the line should always be centred online at bbc.co.uk/ commissioning/ information purposes only, but if used tv/local/scotland.shtml • channel names should should begin bbc.co.uk and not www.
never be incorporated
Standard Definition - End board with production credit and copyright Standard Definition - Example including website
144 pixles 144 pixles
5 pixles 16 pixles 32 pixles 11 pixles 14 pixles 16 pixles 32 pixles 32 pixles 187 pixles 187 pixles High Definition - End board with production credit and copyright High Definition - Example including website information (where applicable)
270 pixles 270 pixles
10 pixles 30 pixles 60 pixles 20 pixles 30 pixles 30 pixles 60 pixles 60 pixles 187 pixles 187 pixles 7 BBC scotland Independent productions
8 BBC SCOTLAND • On-screen Guidelines – 3.1 programme end-board for independent productions page 9
An independent production company The production logo must: The end-board should be held for When more than one independent When setting the copyright information may be identified only by: at least 3 seconds as part of the production company logo is to and any website address, please refer • occupy no more than 184 pixels overall credit duration, which itself be included, the logos should to the appropriate section of the • its logo high within the highlighted 4:3 must not exceed 25 to 30 seconds’ be distributed equally within the BBC commissioning guidelines: safe area. See example below. • OR its name duration in total. It should then highlighted area of the 4:3 safe grid How to access the BBC Scotland • be centred horizontally be held for a further 10 seconds below, with each logo occupying • OR its logo and name. brand files in SD and HD formats: as a precautionary measure. no more than 183 pixels high. • keep any animation within the Within the BBC - Where the above criteria are met, above size specification and to a The BBC Scotland logo should Please follow existing guidelines ‘BBC Scotland Branding 2012’ folder the identification must appear as maximum of 2.5 seconds’ duration, always animate on last. regarding the promotional located on the ‘Graphics dropzone’. part of the end-board together with but with no accompanying audio. credit squeeze. Externally - the words ‘for BBC’ in Gill Sans online at bbc.co.uk/ commissioning/ Regular and the animated logo. tv/local/scotland.shtml
End-board with one producer End-board with two producers with pixel size 410 pixles 666 pixles
64 pixles
184 pixles
19 pixles 16 pixles
69 pixles
144 pixles
05 pixles 16 pixles 11 pixles 16 pixles 32 pixles
307 pixles 307 pixles 179 pixles 179 pixles
9 BBC SCOTLAND • On-screen Guidelines – 3.2 programme end-board for independent productions page 10
Please see below for examples Please follow existing guidelines Tommy Weir When setting the copyright information of programmes co-produced regarding the promotional Marketing Executive and any website address, please refer by three and four independent credit squeeze. BBC Scotland to the appropriate section of the production companies. 40 Pacific Quay BBC commissioning guidelines: Glasgow Where there are more than four G51 1DA How to access the BBC Scotland companies involved please contact Tel: (+44) 0141 422 6318 brand files in SD and HD formats: BBC Scotland marketing for guidance. mobile: (+44) 07912 583 219 Within the BBC - contact details are shown on the email: [email protected] ‘BBC Scotland Branding 2012’ folder right-hand side of this page. located on the ‘Graphics dropzone’. Externally - online at bbc.co.uk/ commissioning/ tv/local/scotland.shtml End-board with three producers showing pixel size End-board with four producers showing pixel size
64 pixles
184 pixles
19 pixles 16 pixles
69 pixles
144 pixles
05 pixles 16 pixles 11 pixles 16 pixles 32 pixles
307 pixles 666 pixles 307 pixles 307 pixles 666 pixles 307 pixles
10 BBC scotland Marketing Promotions
11 BBC Scotland • On-SCREEN Guidelines – 4.1 Marketing promotions - trails page 12
The following guidelines refer to There are currently three The trail opener is to be used All trail audio should not start before How to access the BBC Scotland trails for BBC Scotland television versions of the trail that utilise in conjunction with both BBC the first frame of animation. brand files in SD and HD formats: programmes shown within Scotland. the 3D logo as a device One and BBC Two’s current trail to introduce VT. The presentation branding conventions. Continue Within the BBC - ‘BBC Scotland There are five colours which can variants are called ‘right twist’, ‘left to use BBC One Scotland and Branding 2012’ folder located on be used for this purpose (see page twist’ and ‘zoom’ as illustrated below. BBC Two Scotland trail logos, patches the ‘Graphics dropzone’. three for details). Aim to make equal use of the three and end-boards as normal. variants when choosing your animation. Please note quicktime movies are supplied with embedded alpha channel.
‘Blue’ Left Twist
Total duration: 50 frames (5 frame hold, 45 frame transition)
‘Berry’ Zoom
Total duration: 50 frames (5 frame hold, 45 frame transition)
‘Teal’ Right Twist
Total duration: 40 frames (5 frame hold, 35 frame transition) 12 BBC SCOTLAND • ON-screen Guidelines – 4.2 Marketing Promotions - Priority Trails page 13
A full-screen image can be used How to access the BBC Scotland with the 3D logo to introduce the brand files in SD and HD formats: VT for pre-agreed priority trails. Within the BBC -
‘BBC Scotland Branding 2012’ folder The logo can again be used in located on the ‘Graphics dropzone’. right twist, left twist and zoom Externally - variants over the image. online at bbc.co.uk/ commissioning/ tv/local/scotland.shtml See below for examples of this in practice.
3D logo over image using right twist 3D logo over image using left twist
13 BBC SCOTLAND • ON-screen Guidelines – 4.4 Marekting Promotions - Pointers page 14
A series of abstract animations Please be aware that platforms are now How to access the BBC Scotland has been created as generic refered to as FM, MW, Digital, Online brand files in SD and HD formats: brand backgrounds for pointers and as per the still frame shown below. Within the BBC - ‘BBC Scotland announcements. Both of BBC Scotland’s Branding 2012’ folder located on primary colours, BBC Scotland Blue and For BBC One and BBC Two the ‘Graphics dropzone’. Highland Berry, have been created for pointers, please continue to use use, please see examples of this below. each channel’s pack of guidelines.
These animated backgrounds are supplied in durations of 10, 15 and 20 seconds.
Generic Background for BBC Scotland Pointers & announcements (clean) Still frame from a BBC Radio Scotland Pointer
Still frame from a BBC Scotland Pointer
14 BBC SCOTLAND • ON-screen Guidelines – 4.5 Marketing promotions - BBC RADIO scotland logo PAGE 15
The BBC Radio Scotland logo was How to access the BBC Scotland designed to sit comfortably within brand files in SD and HD formats: the existing brand portfolio. Within the BBC - ‘BBC Scotland The logo exists in two Branding 2012’ folder located on versions as shown below. the ‘Graphics dropzone’.
BBC Radio Scotland logo (white patch) Radio Brand portfolio
BBC Radio Scotland logo (Highland Berry patch)
15 CONTACT
For further information or Tommy Weir clarification regarding the Marketing Executive information in these [email protected] guidelines please contact: BBC Scotland 40 Pacific Quay, Glasgow, Lanarkshire, G51 1DA
Tel. +44 (0)141 422 6318 Int. (01) 26318 Mob. +44 (0)7912 583 219
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