Detecting Automatically Spun Content on the Web
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Search Engine Optimization: a Survey of Current Best Practices
Grand Valley State University ScholarWorks@GVSU Technical Library School of Computing and Information Systems 2013 Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley Follow this and additional works at: https://scholarworks.gvsu.edu/cistechlib ScholarWorks Citation Solihin, Niko, "Search Engine Optimization: A Survey of Current Best Practices" (2013). Technical Library. 151. https://scholarworks.gvsu.edu/cistechlib/151 This Project is brought to you for free and open access by the School of Computing and Information Systems at ScholarWorks@GVSU. It has been accepted for inclusion in Technical Library by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Search Engine Optimization: A Survey of Current Best Practices By Niko Solihin A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer Information Systems at Grand Valley State University April, 2013 _______________________________________________________________________________ Your Professor Date Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley State University Grand Rapids, MI, USA [email protected] ABSTRACT 2. Build and maintain an index of sites’ keywords and With the rapid growth of information on the web, search links (indexing) engines have become the starting point of most web-related 3. Present search results based on reputation and rele- tasks. In order to reach more viewers, a website must im- vance to users’ keyword combinations (searching) prove its organic ranking in search engines. This paper intro- duces the concept of search engine optimization (SEO) and The primary goal is to e↵ectively present high-quality, pre- provides an architectural overview of the predominant search cise search results while efficiently handling a potentially engine, Google. -
Symantec Report on Rogue Security Software July 08 – June 09
REPORT: SYMANTEC ENTERPRISE SECURITY SYMANTEC REPORT: Symantec Report on Rogue Security Software July 08 – June 09 Published October 2009 Confidence in a connected world. White Paper: Symantec Enterprise Security Symantec Report on Rogue Security Software July 08 – June 09 Contents Introduction . 1 Overview of Rogue Security Software. 2 Risks . 4 Advertising methods . 7 Installation techniques . 9 Legal actions and noteworthy scam convictions . 14 Prevalence of Rogue Security Software . 17 Top reported rogue security software. 17 Additional noteworthy rogue security software samples . 25 Top rogue security software by region . 28 Top rogue security software installation methods . 29 Top rogue security software advertising methods . 30 Analysis of Rogue Security Software Distribution . 32 Analysis of Rogue Security Software Servers . 36 Appendix A: Protection and Mitigation. 45 Appendix B: Methodologies. 48 Credits . 50 Symantec Report on Rogue Security Software July 08 – June 09 Introduction The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. This includes an overview of how these programs work and how they affect users, including their risk implications, various distribution methods, and innovative attack vectors. It includes a brief discussion of some of the more noteworthy scams, as well as an analysis of the prevalence of rogue security software globally. It also includes a discussion on a number of servers that Symantec observed hosting these misleading applications. Except where otherwise noted, the period of observation for this report was from July 1, 2008, to June 30, 2009. Symantec has established some of the most comprehensive sources of Internet threat data in the world through the Symantec™ Global Intelligence Network. -
Xrumer Manual
XRumer manual © Botmaster Labs, 2006 - 2010 2 XRumer manual Table of Contents Foreword 0 Part I Introduction 6 1 About XRumer................................................................................................................................... 6 2 How to start ................................................................................................................................... 7 3 Interface ................................................................................................................................... 7 4 Interface sleep................................................................................................................................... mode 11 5 Files structure................................................................................................................................... 12 6 Tools ................................................................................................................................... 12 7 Traffic saving................................................................................................................................... algorithm 19 Part II Program settings 21 1 Proxy checking................................................................................................................................... settings 21 2 Speed & success................................................................................................................................... rate 23 3 AntiSpam system.................................................................................................................................. -
Dspin: Detecting Automatically Spun Content on the Web
DSpin: Detecting Automatically Spun Content on the Web Qing Zhang David Y. Wang Geoffrey M. Voelker University of California, San Diego University of California, San Diego University of California, San Diego [email protected] [email protected] [email protected] Abstract—Web spam is an abusive search engine optimization promoted. The belief is that these “backlinks”, as well as technique that artificially boosts the search result rank of pages keywords, will increase the page rank of the promoted sites promoted in the spam content. A popular form of Web spam in Web search results, and consequently attract more traffic to today relies upon automated spinning to avoid duplicate detection. the promoted sites. Search engines seek to identify duplicate Spinning replaces words or phrases in an input article to pages with artificial backlinks to penalize them in the page create new versions with vaguely similar meaning but sufficiently rank calculation, but spinning evades detection by producing different appearance to avoid plagiarism detectors. With just a few clicks, spammers can use automated tools to spin a selected artificial content that masquerades as original. article thousands of times and then use posting services via There are two ways content can be spun. The first is to proxies to spam the spun content on hundreds of target sites. employ humans to spin the content, as exemplified by the The goal of this paper is to develop effective techniques to detect automatically spun content on the Web. Our approach is directly many spinning jobs listed on pay-for-hire Web sites such as tied to the underlying mechanism used by automated spinning Fiverr and Freelancer [26]. -
Seo On-Page Optimization
SEO ON-PAGE OPTIMIZATION Equipping Your Website to Become a Powerful Marketing Platform Copyright 2016 SEO GLOBAL MEDIA TABLE OF CONTENTS Introduction 01 Chapter I Codes, Tags, and Metadata 02 Chapter II Landing Pages and Buyer Psychology 06 Chapter III Conclusion 08 Copyright 2016 SEO GLOBAL MEDIA INTRODUCTION Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately , and rank it according to your desired keywords. On-page optimization plays a big role in ensuring your online marketing campaign's success. In this definitive guide, you will learn how to successfully optimize your website to ensure that your website is indexed and ranked on the SERPs. In addition you’ll learn how to make your web pages convert. Copyright 2016 SEO GLOBAL MEDIA SEO On-Page Optimization | 1 CODES, MARK-UPS, AND METADATA Let’s get technical Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms. Make sure to check the following: Source Codes Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following: INCORRECTLY IMPLEMENTED TAGS: Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties. -
Russian Underground 101
Trend Micro Incorporated Research Paper 2012 Russian Underground 101 Max Goncharov Contents Introduction ........................................................................................................................................... 1 File Encryption and Crypting Services ............................................................................................ 1 Crypter Prices ............................................................................................................................... 2 Dedicated Servers................................................................................................................................ 3 Dedicated Server Prices ............................................................................................................. 3 Proxy Servers ....................................................................................................................................... 3 SOCKS Bots ...........................................................................................................................................4 VPN Services ........................................................................................................................................5 VPN Service Prices ......................................................................................................................5 Pay-per-Install Services ......................................................................................................................6 Pay-per-Install -
SEO - What Are the BIG Things to Get Right? Keyword Research – You Must Focus on What People Search for - Not What You Want Them to Search For
Search Engine Optimization SEO - What are the BIG things to get right? Keyword Research – you must focus on what people search for - not what you want them to search for. Content – Extremely important - #2. Page Title Tags – Clearly a strong contributor to good rankings - #3 Usability – Obviously search engine robots do not know colors or identify a ‘call to action’ statement (which are both very important to visitors), but they do see broken links, HTML coding errors, contextual links between pages and download times. Links – Numbers are good; but Quality, Authoritative, Relevant links on Keyword-Rich anchor text will provide you the best improvement in your SERP rankings. #1 Keyword Research: The foundation of a SEO campaign is accurate keyword research. When doing keyword research: Speak the user's language! People search for terms like "cheap airline tickets," not "value-priced travel experience." Often, a boring keyword is a known keyword. Supplement brand names with generic terms. Avoid "politically correct" terminology. (example: use ‘blind users’ not ‘visually challenged users’). Favor legacy terms over made-up words, marketese and internal vocabulary. Plural verses singular form of words – search it yourself! Keywords: Use keyword search results to select multi-word keyword phrases for the site. Formulate Meta Keyword tag to focus on these keywords. Google currently ignores the tag as does Bing, however Yahoo still does index the keyword tag despite some press indicating otherwise. I believe it still is important to include one. Why – what better place to document your work and it might just come back into vogue someday. List keywords in order of importance for that given page. -
Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews
Methods Research Report Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews Methods Research Report Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews Prepared for: Agency for Healthcare Research and Quality U.S. Department of Health and Human Services 540 Gaither Road Rockville, MD 20850 www.ahrq.gov Contract No. 290-02-0019 Prepared by: ECRI Institute Evidence-based Practice Center Plymouth Meeting, PA Investigator: Eileen G. Erinoff, M.S.L.I.S. AHRQ Publication No. 11-EHC040-EF September 2011 This report is based on research conducted by the ECRI Institute Evidence-based Practice Center in 2008 under contract to the Agency for Healthcare Research and Quality (AHRQ), Rockville, MD (Contract No. 290-02-0019 -I). The findings and conclusions in this document are those of the author(s), who are responsible for its content, and do not necessarily represent the views of AHRQ. No statement in this report should be construed as an official position of AHRQ or of the U.S. Department of Health and Human Services. The information in this report is intended to help clinicians, employers, policymakers, and others make informed decisions about the provision of health care services. This report is intended as a reference and not as a substitute for clinical judgment. This report may be used, in whole or in part, as the basis for the development of clinical practice guidelines and other quality enhancement tools, or as a basis for reimbursement and coverage policies. AHRQ or U.S. Department of Health and Human Services endorsement of such derivative products or actions may not be stated or implied. -
Working-With-Mediawiki-Yaron-Koren.Pdf
Working with MediaWiki Yaron Koren 2 Working with MediaWiki by Yaron Koren Published by WikiWorks Press. Copyright ©2012 by Yaron Koren, except where otherwise noted. Chapter 17, “Semantic Forms”, includes significant content from the Semantic Forms homepage (https://www. mediawiki.org/wiki/Extension:Semantic_Forms), available under the Creative Commons BY-SA 3.0 license. All rights reserved. Library of Congress Control Number: 2012952489 ISBN: 978-0615720302 First edition, second printing: 2014 Ordering information for this book can be found at: http://workingwithmediawiki.com All printing of this book is handled by CreateSpace (https://createspace.com), a subsidiary of Amazon.com. Cover design by Grace Cheong (http://gracecheong.com). Contents 1 About MediaWiki 1 History of MediaWiki . 1 Community and support . 3 Available hosts . 4 2 Setting up MediaWiki 7 The MediaWiki environment . 7 Download . 7 Installing . 8 Setting the logo . 8 Changing the URL structure . 9 Updating MediaWiki . 9 3 Editing in MediaWiki 11 Tabs........................................................... 11 Creating and editing pages . 12 Page history . 14 Page diffs . 15 Undoing . 16 Blocking and rollbacks . 17 Deleting revisions . 17 Moving pages . 18 Deleting pages . 19 Edit conflicts . 20 4 MediaWiki syntax 21 Wikitext . 21 Interwiki links . 26 Including HTML . 26 Templates . 27 3 4 Contents Parser and tag functions . 30 Variables . 33 Behavior switches . 33 5 Content organization 35 Categories . 35 Namespaces . 38 Redirects . 41 Subpages and super-pages . 42 Special pages . 43 6 Communication 45 Talk pages . 45 LiquidThreads . 47 Echo & Flow . 48 Handling reader comments . 48 Chat........................................................... 49 Emailing users . 49 7 Images and files 51 Uploading . 51 Displaying images . 55 Image galleries . -
Brave River Solutions 875 Centerville Rd Suite #3, Warwick, RI 02886
Brave River Solutions ● 875 Centerville Rd Suite #3, Warwick, RI 02886 ● (401) 828-6611 Is your head spinning from acronyms like PPC, SEO, SEM, SMM, or terms like bot, canonical, duplicate content, and link sculpting? Well this is the resource you've been looking for. In this guide we have compiled a comprehensive collection of SEO terms and practices that marketers, businesses, and clients have needed further clarification on. 301 redirect To begin, let’s cover the basics of redirects. A redirection occurs if you visit a specific webpage and then are immediately redirected to an entirely new webpage with a different URL. The two main types of redirects are temporary and permanent. To users, there is no obvious difference. But for search engines, a 301 redirect informs them that the page attempting to be accessed has changed permanently and must have its link juice transferred to the new address (which would not happen with a temporary redirect). Affiliate An affiliate site markets products or services that are sold by another website or business in exchange for fees or commissions. An example is a site that markets Amazon or eBay products on their own website. Affiliate sites often assist in increasing traffic to the site in which they are marketing products or services for. Algorithm (algo) An algorithm is a type of program that search engines when deciding which pages to put forth as most relevant for a particular search query. Alt tag An alt tag is an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images, while the alt tag/attribute is the text that gets displayed if an image is unable to be loaded (or if the file happens to be missing). -
Exploring the Ecosystem of Private Blog Networks
Purchased Fame: Exploring the Ecosystem of Private Blog Networks Tom Van Goethem Najmeh Miramirkhani imec-DistriNet, KU Leuven Stony Brook University [email protected] [email protected] Wouter Joosen Nick Nikiforakis imec-DistriNet, KU Leuven Stony Brook University [email protected] [email protected] ABSTRACT similar businesses can provide significant competitive advantages. For many, a browsing session starts by entering relevant keywords The prices for Search Ads, advertisements that are shown on top in a popular search engine. The websites that users thereafter land of the result pages and may cost more than $50 per click [32], are on are often determined by their position in the search results. indicative of the monetary incentive to score high in search results. Although little is known about the proprietary ranking algorithms There exist numerous black-hat SEO techniques that can be lever- employed by popular search engines, it is strongly suspected that aged to improve the rank of a website. For instance, by overloading the incoming links have a significant influence on the outcome. a page with related keywords, the relevance score of the search algo- This has lead to the inception of various black-hat SEO techniques rithm can be manipulated [19], or by ranking low-quality websites, that aim to deceive search engines to promote a specific website. often filled with malicious content or bloated with advertisements, In this paper, we present the first extensive study on the ecosys- for trending search-terms [16]. As a result of the continuously im- tem of a novel type of black-hat SEO, namely the trade of artificially proving detection of SEO abuse [23, 26], many of the black-hat SEO created backlinks through private blog networks (PBNs). -
A Survey on Adversarial Information Retrieval on the Web
A Survey on Adversarial Information Retrieval on the Web Saad Farooq CS Department FAST-NU Lahore [email protected] Abstract—This survey paper discusses different forms of get the user to divulge their personal information or financial malicious techniques that can affect how an information details. Such pages are also referred to as spam pages. retrieval model retrieves documents for a query and their remedies. In the end, we discuss about spam in user-generated content, including in blogs and social media. Keywords—Information Retrieval, Adversarial, SEO, Spam, Spammer, User-Generated Content. II. WEB SPAM I. INTRODUCTION Web spamming refers to the deliberate manipulation of The search engines that are available on the web are search engine indexes to increase the rank of a site. Web frequently used to deliver the contents to users according to spam is a very common problem in search engines, and has their information need. Users express their information need existed since the advent of search engines in the 90s. It in the form of a bag of words also called a query. The search decreases the quality of search results, as it wastes the time engine then analyzes the query and retrieves the documents, of users. Web spam is also referred to as spamdexing (a images, videos, etc. that best match the query. Generally, all combination of spam and indexing) when it is done for the search engines retrieve the URLs, also simply referred to as sole purpose of boosting the rank of the spam page. links, of contents. Although, a search engine may retrieve thousands of links against a query, yet users are only There are three main categories of Web Spam [1] [2].