ADDENDUM NO. 1 Naming Rights Consulting Services RFP No. 19-0005
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COLUMBUS CONSOLIDATED GOVERNMENT Georgia’s First Consolidated Government FINANCE DEPARTMENT PURCHASING DIVISION 1100 TENTH STREET, COLUMBUS, GEORGIA 31901 P. O. BOX 1340, COLUMBUS, GEORGIA 31902-1340 706-225-4087, Fax 706-225-3033 www.columbusga.org September 13, 2018 ADDENDUM NO. 1 Naming Rights Consulting Services RFP No. 19-0005 Proposals should include acknowledgement of receipt for all Addenda. Vendors are informed that the above subject RFP is hereby modified, corrected, or supplemented as specified, described and set forth in this Addendum: A. DUE DATE The due date is extended; sealed proposals are due no later than 5:00 PM on Friday, September 21, 2018. B. QUESTIONS/RESPONSES 1. Please provide a list of current sponsors (advertising signage, naming and pouring rights, and sponsorships) for the Civic Center, including the following: a. Total annual cash and trade amount per sponsor for each of the past three years. b. Total sponsorship revenues (cash and trade) for each of the past three years. c. Length of term of each sponsor contract. d. Term end dates for each sponsor contract by year. Response: The length of term is one year for the below sponsor contracts: o Callaway Blue Water /Exclusive / Trade - $5,000 per year/ Annual Contract / ends 5/4/19 /spend has been the same for past 3 years. o Buffalo Rock Pepsi /$18,000 cash per year / Annual Contract / ends 1/31/19 / spend has been the same for past 3 years. o B & B Beverage –Budweiser / $4,000 cash per year / Annual Contract/ ends 12/31/19 / spend has been the same for past 3 years. 2. Please list any sponsors who have exclusive category rights, thus restricting their competitors from advertising. Response: Currently there are no sponsors with exclusive category rights. Addendum No. 1 Naming Rights Consulting Services - RFP No. 19-0005 Page 1 of 24 3. Are there any restrictions on the naming rights of the Civic Center? Response: There are no known restrictions on the naming rights of the Civic Center. 4. Can you please provide a copy of your current rate card? Response: See attachments. 5. Can you please provide a complete schedule of all events with attendance figures and event type listing for the following: a. The most recent three (3) completed fiscal years. b. The current year-to-date. c. The next two (2) years definite and tentative events. Response: See attachments. 6. Would the City be willing to take an alternate bid than the commissions proposed in the RFP? Response: The City will consider alternate proposals but prefers a commission-based deal. 7. Has the City previously tried to sell naming rights to this facility? If so, a. At what time was this done? b. Was this done in-house or through a third party? c. What was the rate card rate for the naming rights? d. What assets did the naming rights proposal include? Response: The last attempt was in 2014 through an in-house RFP process; the assets included the Civic Center and the Ice Rink. 8. Does the City plan on adding any tenants to the Civic Center? Response: The Civic Center anticipates a Southern Professional Hockey League (SPHL) team will return for the 2019/20 season; if an SPHL team does not return, the Civic Center is open to other Hockey leagues. The Civic Center also anticipates adding a professional indoor soccer team within the next few fiscal years. 9. Will the successful proposer have the ability to include other entities of the sports complex (football stadium, softball complex, baseball stadium) when soliciting potential clients for naming rights? Response: Initial talks will be limited to the Civic Center and Ice Rink but the City would be open to offers for the other proprieties at South Commons that are operated by the Columbus Parks and Recreation Department. Andrea J. McCorvey, Purchasing Division Manager Addendum No. 1 Naming Rights Consulting Services - RFP No. 19-0005 Page 2 of 24 Addendum No. 1 Naming Rights Consulting Services - RFP No. 19-0005 Page 3 of 24 Addendum No. 1 Naming Rights Consulting Services - RFP No. 19-0005 Page 4 of 24 FY16 LIONS OUTLETS PHONE INTERNET BOX OFFICE SECONDARY COMP J-B-L-SB-Flex ATTENDANCE Date EVENT CODE Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Box Office Other(s) Total Tks. Total Fac Fee Total Revenue Total Rev + Fac Fee Turnstile Ticket Drop 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 7/6/2015 EVCVPL2 8 $140.00 14 $320.00 112 $2,300.00 669 $11,695.00 986 $16,486.00 730 0 2,519 $0.00 $30,941.00 $30,941.00 1962 3/20/2016 EVCV0320 4 $80.00 11 $340.00 42 $1,095.00 406 $4,573.00 754 $16,163.24 1,466 0 2,683 $0.00 $22,251.24 $22,251.24 1531 4/9/2016 EVCV0409 2 $30.00 8 $180.00 23 $550.00 420 $4,001.00 737 $16,343.19 1,468 0 2,658 $0.00 $21,104.19 $21,104.19 1467 4/16/2016 EVCV0416 0 $0.00 9 $165.00 24 $550.00 398 $3,929.00 1,011 $18,746.05 1,230 0 2,672 $0.00 $23,390.05 $23,390.05 1392 4/23/2016 EVCV0423 4 $80.00 0 $0.00 10 $230.00 616 $3,699.00 1,386 $19,436.49 1,241 0 3,257 $0.00 $23,445.49 $23,445.49 1858 5/7/2016 EVCV0507 6 $100.00 7 $190.00 22 $480.00 756 $3,686.00 1,224 $20,605.52 1,263 0 3,278 $0.00 $25,061.52 $25,061.52 1806 6/4/2016 EVCVPA 0 $0.00 27 $655.00 29 $650.00 255 $6,090.00 831 $18,588.10 1,056 0 2,198 $0.00 $25,983.10 $25,983.10 1205 6/11/2016 EVCVPB 0 $0.00 19 $450.00 31 $805.00 201 $4,990.00 600 $14,500.00 746 0 1,597 $0.00 $20,745.00 $20,745.00 1084 6/18/2016 EVCVPC 0 $0.00 38 $830.00 125 $2,990.00 663 $16,245.00 712 $16,508.00 803 0 2,341 $0.00 $36,573.00 $36,573.00 1886 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 0 $0.00 $0.00 $229,494.59 Addendum No. 1 Naming Rights Consulting Services - RFP No. 19-0005 Page 5 of 24 FY16 Hockey OUTLETS PHONE INTERNET BOX OFFICE SECONDARY COMP J-B-L-SB-Flex Total Tks. Total Revenue ATTENDANCE Date EVENT CODE Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Tks. Sold Revenue Box Office Other(s) Turnstile Ticket Drop 10/16/2015 EVCC1016 0 $0.00 2 $14.00 9 $63.00 538 $3,766.00 271 $1,897.00 53 0 873 $5,740.00 857 10/23/2015 EVCC1023 6 $104.00 22 $447.00 126 $2,240.00 787 $9,721.00 2320 $21,718.50 254 0 3515 $34,230.50 2304 10/30/2015 EVCC1030 6 $114.00 7 $182.00 17 $341.00 571 $6,637.00 720 $9,350.82 214 0 1,535 $16,624.82 1106 11/10/2015 EVCC1110 0 $0.00 0 $0.00 0 $0.00 28 $139.00 603 $8,251.54 612 0 1,243 $8,390.54 11/20/2015 EVCC1120 1 $14.00 21 $498.00 76 $1,424.00 815 $8,549.00 1,228 $14,718.52 202 0 2,343 $25,203.52 1965 11/24/2015 EVCC1124 6 $84.00 12 $312.00 27 $398.00 413 $4,138.00 570 $7,814.38 376 0 1,404 $12,746.38 861 11/27/2015 EVCC1127 2 $52.00 15 $355.00 66 $1,369.00 700 $7,368.00 687 $9,041.48 271 0 1,741 $18,185.48 1406 12/4/2015 EVCC1204 2 $52.00 2 $28.00 19 $410.00 486 $5,404.00 953 $11,859.04 296 0 1,758 $17,753.04 1283 12/5/2015 EVCC1205 10 $164.00 10 $198.00 76 $1,387.00 487 $5,338.00 1,326 $15,411.88 208 0 2,117 $22,498.88 1702 12/12/2015 EVCC1212 0 $0.00 2 $28.00 43 $925.00 521 $5,675.00 824 $10,355.06 267 0 1,657 $16,983.06 1082 12/18/2015 EVCC1218 0 $0.00 5 $130.00 24 $505.00 410 $3,508.00 702 $9,122.88 211 0 1,352 $13,265.88 1048 12/19/2015 EVCC1219 0 $0.00 0 $0.00 45 $1,082.00 500 $4,935.00 596 $8,278.86 272 0 1,413 $14,295.86 1072 12/27/2015 EVCC1227 2 $28.00 13 $317.00 64 $1,267.00 654 $6,257.00 602 $8,270.84 231 0 1,566 $16,139.84 1200 1/9/2016 EVCC0109 0 $0.00 36 $682.00 112 $2,042.00 998 $10,360.00 806 $10,375.26 343 0 2,295 $23,459.26 1967 1/15/2016 EVCC0115 0 $0.00 12 $298.00 141 $2,448.00 837 $8,203.00 1,012 $12,419.10 327 0 2,329 $23,368.10 1982 1/22/2016 EVCC0122 0 $0.00 5 $130.00 55 $864.00 552 $5,417.00 839 $10,489.84 350 0 1,801 $16,900.84 1481 1/23/2016 EVCC0123 6 $84.00 167 $2,342.00 233 $3,254.00 1,320 $12,132.00 2,407 $14,061.50 1,879 0 6,012 $31,873.50 5429 1/30/2016 EVCC0225 *Game cha 2 $28.00 43 $981.00 90 $2,001.00 646 $6,749.00 746 $9,620.64 240 0 1,767 $19,379.64 1319 2/5/2016 EVCC0205 0 $0.00 16 $371.00 42 $922.00 669 $7,632.00 920 $11,487.14 346 0 1,993 $20,412.14 1564 2/7/2016 EVCC0304 *Game cha 0 $0.00 4 $104.00 13 $270.00 134 $1,214.00 603 $8,241.74 184 0 938 $9,829.74 412 2/12/2016 EVCC0212 0 $0.00 8 $162.00 124 $1,972.00 1,003 $10,545.00 904 $11,805.96 512 0 2,551 $24,484.96 2055 2/14/2016 EVCC0214 0 $0.00 12 $270.00 69 $1,452.00 385 $3,861.00 690 $9,301.82 201 0 1,357 $14,884.82 974 3/5/2016 EVCC0305 2 $52.00 19 $459.00 143 $2,862.00 890 $7,477.00 953 $12,001.94 437 0 2,444 $22,851.94 1999 3/13/2016 EVCC0313 2 $52.00 9 $234.00 43 $960.00 334 $2,677.00 701 $9,339.70 279 0 1,368 $13,262.70 824 3/19/2016 EVCC0319 2 $38.00 6 $142.00 48 $1,024.00 456 $4,441.00 794 $10,098.70 403 0 1,709 $15,743.70 1228 3/22/2016 EVCC0322 0 $0.00 7 $182.00 37 $705.00 244 $2,138.00 612 $8,705.76 200 0 1,100 $11,730.76 688 3/26/2016 EVCC0326 0 $0.00 69 $1,141.00 70 $1,238.00 698 $6,018.00 611 $8,260.98 358 0 1,806 $16,657.98 1401 4/1/2016 EVCC0401 3 $57.00 43 $782.00 59 $1,156.00 473 $3,671.00 1,110 $13,261.80 389 0 2,077 $18,927.80 1565 4/2/2016 EVCC0402 6 $90.00 30 $450.00 63 $939.00 838 $2,778.00 725 $9,371.74 504 0 2,166 $13,628.74 1535 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 0 $0.00 $0.00 $513,714.42 Addendum No.