Domesticating the Cold War: Household Consumption as Propaganda in Marshall Plan Germany Author(s): Greg Castillo Reviewed work(s): Source: Journal of Contemporary History, Vol. 40, No. 2, Domestic Dreamworlds: Notions of Home in Post-1945 Europe (Apr., 2005), pp. 261-288 Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/30036324 . Accessed: 18/10/2012 17:32 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. Sage Publications, Ltd. is collaborating with JSTOR to digitize, preserve and extend access to Journal of Contemporary History. http://www.jstor.org Journalof ContemporaryHistory Copyright c 2005 SAGEPublications, London, Thousand Oaks, CA and New Delhi,Vol 40(2), 261-288. ISSN0022-0094. DOI:10. 1177/0022009405051553 Greg Castillo Domesticating the Cold War: Household Consumption as Propaganda in Marshall Plan Germany In 1951, sociologistDavid Reismanpublished a fictitiousaccount of a bomb- ing campaign involving consumer goods rather than explosives. What US officials called 'OperationAbundance' was soon dubbed'The Nylon War' by Reisman'simaginary reporters following its initial barrageof the USSRwith women's stockings.The offensivestrategy was inspiredand devious: Behindthe initialraid of June 1 were yearsof secretand complexpreparations, and an idea of disarmingsimplicity: that if allowedto samplethe richesof America,the Russianpeople would not long toleratemasters who gave them tanksand spies insteadof vacuumcleaners and beautyparlors.