Brand STYLE GUIDE Brand GUIDELINES TABLE OF CONTENTS

Brand Guidelines Brand Elements Brand Usage 1 Brand Purpose 13 Color Palette 18 Undergraduate 2 Brand Story 14 Typography 20 Graduate and Adult & 15 Photography Continuing Education 3 Brand Voice 21 Alumni 4 Brand Audiences 22 Academics 5 Identity Guidelines 23 Athletics 24 Stationery Brand Guidelines BRAND pURPOSE

This guide is designed to provide information about the graphic elements and positioning language that define Ohio Dominican University. The guidelines presented here are intended to help everyone at ODU promote the university clearly and consistently.

As Ohio Dominican develops its brand and solidifies its relationship with key constituencies,it is essential that we adhere to a set of communication standards that best represent ODU’s strengths and differentiators.

On the following pages, you will find clear instruction regarding the university’s marketing position and audiences as well as the use of graphic identity and elements.

Ohio Dominican University Brand Standards 1 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Brand Guidelines bRAND STORY The Ohio Dominican story is clearly reflected in our mission: As a Catholic liberal arts university in the Dominican tradition, Ohio Dominican University is guided in its educational mission by the Dominican motto: to contemplate truth and to share with others the fruits of this contemplation.

Ohio Dominican educates individuals committed to intellectual, spiritual and professional growth, who develop into lifelong learners, serving others in a global society. They in turn become ethical and effective leaders grounded in the pursuit of truth, justice and peace.

Ohio Dominican University Brand Standards 2 Brand Guidelines BRAND VOICE Reflective of its values and position, the Ohio Dominican voice is always smart, approachable and direct. In most marketing and

Note that the tone of university communications may communications, the shift, depending on the audience being targeted. Examples of these For instance, a publication directed to prospective following standards apply: 16-year-olds may assume a casual, welcoming tone standards in action while a white paper for a peer institution may require more refined, academic language. • Always use straightforward language and Find your focus – and a conversational tone. your future. Don’t Use: • Avoid academic jargon and overtly formal language. ODU has academic programs that will help you succeed. • Use an active voice rather than a passive one. Here, your passions • Write primarily in first- and second-person view. have purpose. • Always address your audiences’ needs, Don’t Use: Community service opportu- nities are available at Ohio Dominican. goals and priorities. Get ready to say WOW. Don’t Use: Our orientation program is called Weeks of Welcome. Make calculus your favorite class. Don’t Use: ARC offers math labs. Connections happen here. Don’t Use: We’re known for small classes and personal relationships.

Ohio Dominican University Brand Standards 3 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Brand Guidelines BRAND AUDIENCEs Ohio Dominican communications generally fall within three primary target audiences: Prospective Students and Families 1 a Traditional Undergraduate Students b Graduate Students c Adult & Continuing Education Students

Internal Communities 2 a Current Students c Administration and Staff b Faculty d Board of Trustees

External Communities 3 a Alumni e Columbus Businesses b Friends and Donors and Local Government c Congregation of Dominican f Neighbors Surrounding Sisters of Peace the Main Campus d Diocese of Columbus g Other Colleges and Universities

Ohio Dominican University Brand Standards 4 Identity Guidelines OHIO DOMINICAN university logo The Ohio Dominican University logo is the anchor of its visual identity. It taps into the heritage of the ODU brand and is designed to be reflective of our history.

The colors of ODU are white, black and gold, a union of the colors of the Dominican Order and the Papacy.

The flame signifies the light shining for an unbelieving world to see. Just as light enables sight, a liberal arts education enables insight and human development.

The shield is two thirds black and one third white, signifying the habit of the Dominicans.

Logo Wordmark Construction The Ohio Dominican University logo is made up of four components: The Ohio Dominican wordmark, the shield mark, the flame mark and the heritage mark. Shield Mark The complete ODU logo is preferred in most situations.

Note: Under no circumstances should the logo be recreated. The ODU logo should always be Flame Mark reproduced from master artwork supplied.

Heritage Mark

Ohio Dominican University Brand Standards 5 Identity Guidelines logo Versions When space allows, please use the primary Ohio Dominican University logo.

When space is limited, you may use the secondary ODU logo.

Primary Logo

Secondary Logo One Color Use

Ohio Dominican University Brand Standards 6 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Identity Guidelines Clear space and Minimum Size A minimum amount of clear space must surround the logo at all times. The absolute minimum space is equal to the height of the “D” in Dominican, as shown.

It is generally preferred that a larger amount of visually uninterrupted space surround the logo for optimal visibility.

To ensure quality reproduction in print, the logo should not be reproduced below the minimum size indicated.

Clear space

1” 1.25”

Minimum Size

Ohio Dominican University Brand Standards 7 Identity Guidelines logo correct Usage The Ohio Dominican University logo should be reproduced in full color wherever possible, using the original Pantone spot colors. Primary Usage Two Color-Pantone 871 Gold and Black Two Color-Pantone 871 Gold and Black The preferred color treatment is gold (PMS 871) and black. Secondary usage may be used as shown.

Secondary Usage Four Color Process Four Color Reversed One Color Black Reversed

Four Color Process Four Color Reversed One Color Black Reversed

Ohio Dominican University Brand Standards 8 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Identity Guidelines logo Incorrect Usage These examples demonstrate incorrect usage of the Ohio Dominican University logo – in other words, what not to do.

The following rules apply to all variants of ODU logo artwork. Our logo should never be condensed. Our logo should never be expanded. Our logo’s color should never be changed.

Ohio Dominican University

Our logo should never have Our logo should never be altered. elements added to the logo Our logo should never have spacing altered.

The Flame Mark should never be Our logo should never be Our logo should never be placed on used separately from our logo. used without the type. a busy background. (Exceptions with permission only.)

Ohio Dominican University Brand Standards 9 Identity Guidelines ATHLETIC Logos Ohio Dominican University athletic logos are primarily used by the Athletic Department. The athletic logotype should never be used to replace the official university logotype.

Choose from the family of Ohio Dominican University athletic logos for all communications relating directly to intercollegiate sports.

A variety of color combinations using black and yellow (PMS 123) are available for use in promoting various sports, teams and events. Preferred logo with word treatment *See restrictions to the left *See restrictions to the left Note: The yellow (PMS 123) used for athletics is different than the gold (PMS 871) used for Primary Logos the university primary logo.

*These logos always need to be accompanied by type stating the name of the university somewhere on the apparel or product. For example, if using the panther head or D-Paw logo, then somewhere on the product the type “Ohio Dominican” or “Ohio Dominican University” must be displayed.

Secondary Logo

Ohio Dominican University Brand Standards 10 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Identity Guidelines Presidential SEAL The Ohio Dominican University Presidential Seal should be used only in conjunction with official events and materials that are coordinated with the Office of the President.

The seal should be used as a secondary supporting CA

mark to reinforce the official brand on core materials. INI N U

c

e

O N

M r N It should not be used as a replacement for the Ohio e

O I

T d V

a

Dominican University logo. D E E

G M r

o R l

t

o

O T

c

P

r S

I

i n

S L

I

a

a

I

T

A s p

H I

a i R t Y u L r

O E t i i A e ir E t p fil t s A T io e T A CO L NTEMP 1911

Ohio Dominican University Brand Standards 11 Brand elementS BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Color Guidelines University Logo Colors color palette Primary Colors Color plays a prominent role in all ODU communications and is one of the cornerstones of our visual vocabulary.

ODU’s primary color palette is vibrant, unique, youthful and appealing, and provides a flexible range for communications to multiple audiences. Pantone 871 Pantone Black Pantone 123 Pantone Black CMYK C:18 M:30 Y:56 K:0 C:75 M:68 Y:67 K:90 C:0 M:22 Y:91 K:0 C:75 M:68 Y:67 K:90 The following color formulas should be used to ensure RGB R:211 G:175 B:126 R:0 G:0 B:0 R:255 G:199 B:44 R:0 G:0 B:0 consistency of color across various platforms. Screens of HEX D3AF7E 000000 FFC72C 000000 colors are permitted in certain applications.

® Pantone spot colors and their equivalents for four-color University Colors process printing are provided, RGB colors for screen use and hex colors are provided for the web. Accent Colors

Pantone 123 Pantone Black Pantone 179 Pantone 266 Pantone 7765 Pantone 131 CMYK C:0 M:22 Y:91 K:0 C:30 M:30 Y:30 K:100 C:0 M:87 Y:85 K:0 C:76 M:90 Y:0 K:0 C:14 M:4 Y:100 K:6 C:2 M:39 Y:100 K:10 RGB R:255 G:199 B:44 R:0 G:0 B:0 R:224 G:60 B:49 R:117 G:59 B:189 R:187 G:179 B:35 R:204 G:138 B:0 HEX FFC72C 000000 E03C31 753BBD BBB323 CC8A00

Ohio Dominican University Brand Standards 13 Typography Guidelines Typography Consistent typography enhances and clarifies messaging. ohio dominican University Font: Homestead I Primary Usage: Headlines and sub heads Not only does it help audiences get a better sense of institutional identity, it also helps them remember and Font: Homestead Regular recognize Ohio Dominican communications. ABCDEFGHIJKLMNOPQRSTUVWXYZ One of the key factors in any identity campaign is the use of a specified type family.

Note: The typefaces displayed should be used at all times. Contact Monica Martin, Graphic Designer, in Ohio Dominican University the Office of Public Relations and Communications, Font: Garamond I Primary Usage: Headlines I Note: This can also be used as body copy font. at 251-4514 or [email protected] with a specific request regarding alternate typefaces. Font: Garamond Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Font: Garamond Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Font: Garamond Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

For more than 100 years, Ohio Dominican University has given its students a high-quality liberal arts education in a Catholic environment that nurtures ethical values and community service.

Font: Helvetica Neue I Primary Usage: Body copy I Note: This can also be used as an accent headline font.

Font: Helvetica Neue 37 Thin Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Font: Helvetica Neue 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Font: Helvetica Neue 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Font: Helvetica Neue 77 Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Ohio Dominican University Brand Standards 14 Photography Guidelines Photography Photography plays a critical role in developing a vivid and meaningful identity for Ohio Dominican University.

ODU’s image style consists of three categories: caught in the moment, portrait and heritage. Undergraduate A. Caught in the moment A A Ohio Dominican’s dominant photography style is meant to convey a candid feel, as though the subjects are unaware of the photographer. In cases where subjects acknowledge the camera, the feel should be spontaneous – not forced or posed.

B. Portrait Portraiture is used to accompany student / faculty / staff profiles and articles that feature a specific individual or concept. Note the comfortable, relaxed portrait style, whether the subject is facing the camera or not. Both graduate color and black-and-white portraits may be used. and Adult & C. Heritage Continuing When a sense of Ohio Dominican’s history is to be emphasized, heritage shots may be used. Education As represented in the heritage photos shown A B here, the feel is often playful and nostalgic.

Heritage BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

A B A A B

A B B A B Brand usage Brand Usage Examples Best Practices ODU’s logo, typography, color palette, and graphic elements provide a platform for producing a wide range of creative materials. Used correctly, these elements can help convey the Ohio A place Dominican story with clarity and authenticity. for your The following pages feature examples of passion. “best practices” within the existing ODU family of creative communications.

Undergraduate – Clubs and Organizations Vibrant photography, direct call-to-action and Pursue Your Passion at bold colors characterize pieces targeted at current students – particularly when promoting Columbus’ Catholic University campus events and organizations. Be who God meant you to be. Live and learn in Columbus – recently ranked the third-best city in the nation for new college grads*. Ohio Dominican is minutes Undergraduate – Recruitment away from the heart of Ohio’s capital city, so you’ll find Brochure Compelling campus, classroom and experiential internships, service opportunities and entertainment close by. photography is layered with additional design *SmartAsset, 2019 elements and snapshots to convey all that Apply today at ohiodominican.edu/ApplyNow. happens at ODU every day. 1216 Sunbury Road | Columbus, Ohio 43219 | 614.251.4500 [email protected] Founded by the Dominican Sisters of Peace. Get a taste of Advertising Panther Life! ODU Preview Day | Saturday, October 5 Saturday, November 9

Postcard

Ohio Dominican University Brand Standards 18 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

A foundation What it takes It’s all about you: rooted in values: (besides passion) We’re here for one reason: to serve you. Individually, our students stand out as caring, enthusiastic i and accomplished. As a group, they form a Panther movement that brings purpose to the world in an Our Catholic Dominican tradition means we value to be a Panther: unbelievable way. justice, champion peace, and dig into the truths Here’s a snapshot of our fall 2019 incoming class. behind these ideals. We’re also a liberal arts university, so we’re committed to introducing you ODU to a variety of disciplines and teaching you to think critically, ethically and creatively as you 59% female Your develop into a lifelong learner. 3.4 100% 1,650 39% average GPA received some form students of undergrads are of financial aid 41% student-athletes 1911 male Year ODU was founded by the passion Dominican Sisters of Peace 413 23 students made the states represented 97 1 39 students in our Honors Program Catholic university majors in Dean’s List in spring 2020 1216 Sunbury Road | Columbus, Ohio 43219-2099 sets you 22 1100 ohiodominican.edu | [email protected] | 614.251.4500 in Central Ohio high-demand fields average composite ACT average composite SAT #OhioDominican 20 Panther apart. countries represented Pride

#iam ODU

Collateral Buttons 8 Ohio Dominican University Connect Your Passion With A Purpose 9

Photography

Ohio Dominican University Brand Standards 19 Ohio Dominican University | Columbus, Ohio Brand Usage Examples Master of Science in Graduate and Adult & Continuing Education Earn Your Master’s at ODU Physician Assistant Studies Designed for a more mature, goal-driven audience, these • MBA • Education – Curriculum & materials reflect a more subdued, professional approach. • Physician Assistant Studies Instruction • Healthcare Administration • Education – Educational • Sport Management Leadership • Teaching English to Speakers • English of Other Languages • Theology Get started now at ohiodominican.edu/Grad.

Flexible Online & On-Campus Formats 1st 98% 27 PA Program first-time pass rate month in Central Ohio on PANCE exam program completion

Our Master of Science in Physician Assistant Studies program will equip you with the knowledge, skills Our MBA Fits Your Graduate Certificates and competencies you need to become a well-qualified physician assistant who is prepared to practice in & Teaching Endorsements physician-supervised primary care, and on specialty patient-focused teams. Our program embraces a Busy Life. Also Available holistic approach to the pursuit of excellence in academics, research, clinical practice and community service.

Graduates are able to: Program features: • Online and on-campus evening options • Meet eligibility requirements for the Physician Assistant National • Columbus’ first Physician Assistant master’s program. Certifying Examination (PANCE). • Accredited by the Accreditation Review Commission on Education • 16-month completion • Effectively communicate with patients and their families, and for the Physician Assistant (ARC-PA). other health care professionals. • State-of-the-art facility featuring cadaver and simulation labs. • No GMAT required • Show entry-level proficiencies necessary to provide high-quality • 15-month didactic phase and 12-month clinical phase. primary care in a rapidly changing health care system. • Partnerships and clinical affiliations with practices and health • Concentrations available in Data Analytics, Accounting, • Demonstrate attitudes and skills that show their commitment to care systems throughout Ohio. Risk Management, Leadership, professional behavior, along with respect for self and others. • Housing available on campus. • Provide quality, compassionate and ethical health care services. Finance, and Sport Management • Become a leader through continued knowledge, growth, research, publication and professional activity. Classes start soon – Apply today! ohiodominican.edu/MBA ohiodominican.edu | [email protected] | 614.251.4615 Founded by the Dominican Sisters of Peace. Founded by the Dominican Sisters of Peace. Get started today at ohiodominican.edu/PA

Advertising Table Top Banner Collateral

Photography

Ohio Dominican University Brand Standards 20 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Brand Usage ISSUE 5

Examples SUMMER 2020 Alumni 1216The Magazine of Ohio Dominican University To create both a sense of nostalgia and to welcome alumni back to a Save the Date Alumni Association Council dynamic, engaging campus, a mix Valerie Peters Cardwell ’83, Jonathan McKay ’09 Chair Cia Delewese McQuaide ’70 Amy Kuhlman ’99, Vice Chair Martha Johnson Miller ’71 Homecoming 2019 of heritage imagery and current Andie Brown Frisky ’01 Kelly Litt Parrett ’14 Jay DeLuca ’96 Terra Smith Purdy ’11 (MSM) photography is used. Dan Garrick ’83 Meaghan Torres ’13 Saturday, September 21 Reta Clemans Holden ’65 Eric J. Watts ’11 (MSM) Ali Clark MacKeown ’12 Tony Weaver, Jr. ’99 Welcome to the John Mascazine, Ph.D. ’82 Teresa Kurth Whiteside ’12 Kevin McIntyre ’12/’13 (MBA) Mira Wright ’78 Alumni Association

Contact Us Advancement Services Specialist Advancement & Alumni Relations Sara Bates Vice President for Advancement & [email protected] External Relations 614.251.4804 Mark Cooper Administrative Assistant [email protected] Kara Pickler, CFRE 614.251.4576 [email protected] Associate Vice President for Advancement, 614.251.4580 Postcard Director of Alumni Relations Christie Flood Weiner ’90 stop by to see Us [email protected] Hours: Monday–Friday, 8 a.m. to 4:30 p.m. 614.253.3502 The office of Alumni Relations is located in Erskine Hall, suite 105. SharingDirector of Annual theGiving Fruits of Patricia Wallendjack Connect with Us [email protected] @OhioDominicanAlumni Our Contemplation614.251.4458 in the Group: Ohio Dominican University Alumni Director of Advancement Services Association & Community Ann Dysart Face [email protected] a Global Crisis@AlumniODU 614.251.4575 @AlumniODU

Office of Alumni Relations I 1216 Sunbury Road I Columbus, OH 43219 [email protected] I P 614.253.3502 I F 614.251.4779 ohiodominican.edu/Alumni Founded by the Dominican Sisters of Peace.

Collateral

Photography

Ohio Dominican University Brand Standards 21 Brand Usage Examples Academics I’m learning things at Ohio Dominican The professors do a great job of Art Finance 460 hours of field experience – including student teach- careers for which a History degree from ODU will Theology Exercise Science Transform your “ “ Art Why ODU? You’ll have access to internships with com- ing – in actual classroom settings. Within eight months of prepare you? Teaching, business, law, museums and Why ODU? By careful attention to the sources of the Why ODU? Your academic adviser will help you pursue To highlight the strengths of individual programs, that I wouldn’t learn at a typical relating their teachings to the graduating, 81 percent of alumni who responded to our other historical organizations Why ODU? In addition to exhibiting your own work, you’ll panies such as NiSource, The Limited, JPMorgan Chase, Catholic tradition, you’ll develop the skills necessary internships with Columbus-area organizations and survey are employed or are pursuing graduate degrees. university because of ODU’s tie into help curate, design and install exhibitions on campus, in Merrill Lynch, Huntington Bank and Nationwide Insur- for responsible reflection on the faith of your worship those closer to your home. You also can participate in real world. What are the teaching specialties for which an Mathematics ” studios, and with nonprofit sites. Within eight months of ance. In fact, many of our alumni have been successful Why ODU? Our strong liberal arts foundation gives your community. You’ll study Theology with the Dominican research, including testing, analyzing and presenting Passion into Purpose liberal arts and personal identity. in finding full-time employment immediately upon gradu- Education degree from ODU will prepare you? Art, commitment to search for truth wherever it may be project findings. Many graduates are able to find full-time interactive photography with students and faculty Trey “Jimmy” Smith » Cleveland, Ohio graduating, 100 percent of alumni who responded to our career path greater flexibility. You’ll receive personal ” ation with companies just like these. What are some of Chemistry, Early Childhood, Integrated Language Arts, found, especially in contemplation about the human employment immediately upon graduation, while other Olivia Philpot » Middletown, Ohio Accounting and Finance Majors survey are employed. What are some of the careers attention and guidance from our Mathematics academic the careers for which a Finance degree from ODU Integrated Mathematics, Integrated Science, Integrated relationship with God. What are some of the careers graduates have successfully pursued graduate studies. Public Relations & Marketing, and Business Class of 2018 for which an Art degree from ODU will prepare advisers. What are some of the careers for which a will prepare you? Stock or mortgage broker, investment Social Studies, Intervention Specialist, Life Science and for which a Theology degree from ODU will prepare What are some of the careers for which an conveys interactivity and strong academic Administration Major you? Museums, art centers, education, art therapy Mathematics degree from ODU will prepare you? banker, treasury analyst, real estate finance Middle Childhood you? Pastoral ministry, religious education, campus Exercise Science degree from ODU will prepare Class of 2018 Graphic Design Actuarial assistant, analyst, program analyst, business Educational Studies analyst, junior programmer ministry, seminary studies you? Medical or osteopathic physician, physical therapist, Why ODU? You’ll explore the graphic design process to Insurance & Risk Management Why ODU? The essential strength of our Educational physician assistant, athletic trainer relationships. develop your technical abilities and critical-thinking skills. Why ODU? Our industry partnerships provide our Philosophy Studies program is its flexibility and interdisciplinary Science Within eight months of graduating, 75 percent of alumni students with professional opportunities that give them Why ODU? The Catholic Dominican tradition sees Psychology nature. We offer four concentrations: Child Care Admin- who responded to our survey are employed. What are an edge in the competitive job market. In fact, students Philosophy as a way to discover important truths. This Biology Why ODU? You can participate in internships, assist istration and Management, Curriculum and Instruction, some of the careers for which a Graphic Design who major in Insurance & Risk Management are guaran- view of Philosophy distinguishes ODU from schools that Why ODU? You’ll study in our state-of-the-art science with faculty research, engage in independent original International Education/Global Studies, and Peace Educa- degree from ODU will prepare you? Design, teed an internship and a job interview after graduation. treat Philosophy merely as a tool for analyzing language center, which includes one of our two cadaver labs. research, and present your findings during our under- tion. What are some of the careers for which an communications, marketing, advertising What are some of the careers for which an or promoting a political agenda. What are some of the Your professors will mentor and instruct you on a more graduate conferences. Within eight months of graduating, Educational Studies degree from ODU will prepare Insurance & Risk Management degree from ODU careers and opportunities for which a Philosophy individualized basis. Within eight months of graduating, 100 percent of students who responded to our survey you? Child care program administrator, curriculum will prepare you? Risk manager, compliance officer, degree from ODU will prepare you? Higher education, 100 percent of alumni who responded to our survey are are employed or are pursuing graduate degrees. What Business coordinator/academic adviser, international program staff claims manager, actuary, loss control consultant youth ministry, law school employed or are pursuing graduate degrees. What are are some of the careers for which a Psychology Accounting some of the careers and opportunities for which degree from ODU will prepare you? Mental health, Why ODU? Many of our graduates are employed with Public Relations & Marketing Political Science a Biology degree from ODU will prepare you? psychological testing, research, criminal justice, education Communications Liberal Arts the Big 4 international accounting firms. You’ll have an Criminology and Criminal Justice Why ODU? Our Political Science students are prepared Research scientist, laboratory technician, data analyst, opportunity to get hands-on experience as you partici- Why ODU? Most of our students complete multiple for professional or graduate school, or a variety of Why ODU? You’ll gain professional experience through medical school pate in ODU’s Volunteer Income Tax Assistance Program. internships prior to graduation. Industry leaders are on fulfilling careers. We also offer a minor in Environmental Technology supervised internships. Previous students have interned What are some of the careers for which an our board of advisors, allowing you to establish profes- Studies. What are some of the careers for which Biopsychology Computer Science with the Ohio statehouse and the Washington Center in Accounting degree from ODU will prepare you? sional contacts prior to graduation. Within eight months a Political Science degree from ODU will prepare Why ODU? Biopsychology studies the biological basis Why ODU? You’ll have access to multiple internships D.C. Our graduates are employed in all sectors of the Public, corporate, government and not-for-profit accounting of graduating, 80 percent of alumni who responded to you? College professor, lawyer, public administrator, for human and animal behaviors. You’ll have hands-on both on campus and in the Columbus area. We invite criminal justice system. What are some of the careers our survey are employed full time. What are some of the policy analyst, diplomat experiences not often available at the undergraduate potential employers to campus to interview with our Business Administration careers for which a Public Relations & Marketing for which a Criminology and Criminal Justice level, including in our cadaver lab and in the field.What students. What are some of the careers for which a Why ODU? Our optional 4+1 MBA program allows Communications degree from ODU will prepare degree from ODU will prepare you? Law enforcement, Social Work are some of the careers for which a degree in Computer Science degree from ODU will prepare qualified students to save time and money by earning you? Public relations, business, government, nonprofit courts, institutional corrections, victim services, juvenile Why ODU? You’ll spend two semesters completing a Biopsychology from ODU will prepare you? Animal you? Computer programmer, software architect, systems their bachelor’s in Business Administration and an MBA justice, social service agencies senior social work field placement in a social service behavior specialist, laboratory technician, neuroscientist analyst, Web developer, game programmer Sport Management in five years. Within eight months of graduating, 94 English agency under the supervision of an agency-based field percent of alumni who responded to our survey are Why ODU? We have established relationships with the instructor. What are some of the careers for which Chemistry Software Engineering Why ODU? Pursue your love for literature as you prepare employed or pursuing graduate degrees. What are sports industry – including the Columbus Blue Jackets, a Social Work degree from ODU will prepare you? Why ODU? You’ll work on important and relevant Why ODU? Our students receive real-world computer for an exciting career. Your professors will help you find some of the careers for which a Business Columbus Crew SC and the Ohio Machine. Within eight Children and family services, mental health and sub- research projects that will enhance your education and experience their first year on campus. You’ll work and obtain valuable internships with local magazines and Administration degree from ODU will prepare you? months of graduating, 100 percent of alumni who responded stance abuse services, social services, aging services, give you a decided edge in the competitive job market. side-by-side with network programmers, system businesses where you can put your passion to great use. Banking, finance, government, information technology to our survey are employed or are pursuing graduate juvenile and adult corrections programming What are some of the careers for which a degree analysts, web designers and database technicians. What Whether you want to enter the workforce immediately after management, marketing degrees. What are some of the careers for which a in Chemistry from ODU will prepare you? Agricul- are some of the careers for which a Software Ohio Dominican is helping me Sport Management degree from ODU will prepare graduation or you have your sights set on graduate school, Sociology ture, biotechnology, forensics, fundamental or applied Engineering degree from ODU will prepare you? “prepare for my career in finance Economics you? Athletic director, director of marketing, recreational you can rest assured knowing that you’ll be ready. What Why ODU? One hundred percent of our Sociology research, pharmacy, science policy, medical school Network programmer, systems analyst, web designer, Why ODU? Our Economics graduates have been are some of the careers for which an English degree majors complete an internship with public, private or director and positions in sports-related fields at all levels, Environmental Science database technician by introducing me to real-world accepted to graduate schools at top universities. You may including prep, collegiate, recreational and professional from ODU will prepare you? Teacher, lawyer, journalist, nonprofit agencies. Typically, that internship takes place also apply for our 4+1 MBA program, which saves quali- publishing professional, public relations specialist during your senior year. Graduates typically find careers Why ODU? You’ll benefit from having a campus with Some majors may have fewer than 10 students. situations. fied students time and money by earning a bachelor’s in the social service and nonprofit sectors serving fami- woodlands and streams, allowing you hands-on experi- ” History ence with natural systems and the living organisms degree and an MBA in five years.What are some of Education lies, children or teens, immigrants and women. What are Zanesville, Ohio Why ODU? You can choose from three concentrations: Parker Webb » the careers for which an Economics degree from Education some of the careers for which a Sociology degree that inhabit them. What are some of the careers for Finance Major United States, European or world history. Your professors ODU will prepare you? Economics, finance, govern- Why ODU? We have relationships with more than 20 from ODU will prepare you? Church-related organiza- which an Environmental Science degree from ODU Class of 2019 will work with you to personalize programs that will ment, international trade, law, public policy, research school districts, allowing you to gain classroom experi- tions, youth and family service organizations, crime and will prepare you? Environmental lawyer, environmental prepare you for graduate school. What are some of the ence with diverse populations. You’ll have a minimum of addiction services, social justice organizations monitor, field biologist

Collateral

Photography

Ohio Dominican University Brand Standards 22 BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Brand Usage Examples Athletics

Athletic materials reflect the energy and

ohiodominicanpanthers.com challenge of ODU athletics, combined ohiodominicanpanthers.com

Columbus, Ohio 43219 Ohio Columbus, | Road Sunbury 1216 43219 Ohio Columbus, | Road Sunbury 1216 Football Office Football

with a strong sense of Panther pride. Office Football Ohio Dominican University Dominican Ohio University Dominican Ohio Athletic logos may be used exclusively in these communications. Welcome to the Alumni Association

Ohio Dominican Panthers

2012 ODU Basketball Shootout

Ohio dominican Football Ohio dominican Football Integrity | Honesty | Respect | Accountability Integrity | Honesty | Respect | Accountability

Collateral Notecards

Photography

Ohio Dominican University Brand Standards 23 Stationery

Athletic Department P 614.251.4537 Examples 1216 Sunbury Road F 614.252.2556 Columbus, Ohio 43219 ohiodominicanpanthers.com Letterhead Institutional and Athletic Department letterhead must follow the format displayed.

Note: The letterheads displayed should be used at all times. These should be ordered through Monica Martin, Graphic Designer, in the Office of Marketing and Public Relations, at [email protected].

Business Cards Institutional and Athletic Department business cards must follow the format displayed.

Note: These should be ordered through MJW Graphics by each individual university department. Contact Vicki Steele, Controller, in the Business Office, at [email protected] for the electronic ordering form.

1216 Sunbury Road • Columbus, Ohio 43219-2099 614.253.2741 • FAX: 614.252.0776 • www.ohiodominican.edu

First and last name here First and Last name Here title here Title here On one, two or three lines Alumni Hall 1216 Sunbury Road 1216 Sunbury Road Columbus, Ohio 43219 Columbus, Ohio 43219 P 614.XXX.XXXX Phone: 614.XXX.XXXX F 614.XXX.XXXX Fax: 614.XXX.XXXX [email protected] [email protected] ohiodominicanpanthers.com www.ohiodominican.edu

Ohio Dominican University Brand Standards 24 web elementS BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE

Web Color Guidelines Web color palette Color carries a strong message and is the visual glue that holds a brand together. A consistent color palette is key to keeping a brand consistent. Pantone 123 Pantone 131 Pantone Black Cool Gray 7 Pantone 7541 CMYK C:0 M:22 Y:91 K:0 C:2 M:39 Y:100 K:10 C:30 M:30 Y:30 K:100 C:43 M:35 Y:35 K:1 C:4 M:3 Y:3 K:0 RGB R:255 G:199 B:44 R:204 G:138 B:0 R:0 G:0 B:0 R:153 G:153 B:153 R:242 G:242 B:242 HEX FFC72C CC8A00 000000 99999 F2F2F2

Ohio Dominican University Brand Standards 13 Web Typography Guidelines web Typography Typography needs to be clean and easy to scan. Keeping Ohio Dominican University the number of font weights and styles to a minimum Font: Proxima Nova I Primary Usage: Use for all copy except for web links makes for good practice. Font: Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Font: Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Ohio Dominican University Font: Garamond Bold I Primary Usage: Web links

Font: Garamond Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Ohio Dominican University Brand Standards 14