Second-Order Network Development in India: Mobile Phone Users and the Indian Premier League
Colin Agur
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy under the Executive Committee of the Graduate School of Arts and Sciences
COLUMBIA UNIVERSITY
2014 © 2014 Colin Agur All rights reserved Second-Order Network Development in India: Mobile Phone Users and the Indian Premier League
Colin Agur
Abstract
This dissertation examines second order network formation on Indiaʼs large and rapidly expanding mobile phone networks. It does so by examining a particular second order network – the Indian Premier League (IPL) mobile network. Using a case study approach and a mix of ethnographic methods and textual analysis, I explore the history that preceded the IPL mobile network, the intentions of its creators, the processes by which users participate on the network, and the outcomes of network expansion and evolution. I deploy the space of flows concept of Manuel Castells, to draw attention to continuity and change in Indian communication networks, and to highlight the new spatial dynamics at work in mass mobile telephony. This dissertation emphasizes the transformative nature of second order networks and identifies the ways that masses of users can disrupt and alter communication networks, especially in contexts of informal economics and power structures.
Keywords: India; network theory; globalization; ethnography; sports and media Table of Contents
List of Charts, Graphs, and Illustrations!! ! ! Page ii
Chapter 1: Introduction!! ! ! ! ! Page 1
Chapter 2: Literature Review!! ! ! ! Page 14
Chapter 3: Theory and Methodology!! ! ! Page 42
Chapter 4: History of Communication Networks in India! Page 69
Case Study Introduction!! ! ! ! ! Page 142
Chapter 5: Case Study Part I (Intentions)!!!Page 147
Chapter 6: Case Study Part II (Processes)!! ! Page 172
Chapter 7: Case Study Part III (Outcomes)!! ! Page 210
Conclusion!! ! ! ! ! ! ! Page 245
Appendix: Key Terms!! ! ! ! ! Page 260
Bibliography!! ! ! ! ! ! ! Page 266
i List of Charts, Graphs, and Illustrations
Figure 4.1 Telephone Adoption in India Page 120
Figure 5.1 An App for Every Phone Type Page 151
Figure 5.2 Mobile Inclusivity Page 151
Figure 5.3 IPL Social Media Presence Page 152
Figure 5.4 IPL Team Ownership Page 163
Figure 6.1 Mobile Phone Trivia and Polls at Matches Page 176
Figure 6.2 Survey Questions on IPL-Related Mobile Phone Usage Page 187
Figure 6.3 Survey Questions on General Mobile Phone Usage Page 189
Figure 6.4 Survey Questions on Usersʼ Economics of Mobile Page 193 Phone Usage
Figure 6.5 Growth of IPL Likes (Facebook) and Followers (Twitter) Page 199 During the Playing Season
Figure 6.6 Social Media as Broadcast Page 200
Figure 6.7 Social Buzz Page 201
Figure 6.8 ESPNCricinfo Match Companion Page 203
Figure 7.1 Cricket as a Structured Game Page 215
Figure 7.2 Coding Bets in Text Messages Page 220
Figure 7.3 Soft-Betting or ʻFantasyʼ Platforms Page 222
Figure 7.4 Monitoring Odds in Real-Time Page 228
ii Acknowledgements
I am indebted to several individuals who helped me throughout the dissertation process:
Thanks to Richard R. John for his tremendous support and encouragement as my dissertation advisor.
Thanks to the members of my committee (Todd Gitlin, James Katz, Michael Schudson, and Ramesh Subramanian) for their mentorship during my research and writing.
Thanks to Valerie Belair-Gagnon for her critical eye as a reader of draft chapters.
And thanks to Jonathan Ezer for inspiring this dissertation.
I also owe a debt of gratitude to two intellectual communities:
At Columbia's PhD program in Commmunications, I benefited not only from its faculty, but also from the camaraderie and mentorship offered by fellow students.
And as a Visiting Fellow at Yale's Information Society Project, I had a chance to explore the relationship between law and technology, learning from legal scholars and social scientists interested in communications research.
iii Dedication
I dedicate this dissertation to my parents: Scott and Bev Agur.
iv
Chapter 1 Mobile Networks in India and the Indian Premier League
Introduction