Microsoft Inspire Social Media Guide

Microsoft Partner Network

PURPOSE OF THIS DOCUMENT

Use this Social Media Guide to drive awareness and engagement with your social audiences about the exciting transformation and growth opportunities at Microsoft Inspire that empower partners to do more for their customers.

PRE-EVENT

Overview: 1. Microsoft Inspire Twibbons 2. Social media campaigns a) Month of Inspiration b) Elevate Your Pitch c) #MSPartnerStory

1. Microsoft Inspire Twibbons Generate awareness and excitement for Microsoft Inspire by adding a Twibbon to your social media accounts. Twibbons will be available beginning June 11, so please join us and add a Twibbon to your profile!

Directions: Visit https://twibbon.com/support/microsoft-inspire to add the branded #MSInspire Twibbon to your Twitter and Facebook accounts.

Option 1 for Twitter: Select “Login to Add Twibbon” and select to login with your Twitter account. Twibbons will automatically pull your profile picture and add our branding, and you may preview before officially adding it.

Option 2 for Facebook: You can select to login with your Facebook account. After selecting “Upload to Facebook,” visit your Facebook Photo Albums to find the photo album created by the Twibbon app. You’ll then be able to make this image your profile picture.

Option 3: You also have the option to download the Twibbon and upload the image yourself:

2. Social media campaigns

Participate in our social media activities by posting about Microsoft Inspire, sharing content, and leveraging our pre-made image and copy assets.

Directions: • Follow Microsoft Partner Network on Facebook, Twitter, and LinkedIn for examples of social posts or to amplify yourself. o MPN Facebook o MPN Twitter o MPN LinkedIn • Respond to our social prompts and include the following approved hash tags in every post: #MSPartner #MSInspire. • Amplify our posts by sharing them from your social channels. • Use our pre-made image and copy assets. • Create your own original posts—but we ask that you use our pre-made image assets and not create your own. • We recommend posting 1-2 times per week. • Be sure to include the following approved hash tags in every post: #MSPartner and #MSInspire. • You can also mention @MSPartner on Twitter or link to our page on Facebook.

Microsoft Inspire hashtags: • #MSPartner—Use on every post • #MSInspire—Use on every post • #New2MSInspire—Use only when engaging with first-time attendees or if you’re a first-time attendee. • #MSElevateYourPitch—Use only when posting about elevator pitches or when sharing the elevator pitch you created onsite at Microsoft Inspire. • #MSPartnerStory—Use only when sharing your partner success story or engaging with other partners’ stories.

Instructions on using assets: • Open the link to pre-made image assets

• You will see folders for each social channel that contain resized images that work correctly with those channel’s image requirements.

Campaign 1: Month of Inspiration

Participate in our “Month of Inspiration” activities on social by posting about Microsoft Inspire and leveraging our pre-made image and copy assets, starting June 11th. Include the hashtags #MSPartner and #MSInspire in every post. Weekly, starting June 4 leading up to Microsoft Inspire, we will post a prompt from our MS Partner channels where we would like you to engage with us. Below is an example from week 1:

We’re so excited about the accomplishments of our partners, we’re celebrating with an entire month of inspiration. We want to know: What aspect of your business inspires you most? #MSInspire #MSPartner

Social copy to post or to use as inspiration to create your own:

• We want to know, what’s your inspiration? #MSPartner #MSInspire

• I’m inspired by the innovation and creativity of the #MSPartner community. #MSInspire

• Who inspires you to be your best self? #MSPartner #MSInspire

• As an #MSPartner, I’m inspired by opportunities to collaborate with partners around the world and do more together. #MSInspire

• I’m inspired by the revolutionary technologies that are changing how we can make a difference in the lives of our customers. #MSPartner #MSInspire

• As an #MSPartner, I’m inspired by the digital transformation of customers around the world. #MSInspire

• I’m inspired to see empowered customers driving growth and transformation in their businesses. #MSPartner #MSInspire

Inspirational quotes for sharing:

When quoting someone who has an active social account, you can tag that person’s name/handle.

• “Longevity in this business is about being able to reinvent yourself or invent the future.” – Satya Nadella #MSInspire #MSPartner

• “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.” – Satya Nadella #MSInspire #MSPartner

• “Our industry does not respect tradition – it only respects innovation.” – Satya Nadella #MSInspire #MSPartner

• “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou #MSInspire #MSPartner

• “Exploration is the engine that drives innovation. Innovation drives economic growth. So let’s all go exploring.” – Edith Widder #MSInspire #MSPartner

• "Never be limited by other people's limited imaginations." – Dr. Mae Jemison #MSInspire #MSPartner

• “Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.” – Seth Godin #MSInspire #MSPartner

• “To succeed… You need to find something to hold on to, something to motivate you, something to inspire you.” – Tony Dorsett #MSInspire #MSPartner

• “Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” – Anne Sweeney #MSInspire #MSPartner

• “I believe that not much happens of any significance when we’re in our comfort zone.” – Dr. Bob Parsons #MSInspire #MSPartner

Campaign 2: Elevate Your Pitch

This year at Microsoft Inspire, we will have a “pitch elevator” where attendees can get a professional video recording of their elevator pitch to use as a digital networking tool. Leverage our pre-made image and copy assets to emphasize the importance of having a great elevator pitch, promote the on-site opportunity at the conference, and share tips to create the perfect elevator pitch.

Use these Microsoft Inspire hashtags: • #MSPartner • #MSInspire • #MSElevateYourPitch

Social copy to post or to use as inspiration to create your own:

• You never know who you’re going to meet, so it’s important to always have a polished elevator pitch ready. Share a time you’ve needed an elevator pitch— were you prepared? #MSPartner #MSInspire #MSElevateYourPitch

• I’m inspired to hear elevator pitches from customers and other partners, and to engage in meaningful networking and business development. #MSPartner #MSInspire #MSElevateYourPitch

• It’s essential to have a unique, concise elevator pitch to quickly introduce yourself and your value proposition. I’m excited to record mine at #MSInspire this year. #MSPartner #MSElevateYourPitch

• A perfect elevator pitch does 3 things: hooks the listener, gives a unique value proposition, and ends with a connection for follow-up. What do you think makes a pitch stand out? #MSPartner #MSInspire #MSElevateYourPitch

Campaign 3: #MSPartnerStory

Share your success stories and case studies to engage with other partners before, during, and after Microsoft Inspire. Partners can submit their #MSPartnerStory as a video or written copy about how they are driving transformation through innovative customer solutions.

Use these Microsoft Inspire hashtags: • #MSPartner • #MSInspire • #MSPartnerStory

DURING-EVENT

Overview: 1. During-event social activity 2. Twibbons

1. During-event social activity Promote the event and share your excitement on your social channels.

Suggestions: • Share @MSPartner reactive and proactive graphics relating to sessions as they are made available during the event.

• Share reactive posts from Elevate Your Pitch and engage with other attendees,both onsite and virtual, encouraging them to share and connect. Use #MSElevateYourPitch. • Remember if you're working with first-time attendees or are a first-time attendee, please post with the #New2MSInspire hashtag. • Check out the social wall powered by Sprinklr at the Community Hub which will feature our influencers and social conversations. You’ll have a chance to be featured, as well, so remember to use the Microsoft Inspire hashtags in your posts. • Follow and mention our Corenote Speakers and Microsoft Execs. • Amplify the One Celebration. • Continue to include #MSPartner and #MSInspire on every post.

2. Twibbon Keep your Twibbon on your social profiles throughout the event.

POST-EVENT Overview: • Post your thoughts and what excited you about Microsoft Inspire while still utilizing the #MSInspire and #MSPartner hashtag. • Share your elevator pitch from Microsoft Inspire and engage with other partners who are sharing their own. Share posts from #MSElevateYourPitch. • Continue amplifying @MSPartner content. Keep the conversations going on social by using #MSPartner throughout the year. • Share success stories using #MSPartnerStory for an opportunity to be featured in the MPN Partner Success Gallery.

Continue to use relevant hashtags: • #MSPartner—Use on every post • #MSInspire—Use on every post • #New2MSInspire—Use only when engaging with first-time attendees or if you were a first-time attendee

• #MSElevateYourPitch—Use only when posting about elevator pitches or your experience at Elevate Your Pitch at Microsoft Inspire • #MSPartnerStory—Use only when sharing a partner success story or engaging with other partners’ stories

Thank you! We can’t wait to see you at Microsoft Inspire in Las Vegas, Nevada July 15 – 19, 2018. Continue to follow Microsoft Partner Network on Facebook, Twitter, and LinkedIn for information and inspiration before, during, and after the event.