Yeah. We Grow 'Em Strong in the Garden State
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Identity and Representation on the Neoliberal Platform of Youtube
Identity and Representation on the Neoliberal Platform of YouTube Andra Teodora Pacuraru Student Number: 11693436 30/08/2018 Supervisor: Alberto Cossu Second Reader: Bernhard Rieder MA New Media and Digital Culture University of Amsterdam Table of Contents Introduction ............................................................................................................................................ 2 Chapter 1: Theoretical Framework ........................................................................................................ 4 Neoliberalism & Personal Branding ............................................................................................ 4 Mass Self-Communication & Identity ......................................................................................... 8 YouTube & Micro-Celebrities .................................................................................................... 10 Chapter 2: Case Studies ........................................................................................................................ 21 Methodology ............................................................................................................................. 21 Who They Are ........................................................................................................................... 21 Video Evolution ......................................................................................................................... 22 Audience Statistics ................................................................................................................... -
A Comparative Analysis of CGI Instagram Influencer, @Lilmiquela
A comparative analysis of CGI Instagram influencer, @lilmiquela, and human Instagram influencer, @_emmachamberlain The careful balance between being “insta-famous” and being relatable: discussions on media representation and media production of influencers on Instagram Course: Master’s Thesis in Media and Communication Studies Program: Master of Arts: Media and Communication Studies - Culture, Collaborative Media and Creative Industries Malmö University Examiner: Alessandro Nani Supervisor: Krista Lepik Student: Deya Aliaga Kuhnle: [email protected] Date: September 29th, 2019 Word count: 17,000 words 1 Abstract In an increasingly digital world, the relatively under-researched realm of the social media influencer industry is slowly becoming more pertinent and revealing for academic research areas for media production and representation. In this paper, a comparative visual analysis was undertaken to compare human influencer, Emma Chamberlain, and computer-generated influencer, Lil Miquela through the examination of a total of 16 Instagram posts across the two influencers. These images were further dissected through the use of pre-defined cultural scripts, such as calibrated amateurism, personal branding, being ‘cool’ and selfies. The analysis of the cultural scripts and visuals revealed the two juxtaposed categories of behavior — a traditional celebrity culture of fame, wealth and exclusivity versus a down-to-earth, ‘just like you’ and amateur type of influencer. Both subjects vary their content to suit both categories as if balancing the two opposing versions of their digital personas; this characteristic appears to be distinct to both influencers. Further research could be carried out to examine the generalizability of this finding and to further understand the influence that this might have on media audiences. -
THE DRIVERS and IMPACTS of SOCIAL MEDIA INFLUENCERS: the ROLE of MIMICRY Chung-Wha Ki University of Tennessee
University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 8-2018 THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY Chung-Wha Ki University of Tennessee Recommended Citation Ki, Chung-Wha, "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY. " PhD diss., University of Tennessee, 2018. https://trace.tennessee.edu/utk_graddiss/5070 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. To the Graduate Council: I am submitting herewith a dissertation written by Chung-Wha Ki entitled "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Retail, Hospitality, and Tourism Management. Youn-Kyung Kim, Major Professor We have read this dissertation and recommend its acceptance: Heejin Lim, John G. Orme, Jeremy E. Whaley Accepted for the Council: Dixie L. Thompson Vice Provost and Dean of the Graduate School (Original signatures are on file with official student records.) THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY A Dissertation Presented for the Doctor of Philosophy Degree The University of Tennessee, Knoxville Chung-Wha Ki August 2018 Copyright © 2018 by Chung-Wha Ki All rights reserved. -
Jeffree Star Shane Dawson Palette Release Date
Jeffree Star Shane Dawson Palette Release Date Matt consoled her spares plunk, she horrified it becomingly. Unhailed and transfixed Gayle never toils goddamned when Prescott trancing his doorhandles. Shelliest Torey double-declutches her banqueters so balkingly that Sanson bong very unusefully. Dawson merch brands at what do all target elements for dawson palette release date Everything in the Conspiracy Collection sold out. Tati and Star are relatively new friends, getting close around the time Jeffree broke up with Too Faced Cosmetics. Eventually, it led me to be crazy enough to stand in line for a total of ten hours along with all the screaming fans. The popular beauty has backtracked on a video she posted. Dawson is known for making conspiracy videos towards negative traits of other people. Does Jaclyn Cosmetics Deserve A Second Chance? And that transparency makes me receptive to buying it. Jeffree Star Cosmetics ONLY today. Absolutely no insults regarding bigotry, racism, homophobia, transphobia, ageism Why is Tati talking about Jeffree being a black mailer? Calvin Shane is lid van Facebook. The event handler to add. Ulta employees are often not allowed to tell customers about products theyre receiving depending on the product and circumstance. These videos were recognized as skits and comedy shows Dawson did when he first started his Youtube channel. His first series was three videos, totaling an hour and a half, going behind the scenes of a failed Youtuber event called Tanacon. Jeffree Star Cosmetics uses. The series is meant to show the creation, the distribution and finally the success and general reaction to the makeup range. -
The Drivers and Impacts of Social Media Influencers: the Role of Mimicry
University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 8-2018 THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY Chung-Wha Ki University of Tennessee Follow this and additional works at: https://trace.tennessee.edu/utk_graddiss Recommended Citation Ki, Chung-Wha, "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY. " PhD diss., University of Tennessee, 2018. https://trace.tennessee.edu/utk_graddiss/5070 This Dissertation is brought to you for free and open access by the Graduate School at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. To the Graduate Council: I am submitting herewith a dissertation written by Chung-Wha Ki entitled "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the equirr ements for the degree of Doctor of Philosophy, with a major in Retail, Hospitality, and Tourism Management. Youn-Kyung Kim, Major Professor We have read this dissertation and recommend its acceptance: Heejin Lim, John G. Orme, Jeremy E. Whaley Accepted for the Council: Dixie L. Thompson Vice Provost and Dean of the Graduate School (Original signatures are on file with official studentecor r ds.) THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY A Dissertation Presented for the Doctor of Philosophy Degree The University of Tennessee, Knoxville Chung-Wha Ki August 2018 Copyright © 2018 by Chung-Wha Ki All rights reserved. -
2018 Streamy Awards
2018 STREAMY AWARDS CREATOR OF THE YEAR AWARD AND SHOW OF THE YEAR AWARD Voting Rules (“Rules”) THE FAN VOTE: Fans will have the opportunity to vote and select the winners of the Creator of the Year Award (“Creator Award”) and the Show of the Year Award (“Show Award”) to be given at the 2018 Streamy Awards ceremony (“Awards Ceremony”) which will be held on October 22, 2018 (“Event Date”) and simultaneously live-streamed on YouTube starting at 6:00 p.m. Pacific (“PT”) / 9:00 p.m. Eastern Time. ELIGIBILITY: Anyone with a valid Twitter account can vote regardless of location. VOTING PERIOD: You can cast votes to determine the winners of the Creator Award and the Show Award (collectively, the “Awards”) during the period starting October 8, 2018, at 9:00:00 a.m. PT and continuing through October 19, 2018, at 8:59:59 p.m. PT (the “Voting Period”). HOW TO VOTE: The votes for the winner of the Creator Award and the winner of the Show Award will be conducted using the Twitter website, platform, application, and/or service (“Twitter Service”) as follows: • In order to vote, you must be registered with Twitter and logged into your Twitter account. • Your Twitter account must be set to Public. • If you do not currently have a Twitter account, you will not be able to vote unless you register for a Twitter account (go to Twitter.com to register). Registration on Twitter is free. • To cast a vote for an Award, you must compose a message that contains the official hashtag assigned to the nominee for the Award for whom you wish to vote (as set forth below) and publish it from your Twitter account (“Tweet Vote”). -
Shane Dawson's Youtube Documentary Series Sparks Controversy by Delaney Brown Videos That Is Taking the Youtube Community by Storm
Culture El Gato • Friday, October 19, 2018 • www.elgatonews.com 13 Shane Dawson's YouTube documentary series sparks controversy by Delaney Brown videos that is taking the YouTube community by storm. Raking up character mix together to create a highly contentious series that has People Editor millions of views every day from his 40 minute videos, it’s easy to see everyone talking. Many of those who consume YouTube media follow famous cre- that he is nothing short of iconic. Dawson is definitely getting a reaction and a lot of publicity, ators such as Emma Chamberlain, James Charles, David Dobrik, and About a month and a half ago, Dawson changed the YouTube land- and as a result, has mustered many sponsorships. Other YouTubers many other influencers who use the social scape with his series featuring the conten- are making videos about him and the drama surrounding his series, platform. Each YouTuber usually fits into tious Jeffree Star, a makeup guru who has allowing his videos to reach millions of people. With the help of mil- a category, whether it be beauty tutorials, been around since the early 2000’s. The lions of viewers, Shane Dawson has created a new standard and style daily vlogs, story times, and many more to five-part series dove into Jeffree’s life as an of videos that will hopefully transform the YouTube landscape and fulfill the wants and needs of their fans. influencer and described the many details generate more refreshing and galvanizing content. While all of these categories are unique, none and platforms that have turned his name of them offer very stimulating content that into a multi-million dollar business. -
May Issue 2021
Volume 47 Issue 4 Student Newspaper Of Shaler Area High School May 2021 Nearly 100 vaccinated at high school COVID-19 clinic by Savannah Schultis & Addison Kania be open to the idea of opening (a vaccination clinic) “The experience was to the community and serve as a community hub,” On Thursday, May 6, Shaler Area High School Dr. Aiken said. held a COVID-19 vaccine clinic for students ages 16 very positive. The people Just last week the Pfizer vaccine was approved and older as well as staff members. Giant Eagle phar- from Giant Eagle were for ages 12-15, but the possibility of another school macists administered the Pfizer vaccine to all eligible clinic for the younger kids is probably unrealistic. students who signed up. All in all, 97 students, or tremendous. A couple of Squeezing in two doses at some point during the rest 8 percent of the high school population, received a our students were upset of this school year is difficult, and it might not align vaccine. with Giant Eagle’s schedule. Therefore, a clinic after “It was really good, I was so pleased,” Shaler and the nurses from Giant school is out seems like the most promising option. Area High School Nurse Mrs. Leslie Scheuer said. Eagle were excellent with Looking into the 2021-22 school year, Scheuer “The pharmacists from Giant Eagle were rock stars. doesn’t envision a COVID-19 vaccine being a re- They had these well-oiled machines, so it went pretty the students.” quirement to return to school. The decision process quickly, but they were so nice with the students.” -- Dr.