Impact Report Tata Power committed to transform 56 villages in under Model Village programme ANNOUNCEMENT Tata Power committed to transform 56 villages in India under Model Village programme.

DATE o Monday, 06 February, 2017

OUTCOME o 23 Total impressions

Print  02 Impressions in Mainlines media  26 Impressions in Regional media

Online  03 impressions in Online media

KEY MESSAGES

 Tata Power, India’s largest integrated power company, has always undertaken several initiatives to improve the standard of living of its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme. This programme aims to make adopted villages socially and economically self-reliant. As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

 Speaking on this initiative, Mr. Anil Sardana, CEO and Managing Director, Tata Power said, "We, at Tata Power have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many more villages to this program in the years to come."

Key Headline

Tata Power to develop Sarjamda and Khairboni as model village - Morning India

Empowering model villages - The Telegraph

Total MAV & CCM generated Page 1 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme o MAV: Rs. 309285.64 CCM: 541.60

GRAPHIC REPRESENTATION OF COVERAGE

 Publication-wise segregation of coverage Financial – 0; Mainline – 02; Regional – 26

7%

93%

Mainlines Regional

 Geographical-wise segregation of coverage East -28; West - 0; North -0; South - 0

100%

East

 MAV /CCM of coverage MAV: Rs. 309285.64

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme CCM: 541.60

CCM Segregation Financial: 0.0; Mainline 17.33; Regional: 524.27

3%

97%

Mainlines

MAV Segregation - Print Financial: Rs 0.0; Mainline: Rs 19308.34; Regional: Rs 287840.3

6%

94%

Mainlines Regional

MAV Segregation - Online National: Rs 2137.00; International: Rs 0.0

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

100%

National Site

Observations

 The coverage received visibility only in Eastern zone.

 93% news coverage appeared in the Regional media followed by mainline dailies with 07% coverage.

 Out of 28 Print Coverage, 11-11 articles were captured under B and C category for each followed by A with 6 articles.

 Coverage and publications wise analysis

Coverage can mainly be categorized into: ̶ Articles that focused on Tata Power to develop Sarjamda and Khairboni as model village ̶ Articles that focused on Tata Power committed to transform 56 villages in India under Model Village programme

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

Publication covering the above news

 Dainik Bhaskar – Tata Power committed to transform 56 villages in India under Model Village programme Tata Power, India’s largest integrated power company, has always undertaken several initiatives to improve the standard of living of its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme. This programme aims to make adopted villages socially and economically self-reliant. As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

 Morning India – Tata Power to develop Sarjamda and Khairboni as model village For villagers of Sarjamda and Khairboni in block of in a change of fortune is just around the corner. Tata Power, India's largest integrated power company, has taken up these two villages for all-round development for transforming 56 villages into model villages across India under its Model Village Programme. "We, at Tata Power have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many more villages to this program in the years to come." Anil Sardana, CEO and Managing Director, Tata Power said.

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

Article Date Headline / Summary Publication Edition Page No. Journalist

Mainlines

13 Feb 2017 Empowering model villages The Telegraph Jamshedpur 8 Bureau

13 Feb 2017 Empowering model villages The Telegraph Ranchi 8 Bureau

Regional

Sarjamda & Khairboni 56 village to 08 Feb 2017 be transformed under Model Chamakta Aina Jamshedpur 3 Bureau Village programme Sarjamda & Khairboni to be 08 Feb 2017 transformed under Model Village The Avenue Mail Jamshedpur 5 Bureau programme Sarjamda & Khairboni to be 08 Feb 2017 transformed under Model village The Avenue Mail Ranchi 5 Bureau programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Quami Tanzeem Ranchi 2 Bureau under 'model village' programme Tata Power committed to 08 Feb 2017 transform 56 villages in India New Ispat Mail Ranchi 4 Bureau under 'model village' programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Khabar Express Ranchi 8 Bureau under 'model village' programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Chamakta Aina Ranchi 3 Bureau under 'model village' programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Quami Tanzeem Jamshedpur 2 Bureau under Model Village programme Tata Power committed to 08 Feb 2017 transform 56 villages in India New Ispat Mail Jamshedpur 4 Bureau under Model Village programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Hindustan Jamshedpur 9 Bureau under Model Village programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Dainik Bhaskar Jamshedpur 7 Bureau under Model Village programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Awami News Jamshedpur 2 Bureau under Model Village programme Tata Power committed to 08 Feb 2017 transform 56 villages in India Aaj Jamshedpur 2 Bureau under Model Village programme Tata Power to develop Sarjamda 08 Feb 2017 Morning India Jamshedpur 4 V and Khairboni as model village

Tata Power to develop Sarjamda Debashish 08 Feb 2017 Morning India Ranchi 4 and Khairboni as model villages Sarkar

Tata Power to develop Sarjamda 08 Feb 2017 Awami News Ranchi 2 Bureau and Khairboni as model villages

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Sarjamda & Khairboni to be 09 Feb 2017 transformed under Model Village Prabhat Khabar Jamshedpur 4 Bureau programme Sarjamda & Khairboni to be 09 Feb 2017 transformed under Model Village Khabar Mantra Jamshedpur 3 Bureau programme Tata Power committed to 10 Feb 2017 transform 56 villages in India Aaj Ranchi 9 Bureau under 'model village' programme Tata Power committed to 11 Feb 2017 transform 56 villages in India Rashtriya Khabar Ranchi 3 Bureau under 'model village' programme Tata Power committed to 11 Feb 2017 transform 56 villages in India Rashtriya Khabar Jamshedpur 3 Bureau under Model Village programme Sarjamda & Khairboni to be 12 Feb 2017 transformed under Model Village I Next Jamshedpur 2 Bureau programme Sarjamda & Khairboni to be 12 Feb 2017 transformed under Model Village Dainik Jagran Jamshedpur 1 Bureau programme Tata Power committed to 12 Feb 2017 transform 56 villages in India Rashtriya Sagar Ranchi 10 Bureau under 'model village' programme Tata Power committed to 12 Feb 2017 transform 56 villages in India Jharkand Jagaran Ranchi 2 Bureau under 'model village' programme Tata Power committed to 12 Feb 2017 transform 56 villages in India Rashtriya Sagar Jamshedpur 10 Bureau under Model Village programme

Online

Tata Power committed to 07 Feb 2017 transform 56 villages in India New Kerala Online Web Bureau under Model Village programme Tata Power committed to 07 Feb 2017 transform 56 villages in India India Blooms Online Web Bureau under Model Village programme Tata Power committed to Electric Energy 08 Feb 2017 transform 56 villages in India Online Web Bureau Online under Model Village programme

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

Mainlines

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: The Telegraph Edition: Jamshedpur Published Date: 13 Feb 2017 Page No.: 8 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: The Telegraph Edition: Ranchi Published Date: 13 Feb 2017 Page No.: 8 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

Regional

Page 11 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Chamakta Aina Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 3 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: The Avenue Mail Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 5 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: The Avenue Mail Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 5 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Quami Tanzeem Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: New Ispat Mail Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 4 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Khabar Express Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 8 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Chamakta Aina Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 3 Display: 1/1

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Page 18 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Quami Tanzeem Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: New Ispat Mail Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 4 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Hindustan Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 9 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Dainik Bhaskar Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 7 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Awami News Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Aaj Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Morning India Edition: Jamshedpur Published Date: 08 Feb 2017 Page No.: 4 Display: 1/1

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Page 25 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Morning India Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 4 Display: 1/1

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Page 26 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Awami News Edition: Ranchi Published Date: 08 Feb 2017 Page No.: 2 Display: 1/1

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Page 27 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Prabhat Khabar Edition: Jamshedpur Published Date: 09 Feb 2017 Page No.: 4 Display: 1/1

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Page 28 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Khabar Mantra Edition: Jamshedpur Published Date: 09 Feb 2017 Page No.: 3 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Aaj Edition: Ranchi Published Date: 10 Feb 2017 Page No.: 9 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Rashtriya Khabar Edition: Ranchi Published Date: 11 Feb 2017 Page No.: 3 Display: 1/1

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Page 31 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Rashtriya Khabar Edition: Jamshedpur Published Date: 11 Feb 2017 Page No.: 3 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: I Next Edition: Jamshedpur Published Date: 12 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Dainik Jagran Edition: Jamshedpur Published Date: 12 Feb 2017 Page No.: 1 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Rashtriya Sagar Edition: Ranchi Published Date: 12 Feb 2017 Page No.: 10 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Jharkand Jagaran Edition: Ranchi Published Date: 12 Feb 2017 Page No.: 2 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Rashtriya Sagar Edition: Jamshedpur Published Date: 12 Feb 2017 Page No.: 10 Display: 1/1

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

Online

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: New Kerala Edition: Online Web Published Date: 07 Feb 2017 Page No.: Display: 1/1

Tata Power committed to transform 56 villages in India under Model Village programme http://www.newkerala.com/news/fullnews-225792.html

Tata Power, India's largest integrated power company, has always undertaken several initiatives to improve the standard of living of its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme.

This programme aims to make adopted villages socially and economically self-reliant.

As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

During phase I of the project, Tata Power will implement the programme at 10 villages, while adopting 23 villages each during phase II and phase III of the project.

The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra; and Tunda-Vandh, Motakandagara and Nanabhadiya at Mundra to name a few.

On the social front the program will introduce the villages to Rural Solid Waste Management, Participatory Ground Water Management, Fodder Seed Bank, Basic Health Facility, and provision of para teachers in the school along with activities aimed at increasing the learning capabilities of students.

Apart from this, Tata Power will also lend technical and knowledge management support to the villages by building a community hall, prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Anil Sardana, CEO and Managing Director, Tata Power said, We, at Tata Power have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many more villages to this program in the years to come. Share it ! : Tata Power committed to transform 56 villages in India under Model Village programme

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Page 39 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: India Blooms Edition: Online Web Published Date: 07 Feb 2017 Page No.: Display: 1/1

Tata Power committed to transform 56 villages in India under Model Village programme http://www.indiablooms.com/ibns_new/health-details/S/2430/tata-power-committed-to-transform-56-villages-in-india- under-model-village-programme.html

This programme aims to make adopted villages socially and economically self-reliant.

As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

During phase I of the project, Tata Power will implement the programme at 10 villages, while adopting 23 villages each during phase II and phase III of the project.

The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra; and Tunda-Vandh, Motakandagara and Nanabhadiya at Mundra to name a few.

On the social front the program will introduce the villages to Rural Solid Waste Management, Participatory Ground Water Management, Fodder Seed Bank, Basic Health Facility, and provision of para teachers in the school along with activities aimed at increasing the learning capabilities of students.

Apart from this, Tata Power will also lend technical and knowledge management support to the villages by building a community hall, prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Anil Sardana, CEO and Managing Director, Tata Power said, "We, at Tata Power have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many more villages to this program in the years to come."

Back to Index

Page 40 of 42

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme Publication: Electric Energy Online Edition: Online Web Published Date: 08 Feb 2017 Page No.: Display: 1/1

Tata Power committed to transform 56 villages in India under Model Village programme http://www.electricenergyonline.com/detail_news.php?cat=;90&ID=620226&titre=Tata Power committed to transform 56 villages in India under Model Village programme

Tata Power, India's largest integrated power company, has always undertaken several initiatives to improve the standard of living of its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme. This programme aims to make adopted villages socially and economically self-reliant. As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

During phase I of the project, Tata Power will implement the programme at 10 villages, while adopting 23 villages each during phase II and phase III of the project. The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra; and Tunda-Vandh, Motakandagara and Nanabhadiya at Mundra to name a few.

On the social front the program will introduce the villages to Rural Solid Waste Management, Participatory Ground Water Management, Fodder Seed Bank, Basic Health Facility, and provision of para teachers in the school along with activities aimed at increasing the learning capabilities of students. Apart from this, Tata Power will also lend technical and knowledge management support to the villages by building a community hall, prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Mr. Anil Sardana, CEO and Managing Director, Tata Powersaid, "We, at Tata Power have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many more villages to this program in the years to come."

Additionally, Tata Power will strive to achieve a consolidation of fragmented landholding and promote the practice of collective farming that will help farmers to reap in benefits that would help in developing a truly sustainable community. The initiative will also promote the benefits of intercropping and commercial farming with the use of best agricultural practices. Tata Power will initiate phases II and III of this programme over the next three years. The success of this initiative could serve as a blueprint for villages across India.

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Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

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