The Mall Story
Total Page：16
File Type：pdf, Size：1020Kb
ISSUE43 Untuk Ahli Sahaja PP12389/04/2013 (031984) JULY 2019 NewsNetwork FEATURES More Than Just Shopping In defence of the mall as “the third place” THE WATCH OUT CASC Conference 2019 MALL Study Trip to Bangkok WHAT’S NEW STORY tHe Spring Bintulu & KTCC MALL PRESIDENT’S MESSAGE PPK MALAYSIA OFFICE BEARERS 2018 - 2020 HONOURABLE MEMBERS OF ADVISORY BOARD Tan Sri Datuk Eddy Chen YBhg Dato’ Ngeow Voon Yean Dear members, Mr Kumar Tharmalingam Mr Richard Chan ur theme for this issue, “The Mall Story” sounds exactly YBhg Dato’ Joyce Yap like what it is - an exciting chronicle of how the shopping Mr HC Chan industry has evolved in Malaysia - from being a shopping O EXECUTIVE COUNCIL MEMBERS locality for the neighbourhood then, to the ultra-modern, chic mega-malls of today. Appropriately, our CASC Conference 2019 President YBhg Tan Sri Dato’ Teo Chiang Kok in September showcases malls from around the Asian region Vice President I and trends of the future as malls today offer beyond purely Ms Phang Sau Lian shopping. Malls have evolved to become the ultimate gathering place for everyone looking for Vice President II merchandise, food and beverage, leisure and entertainment, and services from the mundane like Ms Kung Suan Ai laundry and banking to the leading edge categories like e-sports and extreme sports and the like. Honorary Secretary Mr MK Foong Today’s Malaysian lifestyle involves beyond shopping as a core activity as malls strive to provide Assistant Secretary everything in one location and under one roof, particularly those in mixed developments. Mr KK Lim Competition amongst malls is perpetually intense as all of them attempt to attract and sustain Treasurer their shopping clientele by way of cutting-edge marketing and promotion campaigns. At PPKM, we Mr Tan Joon Kai strongly encourage this trait with the inaugural CASC-PPKM Awards 2019 for Best Experiential Assistant Treasurer Mr William Tang Marketing where Malaysian malls compete for the best with malls from Indonesia, Hong Kong and China. This year, the Awards have attracted more than double the entries since we started in COMMITTEE MEMBERS 2016, focusing on only our Malaysian member malls. We sincerely thank all participants for your enthusiasm and look forward to experiential shopping malls at a higher echelon! PR & Publicity Mr Joseph Yeoh Social We have certainly been busy over the past few months with numerous seminars and lobbying Mr Patrick So the relevant agencies on issues impacting the shopping mall industry. We have also visited Research our member malls in East Malaysia and the Northern Region as part of our annual outreach Ir YL Lum programme to keep in touch, and look forward to the coming trip to Southern region where new Sports shopping malls have been regularly popping up since last year. In addition, members also visited Mr Darren Hee malls and retailers in Seoul recently as part of our continuous overseas shopping experience and Special Project Dato Sri Vincent Tiew as the vibrant street shopping and food scene. Next on the calendar in September will be Bangkok, Training/Seminar Ms Jenny Chan thewere evergreen excited by shopping the amazing destination fit-outs in in Asia Korean with flagship several stores new malls for fashion to look and at - cosmetics,do contact asus well soon Technical for further details if you wish to come on board. Mr Vincent Chong Mr Goh Chong Wooi Ms Eunice Lim and experiential as we look forward to the year end festivities and shopping sprees. Northern Region Representative So with more than half of 2019 gone by in a flash, do continue to keep our malls exciting, energetic Mr Chow Heng Wah Southern Region Representative Ms Zahayu Shima Ayub Sarawak Representative Warmest regards, Datin Christine Ling Sabah Representative Mr David Lau Internal Auditors Mr Amos Chew / Mr John Lau TAN SRI DATO TEO CHIANG KOK Publisher President PPK MALAYSIA (Malaysia Shopping Malls Association) A608, 6th Floor, Block A (Lobby No. 2), No. 1, Jalan SS20/27, Damansara Intan, 47400 Petaling Jaya, Malaysia Tel: 603 – 7727 6202/6232 Fax: 603 – 7727 6203 Email: [email protected] URL: ppkm.org.my Printer Printech Marketing No 17, Jalan Gangsa SD5/2D, Bandar Sri Damansara, 52200 Kuala Lumpur 2 PPKNewsNetwork July 2019 ARTICLE MORE THAN JUST SHOPPING hopping malls have been described as a barometer generated RM28.1 billion expenditure of a nation’s economic health as you can see three last year, up 4.6% from RM26.9 billion to four million people walking through some of in 2017 with its share of tourist spending Sthe bigger ones daily. In Malaysia, close to 700 malls amounting to 33.4%. with a total net lettable area of 170 million sq have been projected by end-2019. Many of them form part MORE LEISURE AND of an integrated or mixed development unlike the early ENTERTAINMENT OUTLETS days when they were standalone buildings. Although Malaysians are great shoppers themselves, some mall operators have A good example is Ampang Park, the country’s rst started to reset their trade mix to expand shopping mall which made way last year for the their non-shopping components beyond construction of the Ampang MRT station and an 50% as malls are increasingly viewed as underground walkway that will be linked to the close a destination to go to relax, dine and be by Ampang LRT station. entertained not only for the weekends but also during the week days. With the proliferation of malls in the country, oen than not, questions such as “Are malls becoming a (MD) Dato’ Simon Foong envisioned this adventure As a result, food and beverage outlets dinosaur? Will they become history?” pop up as we park as “the future of family mall entertainment”. as well as speciality stores have been trending in malls read of brick and mortal retail giants like Macy’s from in recent years. Shoppers need space to socialise and the United States (US) closing its stores in China and Bringing the latest high-tech entertainment experiences engage over a meal because of our current lifestyle. Lot laying o thousands of sta last year. to Malaysia, he reiterated, “e Ri is truly one of its 10, for instance, is reputed for its Japanese Food Village. kind, providing out-of-this world experiences and e US department store also followed the footsteps growing alongside with the popularity of virtual and If the smaller neighbourhood malls with their limited of retailers like Ohio-based Marks & Spencer to shut AR in the market. resources are facing a tough time in order to survive, its Chinese online operations “due to poor sales in the Chan suggested that they emulate the top three malls’ increasingly thick complexity of online and oine “Our goal is to allow Malaysians of all walks of life market leadership position and try to remain relevant. consumer demands”. So, it does not necessarily mean to experience the very best in digital immersion and that e-commerce is the way to go. entertainment.” e adventure park is also something Since building relationship is very important in the mall that the entire family can enjoy with its e Ri Junior business, he believed that laying the groundworks for China Shopping Center Development Association of specically catered for children. Its Playland and Party trust and condence are crucial as the major tenancies Mall China president Victor Guo had attributed it to Bunker also provide budding explorers with a safe can be up to 15 years. Meanwhile, the small tenancies Macy’s “poor timing” and diculty in retaining its haven to expand their imagination to their hearts’ are usually around six years. customers through its reliance on the online platform. content. Apparently, the foreign brands could not compete with With the changing retail the “New Retail” billed by Alibaba Executive Chairman Since its so opening in landscape, having anchor tenants Jack Ma, which combines a comprehensive portfolio of December 2017, e Ri of 250,000 to 300,000 sq in online shopping with in-store experiences and delivery has received up to 80,000 mega or super regional malls options oered by its rival Chinese retailers. customers during its rst like before can turn out to be year of operation. Many of a negative cashow from the Amidst fears of malls worldwide “dying”, PPK Malaysia them come especially for nancial perspective and might president Tan Sri Dato’ Teo Chiang Kok maintained that team building or outings and not be sustainable in the long nothing of this nature has happened here except for the birthday parties. term. closure of SS2 Mall in Petaling Jaya in March 2015. e key local retail operators as well as major mall owners Foong, who is also the CEO As such, mall owners and and developers have been transforming themselves and Group MD of Aquawalk developers need to restrategise over time to survive the many challenges that beset Sdn Bhd, which operates and perhaps consider having the industry by embracing new and innovative ways of the popular Aquaria KLCC, more mini anchors of 10,000 to doing business. reportedly has a 30% stake 20,000 sq that can give double- in the Jakarta Aquarium in digit rent. If you have 12 of them, Factors such as the rapid pace of urbanisation, growing Neo Soho Mall in Central they might add up to 250,000 sq auence, increasing demand for social or public spaces Park, Indonesia, which has and be even more active than and growth of the tourism industry have also been been receiving encouraging the department stores which are inuencing the changes in the retail landscape. Some of visitorship.