International Seminar Ina SUP / Panthéon-Sorbonne University

Production and distribution practices Company strategies in USA & Brazil

Ina SUP – Enseignement supérieur 2e cycle - 4 avenue de l’Europe – 94366 Bry-sur-Marne cedex 01 49 83 21 75 – [email protected] - www.ina-sup.com

Université Paris 1 Panthéon-Sorbonne - Master D2A - 6 rue Jean Calvin - 75005 Paris 01 55 43 46 60 - [email protected] - www.sorbonne-d2a.fr

Monday 23 January

9.30 am

Welcoming of participants

10.00 am-1.00 pm

Required writing: how to write a treatment

While there is general agreement about what a treatment is supposed to do, there is little consensus about the best way of doing it. This session looks at the variety of approaches to developing and presenting a feature film in short form.

Lecturer: Rob Ritchie Script writing Tutor, Script Factory (London, UK)

1.00 pm-2.30 pm

Lunch

2.30 pm-5.30 pm

Selling foreign films across borders

The challenges and the obstacles in films’ circulation worldwide will be examined, as well as the role of the sales agents as intermediates. The lecture will then deal with the contractual terms of a transfer agreement between a sales agent and a local distributor and will be ended by a Q&A discussion on the American market.

Lecturer: Nicolas Brigaud-Robert Founder and Manager of Films Distribution and Films Talents (Paris, France)

Tuesday 24 January

10.00 am-1.00 pm

Hollywood work-worlds in transition: creative collaboration in the digital age

Many of Hollywood’s entrenched business and creative practices remain deeply mired in the past, weighed down by rigid hierarchies, interlocking bureaucracies, and institutionalized gatekeepers (e.g. the corporate executives, agents, managers, and lawyers). In this volatile moment of crisis and opportunity, as Hollywood shifts from an analog to a digital industry, one that embraces collaboration, collectivity, and compelling uses of social media, a number of powerful independent voices have emerged. These include high-profile transmedia production companies such as Jeff Gomez’s Starlight Runner Entertainment as well as less well-funded and well-staffed solo artists who are coming together virtually from various locations across the globe. What these top-down and bottom-up developments have in common is a desire to buck tradition and to help invent the future of entertainment. One of the issues we hope to address today is the social, cultural, and industrial impact of these new forms of international collaboration and mixtures of old and new work cultures.

Lecturer: Denise Mann Head of the Producers Program and Associate Professor at the Department of Film, TV and Digital Media, UCLA (Los Angeles, USA)

1.00 pm-2.30 pm

Lunch

2.30 pm-5.30 pm

The Brazilian audiovisual industry

The Brazilian cinema has never managed to become an industry. As a phoenix, it was born and died several times during the 20th century, restarting from zero each time. The economic colonization of the country has resulted in an inability of Brazilian cinema to exist. At present, the Brazilian audiovisual industry is organized around television, highly nationalized and deregulated. The Brazilian government is committed to support cinema production by implementing policy decisions.

Lecturer: Carlos Augusto Calil Professor at the Cinema, Radio and Television Department, School of Communication and Arts of the Sao Paulo University (Sao Paulo, Brazil)

Wednesday 25 January

10.00 am-12.00 pm

Theatrical Marketing Strategies

Theatrical Marketing Strategy – Whether a Marketing Executive or a Producer, the need to be clear and concise in summarizing the Movie’s Campaign is paramount. Many Studio executives don’t have the time or attention span to “figure out” what you are trying to say, or who you are trying to reach. Presenting your movie, whether in development or finished, is key to a Studio or Financier’s support.

Lecturer: John Hegeman Executive Vice President, Chief Marketing Officer, New Regency Productions (Los Angeles, USA)

12.00 am-1.30 pm

Lunch

1.30 pm-3.30 pm

Coproducing with Brazil

An immersion in the vast group of incentives and of public support for audiovisual productions – Film, TV and New Media – in Brazil and their main eligibility rules. Recent cases of Brazilian coproductions with France and with other countries will be examined.

Lecturer: Leonardo Monteiro de Barros Partner/Senior Vice President, International, Conspiraçao Filmes (Rio de Janeiro/Sao Paulo, Brazil)

3.30 pm-4.00 pm

Break

4.00 pm-5.30 pm

The future of audiovisual contents’ production and distribution Round table with Leonardo Barros, Carlos Augusto Calil, John Hegeman, Denise Mann and Vanessa Saal, VP International Sales at StudioCanal. Moderated by Ana Vinuela, Head of Studies, Ina Sup.

5.30 pm

Closing of the seminar

Biographies of the speakers

Nicolas Brigaud-Robert Founder and Manager of Films Distribution and Films Talents (Paris, France)

Nicolas Brigaud-Robert combines a management position in the cinema industry and teaching and research activities. He started his career in the US, in acquisitions and sales of audiovisual programs. Back in Paris, he has contributed to establish a catalogue of rights with more than 2000 films for Lumière Group. After that, he becomes head of business affairs for UGC Audiovisual Rights and worked at the development division of Canal+. In 1997, he founded Films Distribution, a film exporter. Among films launched outside France are: Lady Chatterley (Best film at César 2007), Joyeux Noël (Oscar nominated in 2006), Flandres (Grand prix in Cannes in 2006) and L’Esquive (Best film at César in 2005). In 2004, he created the talent agencies Film Talents and Aura. These two agencies represent directors, writers and actors such as: Tahar Rahim Isabelle Adjani, Abdel Raouf Dafr and Florence Vignon. Nicolas Brigaud-Robert has a diploma from SciencesPo Paris, a master degree in audiovisual rights from Sorbonne University, a master in Broadcast administration from Boston University, a DEA in social sciences from EHESS/ENS and a PhD in sociology from EHESS. He currently teaches at Sorbonne University. He is the author of “Producer’s English” and “Television producers, a professional social-economical analysis”.

Carlos Augusto Calil Professor at the Cinema, Radio and Television Department, School of Communication and Arts of the Sao Paulo University (Sao Paulo, Brazil)

Carlos Augusto Calil is Professor in film industry and history of cinema at the Cinema, Radio and Television Department, School of Communication and Arts of the Sao Paulo University (Brazil). Since 2005, he is also Secretary of Culture of the city of Sao Paulo. Formerly, Carlos Augusto Calil has worked for Embrafilme, a Brazilian film company, as cultural director and president of the company. He has participated in the organization of the Brazilian film heritage through the Cinemateca Brasileira in 1987 and has directed the Sao Paulo Art Centre from 2001 to 2005. He is author of several documentaries and shorts. He has coordinated more than thirty books, catalogues and articles related to cinema and literature. He often works as a curator for exhibitions and film festivals. Last year, he was granted “Chevalier de la Légion d’Honneur” by the French government.

John Hegeman Executive Vice President, Chief Marketing Officer, New Regency Productions (Los Angeles, USA)

John Hegeman is an industry veteran who has spent over 20 years successfully releasing a diverse range of films utilizing innovative and ground breaking marketing techniques, from mainstream commercial blockbusters to prestigious independent classics. John Hegeman serves as Executive Vice President, Chief Marketing Officer for New Regency Productions, where he oversees all marketing for the company’s productions on a worldwide basis. Before joining New Regency in January 2008, Hegeman served as Chief Operating Officer for Fox Atomic, where he oversaw day to day operations including Production, Marketing, New Media Operations and Distribution. Hegeman served as President of Worldwide Marketing for , where he earned international acclaim for his pioneering use of the Internet and other innovative marketing techniques to help create the 1999 box office blockbuster The Blair Witch Project. Prior to joining Lionsgate, he held an executive post at . He also was President of Distant Corners Entertainment Group, a company responsible for developing and producing more than 20 genre franchise properties across all media and licensing platforms. Hegeman served from 1997 to 2000 as President of Worldwide Marketing for Artisan Entertainment. He previously held executive marketing and distribution positions at MGM/UA, and Orion Classics, among other companies.

Denise Mann Head of the Producers Program and Associate Professor at the Department of Film, TV and Digital Media, UCLA (Los Angeles, USA)

Denise Mann, Associate Professor, UCLA Department of Film, Television, and Digital Media and head of the UCLA Producers Program, is the author of The Hollywood Independents —The Postwar Talent Takeover (University of Minnesota Press, 2008) and co-editor of Private Screenings: Television & the Female Consumer (University of Minnesota Press, 1992). Recent publications include chapters in Production Studies: Cultural Studies of Media Industries, eds., Caldwell, Banks, Mayer, (Routledge, 2009); and Different Visions, Revolutionary Perceptions: Race, Gender and Sexuality in the Work of Contemporary Filmmakers, ed., Bernardi (University of Texas, 2009). Mann served as an associate editor on Camera Obscura: A Journal of Feminism and Film Theory, for six years (1986-1992). Mann recently co-chaired two landmark academic conferences: “Transmedia, Hollywood: S/Telling the Story,” at USC, and “TV Showrunners: The Hollywood Geek Elite Debates the Future of Television” with Professor Henry Jenkins at the Hotel Bonaventura, Los Angeles.

Leonardo Monteiro de Barros Partner/Senior Vice President, International, Conspiraçao Filmes (Rio de Janeiro/Sao Paulo, Brazil)

Film and TV producer, born in Rio de Janeiro. Partner and Senior VP at Conspiração Filmes, a leading Brazilian production company. His film credits include one Cannes, one Venice, 2 Sundance, 3 Berlin and 5 Toronto official selections since 2000 and two Brazil’s official entries to the Oscars (Best Foreign Language Film). His more than 15 feature films - including the Brazilian blockbusters “2 Filhos de Francisco” (The #1 film in Brazil in 2005 with 5.5m admissions) and “A Mulher Invisível” (2,3m admissions in 2010) - have been distributed by , Sony Classics, Optimum, Warner Bros, 20th Century Fox, Buena Vista International and sold worldwide by companies such as Wild Bunch and Fortissimo. His TV credits include the twice Emmy-nominated series “Mandrake” (Best TV Series) from HBO Latin America. Previous positions before partnering with CF in 1996 include: Mktg Manager with PolyGram Brazil (now Universal Music) and International Mktg Director with Deutsche Grammophon GmbH (Hamburg, Germany). Mr. Barros studied Philosophy and Business Administration in Rio de Janeiro and holds a Master’s Degree in Business Administration from the IBMEC Business School.

Rob Ritchie Script writing Tutor, Script Factory (London/UK)

Rob Ritchie started his career as Literary Manager, then Associate Director, of the Royal Court Theatre, responsible for commissioning new plays and finding and developing new playwrights. After leaving the Court, he worked as Script Associate at Channel 4 working on the development of feature scripts for Film on Four, short films for Short and Curlies and commissioning one-hour dramas for FourPlay. As a writer, his screenplays include Leave to Remain [Film Four], McIvor's Share [Euston Films], the award winning drama-documentary Who Bombed Birmingham? [Granada/HBO], The Merrihill Millionaires [BBC TV], and Blown Part [Assassin Films]. His publications include The Joint Stock Book [Methuen] and The Night Sun [Methuen]. He has devised and participated in a number of writing workshops for the Arvon Foundation, BBC Television, the Welsh Academy, RADA, the New Zealand Film Commission, the Moonstone Screenwriters Lab and Script Factory. A former Head of Screenwriting at the National Film and Television School, he co-devised the Anglo-French screenwriting workshop “Regards Croisés” that has developed a number of first feature screenplays including Waz [Vertigo Films] and Water Lilies [Balthazar Productions]. He has taught on a number of writing programs in Europe and the Middle East and is an Associate Tutor on the creative writing MA at East Anglia University. He is currently Consultant Script Editor for The Imaginarium and is attached as Story Consultant to a number of independent feature films.

Practical information

Organisation

Ina SUP, the School of Cinema, Television and New Media attached to the French National Audiovisual Institute. Panthéon-Sorbonne University / Master Degree in Audiovisual Law and Business attached to the School of Digital and Media

Audience

MA students in:

Audiovisual Production (Ina SUP) Marketing & Distribution (Ina SUP/Panthéon-Sorbonne) Audiovisual Law and Business (Panthéon-Sorbonne)

Dates

23th to 25th January 2012

Venue

Ina, Centre Pierre Sabbagh 83 rue de Patay, 75013 Paris (France)

Cognacq-Jay Room (Ground Floor)

Access

By RER: line C: station "Bibliothèque François-Mitterrand" By Subway: line 14: station "Bibliothèque François-Mitterrand" By Bus: line 62: stop "Patay-Tolbiac"