JILLY GOOLDEN TELLS WINE DRINKERS to ‘PUT a CORK in IT’! Submitted By: Grayling Monday, 6 September 2010

JILLY GOOLDEN TELLS WINE DRINKERS TO ‘PUT A CORK IN IT’! Submitted by: Grayling Monday, 6 September 2010

A CORKER OF A GARDEN PARTY Famous wine critic, Jilly Goolden unveils the world’s largest natural cork sculpture which will take pride of place at The Prince of Wales’ START festival, A Garden Party to Make a Difference (http://www.startuk.org/events/the-garden-party.aspx) this week. The four giant corks, each equal in volume to 4,001 bottles of wine, were created by artist and sculptor Stuart Murdoch for the I Love Natural Cork campaign (http://www.ilovenaturalcork.co.uk). Each cork uses stencil art to illustrate a different chapter of the story behind natural cork stoppers. •Natural cork production guarantees the survival of the huge 400 year old cork oak forests of the Mediterranean Basin, which are known as the ‘green lung of Europe’ as they absorb up to 14million tonnes of CO2 a year •Natural cork does far more than just preserve and improve the quality and character of your wine. No cork trees are cut down in the harvest, making it 100% natural, renewable and recyclable •The cork oak forests are a top diversity hotspot and protect thousands of plant and animal species •Natural cork lets your wine breathe and mature naturally Check out this video (http://www.youtube.com/watch?v=6YfP-FDaLn8) to see the corks creation and journey into London. With £11.5 billion1 spent each year on wine in the UK, Jilly is urging the 28.5 million of us who enjoy a glass to get out our cork-screws and do one small and effective thing to build a more sustainable future. The giant corks will be on show on The Mall outside the gates of Clarence House at the ‘Garden Party to Make a Difference’, starting on 8th September for 12 days. Here, visitors will be encouraged to pledge their support for natural cork as the environmentally friendly wine closure choice. They will also be invited to bring their used wine corks along to the I Love Natural Cork exhibition where they will be collected for recycling and renewable resources. Jilly Goolden will be attending the festival on 9th September to host a tasting session, where she will educate consumers about the benefits of natural cork compared with alternative closures. She will explain how natural cork stoppers let wine breathe and mature naturally to ensure the final taste and experience is the best it can be, as intended by the wine maker. Jilly Goolden, says: "For me there isn't a completely satisfactory alternative to real cork as a wine bottle closure. Cork is entirely natural and environmentally sound, to say nothing of the romance, history and theatre of the cork.”

Page 1 Join the conversation on Facebook (http://www.facebook.com/ilovenaturalcork) or at ilovenaturalcork.co.uk (http://www.ilovenaturalcork.co.uk) and pledge your support for natural cork. -ends- For more information on ilovenaturalcork please contact: The APCOR press office on 020 7478 7839 / [email protected] For further event information please contact: Rebecca Gibbs or Doug Wright on 020 7439 7222 [email protected] / [email protected] About ilovenaturalcork.co.uk ilovenaturalcork.co.uk is a campaign to recruit UK wine consumers to choose wine with natural cork stoppers because of cork’s environmental, economic and social/cultural benefits. The campaign seeks to educate, organise and recruit wine drinkers to request that wine producers and retailers choose natural cork over artificial closures. The campaign is funded by APCOR, the Portuguese Cork Association. About APCOR – Portuguese Cork Association APCOR’s mission is to represent and promote the Portuguese Cork Industry, with almost 250 members, representing around 80% of the total national cork production and 85% of all cork exports. APCOR is also responsible for promotional activities, with added value to cork, on both a national and international scale, in addition, as extensive Information Resource Centre on cork. About ‘A Garden Party to Make a Difference’ Taking place in the gardens of Clarence House and its neighbouring Lancaster House and Marlborough House, ‘A Garden Party to Make a Difference’ will last for 12 days from 8th to 19th September 2010. “This festival aims to give people of all ages a fun day out whilst, at the same time, via the many imaginative exhibits, demonstrates the small steps that can, and are, being taken by all of us interested in building a more sustainable future,” commented HRH The Prince of Wales 1 June 2010. Tickets for ‘A Garden Party to Make a Difference’ are on-sale at www.startgardenparty.co.uk or by calling 0844 248 5052. For more information on natural cork visit www.ilovenaturalcork.co.uk. Join the conversation on our Facebook page too.

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Distributed via Press Release Wire (https://pressreleases.responsesource.com/) on behalf of Grayling