Tesi Stella Astarita

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Tesi Stella Astarita Corso di Laurea magistrale in Lingue, economie e istituzioni dell’Asia e dell’Africa Mediterranea Tesi di Laurea Industria crocieristica e analisi degli sviluppi del settore crocieristico cinese con repertorio terminografico italiano- cinese Relatore Ch. Prof. Franco Gatti Correlatore Ch. Prof. Adriano Boaretto Laureanda Stella Astarita Matricola 853058 Anno Accademico 2018/ 2019 “Find your own ocean to cross.” 1 Sommario 前⾔ ............................................................................................................................. 5 Prefazione .................................................................................................................... 9 CAPITOLO I ................................................................................................................. 12 La nave da crociera .................................................................................................... 12 1.1 Struttura di una nave da crociera ................................................................................ 12 1.1.1 Aree comuni della nave da crociera .................................................................................... 14 1.1.2 Aree private della nave da crociera ..................................................................................... 17 1.2 Organizzazione delle compagnie di crociera ................................................................ 19 1.2.1 Organizzazione di bordo ..................................................................................................... 21 1.3 Gestione del Personale ................................................................................................ 24 1.3.1 Gli ufficiali di coperta .......................................................................................................... 26 1.3.2 Gli ufficiali di macchina ....................................................................................................... 29 1.3.3 Commissario di bordo ......................................................................................................... 30 1.3.4 Medico di bordo ................................................................................................................. 31 1.3.5 Regolamento per l’equipaggio ............................................................................................ 31 1.3.6 Contratto di lavoro ............................................................................................................. 32 1.4 Gestione della sicurezza e dell’ambiente ..................................................................... 32 1.4.1 Definizioni della gestione della sicurezza ............................................................................. 33 1.4.2 Istituzioni Nazionali ............................................................................................................ 37 1.4.3 Istituzioni Internazionali: International Maritime Organization (IMO) .................................. 38 1.4.4 International Safety Management Code (ISM) ..................................................................... 39 1.5 Gestione dell’Ambiente: inquinamento delle acque.................................................... 40 1.5.1 Il controllo delle emissioni in Cina. ...................................................................................... 48 1.5.2 Inquinamento atmosferico causato dalle navi ..................................................................... 51 CAPITOLO II ................................................................................................................ 56 L’INDUSTRIA CROCIERISTICA GLOBALE....................................................................... 56 2.1 Nascita e sviluppo dell’Industria crocieristica .............................................................. 56 2.1.1 Analisi dell’ambiente di sviluppo del settore crocieristico globale. ....................................... 61 2.2 Destinazioni di crociera ............................................................................................... 68 2 2.3 Il prodotto crocieristico ............................................................................................... 72 2.3.1 La formazione del prodotto crocieristico ............................................................................. 74 2.4 I maggiori Cruise Operators ......................................................................................... 77 2.4.1 Carnival Corporation & PLC ................................................................................................. 79 2.4.2 Carnival Cruise Lines ........................................................................................................... 80 2.4.3 Princess Cruises .................................................................................................................. 80 2.4.4 Cunard Lines ....................................................................................................................... 80 2.4.5 Costa Crociere .................................................................................................................... 81 2.4.6 MSC Crociere ...................................................................................................................... 82 2.4.7 Genting Hong Kong ............................................................................................................. 82 2.5 I maggiori porti crocieristici mondiali .......................................................................... 83 2.5.1 I criteri di port selection ...................................................................................................... 83 2.5.2 Definizione di porto di crociera ........................................................................................... 85 2.5.3 Ruolo del porto crocieristico ............................................................................................... 85 2.5.4 I porti crocieristici più importanti del mondo in termini di traffico passeggeri. ..................... 86 CAPITOLO III ............................................................................................................... 90 L’INDUSTRIA CROCIERISTICA CINESE .......................................................................... 90 3.1 Analisi dell’andamento di sviluppo dell’industria crocieristica asiatica ....................... 92 3.1.2 Le destinazioni di crociera in Asia: Port Calls e Passenger Destination Days (PDD) ................ 95 3.2 Cina: analisi e sviluppi dell’industria turistica .............................................................. 97 3.3 Industria crocieristica cinese ..................................................................................... 101 3.3.1 Il mercato delle crociere in Cina continua a crescere, attirando l’attenzione delle maggiori compagnie di crociera internazionali. ........................................................................................ 102 3.3.2 Il caso di “Costa Venezia” .................................................................................................. 105 3.4 Introduzione in Cina di politiche preferenziali per supportare la produzione domestica di navi da crociera. .......................................................................................................... 108 3.5 L'iniziativa "One Belt One Road" offre nuove opportunità per lo sviluppo dell'economia delle crociere in Cina. ............................................................................... 110 3.6 Moltiplicatori economici con potenziali di crescita .................................................... 111 3.7 Le città portuali della Cina ......................................................................................... 112 3.7.1 Cina continentale.............................................................................................................. 113 3 3.7.2 Cina settentrionale ........................................................................................................... 114 3.7.3 Costa meridionale ............................................................................................................. 117 3.7.4 Costa orientale ................................................................................................................. 118 3.8 Shanghai: protagonista tra i terminal crocieristici cinesi ........................................... 122 3.8.1 Il distretto di Baoshan e i 4 marchi di Shanghai: produzione, servizio, shopping e cultura .. 124 3.8.2 Il marchio Manifatturiero e il Parco industriale crocieristico internazionale di Baoshan: gli accordi tra China State Shipbuilding Corporation e Fincantieri. .................................................. 126 Conclusioni ............................................................................................................... 132 REPERTORIO TERMINOGRAFICO .............................................................................. 134 TABELLA DI CONSULTAZIONE ITALIANO-CINESE ...................................................... 244 TABELLA DI CONSULTAZIONE CINESE-ITALIANO ...................................................... 249 BIBLIOGRAFIA .......................................................................................................... 255 4 前⾔ 本⽂的⽬的是创建⼀个与邮轮产业有关的意⼤利汉语词汇体系,这个主题在全球 范围内具有重要的战略意义。邮轮产业是亚洲,尤其是中国的⼀项发展迅速的产 业。中国邮轮业的迅速发展及其市场规模使中国成为世界上第⼆⼤强国。中国在 世界邮轮产业中排名第⼆,仅次于美国,并有望在 2030 年成为第⼀⼤国。中国邮 轮市场已经改变世界邮轮旅游版图,成为向世界传递中国⽂化、⽣活⽅式和推进 旅游外交的重要途径。另外,中国向世界的逐步开放及其在国际环境中重新定位
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