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Victoria Evans, Senior Pr Consultant & Copywriter

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Victoria Evans, Senior Pr Consultant & Copywriter VICTORIA EVANS, SENIOR PR CONSULTANT & COPYWRITER AUSTRALIAN PORTFOLIO: 2016 - 2020 [email protected] +61 (0) 472 511 323 www.vepr.com.au 1. EXAMPLES OF MEDIA RELEASES Grace Lever named as Telstra’s South Australian ‘Young Business Woman of the Year’ 6 October 2016: Adelaide-Hills based entrepreneur, Grace Lever has been awarded South Australia’s ‘Young Business Woman of the Year’ at the 2016 Telstra Business Women’s Awards. This esteemed award recognises the courage, leadership and creativity of a businesswoman aged 29 and under, who plays a critical role in raising the profile of women in business. Grace is the founder of GraceLever.com, which empowers and equips other female entrepreneurs across Australia and beyond, to build profitable lifestyle businesses. Launching in 2014, she has grown the business to be one of the most successful business support networks in Australia for female entrepreneurs. Grace has sold over 5,000 tickets to her live workshops - ‘Doing Days’, has over 40,000 women in her community and almost 2,000 active and engagement members in her membership group ‘The Doing Academy’, all passionate female entrepreneurs ready to ‘stop dreaming and start doing’ in their business. Every month, her brand is in front of more than 3 million entrepreneurs through her savvy digital marketing expertise. Grace has recently launched her brand in the US, where hundreds of female entrepreneurs joined her community in the first month. This side of the business is set to grow and grow, with Grace poised to launch her offering in other markets later in 2016 – including regional and rural Australia, the UK, Canada and New Zealand. Grace comments: “I’m so thrilled to have been chosen as the winner in these incredibly renowned awards; it’s testimony not only of my hard work but that of my team. It also provides further verification to the women in my community of their worth as business owners, showing that they have put their trust in a female entrepreneur who is recognised by Telstra and its line-up of esteemed judges. I’m so excited to be joining the other incredible winners at the national final in Melbourne in November; they’re all a true inspiration and great examples of what women in business can do if they put their mind to it! In an announcement from Telstra, Joe Pollard, Telstra Business Women’s Awards Ambassador, Group Executive Media, and Chief Marketing Officer, said that the South Australian winners are exceptional business women. She commented: “The winners of the 2016 Telstra South Australian Business Women’s Awards are brilliant, passionate and courageous women who are thriving in their chosen fields. Not only do they have the courage to challenge the status quo but they also demonstrate exceptional business acumen and strong leadership skills.” Now in their 22nd year, the Telstra Business Women’s Awards are Australia’s longest running and most esteemed women’s awards program in Australia. They recognise and reward the courage, leadership and creativity of brilliant business women. Grace will join other State and Territory category winners in Melbourne for the National Awards judging, culminating in a glittering Gala Dinner on the night of Wednesday 16 November 2016. Ends For further press information or images or to set up an interview with Grace please contact Victoria Evans at GraceLever.com: [email protected]/ +61 (0) 8 8339 1529 or 0472 511 323. Notes to Editors Grace Lever is a digital marketing specialist and educator working with female entrepreneurs, helping them to create balanced, profitable, lifestyle businesses. Grace connects with these women through regular live workshops, ‘Doing Days’ and through her members’ group, the Doing Academy. Following exponential growth in Australia over the past 18 months, Grace successfully launched in the United States in mid 2016 and will be expanding to rural and regional Australia, Canada, the UK and New Zealand before the end of 2017. Bird in Hand unveils fresh look for its 20th anniversary 20 June 2017: Adelaide Hills winery Bird in Hand has this week unveiled a brand-new look for its iconic sparkling wine, to commemorate 20 years of winemaking excellence. The just-released 2017 Bird in Hand Sparkling Pinot Noir has been a classic favourite for many years, and the anniversary sees the new bottle in an elegant, modern and minimalist character, perfectly reflecting how Bird in Hand has evolved over the past decades. The wine is the same sparkling pinot that has been produced at Bird in Hand for years and continues to delight customers from Australia and across the world. A cool climate Adelaide Hills’ wine, it’s awash with strawberry flavours and cherry aromas, accompanied by a floral lift. A light, blush-coloured sparkling, the winemaking team recommend it as an aperitif, enjoyed chilled. Bird in Hand began in earnest in 1997 when founder Andrew Nugent happened upon a run- down dairy farm while exploring with his father, Michael. 20 years on, the winery is producing four tiers of cool-climate wines, is home to a cellar door open 7 days a week, a farm-to-table restaurant and hosts events ranging from intimate dinners to concerts from world-class musicians, attended by thousands of fans. Mashoom Tait, marketing and PR executive, Bird in Hand comments, “Bird in Hand has come a long way since 1997. We felt it was fitting to celebrate this milestone by unveiling a look that captures our brand and what it represents two decades on. The sparkling pinot noir is still the same wine that fans have come to know and love, but with a new, sophisticated appearance. We’re all excited about this beautiful new bottle, as we look ahead to many more years of artisan winemaking, and creating memorable experiences.” http://www.birdinhand.com.au/ ENDS Notes to editors ABOUT BIRD IN HAND Bird in Hand is a world-renowned producer of fine wine that celebrates place and passion not only through expert vinification but also through food, art, and cultural events. Its portfolio of cool climate wine is produced across four award-winning speciality tiers; Tribute Series, Nest Egg, Bird in Hand and Two in the Bush. FOR FURTHER INFORMATION Victoria Evans E: [email protected] T: 08 8189 0860 MEDIA RELEASE NOVEMBER 2018 VIOLET CRUMBLE ON ITS WAY TO THE US Iconic Australian snack begins journey into hands of American chocolate lovers One of Australia’s most-loved confectionery brands, Violet Crumble is on its way from Adelaide to the US, as the first shipment gets underway. Following the signing of an agreement between Violet Crumble’s owners, Robern Menz and distributors British Wholesale Imports (BWI) last month, a 20-foot shipping container of 14 pallets comprising 77,000 bars has been ordered and will be leaving Adelaide this week. Five tonnes of Violet Crumble bars will be en route to Los Angeles and San Francisco, the first direct shipment of the brand to the US in ten years. Fourth-generation family business, Robern Menz acquired Violet Crumble from Nestlé earlier in 2018, bringing one of Australia’s most iconic and favourite snacks back to Australian soil after 46 years of foreign ownership. The product has been available in a small number of outlets in the US for over 20 years, but its new owners have a strategic focus to expand internationally, exploiting a gap in the market for a tasty, high-quality honeycomb and chocolate snack. This, coupled with the growing global love for ‘Brand Australia’, means timing and positioning is perfect for a US expansion. Retailers including Cost Plus World Market, Wegmans, Stater Brothers, 7 Eleven are currently stocking Violet Crumble with many more in the planning phase, and it will also be on display at a number of confectionery trade shows across the US in the New Year. Phil Sims, CEO, Robern Menz comments: “Violet Crumble is an iconic Aussie brand, and we’re thrilled to be in a position to manage its expansion into international markets, including the US. The reception around our planned expansion in the US has been really positive; Violet Crumble’s unique taste profile and branding is really resonating with Americans, who want to know how they can buy it locally. It’s so rewarding to see the first shipment leave the factory and make its way into the hands of American consumers and we can’t wait to hear the reaction from many more Americans to something that Australians hold so dear.” The Violet Crumble bars are made at Robern Menz’s factory in Adelaide to a top-secret recipe and technique process. Robern Menz’s factory underwent a $4 million refit and the recruitment of a dedicated team of 30 additional staff to oversee the production, to ensure that international expansion was possible, and as many people as possible get to enjoy Violet Crumble across the world. – ENDS – For media enquiries and interview requests related to Robern Menz, please contact: SOCIETY Marketing Communications Victoria Evans | [email protected] | 0472 511 323 About Robern Menz Robern Menz is an award winning fourth generation family owned business with over 150 years of tradition. Today Robern Menz is one of the country’s largest Australian owned confectionery businesses and the largest manufacturer of Choc Honeycomb. Robern Menz produces over 100 products including the National Trust Heritage listed and iconic Menz FruChocs, Crown Mints, JeliChocs and is the new home of Australian Icon, Violet Crumble. Robern Menz currently exports to the USA and throughout Asia. New dental innovation, SmileMate pioneered in South Australia to revolutionise profession, providing non-intrusive, quick oral health exam Adults and children can drop in for a FREE SmileMate exam at Westfield Marion all day from 15th-21st July A brand new Artificial Intelligence (AI) system, which provides oral health examinations in just 15 minutes, is launching to South Australians this July.
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