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Catalogue Spring - Summer 2020

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Catalogue Spring - Summer 2020 CATALOGUE SPRING - SUMMER 2020 MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS MOLESKINE WORLD MOVING STORIES STORYLINE FOR 2020 WHAT'S NEW OBJECTS P.IVA 07234480965 Moleskine® is a registered trademark of Moleskine Srl MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS MOLESKINE WORLD THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS THE MOLESKINE STORY 1 2 FROM LEGENDARY BEGINNINGS contain the things we need on the move, Moleskine The Moleskine notebook is the heir and successor to offers an ecosystem of carefully designed objects the legendary notebook used by artists and thinkers and services that inspire mindful travel, foster ideas over the past two centuries: among them Vincent and trigger exploration. This ecosystem also includes Van Gogh, Pablo Picasso, Ernest Hemingway and physical and online spaces such as our own brand Bruce Chatwin. A simple black rectangle that held stores and Moleskine Cafés around the world, Fold the sketches, notes, stories and ideas that would magazine, and the myMoleskine online community. one day become famous paintings or the pages of beloved books. In the mid-1980s, the notebook that Bruce Chatwin had nicknamed “moleskine” became increasingly scarce and then disappeared completely. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition of creativity and self-expression. screen, allowing an idea to evolve naturally on paper MOLESKINE SPACES before being edited and shared digitally. Building Today, Moleskine makes room for inspiration not on the brand’s role as an enabler of creativity, the only in its collections, but also in a series of physical Moleskine+ category seamlessly integrates analog and and online spaces. Whether real or virtual, each one digital features to offer a more connected experience. FACILITATING SEAMLESS embodies Moleskine core values and provides WORKFLOWS opportunities for the brand’s community to meet, Moleskine believes in the infinite potential for share knowledge and build ideas. Moleskine spaces continuity and connection between analog and include own-brand stores in major cities around the THE JOURNEY BEYOND PAPER digital. Various analyses have shown us that Moleskine world; Moleskine Cafés in Geneva, Milan, Hamburg and Beijing; the myMoleskine online community; and Moleskine has grown into a brand that encompasses enthusiasts are naturally inclined towards the digital Fold magazine by Moleskine. a whole family of nomadic objects dedicated to our realm and feel completely comfortable using both mobile identities, versatile tools for both ordinary analog and digital devices, or even merging them and extraordinary journeys: notebooks, journals, together to create new hybrids. Moleskine creates bags, apps, writing instruments, reading accessories and delivers meaningful Consumer Journeys that and books which complement each other in form blend analog and digital elements in order to fulfill and function, and which become open platforms our users’ needs. Moleskine+ is an ecosystem of for creativity and self-expression for the thinkers of smart tools and services designed to simplify the tomorrow. From a book yet to be written, to the tools creative and productive process. Smart notebooks needed to write it, digital systems that allow the most with special page layouts together with smart pens seamless ways of expressing creativity, and bags to and mobile apps instantly bring content from page to MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS THE MOLESKINE STORY 1 2 MOLESKINE CAFÉ MOLESKINE FOUNDATION Moleskine Café is a contemporary reinterpretation of The Moleskine Foundation is a non-profit organization the classic café littéraire and is designed to be both which believes that quality education is key to energizing and relaxing – a place that boosts creative producing positive change in society and driving our productivity, enables deep thinking and fosters collective future. Focusing on communities affected conversations. Mixing elements of the café, art gallery by cultural and social deprivation, the Foundation is and retail store, it is an inspiring space that combines committed to providing youth with unconventional the idea of a gathering place for open discussion educational tools and experiences that help foster with Moleskine core brand values, which support critical thinking, creativity and life-long learning. creativity in all its facets. The cafés also feature sales The role Moleskine plays in the Foundation goes corners where guests and visitors can browse the beyond mere financial support. As an expression ecosystem of Moleskine objects and purchase their of the brand’s core values, Moleskine actively favorite tools. Moleskine Café is a place to feed your backs the Foundation’s various projects – leading mind and nourish your creativity thanks to a series of myMOLESKINE FOLD MAGAZINE to a clear and close relationship between the two. inspiring talks and seminars, as well as coffee-inspired myMoleskine is a multipurpose online space for Fold by Moleskine is an online magazine that layers moleskinefoundation.org workshops. artists, doodlers, scribblers, visual mind mappers, DIY stories, events, lists, images and tutorials which invite moleskine.com/moleskine-cafe crafters, notebook hackers and Moleskine enthusiasts. the reader to delve between the lines and into a world Somewhere to upload and share pictures of creative of inspiration. Articles, features, people and places projects that use Moleskine notebooks as a canvas: come together in each online edition to gradually illustrations of a special journey, watercolor sketches unfold the creative process. Moleskine invites you into of a cityscape, penciled portraits of a stranger in the fold to explore this platform for contemporary a crowd, calligraphic fragments of a poem written talent and creativity. on the road. A living library of Moleskine-inspired foldmagazine.com creations that doesn’t stop at traditional art forms, but also welcomes notebook hacks, productivity tweaks and fine tuning customizations. moleskine.com/history MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS INSPIRING JOURNEYS The brand values are founded on five pillars. Moleskine is an inclusive and premium brand The brand values are founded on five pillars: MEMORY PERSONAL IDENTITY providing tools and services that enable everyday life Moleskine is a brand connected to the collection of A Moleskine object becomes an integral part of one’s on the move. It is an ecosystem that accompanies CULTURE memories, the organization of time and priorities in personality. It’s a basic, compact and intelligent tool. us on journeys of the body and of the mind, with us Moleskine is a cultural icon, a brand that tells a story. our working life and leisure time. The things we carry around with us, brought together, every step of the way. Moleskine inspires mindful A Moleskine object connects the owner to a heritage help to convey our personalities, expressing our travel, fosters ideas and triggers exploration - filling in art, literature, culture and geographical exploration. interests and tastes. our path with thoughts. TRAVEL Moleskine was ranked #6 in The Top 200 Lovemarks Celebrating contemporary nomadism, Moleskine by Saatchi & Saatchi, holding this prestigious position IMAGINATION offers a collection of tools to accompany everyday along with Apple, Google and Coca-Cola. Its strong Moleskine collections are open platforms for and extraordinary journeys. connections to art, culture and the global creative creativity, trusty companions for meaningful community are expressed through PR campaigns, existential experiences. high-profile cultural partnerships, Limited Edition projects, social media and digital marketing. MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS PERSONAL IDENTITY What we carry is who we are. From the contents of a notebook or bag, to an Moleskine tools are chosen for their meaning, design An initial spark of creativity might be recorded in a Pick and choose the objects that embody your own inspiring conversation at Moleskine Café, or an article and functionality, but it is the content recorded and notebook or Paper Tablet before being shared and individual identity and empower your ordinary and in Fold, Moleskine objects and spaces are all platforms stored inside that elevates and transforms them: the developed online, eventually returning to paper in extraordinary journeys. designed to enable self-expression and the diffusion thoughts you document and the mix of items you printed form – a process that relies on a mix of analog of ideas. never leave home without all tell a unique story about and digital Moleskine tools. who you are. MOLESKINE WORLD MOVING STORIES WHAT’S NEW OBJECTS THE MOLESKINE STORY INSPIRING JOURNEYS PERSONAL IDENTITY CUSTOM EDITIONS CUSTOM EDITIONS Moleskine for Business MOLESKINE HELPS COMPANIES TELL THEIR STORIES In today’s crowded world, it’s not necessarily the product or service which helps a company to stand out, but the story. It is the way a company innovates in
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