DOWNTOWN NoMi STRATEGIC MARKETING PLAN

Strategic Marketing Plan Prepared by RMA Business Attraction & Marketing Department for the North Miami Community Redevelopment Agency

7/1/2016 TABLE OF CONTENTS

I. EXECUTIVE SUMMARY...... 1

II. AGENCY OVERVIEW...... 4

III. SITUATION ANALYSIS...... 8

A.The Market 1. Market Assessment 2. Merchant Survey 3. Intercept Survey 4. Community Survey / Public Input 5. Universities in North Miami

B.The Local Market Overview 1. Markets (Primary/Secondary/Tertiary) 2. Traffic/Streetscape/Access 3. Opportunity Sites 4. Marketing/Branding/PR/Digital Presence 5. Parking 6. Tourist Market 7. Area Shopping and Hot Spot Destinations

IV. DEVELOPMENT STATUS...... 58

V. CONCLUSION & VISION...... 61

VI. PROBLEM/OPPORTUNITY/OBJECTIVES...... 64

VII. STRATEGY/TACTICS/BUDGET...... 73

VIII. EXHIBITS...... 83 EXECUTIVE SUMMARY

I. EXECUTIVE SUMMARY

The North Miami Community Redevelopment Agency (CRA) was created in 2004, and the Redevelopment Plan was adopted in 2005. The initial focus for redevelopment was the improvement of neighborhoods within the CRA. The strong real estate market in the early 2000s contributed to substantial tax increment growth, so the CRA was able to fund a wide variety of programs.

Beginning in 2009, the CRA and the City of North Miami conducted a series of planning efforts, community engagement, research and reporting to gather the information necessary to provide direction for future redevelopment and amend the CRA Redevelopment Plan. The Amendment to the CRA Plan was adopted by the CRA Board in February 2016. Within the CRA plan, there are several initiatives outlined that require comprehensive marketing strategies to achieve the desired goals.

The downtown core of North Miami serves as the business corridor and central gathering space for the city and is crucial to the success of other focus areas within the CRA.

This marketing plan focuses on Downtown North Miami, referred to in this plan as Downtown NoMi, located along 125th Street from the intersection at West Dixie Highway, referred to as 5 Points, to the FEC Railway and includes the West Dixie Highway corridor adjacent to 125th Street. According to research findings in this area and following the goals in the Amendment to the CRA plan, the marketing strategies outlined in this Plan address business development and growth within the Downtown along with promotion, advertising and special events.

The adoption of a unified theme is a key component for achieving redevelopment success. The process of branding and positioning Downtown NoMi based on market potential, existing downtown assets and stakeholder input is addressed in the action items detailed in this plan and will be the first implemented. The positioning of the Downtown and messages developed must be consistent with the Amendment to the CRA Plan which recommends the creation of a thriving Downtown North Miami District through public-private partnerships to encourage a quality retail, restaurant, cultural, and business environment serving North Miami residents and visitors.

In order to make Downtown NoMi more vibrant and exciting, additional new businesses must be attracted to the area and visitors must feel safe. Additionally, the physical environment is being addressed through streetscape and façade improvements and these improvements projects and timelines should be shared with residents. Marketing strategies will focus on activities to attract target businesses to the district, attract developers and investors, engage the current customer base and attract new visitors by promoting incentive and security programs, launching advertising, public relations and digital media campaigns and developing special events that support the downtown brand and grow business.

In summary, this plan will serve as the basis for all marketing activities through the remainder of fiscal year 2015/16 and fiscal year 2016/17 and provide a clear picture of the direction Downtown NoMi will take into the future.

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AGENCY OVERVIEW

II. AGENCY OVERVIEW

A. Organization Name: North Miami City Community Redevelopment Agency (CRA)

B. Statement of Purpose: The NMCRA is charged with the responsibility of eliminating conditions of blight that exist within the City and helping to improve the quality of life by revitalizing the City’s physical, economic, educational and social resources. The agency will achieve this by:

a. Organizing programs related to economic development, marketing, public relations, security, physical improvements, special events, parking and any other programs which further redevelopment.

b. Taking other actions which may be necessary or useful to achieve its purpose, such as property assembly and offering financial incentives.

C. Address: 776 NE 125 Street - 4th Floor Suite #404 North Miami, FL 33161 P: 305.895.9839 • F: 305.893.1367

D. CRA Board: Dr. Smith Joseph Chairman Scott Galvin Board Member Carol Keys, Esq. Board Member Alix Desulme Board Member Philippe Bien-Aime Board Member

E. Agency Staff: Larry M. Spring, Jr., CPA/CRA Executive Director Rasha Soray-Cameau, CRA Director

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F. CRA Advisory Board Blanca Cobo At-Large

Dr. Rudolph Moise At-Large (Business)

Kenny Each Chairman (Resident)

Mary Estime-Irvin Chairman (Business)

Clark Reynolds District 1 (Business)

Michael McDearmaid,Chair District 1 (Resident)

Claudio Sanchez District 2 (Resident)

Holly Cohen District 2 (Business)

Garry Aristide District 3 (Resident)

Hudson Robillard District 3 (Business)

Dr. Pastor Enoch Millien District 4 (Resident)

Karol Geimer District 4 (Resident)

H. Downtown North Miami Redevelopment Area The North Miami CRA includes a total of 3,250 acres, approximately 60% of the City. The redevelopment of Downtown NoMi is the marketing focus of this plan and is the area located along 125th Street from the intersection at West Dixie, referred to as 5 Points, to the FEC Railway and includes the West Dixie Highway corridor adjacent to 125th Street and industrial area bounded by 125th Street between 13th and 14th Avenue.

I. Merchandise Mix Within Downtown NoMi the types of businesses that comprise the current mix varies significantly. There are just over 200 businesses or institutions with business tax receipts in operation at the time of this writing. Approximately 15% of all businesses operating in the downtown are in the retail category and 7% food and beverage category.

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III. SITUATION ANALYSIS

A. THE MARKET

For the purposes of this marketing plan, the redevelopment area will be referred to as Downtown NoMi which is located in the heart of the North Miami CRA. The area is located along 125th Street from the intersection at West Dixie, referred to as 5 Points, to the FEC Railway and includes the West Dixie Highway corridor adjacent to 125th Street shown here. The industrial area bounded by 125th Street between 13th and 14th Avenue, shown below, is included in the study area as it may serve as an anchor opportunity for downtown positioning.

This plan will utilize a five, ten and fifteen-minute radius for analysis, however some data included from previous reports may reference a 1-3-5-mile radius. For the purpose of positioning an area and identifying primary, secondary and tertiary markets, it should be noted that approximately 80 percent of consumers’ disposable income is spent on businesses within 10 miles of their homes, or about a 14-minute drive. The illustration below provides a summary.

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As more research is conducted and redevelopment efforts continue, specific market trends will continue to emerge. This plan is developed to respond to current market trends and will be used as a guide for marketing strategy.

The following plans were reviewed and research was collected to provide demographic and psychographic information on the existing Downtown NoMi customer base and to gather information on potential target markets to form the basis for positioning Downtown NoMi for growth and prosperity:

1. MARKET ASSESSMENT 2015

2. MERCHANT SURVEYS CONDUCTED WITH DOWNTOWN NOMI BUSINESSES 2016 - NORTH MIAMI OFFICE OF ECONOMIC DEVELOPMENT

3. EVENT INTERCEPT SURVEYS WITH VISITORS ATTENDING EVENTS AT MOCA CONDUCTED BY TOUCHPOLL

4. CRA/RMA COMMUNITY SURVEY AND THREE PUBLIC INPUT MEETINGS

5. ESRI MARKET PROFILE, U.S. BUREAU OF THE CENSUS, 2015 CENSUS OF POPULATION AND HOUSING

6. URBAN LAND INSTITUTE TECHNICAL ASSISTANCE PANEL REPORT 2009

7. BUXTON COMPANY’S NORTH MIAMI FL RETAIL TRADE EVALUATION 2009

8. CITY OF NORTH MIAMI DOWNTOWN DEVELOPMENT AND MAJOR CORRIDOR MASTER PLAN 2013 – KEITH AND SCHNARS P.A.

9. CITY OF NORTH MIAMI DOWNTOWN CONCEPT PLAN 2014 – THE CORRADINO GROUP

10. CITY OF NORTH MIAMI PARKING INVENTORY AND NEEDS STUDY 2015 – THE CORRADINO GROUP

11. AMENDMENT TO THE NORTH MIAMI CRA PLAN 2016 - RMA

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1. Market Assessment

The market analysis examines the demand for commercial activity in Downtown NoMi based on the existing conditions and market potential. It identifies the demand for certain uses and makes a projection of the amount of space that can be supported in the area.

The following is an excerpt from the North Miami CRA Market Analysis:

Existing Conditions and Market Analysis - North Miami CRA

North Miami Profile The CRA has 44,253 residents, which is nearly 75% of the city’s population. For the purposes of creating a broad and robust snapshot of the CRA’s existing conditions and market potential, the economic, demographic, and real estate characteristics were analyzed and compared for the CRA, the City of North Miami, and the market areas within 5 and 10 minutes of the North Miami City Hall, and Dade County.

CRA boundary is noted above in red. The blue and green areas represent 5 and 10 minute drive times from North Miami City Hall. (US Census Bureau, Census 2010, ESRI Inc.)

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Population and Household Characteristics The population estimate, according to the ESRI data for 2014 shows there are 60,582 people living in the city of North Miami, of that nearly 75% or 44,253 reside within the Community Redevelopment Area (CRA). Within the expanded market are of the CRA approximately 64,406 live within a 5 minute drive from the core of the central business district, Downtown NoMi, of the CRA, and another 230,518 live within a 10 minute drive.

According to ESRI data, the average household size within the CRA is 3.14 persons per household, which is higher than the citywide rate of 2.97 and Dade County average of 2.89. The higher household size indicates a higher percentage of families living in the CRA compared to the city and county. – – Population growth estimates for the CRA is 0.9% from 2014-2019 – – 69.7% of the population resides in family households. – – 41.6% of households have children while 11.6% are multigenerational households.

Age Characteristics The median age for residents within the CRA is 34.1 years which is lower than the citywide median of 35.2. 19.5% of CRA residents are under 15 years old and only 4.5% are 75 years or older. 75.9% of the population is 18 or older. This

<15 17.6% 19.5% 15-24 13.0% 16.5% 25-34 14.5% 15.4% 35-44 13.8% 12.0% 45-54 14.6% 13.0% 55-64 11.7% 12.3% 65-74 8.1% 6.7% 75+ 6.8% 4.6% 18+ 78.9% 76.8%

data supports that families and generally younger people reside within the CRA. Race and Ethnicity The North Miami CRA population is rich and diverse with 62.3% being Black (approximately 33% Haitian), and 28.2%

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White. 27.8% of the population is of Hispanic Origin. Income Median household income divides the income distribution into two equal groups, one having incomes above the median and the other having incomes below the median. It gives a good snapshot of the overall household income of a particular geography. The median household income in the CRA is $31,330, lower than the citywide ($33,642) and county ($40,967). Per capita income reflects the same trend; with incomes rising as the study area expands from the central business district.

Within the CRA, 2014 data shows that 20.5% of all households earned less than $15,000, and 39.5% earned less than $25,000 annually. This is significant, since based on 2014 Federal Poverty Guidelines a family of four (4) earning $23,850.00, or less would meet the poverty threshold. Only 8.2% of the CRA’s households earned more than $100,000. Estimates provided by ESRI do not project significant improvement in this area, with 2019 estimates project that 19.8% of households will earn less than $15,000.

Household Income Base $13,593

<$15,000 20.5% $15,000-$24,999 19.0% $25,000-$34,999 15.0% $35,000-$49,999 16.7% $50,000-$74,999 16.4% $75,000-$99,000 6.1% $100,000-$149,999 4.1% $150,000-$199,999 1.2% $200,000+ 0.9%

Average Household Income $42,304

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Workforce and Employment According to ESRI 2014 estimates, approximately 90.5% of the CRA Population is employed. The CRA has a surplus of employees in every industry excluding Wholesale Trade and Information, meaning many residents are leaving the city and CRA for employment. This data supports the idea that the CRA has the available workforce to support new businesses as well as existing business expansion of these industries within the CRA. – – More than half of the employed residents work in the service industry, retail and the Transportation/Utilities industries being the second and third highest employee sectors.

Industry Local Jobs Local Workforce Surplus/Deficit Total 12,782 19,661 6,879 Construction 445 1,003 558 Manufacturing 521 924 403 Wholesale Trade 521 374 -147 Retail Trade 1,448 2,595 1,147 Transportation/Utilities 320 1,632 1,312 Information 344 197 -147 Finance, Insurance, Real 729 845 116 Estate Services 2,521 11,167 8,646 Public Administration 736 767 31

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Tapestry Segmentation – – Global Roots - The common thread among the markets in Global Roots is ethnic diversity. Global Roots’ households are young with modest incomes and tend to rent in multiunit dwellings. The youth of this group reflects recent immigration trends; half of all households have immigrated to the United States within the past 10 years. The households range from married couples, typically with children, to single parents to individuals who live alone. Because households with children dominate this marketplace, it is not surprising that spending for baby goods, children’s apparel, and toys is higher here. Residents of Global Roots are less likely to have home PCs but just as likely to use cell phones. They maintain ties with friends and relatives in their countries of origin with foreign travel. – – Traditional Living - Traditional Living includes four markets that convey the common perception of middle America: hardworking, settled families. The group’s higher median age of 37.8 years also conveys their lifestage—a number of older residents who are completing their child-rearing responsibilities and looking forward to retirement. The aging of the population has not slowed their participation in the labor force. They work hard to earn a modest living and typically own single-family homes in established neighborhoods that are experiencing slow population growth. Residents in Traditional Living’s segments buy standard, four-door American cars; belong to veterans’ clubs and fraternal organizations; take care of their homes and gardens; and rely on traditional information sources, such as newspapers, for their news. – – Metropolis - The six segments of the Metropolis group live and work in America’s cities. They live in older, single-family homes or row houses built in the 1940s or earlier. Those living in larger cities tend to own fewer vehicles and rely more on public transportation, but the majority of markets in Metropolis feature commuters to service-related jobs. The median value of their homes is $166,249. The Metropolis group reflects the segments’ diversity in housing, age, and income. For example, ages among segments range from Generation Xers to retirees; households include married couples with children and single parents with children. Employment status also varies from well-educated professionals to unemployed. The median household income of the group is approximately $41,099. Their lifestyle is also uniquely urban—and media oriented. They like dancing and music, especially urban and jazz formats; watch a variety of television programs from news to syndicated sitcoms; and prefer movies to books.

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One of the most significant factors regarding market demand analysis is the population growth in the area. The Sole Mia project, discussed in more detail later in this plan, is anticipated add 4,390 residential units in North Miami.

Spending patterns for the current resident population indicate the ability of the resident population to support commercial activity. It should be noted that merchant surveys indicate that the majority of their customer base is from outside North Miami or outside Miami/Dade County indicating that many merchants downtown draw upon the larger secondary and tertiary market areas.

Population and household spending were utilized to analyze the amount of commercial space that can be supported in Downwtown NoMi. The initial analysis of this data indicates that approximately 22,000 square feet of retail space can be absorbed in the study area based on current “leakage”. The “Opportunity Gap Analysis” is an analytical tool that compares spending by the residents in an area, with the business activity conducted by the establishments, within the same geographic area. The Gap is the difference in spending by residents and the business activity. An opportunity exists in that the spending by the residents is leaking out of the market area. Capture of this leakage is an opportunity for additional business activity in the market area. Additionally, by analyzing the market potential, with new residential planned, increased programming at MoCA and by the CRA and the launch of new marketing campaigns reaching fresh target audiences, the opportunity for increased business activity rises even further.

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Zip Codes Analysis

Details on following page

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Zip Codes Analysis

33161 – North Miami, Golden Glades, Biscayne Park, 33180 – Aventura, Ojus – Miami Shores – Median HHI: $68,317 – – – Median HHI: $33,056 – AGI: $115,040 – – – AGI: $25,971 – Population: 32,972 – – – Population: 54,036 – Median Home Value: $328,300 – – – Median Home Value: $178,900 – Median Resident Age: 43.9 – – – Median Resident Age: 34 years old – Average Household Size: 2.3 – – Average Household Size: 3.3 people 33169 – Golden Glades, North Miami Beach – 33181 – North Miami, North Miami Beach, Golden – Median HHI: $42,860 – Glades – AGI: $30,359 – – – Median HHI: $37,718 – Population: 38,545 – – – AGI: $57,674 – Median Home Value: $151,600 – – – Population: 17,665 – Median Resident Age: 33.3 – – – Median Home Value: $172,300 – Average Household Size: 3.2 people – – Median Resident Age: 35.8 years old – – Average Household Size: 2.4 people 33138 – Miami, Miami Shores, El Portal – – Median HHI: $39,949 – 33168 – North Miami, Golden Glades, Pinewood, Miami – AGI: $60,304 – Shores – Population: 29,292 – – – Median HHI: $42,605 – Median Home Value: $318,200 – – – AGI: $23,017 – Median Resident Age: 39.2 – – – Population: 27,990 – Average Household Size: 2.6 people – – Median Home Value: $135,100 – – Median Resident Age: 35.3 33150 – Miami, West Little River, Pinewood, Miami – – Average Household Size: 4.2 people Shores, Gladeview, El Portal – – Median HHI: $25,069 – 33162 – North Miami Beach, Golden Glades, North – AGI: $21,150 – Miami – Population: 27,227 – – – Median HHI: $39,191 – Median Home Value: $128,600 – – – AGI: $27,259 – Median Resident Age: 33.3 – – – Population: 45,773 – Average Household Size: 3.2 people – – Median Home Value: $151,400 – – Median Resident Age: 33.3 33141 – Miami Beach, North Bay Village, Miami Shores – – Average Household Size: 3.5 people Median HHI: $37,317 AGI: $76,077 33160 – North Miami Beach, North Miami, Aventura, Population: 36,953 Golden Beach, Ojus Median Home Value: $215,000 – – Median HHI: $45,627 Median Resident Age: 40.3 – – AGI: $119,634 Average Household Size: 2.3 people – – Population: 37,674 – – Median Home Value: $217,000 33154 – Surfside, Bal Halbour, Bay Harbor Islands, – – Median Resident Age: 49.6 Indian Creek, Miami Shores – – – Average Household Size: 2.0 people – Median HHI: $60,347 – – AGI: $238,131 – 33179 – Ives Estates, Ojus, North Miami Beach – Population: 14,209 – – – Median HHI: $44,325 – Median Home Value: $414,300 – – – AGI: $44,019 – Median Resident Age: 42.6 – – – Population: 41,977 – Average Household Size: 2.4 people – – Median Home Value: $119,600 – – Median Resident Age: 39.2 – – Average Household Size: 2.8 people

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2. Merchant Survey

Methodology (survey conducted by North Miami Office of Economic Development – the following information is an excerpt from the full report)

From February 2016 to April 2016 business surveys were conducted with commercial entities located along NE 125th Street and surrounding locations in the Central Business District (CBD). Surveys were completed by 37 businesses out of 177 businesses (20%) located along NE 125th and adjacent streets in the CBD. This is the first in a series of surveys that will be conducted in the downtown district. Specifically, the downtown NE 125th corridor from NE 4th Avenue to NE 9th Avenue were surveyed. The purpose of the survey was to gather feedback from North Miami business owners to help identify ways to improve the quality of city services as they relate to supporting existing businesses as well as targeting new businesses based on the survey findings.

Figure 1.1 Figure 1.2 Figure 1.3

Respondents Demographics

A majority of the businesses surveyed specialized in selling either retail goods or services (51%) such as a clothing store or a laundromat. (Figure 1.1) With MoCA in the heart of downtown North Miami, there was also a large number of art galleries. The “Other” category included businesses such as non-profit organizations and vocational programs. Given the demographics of the businesses located in downtown North Miami, this is an accurate sample variety. There are many retail stores and art galleries located along NE 125th Street in the CBD and that is reflective in the data collected through these surveys.

A substantial majority of respondents were small business owners with four employees or less (80%), and the plurality were owner-operated stores. (Figure 1.2) While most businesses surveyed had few employees, the largest employer surveyed was Rise Again Recovery & Wellness, a rehabilitation treatment center, with 32 employees. These findings are consistent with the statistics of the greater North Miami business community. According to The Beacon Council, 70 percent of North Miami businesses have four employees or less.

Not only were most respondents small businesses, but a substantial plurality of the respondents were new businesses started within the last year, and two-thirds of the businesses surveyed were started in the last ten years. (Figure 1.3) This underscores the fragility of the business market in downtown North Miami, as new small businesses are statistically the most vulnerable in the marketplace.

While most were new businesses, there were several notable outliers. D. Black & Son, a fabric exporter, has been continually operated by the same owner since 1956. Maggie’s & Tommy’s Shoes has been in existence since 1950 under two different owners and former Mayor John Stembridge has owned and operated Stembridge Furniture since 1968. These three businesses were outliers as the subsequent oldest businesses were founded in the 1990’s.

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Reasons for Operating in North Miami

Where Customers Come From

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Information on the economic vitality of the CBD was exposed by asking business owners about perceived fluctuation in sales. While 27 percent of businesses surveyed stated that their sales have increased, over two-thirds of business owners (71%) had no perceived change or saw a decrease in their sales as compared to last year. (Figure 2.3) Additionally, respondents were asked what kinds of marketing strategies they used to attract customers. (Figure 2.4) Sales did not seem to correlate with amount of marketing, indicating that there are underlying components to the lagging sales other than business advertisement.

SALES FLUCTUATIONS COMPARED TO ONE YEAR AGO

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Community Engagement & Attitudes on Municipal Government

When asked how the City could assist their business, a majority of respondents (51%) stated they wanted to be kept informed on city-sponsored programs and events. This includes any workshops or community events as well as grants and city-initiatives to help promote economic development. Many owners pointed to ways the City could improve the downtown area through beautification. For example, signage for the Arts District and keeping the sidewalks and streetscapes free of trash and dirt.

Others cited increased police protection.A majority of business owners expressed support for the idea of working with one another to improve the community as a whole. Most businesses want to get along with the residents, fellow business owners, and city officials while trying to improve and support their business. Respondents stated they desired increased outreach and collaboration between the City and business owners. An overwhelming majority said they would be open to participating in a business roundtable to collaborate with each other as well as participate in a small business development workshop to learn best practices for improving their business management skills. (Figures 3.2 & 3.3) A large majority also were interested in learning more about matching grant funds from the City. (Figure 3.4)

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In response to the question of what types of businesses respondents’ desired to see the city target for the downtown area, an overwhelming number emphasized more diversity in the retail stores located along the NE 125th Street corridor. More than two-thirds said they wanted to see more diversity in retail, and 45 percent specifically mentioned more cafes and restaurants.(Figure 3.5) “Other” included stores such as boutique clothing shops and novelty stores like a chocolate shop or candle store. The desire for more restaurants and a vibrant retail presence tied in with what respondents stated was their biggest challenge going forward: getting customers in their doors and walking the streets. Increasing the diversity of retail and places to dine could promote more walkability and foot traffic by consumers.

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3. Intercept Surveys

Touch Poll South Florida was engaged by the City of North Miami on 3 occasions to conduct event attendee intercept surveys. More than 50% of attendees at La Gran Fiesta and Music on the Plaza events were between the ages of 24-54 and are residents of North Miami, while at the Art Basel event more than 50% were from 24-44 and 76% of respondents said they would be interested in living downtown if residential units were available. – – September 19, 2015 at the 2015 North Miami La Gran Fiesta with 147 respondents (ages 18+) – – Wednesday, December 2, 2015 at the North Miami Art Basel Block Party with 117 respondents (ages 18+) – – Saturday, February 20, 2016 City of North Miami’s Music on the Plaza in celebration of Black History Month with 125 respondents (ages 18+)

Full results are available upon request. The following excerpts from these surveys are relevant for the purposes of this plan.

La Gran Fiesta

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Art Basel Block Party

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Music in the Plaza/Black History Month

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As shown in the graphs below, intercept surveys at all three events cited “word of mouth” as the most common way of hearing about an event. The city’s website, Facebook page, newsletter and radio were the responses most often mentioned following word of mouth and “other”. Other was not defined in the results of these surveys.

La Gran Fiesta

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Art Basel

Black History Month

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4. Community Survey and Public Input

A community survey was launched in March 2016 and to date, only 33 surveys have been collected online, however the survey is still available on the City’s website. The survey was translated to Spanish and Creole and an invitation to complete the survey was emailed to the current city database of over 10,000 emails on April 6, May 4 and May 31, 2016. The survey was also printed and distributed at 5 local community centers. These surveys will be collected and analyzed in September 2016 giving residents more opportunity to participate. The survey results in this fiscal year will form the basis to measure feedback annually and track progress. While there are only 33 survey responses analyzed here, the responses mimic the feedback from the public input meetings. The full survey results are included as Exhibit A. The following is an overview of significant findings.

When asked what you like most about Downtown NoMi:

When asked what like least about Downtown NoMi: People travel the farthest (more than 15 minutes from their home) for: – – Apparel, Jewelry, Shoes 52% – – Books, Music and Other Hobbies 67% – – Dining Out 50% – – Night Life 83% – – Entertainment 79% – – Furniture and Home Accessories 67%

When asked to rate the shopping experience in several areas in proximity to Downtown NoMi, respondents rated Aventura the best overall experience (46%). The second best experience overall rating was other shopping areas in North Miami (not the downtown area) 23%.

When asked where and how often you eat out, it is important to note that 69% of respondents eat out at casual family sit down restaurants either weekly or monthly and 70% report either eating weekly or monthly at independently owned specialty cafes. This data mimics what was expressed during public input meetings – the need for more restaurants and cafes.

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When asked, what are the changes or enhancements that would increase the frequency of your visits to retail stores

in Downtown North Miami as opposed to retailers in other locations: When asked how often you eat downtown and how many times per year do you visit MoCA, respondents most often reported monthly (30% and 28% respectively).

When asked what is most important when deciding where to shop, atmosphere and retail mix were both noted 55% of the time.

When asked what is your opinion of events at MoCA or Downtown and how can they be improved, most responses were very positive that the events are nice and well run, and most said improvements are needed related to parking, advertising and expanding the events.

When asked, how would you describe North Miami to a potential visitor or to a potential investor/business: All respondents live in North Miami and 70% have lived in the city for more than 6 years. 82% of respondents are employed with only 12% employed in North Miami. 89% own their homes and incomes were almost evenly distributed in categories ranging from $25,000 to $150,000 annually.

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During the three public input meetings, attendees were asked what positive feeling they have about Downtown NoMi (what they like), what they thought the publics’ perception is of NoMi, how they perceive the aesthetics, what business types they would like to see in NoMi and reasons to invest in NoMi. The following is a synopsis of public input:

Make 6th avenue more attractive

One additional comment was made regarding capitalizing on the North Miami student population. The next section addresses the student population statistics. It should be noted that the current marketing and public relations campaign underway about the city’s 90th Birthday Celebration is in conjunction with FIU journalism students. The full article describing the initiative is included as EXHIBIT B.

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5. Universities in North Miami

Two universities are located in the city of North Miami, Florida International University (FIU)’s Biscayne Bay Campus and Johnson and Wales North Miami Campus. FIU has 7,000 students attending the Biscayne Bay Campus, with a brand new student housing complex built in 2014 that houses 410 students. There are more than 1,700 students enrolled at Johnson and Wales, with 900 students living on campus. This presents North Miami with a young, captive audience in the immediate area. Another market opportunity is the Kovens Conference Center at FIU. With 37,000 square feet of meeting space, the center can host conferences and events of up to 4,200 people. Many times, conferences offer events or free time for conference attendees to explore the local area restaurants, shops, and attractions. Interestingly, both campuses offer a Hospitality and Tourism program for students.

Florida International University (FIU) – NM Campus Number of total students: 7,000 Number of students living on campus: New apts., 410 beds Kovens Conference Center - 37,000 square feet of flexible event space

Johnson and Wales - NM Campus Number of total students: 1,752 Number of students living on campus: 900 Number of employees: 243 No Conference space

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B. LOCAL MARKET OVERVIEW

This data forms the basis for the annual strategic marketing plan to ensure appropriate allocation of marketing dollars. During the course of the next fiscal year, the CRA will continue research through surveys, events and regular business and stakeholder meetings.

The most relevant information gleaned from the data here is the desire for more restaurants and cafes in the downtown, noted most often in business and intercept surveys. Additionally, intercept survey respondents during the Art Basel Block Party, named music as their most favored type of cultural art.

Grants and beautification were mentioned most often by businesses (32% and 29% respectively) as how the CRA can assist their business. More than 90% reported that they would participate in business development programs, roundtable events and participating in making the City overall a better place. SInce its inception, the CRA has invested over $2 million in property improvements grants leveraging over $6.5 million in redevelopment private investment.

The ULI report suggested five measures that need to be employed to capture a greater share of the trade area retail sales. One of those measures included reducing the appearance of crime and now, several initiatives have been put in place to address concerns regarding safety and security in Downtown NoMi. Specifically, a CRA officer was hired who patrols the Dowtnown and surrounding area via Segway. Business owners, when asked what the City can do to help them, reported only 13% of the time that more police are needed. Their focus was on grants and beautification, total 62% of the response.

Another ULI recommendation was to develop programs that create a lively public space to attract people. Currently, to improve the overall awareness of the businesses operating in the Downtown, the North Miami Chamber of Commerce has partnered with several downtown business owners to capitalize on the Jazz at MOCA event that is held every last Friday of the month. The Jazz at MOCA event was sponsored by the CRA and draws hundreds of people monthly to the central downtown plaza at 8:00 pm for a jazz concert. The attendees fill the chairs and bring blankets and picnic baskets to enjoy the concert. The Chamber and business owners, in an effort to encourage attendees to explore more of the downtown, have produced (at the time of this writing), three downtown walking events called the North Miami NOMADic Nights Art Walk.

33 III. SITUATION ANALYSIS

1.a. The Primary Market Research indicates that the primary market for Downtown NoMi is from within the 33161 and 33181 area codes. Intercept survey data from each of the three events referenced above, indicated that approximately 50% of all survey respondents live in North Miami within these 2 zip codes. Likelihood to visit has remained constant over the past 4 survey cycles.

1.b. The Secondary Market The secondary market for Downtown NoMi, can be described according to the data analyzed here, as the tri-county region. Approximately 50% of the intercept survey respondents were from Miami Dade, Broward and Palm Beach. Additionally, business respondents indicated that their customers come almost equally from within a 5 mile radius and outside North Miami.

1.c. The Tertiary Market The tertiary market includes areas outside the tri-county region and tourism (which will be discussed later in this plan).

It is important to note that 97% of intercept survey respondents said they were extremely likely or very likely to return to Downtown NoMi and 76% reported that they would consider moving to Downtown NoMi if there were residential options available.

2.a. Traffic/Streetscape: Pedestrian: Observation of pedestrian traffic during the day in Downtown NoMi is minimal. While some restaurants have a bustling lunch business, you do not see people strolling from shop to shop exploring. During the evening, during the Jazz at MOCA/NOMADic events, dozens of people were walking and exploring. Each open shop had several patrons clustering and socializing and some buying. It appears that the majority of consumers drive to their destination, park as close as possible, shop in one or two stores or dine in one restaurant and leave.

To further encourage a pedestrian friendly atmosphere, upgrades to 125th are planned. Communications strategies will be an important element of the strategies and tactics in this plan when the streetscape project is scheduled to begin.

Vehicular: One of the topics most often mentioned during the three public input meetings was vehicular traffic and how residents try to avoid 125th because of the amount of traffic, approximately 36,500 cars per day. It is used as a main thoroughfare and attendees reported that traffic seems heavy and too fast.

It should be emphasized that there is a large volume of vehicular traffic in the area and will be impacted by the streetscape project planned for 125th Street. It is designed to slow traffic and make the downtown more pedestrian and bike friendly.

2.b. Access and Wayfinding Downtown NoMi is easily accessible from I-95, Biscayne Boulevard, West Dixie Highway and several other north/ south streets. The City has installed branded wayfinding signs throughout the entire city, however, additional wayfinding signs that clearly indicate you’ve arrived in the Downtown area or that you are nearing the area are planned. The ULI report also recommends signage to “bookend” 125th Street creating a sense of arrival and departure.

34 III. SITUATION ANALYSIS

3. Opportunity Sites Several sites were identified in the ULI report including the Stembridge block which forms the Five Points corner, the Miami Theater block which is bounded by West Dixie Highway and NE 26th Street, the 99 Cent Store block and the City center/city lot block on the south side of 125th Street next to MOCA. At the time of this writing, no development plans are confirmed for any of these sites, however there are plans in discussion to issue an RFP for development of the city center parcels.

4. Marketing, Branding, Public Relations and Digital Presence The CRA currently does not have any specific marketing, branding and public relations programs at this time for Downtown NoMi. The ULI report sites “developing marketing materials for the private sector as one initiative to be employed and Goal #5 of the Amendment to the CRA Plan 2016 identifies the goal to “reposition the North Miami market through Branding and Marketing initiatives to attract new targeted uses/ industries, retain existing businesses and improve the quality of life within the North Miami CRA. As the elements of the district brand are developed and incorporated into the area with banners, entry feature signs and wayfinding signs, the consumer will more readily recognize they are within a designated business district. Secondly, they will have an indication of what to expect from the area and finally they will gain a greater comfort level to warrant visiting and staying long enough to stroll from one location to the next. The private sector will always maintain control over the uses and types of stores in Downtown NoMi, however, direction can be provided in the form of implementing the chosen theme that is supported with marketing and public relations efforts.

A digital search to uncover existing themes, assets, things to do, reasons to visit, etc…North Miami revealed the following.

35 III. SITUATION ANALYSIS

Search for North Miami brings up North Miami Beach and Miami

One of the most referenced assets of North Miami has a North Miami Beach contact information address

36 III. SITUATION ANALYSIS

Search for North Miami shopping brings up North Miami Beach shopping

37 III. SITUATION ANALYSIS

Search for “Is North Miami safe?”

38 III. SITUATION ANALYSIS

Facebook #nomi and NoMi search

39 III. SITUATION ANALYSIS

Note the search for North Miami brings up these options. The Museum of Contemporary Art is the Unofficial Page (image below).

The official Museum of Contemporary Art page does not appear in searches for Museum of Contemporary Art, North Miami.

40 III. SITUATION ANALYSIS

Reviews:

41 III. SITUATION ANALYSIS

Hotels

Restaurants Search for North Miami yields North Miami Beach first.

42 III. SITUATION ANALYSIS

43 III. SITUATION ANALYSIS

5. Media Analysis – a Snap Shot:

The following list is not comprehensive, but represents many publications in the Miami-Dade market and the stats and promotional information contained in their media kits. It does not include tourism centered publications such as TravelHost or targeted industry-specific publications such as The South Florida Business Journal and Florida Trend. PRINT – NEWSPAPERS

Miami Herald/El Nuevo Herald: 1,082,062 (print); 14,600,000 (online) | DEMOS (weekday / sun): – – Men: 53% / 45% – – Women: 47% / 55% – – Avg. Age: 56 / 51.5 • College Grad or higher: 32% / 29% • Married: 55% / 50% • Have children in home: 21% / 30% • Homeowner: 67% / 60% • Avg. Household Income: $79,825 / $74,463 – – White Non-Hispanic: 41% / 33% – – Black Non-Hispanic: 16% / 21% – – Other Non-Hispanic: 3% / 4% – – Hispanic: 39% / 42%

Sun-Sentinel/El Sentinel: 825,446 Circ. - Daily: 162,721; Sunday: 217,600 | Audience - Daily: 409,828; Sunday: 692,803 (El Sentinel: Saturday: 136,000) – – Median Age: 57.8 – – Median HHI: $61,814 – – College Education: 66%

Miami New Times: 541,985 (print); 5,478,499 (online) | DEMOS (print / online): – – Men: 62.1% / 46.3% – – Women: 37.9% / 53.7% • Ages 21-49: 62.0% / 84.9% • Ages 25-54: 65.4% / 73.3% – – 348,000+ attended a convert in past year – – 184,000+ attended a theater in past year – – 160,000+ attended a bar/club in past 4 weeks – – 276,000+ attended a movie in past 4 weeks – – 166,000+ went to a restaurant 4+ times in past 2 weeks

New Times Broward-Palm Beach 284,676 (print); 2,307,707 (online) | DEMOS (print / online): – – Men: 60.4% / 65.5% – – Women: 39.6% / 34.5% • Ages 21-49: 61.4% / 38.4% • Ages 25-54: 63.9% / 70.5% – – 220,000+ attended a convert in past year – – 102,000+ attended a theater in past year – – 127,000+ attended a bar/club in past 4 weeks – – 182,000+ attended a movie in past 4 weeks – – 104,000+ went to a restaurant 4+ times in past 2 weeks

44 III. SITUATION ANALYSIS

New Times Broward-Palm Beach 284,676 (print); 2,307,707 (online) | DEMOS (print / online): – – Avg. Age: 56 – – HHI: $259,500 – – 75% men / 25% women – – Average read is 22 minutes

South Florida Times: 29,300 printed, 95,000 readers, free pub | DEMOS: – – Main readers are African American, Caribbean and Haitian – – Avg. Age: 37.8 – – HHI: $59,400 – – Female: 51.3% / Male: 48.7% – – College educated: 55.1%

The Haitian Times: 20,000 PRINT – MAGAZINES

ArtNexus: 15,000, 4 issues a year

Lifestyle and Life magazines (encompass 12 titles: Las Olas Lifestyle, Weston Lifestyle, Davie, Plantation, Southwest Ranches Lifestyle, Parkland Lifestyle, Coral Springs Lifestyle, Boca/Delray Lifestyle, Pinecrest Magazine, Estero Lifestyle, Parkland/Coral Springs Life and Coconut Creek Life, Miami Design District Magazine): 530,000 readership | DEMOS: – – HHI: $172,500 – – Avg. Home Value: $720,000 – – Female: 63% ; Male: 37% – – Avg Age: 43 ; Adults 25-65: 70% – – College Educated: 85%

Miami Living Magazine (digital only): 287,354 unique visitors per issue | DEMOS: – – The typical Miami Living magazine reader is educated, middle-to-upper income, curious and culturally savvy. They drink a specific liquor brand and enjoy Miami’s cultural diversity. They are open to new concepts and they want to enjoy new experiences. – – Cultural Events Twice Weekly - 74% ; Interested in Drinking Alcohol - 94% – – Interested in: Art: 93%; Theater: 92%, Music: 93%, Fashion: 89%, Food events: 87%, Opera: 85%, Performing Arts: 83%, Sight Seeing: 77%, Travel: 87% – – Twice A Month: 23%; Once A Week: 20%; 2-4 Times A Week: 37%

Family Magazines: 150,000 monthly readers, free pub | DEMOS: – – DISTRIBUTED: All cities in Greater Miami and Greater Fort Lauderdale. We can be found in 100 Publix supermarkets on their free racks. We deliver controlled bulk drops to schools, hospitals, libraries, retail shops, medical offices, tutoring centers, activity centers, gyms, fitness centers, restaurants, book stores, JCC’s, churches, our Advertisers, subscribers, and at community events. We reach nearly 150,000 readers monthly. – – TARGETED: Parents, Homeowners, Educated Decision Makers, Neighbors, Teachers, Moms, Dads, Women, Business Owners, Shoppers, medical offices visitors – – EDITORIAL: Well designed, Informative articles on education, health, eating, cooking, outdoor activities, travel, local monthly events calendar, holiday event listings, book reviews and movie reviews – – E-BLAST OPPORTUNITIES: Our weekly E-blast called Blabber Mouth reaches 5,000 households. It contains a weekend calendar and has positions for advertisements.

45 III. SITUATION ANALYSIS

City & Shore Magazine: 176,180 readers, 46,000 printed, 10 issues a year | DEMOS: o HHI: $174,000 o Age range: 45-64 o Highly educated, married, homeowners

Indulge Magazine: 85,000 circ, 280,000 readerships, digital and print Part of the Miami Herald, published 7 times a year to MH subscribers in predominantly affluent neighborhoods, upscale hotels, events, restaurants. | DEMOS: – – – – HHI: $100,000+ – – College educated: 72% – – INDULGE readers are educated, active and sophisticated consumers, with $100K+ household income, $400K+ net worth, and influential purchasing behaviors – – INDULGE READERS… Shop at high-end stores, boutiques and malls, Enjoy fine wine and spirits, Travel domestically and abroad, Take luxury cruises, Belong to health clubs, Visit day spas, Buy organic foods.

Ocean Drive Magazine: 53,000 circ, 10 issues a year | DEMOS: – – HHI: $200,000+: 99%; – – Gender: 51% Female; 49% Male – – Avg. Age: 46.6, 87% married – – 81% “really enjoy clothes shopping” – – 96% say “it’s important to keep young looking” – – 87% attended a theatre in past year – – Readers are 3x more likely to belong to an arts association

Hotspots Magazine: 52,500 print readers weekly, 1.4 million digital visits, free pub | DEMOS: – – Mainly LGBT community – – Avg. Age: 27-55 – – Male: 92.4% / Female: 4.1% – – HHI: $81,400 – – Attended college: 89%

AroundTown Arts & Cultures: 35,000 monthly (15,000 printed), 10 issues a year | DEMOS: – – Locations: Dade: 45%; Broward: 35%; Palm Beach: 20% – – Distribution spots: 40% Subscribers, Members, Condo Buildings; 30% Events, Galas, Festivals; 20% Cultural Venues: Theaters, Museums, Attractions +; 10% Office Buildings, Doctor’s Offices, Hospitals – – Male: 34%; Female: 66% – – HHI: $150,000 – – Age range: 35-54: 53%; 55+: 17%; 18-34: 30%

Aventura Magazine: 35,000 circ, 11 issues a year | DEMOS: – – Mailed in-home to residences in Bay Harbour Islands, Bay Point, Golden Beach, Golden Isles, Harbour Islands, Hibiscus Island, Presidential Estates, and Star Island. Controlled distribution to affluent & exclusive neighborhoods and businesses in Miami-Dade and Broward counties.

46 III. SITUATION ANALYSIS

THINK Magazine: Print distribution: 30,000; Print readership: 117,000 | DEMOS: – – Readers include tri-county entrepreneurs, professionals and philanthropists with extensive disposable income, whose homes are valued up to $30 million in South Florida’s most exclusive neighborhoods. – – Average home value: $1 Million – – Average household income: $350,000 – – Sex: Female 64% / Male 36% – – Average age: 46 – – College educated: 89%

Haiti Open Magazine: 20,000 circ., free pub | DEMOS: – – Progressive local Haitians – – Median age of 31 – – Millions of dollars in buying power – – Most marketed media in the Haitian community

Wire Magazine: 10,000 weekly print copies, free pub | DEMOS: – – Gay lifestyle publication – – Distributed throughout Miami and Ft. Lauderdale

Midtown Miami Magazine: digital only: 97,000 on email list, 30,000 on social media, 10,000 monthly unique visitors

Cultured Magazine: print and digital, published 5 times a year RADIO & TV

Strongest AM radio stations in North Miami – – WRFX (940 AM; 50 kW; MIAMI, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WIOD (610 AM; 5 kW; MIAMI, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WAQI (710 AM; 50 kW; MIAMI, FL; Owner: LICENSE CORPORATION #1) – – WNMA (1210 AM; 49 kW; MIAMI SPRINGS, FL; Owner: RADIO UNICA OF MIAMI LICENSE CORP.) – – WWFE (670 AM; 50 kW; MIAMI, FL; Owner: FENIX BROADCASTING CORP.) – – WSUA (1260 AM; 50 kW; MIAMI, FL; Owner: WSUA BROADCASTING CORPORATION) – – WQBA (1140 AM; 50 kW; MIAMI, FL; Owner: WQBA-AM LICENSE CORP.) – – WWNN (1470 AM; 50 kW; POMPANO BEACH, FL; Owner: WWNN LICENSE, LLC) – – WRHC (1550 AM; 45 kW; CORAL GABLES, FL; Owner: WRHC BROADCASTING CORP.) – – WVCG (1080 AM; 50 kW; CORAL GABLES, FL; Owner: RADIO ONE LICENSES, LLC) – – WQAM (560 AM; 5 kW; MIAMI, FL; Owner: WQAM LICENSE LIMITED PARTNERSHIP) – – WJCC (1700 AM; 10 kW; MIAMI SPRINGS, FL; Owner: RADIO UNICA OF MIAMI LICENSE CORP.) – – WOCN (1450 AM; 1 kW; MIAMI, FL; Owner: MINORITY BROADCASTERS, INC)

Strongest FM radio stations in North Miami – – WHQT (105.1 FM; CORAL GABLES, FL; Owner: COX RADIO, INC.) – – WLVE (93.9 FM; MIAMI BEACH, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WMIB (103.5 FM; FORT LAUDERDALE, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WMXJ (102.7 FM; POMPANO BEACH, FL; Owner: JEFFERSON-PILOT COMMUNICATIONS CO. OF FLORIDA) – – WPOW (96.5 FM; MIAMI, FL; Owner: WPOW LICENSE LIMITED PARTNERSHIP) – – WZTA (94.9 FM; MIAMI BEACH, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WFLC (97.3 FM; MIAMI, FL; Owner: COX RADIO, INC.) – – WPYM (93.1 FM; MIAMI, FL; Owner: COX RADIO-MIAMI, LLC)

47 III. SITUATION ANALYSIS

– – WXDJ (95.7 FM; NORTH MIAMI BEACH, FL; Owner: WXDJ LICENSING, INC.) – – WLYF (101.5 FM; MIAMI, FL; Owner: JEFFERSON-PILOT COMMUNICATIONS CO. OF FLORIDA) – – WLRN-FM (91.3 FM; MIAMI, FL; Owner: THE SCHOOL BOARD OF MIAMI - DADE COUNTY, FL) – – WBGG-FM (105.9 FM; FORT LAUDERDALE, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WHYI-FM (100.7 FM; FORT LAUDERDALE, FL; Owner: CLEAR CHANNEL BROADCASTING LICENSES, INC.) – – WKIS (99.9 FM; BOCA RATON, FL; Owner: WKIS LICENSE LIMITED PARTNERSHIP) – – WRMA (106.7 FM; FORT LAUDERDALE, FL; Owner: WRMA LICENSING, INC.) – – WAMR-FM (107.5 FM; MIAMI, FL; Owner: WQBA-FM LICENSE CORP.) – – WCMQ-FM (92.3 FM; HIALEAH, FL; Owner: WCMQ LICENSING, INC.) – – WDNA (88.9 FM; MIAMI, FL; Owner: BASCOMB MEMORIAL BROADCASTING FOUNDATION) – – WRTO (98.3 FM; GOULDS, FL; Owner: LICENSE CORPORATION #2) – – WEDR (99.1 FM; MIAMI, FL; Owner: COX RADIO, INC.)

TV broadcast stations around North Miami – – WPBT (Channel 2; MIAMI, FL; Owner: COMMUNITY TV FOUNDATION OF S. FLORIDA, INC.) – – WSVN (Channel 7; MIAMI, FL; Owner: SUNBEAM TELEVISION CORP.) – – WPLG (Channel 10; MIAMI, FL; Owner: POST-NEWSWEEK STATIONS, FLORIDA, INC.) – – WPXM (Channel 35; MIAMI, FL; Owner: PAXSON COMMUNICATIONS LICENSE COMPANY, LLC) – – WBFS-TV (Channel 33; MIAMI, FL; Owner: VIACOM STATIONS GROUP OF MIAMI INC.) – – WLTV (Channel 23; MIAMI, FL; Owner: WLTV LICENSE PARTNERSHIP, G.P.) – – WLRN-TV (Channel 17; MIAMI, FL; Owner: THE SCHOOL BOARD OF MIAMI - DADE COUNTY, FL) – – WLMF-LP (Channel 53; MIAMI, FL; Owner: PAGING SYSTEMS, INC.) – – WBZL (Channel 39; MIAMI, FL; Owner: CHANNEL 39, INC.) – – WAMI-TV (Channel 69; HOLLYWOOD, FL; Owner: TELEFUTURA MIAMI LLC) – – WSCV (Channel 51; FORT LAUDERDALE, FL; Owner: TELEMUNDO OF FLORIDA LICENSE CORP.) – – WPPB-TV (Channel 63; BOCA RATON, FL; Owner: THE SCHOOL BOARD OF BROWARD COUNTY, FLORIDA) – – WHFT-TV (Channel 45; MIAMI, FL; Owner: TRINITY BROADCASTING OF FLORIDA, INC.) – – W58BU (Channel 58; HALLANDALE, FL; Owner: NBC STATIONS MANAGEMENT,INC.) – – W24CA (Channel 24; MARATHON, FL; Owner: KEY COMMUNICATIONS OF TEXAS) – – WFUN-CA (Channel 48; MIAMI, ETC., FL; Owner: LOCALONE TEXAS, LTD.) – – WTVJ (Channel 6; MIAMI, FL; Owner: NBC STATIONS MANAGEMENT, INC.) – – WIMP-CA (Channel 25; MIAMI, FL; Owner: SUNSHINE BROADCASTING COMPANY, INC.) – – WGEN-LP (Channel 55; MIAMI, FL; Owner: WDLP BROADCASTING COMPANY, LLC) – – WHDT-LP (Channel 44; MIAMI, FL; Owner: GUENTER MARKSTEINER) – – WJAN-CA (Channel 41; MIAMI, FL; Owner: SHERJAN BROADCASTING COMPANY, INC.) – – WVEB-CA (Channel 21; MIAMI, ETC., FL; Owner: HISPANIC KEYS BROADCASTING CORPORATION) – – WPTV (Channel 5; WEST PALM BEACH, FL; Owner: SCRIPPS HOWARD BROADCASTING COMPANY) – – WFLX (Channel 29; WEST PALM BEACH, FL; Owner: RAYCOM NATIONAL, INC.) – – WXEL-TV (Channel 42; WEST PALM BEACH, FL; Owner: BARRY TELECOMMUNICATIONS, INC.)

48 III. SITUATION ANALYSIS

6. Parking In 2015, The Corridino Group completed a Parking Inventory and Needs Study. The following is an excerpt from the study. Parking is a critical component for business growth and attraction. The parking study found that much of the current inventory is underutilized. An analysis of lighting and how safe people feel walking from any of the existing lots will need to be considered in order to determine if these parking options will be utilized by new consumers drawn to the area.

The City, through its planning processes, has made allowances for increased densities and intensities in the Downtown area. Projected maximum development capacity will allow for approximately 5,000 additional residential units and 300,000 square feet of additional commercial space in the Downtown Area. Although full build out is not expected due to specific requirements for setbacks, density, parking and landscaping within the Land Development Code many new multi-family residential units and thousands of square feet of new commercial development can still be expected. Based on the above and the City’s current parking requirements, these projected uses would generate the need for as much as 8,500 parking spaces to support new development and population growth.

Existing parking count data has been collected from the City for every location where it exists in the Downtown area. After reviewing each parking lot in the Downtown area it has been determined that currently there are a total of 639 parking spaces in the 9 parking lots.

49 III. SITUATION ANALYSIS

7. Tourist Market

The tourist industry is an important part of Florida’s economy and cannot be overlooked or minimized as a target market for North Miami.

Tourism is one of the biggest industries in Florida and brings potential for cities and areas to capitalize on those visitors. Visitors to both Miami-Dade and Broward counties spent a combined $38.5 billion last year on travel related expenditures such as lodging, dining, shopping, transportation, activities, and entertainment.

North Miami’s location is ideal for attracting visitors who are traveling to Ft. Lauderdale and Miami areas due to its extremely central location between the two cities. A huge asset for North Miami is the proximity of two large international airports: FLL and MIA, which welcome more than 13.4 million and 22.4 million people a year respectively. Tourism in the area has bounced back to pre-recession numbers and visitation to Broward and Miami-Dad Counties has steadily grown over the last few years, with 14.3 million visitors coming to Broward and 15.5 million visitors staying overnight in Miami-Dade County in 2015. Of the 15.5 million visitors, 73.3% were repeat visitors and could potentially be fruitful for North Miami as they are more likely to look for other things to do “off the beaten path” on a repeat visit.

When exploring a visitor’s experience in Miami, the Greater Miami Convention & Visitors Bureau’s yearly annual report states that visitors overwhelmingly travel to the area for a leisure vacation and cited visiting the beach as the number one activity when on their trip. Not surprisingly, visitors cited traffic as their most disliked feature about Miami. North Miami could capitalize on this aversion to traffic due to its more laid back, smaller town vibe, and abundance of one of a kind shops in Downtown NoMi, MoCA and Oleta State Park and beach to name a few amenities.

The GMCVB is currently running a campaign that highlights favorite Miami neighborhoods. North Miami is currently not included. The lack of lodging (2 limited service properties) could be a factor in the CVBs decision not to highlight North Miami as a popular neighborhood. In addition, the CVB lumps North Miami in with other surrounding cities as “North Miami Area”, which could also factor in the limited exposure for North Miami. The CVB reports that 67% (or 10.3 million) of visitors stay in the Miami Beach/Downtown Miami area, while only 10% (or 1.5 million) stay in the “North Dade/Sunny Isles Beach/Aventura” areas. The GMCVB offers multiple co-op opportunities for their partners and this plan will address capitalizing on the 1.5 million visitors that ARE staying in the close vicinity to North Miami.

By the numbers [sources: 2015 GMCVB Annual Plan and GFLCVB Market Research]

Metric Miami-Dade County Broward County

Total Visitors 15,400,000 (overnight) 14,300,000 (combined)

Estimated Expenditures $24,400,000,000 $14,197,980,000

Average Age and HHI 41 Years / $100,000 49 Years / $99,000

Average Days Spent in Market 5 Days (domestic visitor) 4 Days

Avg. Spent Per Person Per Day $238 $151

Top Domestic Origin Markets New York, Chicago, Philadelphia Florida (Tampa, Orlando, FMyers)

Mode of Transportation 95.8% Fly / 4.3% Drive 52% Drive / 47% Fly

Average Daily Rate (ADR) $195.75 $127.02

Average Occupancy 78.1% 77.9%

Occupancy Tax Collections $118,300,000 $53,435,436

50 III. SITUATION ANALYSIS

51 III. SITUATION ANALYSIS

52 III. SITUATION ANALYSIS

Non-Beach Area “Hot Spots” featured on the GMCVB website. Each description is an excerpt from the site:

It is important to again note that the GMCVB does not feature North Miami in its Places to See pages. North Miami is listed as the North Miami Area however the post does feature MoCA and North Miami.

Wynwood

53 III. SITUATION ANALYSIS

Little Havana

Little Haiti

Miami Design District

Overtown

54 III. SITUATION ANALYSIS

Liberty City

Aventura

Not listed on the GMCVB site, but important to review, is Miami Ironside, described as a “Sustainable Global Community Designed to Make the Everyday Extraordinary”.

Situated in the historic Upper Eastside's West Belle Meade neighborhood, Miami Ironside (est. 2008) is a vibrant, multidisciplinary urban center envisioned by developer and designer Ofer Mizrahi - composed of 67 showrooms, studios, and coworking spaces that include a diverse grouping of architects, interior designers, material and furniture designers, boutique retailers, creative services and art galleries.

Reminiscent of Brera Design District Milano, Ironside is a unique, green environment, punctuated with rainbow eucalyptus trees, urban gardens and outdoor paths linking glass storefronts accented by public plazas' serviced by cafes, boutique retailers and showrooms.

8. Area Shopping

There is approximately1.57 million square feet of shopping center retail within a 10 minute drive-time of Downtown NoMi. This figure does not include shopping located along Biscayne Boulevard. Unlike a traditional shopping center or strip center, Downtown NoMi is positioned to maintain its unique character with one-of-a-kind shops and restaurants catering to a different segment of the market.

Mall at 163rd Street 738,331 Bal Harbour Shops 520,000 Midpoint 309,610

Totaling 1.57 million square feet of retail

See major shopping center map Exhibit C.

55 DEVELOPMENT STATUS & PROPERTY ANALYSIS

IV. DEVELOPMENT STATUS & PROPERTY ANALYSIS

As reported in the CRA Plan Amendment, the most significant and immediate opportunity for economic development within the CRA derives from the city’s ownership of three properties in Downton NoMi that can be developed as Public Private Partnerships.

Additionally, the other significant opportunity to reposition North Miami is the proposed Sole Mia project. – – 4390 residential units – – 1,000,000 square feet of retail – – 150 key hotel – – 37 acres of parks and recreation

The following is an excerpt from the North Miami City website:

Sole Mia Set in a community in North Miami that is poised to become South Florida’s next iconic neighborhood, SoLe Mia is a joint-venture development created by Turnberry Associates and LeFrak. Sprawling across 183 acres, this master planned community will rise just south of Aventura at 15045 Biscayne Boulevard on the largest remaining parcel of undeveloped land in South Florida east of the Boulevard. The development will feature a diverse landscape of residential and commercial complexes, intertwined with 37 acres of parks and recreation space and two swimmable 10-acre crystal lagoons. The center of the community, SoLe Mia Mainstreet, will be ideally situated at the crossroads between Miami and Fort Lauderdale. This pedestrian friendly, lifestyle shopping center will feature popular retailers, high-end cinema with table service for patrons, a gourmet grocery and Warren Henry Group dealership.

A preliminary analysis of the existing retail mix (using the current business tax receipts) in the Downtown NoMi area illustrates low percentage of food and beverage offerings and retail. – – Office 36% – – Service 15.5% – – Medical/Dental 26.5% – – Retail 15% (just under half of all retail is arts/furniture stores) – – Food and Beverage 7%

58

CONCLUSION & VISION

V. CONCLUSION & VISION

The forgoing data and analysis presents a clear picture that North Miami is primed and ready for a bright, strategically positioned future. The initiatives in the following pages, that only address the downtown core of North Miami, will act as a guide for the positioning of Downtown NoMi as well as additional marketing efforts for other areas of the CRA. While the downtown programs are specifically detailed, it should be noted that grants and marketing programs may also extend to the entire CRA.

The vision for downtown, supported by the data herein and the Amendment to CRA plan, is to create a sense of place featuring food, music and art. The entire city is uniquely positioned to be a mecca for music production with its existing assets (ie; The Hit Factory, Space Music) and to claim that position in the market – to be known as “music city”. Finally, a brand isn’t a logo or a tagline, they are identifying marks and messages…a city’s brand is the single thought that you hold in the mind of a prospect.

THE VISION FOR DOWNTOWN NOMI IS TO BE KNOWN AS A PLACE WHERE YOU WILL ENJOY A RICH, DIVERSE, CULTURAL EXPERIENCE WITH LIVE MUSIC, GREAT FOOD, STUNNING ART AND UNIQUE SHOPPING.

The remainder of this document addresses the opportunities, objectives, strategies, tactics and budget to capitalize on the strengths and overcome the weaknesses outlined in the forgoing situation analysis.

To implement the action items outlined in this plan, it will be necessary to engage a marketing and events manager/ coordinator. In addition to implementing the strategies and tactics outlined here, a marketing coordinator for a Community Redevelopment Agency also manages the CRA marketing which would include, but not be limited to, the development and updates to a branded CRA/Economic Development website, CRA marketing collateral for trade shows and investor meetings showcasing opportunities within the entire CRA district, the annual report and general marketing support to promote and communicate all the achievements made by the City and CRA regarding economic development. Typically, a CRA marketing manager/coordinator serves as the liaison with other departments communicating with the public, such as parks and recreation and the office of public communications and economic development. Comprehensive, cohesive communications strategies among several departments working in concert within a city can lead to amazing, fast results turning negative attitudes and comments into positive energy and excitement.

61

PROBLEM/ OPPORTUNITY/ OBJECTIVES

VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

1. Identity/Branding 1.1 Develop an identifiable, distinguishable Downtown NoMi and North Miami in general does not have a downtown brand brand or strong identity and it is viewed as a thoroughfare from I95 to Biscayne Boulevard and the beach. There is a cluster of 1.2 mid-century modern shops within the downtown core along with Create a comprehensive campaign message a few restaurants and other various retail. MoCA is an iconic to be used exclusively across all media destination that has been riddled with controversy but appears channels to be overcoming this set-back with robust programming and special events. Digital searches indicate there is little or no online presence and even the county’s convention and visitor’s bureau lists the North Miami Area rather than the city. Most searches return sites directing to North Miami Beach and even shops online are listed as North Miami Beach. Every plan reviewed recommends branding the downtown including the recently adopted Amendment to the CRA plan.

Goal #5 of the CRA Plan Reposition the North Miami market through Branding & Marketing initiatives to attract new targeted uses/industries, retain exisitng businesses and improve the quality of life within the North Miami CRA.

64 VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

2. Business Attraction/Retention and Communications 2.1 To attract 10 new target businesses to There are approximately 2500 licensed businesses in North Downtown NoMi Miami and approximately 9% of those businesses operate in the target area. Thirty-seven (37) downtown businesses participated 2.2 in the merchant survey that was conducted between February To create and launch a restaurant incubator and April, 2016. The main reasons cited for opening their program businesses in NoMi was community ties and market need. Just behind those two categories was affordability. Ninety-on (91%) 2.3 of merchant survey respondents said they would participate To establish and launch a merchant in a small business development workshop and 94% said they assistance interior grant program for existing would participate in a business roundtable. In the 2011 survey, target businesses 32% indicated that they had participated in merchant meetings. Most of those that did not participate indicated that they were 2.4 unaware of the meetings or did not have enough notice to plan To establish or enhance efficient and regular to attend. Grants (32%), beautification (29%), general assistance communications with downtown business (19%) and police protection (13%) were all mentioned as ways and property owners the city could assist their businesses.

The targeted mix for existing first floor available space is food and beverage, live music/entertainment venues, arts, furniture and home accessories galleries, and one-of-a-kind unique shops (esp. men’s and women’s clothing and accessories). Merchant survey responses indicated the desire for restaurants and cafes almost three time more than any other use. Additionally, 50% of community survey respondents indicated that they travel more than 15 minutes to dine out and 79% reported they travel more than 15 minutes for entertainment, 83% for night life and 67% for furniture and home accessories.

Some of the businesses currently located in the downtown are target uses, but appear run-down, old and tired and are in need of interior renovations, as well as exterior renovations.

Goal #3 of the CRA Plan Work with the City of North Miami to support and recruit “target” commercial, cultural and light industrial uses/industries within the CRA.

65 VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

3. Customer Base/Special Events/Cultural Assets/Advertising 3.1 Launch a monthly strolling event downtown Attracting new business and retaining existing businesses means attracting new customers and encouraging repeat 3.2 visits by existing customers. Seventy-three percent (73%) and Enhance the Jazz at MoCA event and 24% of intercept survey respondents indicated that they were NOMADic Art Walk event extremely likely or likely, respectively, to return to Downtown again. This data highlights the opportunity to engage an existing 3.3 customer base and position downtown business and events as Capitalize on each MoCA exhibit opening or “top-of-mind” for economic growth. Statistics show that 80% of event to showcase all of Downtown NoMi business sales come from about 20% of their customer base. Giving people reasons to come downtown often is a critical 3.4 component of business attraction and retention, quality of Establish a grant program to support special life for current and future residents and the overall vibrancy of events produced by Downtown businesses* “place”. Downtown NoMi is already positioned to be a social gathering place for residents and visitors with the MoCA plaza 3.5 as the central gathering space. With the opening of Café Crème Establish a Downtown Neighborhood on the plaza and other business attraction efforts underway, Ambassador program showcasing Downtown NoMi’s cultural assets, existing and future events, business mix and available opportunities will 3.6 be the focus of a robust special event, cross promotional and Launch a Downtown NoMi cross-promotional advertising campaign. advertising campaign

*Outside event promoters have recently expressed interest in producing events on the plaza at MoCA. While this plan does not specifically establish a program to outline the parameters for potential partnerships, any proposals received should be evaluated and considered if the goals of the promoter line up with the goals of this plan. Specific programs can be developed if the opportunity or need arises.

Goal #4 of the CRA Plan Incorporate the Cultural Arts as a critical component of Economic Development.

and

Goal #5 of the CRA Plan Section 5.5.2 Encourage residents and visitors to shop, live, work and play in North Miami through promotional efforts including image enhancement, special events, public outreach efforts and neighborhood events.

66 VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

4. Physical Environment: Exterior Condition of Buildings/ / 4.1 Parking/Wayfinding To communicate the status of redevelopment projects with local businesses and residents The Amendment to the CRA Plan specifically addresses each of these areas through the following: 4.2 To communicate the CRA’s progress – – Public/Private Partnership Development with local and national journalists (when – – Commercial Rehabilitation/Beautification Grants appropriate) – – Commercial Clean Team/Code Enforcement/Community Policing (see 5 below) 4.3 – – Streetscape Projects To communicate with business and property – – Open Space/Community Enhancements (see 6 below) owners (promote) regarding the available – – Wayfinding and Gateway Signage grants – – Bicycle Friendly Initiatives – – Public Parking Development/Shared Parking Strategies 4.4 To oversee and facilitate the development Consistent comments and extensive discussion at all three and installation of Downtown branded public input meetings regarding the need for physical, wayfinding signs pedestrian friendly improvements in the Downtown. Many of the projects outlined in the Downtown Development Major Corridor 4.5 and Master Plan and addressed in the Amendment to the CRA To launch a time sensitive mini-facade grant Plan will launch in FY2016/17. The most important aspect for program the purposes of this plan will be to spread the word (whether it be communications with downtown businesses and residents about construction or promoting the City and CRA’s investment and commitment to the goals established in the CRA plan) about these projects and to facilitate the design and placement of additional wayfinding directing traffic to the downtown and pedestrian wayfinding to help direct people within the downtown to parking and shops.

Goal #1 of the CRA Plan Downtown NoMi 5.1.2 Commercial Rehabilitation/Beautification grants

Goal #6 of the CRA Plan Public Improvements 5.6.1 Streetscape Projects 5.6.3 Wayfinding and Gateway Signage

67 VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

5. Clean & Safe 5.1 To conduct an analysis to determine what Merchant surveys, comments during public input meetings, elements of a clean and safe program should community survey respondents and the Amendment to the CRA be implemented in the downtown (CPTED) plan all address cleanliness and/or safety as issues that must be addressed. The digital search indicated that on a scale of 1 to 5.2 100, North Miami ranks as a 5, meaning that online, North Miami To improve the perception of Downtown NoMi is safer than only 5% of any other city in the US. and position it as a safe place to live, work, visit and enjoy Clean and safe programs exist in numerous downtown districts with clean and safe teams working as ambassadors making a visible difference in the area. Some of the ways clean and safe teams help improve a district and enhance a sense of place is through not only beautification (picking up stray trash or debris for example), but also by working alongside law enforcement to provide an additional layer of safety and security and simply acting as “downtown hosts’, greeting people, offering directions, helping someone with packages to their car or handing out district maps.

The CRA hired a police officer, but there is an opportunity to enhance the impact of police presence and a sense of safety through the adoption of a clean and safe program.

Goal #1 of the CRA Plan 5.1.4 Commercial Clean Team/Code Enforcement/Community Policing. Provide funding and/or staffing for proactive “clean and safe” programs and initiatives, including pressure cleaning sidewalks, litter control, graffiti removal, area code enforcement and community policing.

68 VI. PROBLEM/OPPORTUNITY/OBJECTIVES

Problem/Opportunity/Goals Objectives

6. Murals/Community Enhancement/Art in Public Places 6.1 To develop and implement projects (such as When asked how the City can assist your business, 29% of murals and urban acupuncture) that beautify merchants surveyed said “beautification”. Murals, art in public and/or activate an unexpected area of the places and “urban acupuncture” described as “pinpricks downtown of urbanism—projects, people, and initiatives that ripple through communities to uplift city life” by Jaime Lerner and 6.2 defined by Wikipedia as a socio-environmental theory that To implement the utility box art wrap program combines contemporary urban design with traditional Chinese (currently under review) with design direction/ acupuncture] using small-scale interventions to transform focus to support the downtown brand the larger urban context. Sites are selected through analysis of aggregate social, economic and ecological factors, and are developed through a dialogue between designers and the community. Just as the practice of acupuncture is aimed at relieving stress in the human body, the goal of urban acupuncture is to relieve stress in the built environment. Urban acupuncture is intended to produce small-scale but socially catalytic interventions in the urban fabric. See example below: The

Goal #4 of the CRA Plan Incorporate the Cultural Arts as a critical component of Economic Development.

Goal #5 of the CRA Plan Public Improvements 5.6.2 Open Space/Community Enhancements – Art in Public Places

69 VI. PROBLEM /OPPOTRUNITY/ OBJECTIVES URBAN ACUPUNCTURE EXAMPLE

West Palm Beach 2014 FAU School of Urban & Regional Planning Professor Sherryl Muriente

70

STRATEGY TACTICS/BUDGET

VII. STRATEGY/TACTICS/BUDGET

000 200 , ,000 ,

$5 24 $7 $8,000 - - $ $20,000 - $12,000 - per banner per banner Budget Budget Approx. $100 $100 Approx. $3,600 $5,000 $5,000

7

8/16 9/16 9/16 1/1 9/16 3/17 - - 10/16 11/16 10/16 11/16 10/16 10/16 12/16 12/16 12/16 - - 8 - 1 Launch Launch ongoing Ongoing Ongoing 10 10 10

Timeframe

–

s

(stories may be about (stories may segment of the site of the segment

3)

n and confirm total number total number confirm n and - (determine and cost hardware (determine

confirmed

) brand

lege of Journalism students to distribute on average average on to distribute students Journalism of lege (design and print) (design post positive press received by NoMi businesse by received press post positive Economic Development will be a be a will Development Economic -

$600/mo) -

final

operty owner brand development meetings (2 meetings development owner brand operty

) and enjoy. enjoy. and

is the current site is the current

Develop an identifiable, distinguishable downtown distinguishable identifiable, an Develop t a media tour event to showcase the renewed efforts and focus on redevelopment strategies in the in the strategies redevelopment on focus and efforts renewed the showcase to event tour t a media Create a comprehensive campaign message to be used exclusively across all media channels channels media all across exclusively used to be message campaign a comprehensive Create

Work with local stakeholders (business, property owners, city and CRA staff) in the downtown downtown the in staff) and CRA city owners, property (business, stakeholders local with Work Develop and refine design and campaign concepts concepts and campaign design refine and Develop business/pr Host downtown select input, stakeholder From guide NoMi walkers Downtown branded Produce ( NoMi website Downtown a branded Develop NomiBiz outlets media owned all through NoMi of Downtown assets existing the and promote Identify print). media, social (website, banner installatio regarding and regulations rules and FDOT City Confirm installation banner for poles light of available installation banner branded and plan décor holiday regarding Works Public with Coordinate accordingly where banners light pole campaign branded install and Order banners) to install necessary for additional Base (see Customer program Ambassadors Neighborhood a Downtown Establish details) Col FIU with the work and/or firm PR a local Hire NoMi in Downtown being of the experience regarding month per one release/story class a or taking experience or dining the business, shopping a owning Hos the city). throughout (and Downtown re and daily alerts google review and Establish the downtown/opportunities/brand to promote (booth/table) events in appropriate Participate Finalize campaign elements based on final selection on final based elements campaign Finalize Establish a branded Downtown NoMi FB/Twitter/YouTube presence and presence FB/Twitter/YouTube NoMi Downtown a branded Establish $300 (advertising daily content maintain

Identity/ Branding Objective: Objective: Strategy: as an area the position will that NoMi Downtown to unique campaign and tagline logo, a to core develop place toexciting shop, stroll, dine and positive the assets showcase to media and the professionals relations public the community, Engage NoMi in Downtown of being experiences TACTICS

1. 1.1 1.2

73 VII. STRATEGY/TACTICS/BUDGET

5% 000

, TBD budget $3 $3,000 - $24,000

budget 500 , Budget: See incentives See incentives See incentives $1

Timeline

g

tunities

to

business friendly business friendly ) ils. /universities

urs example program). Customize Customize program). example

D opening/ribbon cutting cutting events opening/ribbon - and University professors/staff University and

Exhibit Exhibit ening/re

and incubate culinary graduates culinary and incubate munications with downtowon business and business downtowon with munications season “Chef Challenge” inviting regional / regional inviting Challenge” season “Chef - owner contact information, particularly ema particularly information, contact owner business attraction collateral for all departments to use. to use. departments all for collateral attraction business

o attract new chefs/restaurants chefs/restaurants new o attract

ing restauranteurs to host an off an host to restauranteurs ing enhance efficient and regular com regular and efficient enhance ance grant. ance a branded business attraction brochure promoting the Downtown NoMi oppor NoMi Downtown the promoting brochure attraction business branded a and and

(additional tactics will be developed upon this analysis) this upon developed be will tactics (additional

and print

Create Downtown/CRA branded branded Downtown/CRA Create To attract 10 new target businesses to Downtown NoMi NoMi to Downtown target businesses new 10 To attract target for existing program grant interior assistance a merchant launch and To establish To establish Work closely with the Offices of Economic Development and Planning Zoning & Sustainability to to Sustainability & Zoning and Planning Development Economic of Offices with the closely Work

: To program and launch create a restaurant incubator Create programs and available networkin business for conventions and seminars Centers Shopping of Council International Attend events) business and shows trade for items promotional branded (purchase and attraction the year throughout necessary as brokers and bankers investors, for tours conduct and Schedule op grand with recipients grant and new businesses Assist program) grant existing in established guidelines percentage (follow restauranteurs with Downtown meetings of series a Schedule t needs specific identify necessary complete to budget and determine incubator an to establish a location Identify improvements Work with participat tactics event specific (additional incubator) the in space free for (potentially compete to chefs national restaurante local participating with developed will be program this for (see program grant assistance a merchant adopt and Create Board to CRA program new incentive present and NoMi businesses Downtown for specific program for approval. site and/or calls phone email, via businesses to target Program Assistance new Merchant the Market visits. jective: b Business Attraction/Retention & Communications O Objective Objective: businesses Objective: owners property Strategy: a projecting and and data information NoMi, sharing Downtown to businesses target attract environment. may who businesses downtown target and identify to Development Economic of Office the with closely Work assist a merchant for qualify and chef robust a to create restauranteurs downtown with relationships Director CRA on current Capitalize campaign/program attraction restaurant business with current databases existing Update TACTICS

3 4

2 . 2.1 2.2 2. 2.

74 VII. STRATEGY/TACTICS/BUDGET

$5,000 - $10,000 - $2,000 $5,000

1/17 4 times annually 4 times

teaching on teaching (paid) o retail business strategy. strategy. business o retail

resenting industry professionals industry resenting n for distribution to existing businesses and potential potential and businesses to existing distribution n for newsletter highlighting projects and programs available, grant grant available, and programs projects highlighting newsletter -

ress, and general business guidance. Include information for business and property and property business for information Include guidance. business general and ress, Coordinate with the Office of Economic Development to host quarterly merchant roundtables. Use Use roundtables. merchant quarterly to host Development of Economic Office the with Coordinate p workshop, as a meetings 4 annual the one of in meetings Host businesses. downtown assist to meetings merchant through identified topics July. and April January, October, Downtow Business to Doing a Guide Create Development) Development of Economic with Office (work businesses e business branded a monthly Create progrecipient SmartBrief, from information Include dates. important and notices meetings, upcoming about owners t is relevant that outlets news businesses other and Express American ICSC,

75 VII. STRATEGY/TACTICS/BUDGET

TBD

$4,000 $12,000 $20,000 $12,000 - $120,000 Option Annual Event Annual Event Budget $10,000 ($10,000 per event) per ($10,000

riday riday F nd

2 Launch 10/16 Monthly every every Monthly Timeline

erested

of live and int branded 3 to branded

Utilize all available all available Utilize existing events in the events existing and print

000 for piece mailing) 10,000 (subject to change based on change to (subject

customized based on the example example the based on customized

. Set up a CRA informaton station at each event event at each station informaton up a CRA . Set

from 5:30 to 9:00 5:30 to from (approximately $5, (approximately brand e event to the other, such as register to win to win register as such other, to the e event

ce the social offerings in the downtown. inthe downtown. the social offerings ce

promotional advertising campaign advertising promotional

- Additionally, analyze opportunities to collaborate and develop develop and collaborate to opportunities analyze Additionally, and last Friday’s will be activated). Detailed event tactics will be be will tactics event Detailed be activated). will and last Friday’s

fessional to produce a monthly strolling event downtown on the on downtown event strolling monthly a produce to fessional . Include event calendar and event details on website and social social and on website details event and calendar event . Include nd E .

Walkers Guide (section 1) at MoCA and create at MoCA 1) (section Guide Walkers

clusive of all downtown events for distribution at MoCA and all MoCA at distribution for events downtown of all clusive

/promtions promotional campaign that businesses will embrace, and identify events that that events identify and embrace, will that businesses campaign promotional ) to create new events and enhance and enhance new ) toevents create students including EXHIBIT - – as

/Special Events/Cultural Assets/Advertising Events/Cultural /Special

Establish a Downtown Neighborhood Ambassador program Ambassador Neighborhood a Downtown Establish Launch a monthly strolling event downtown. event strolling a monthly Launch event. Walk Art and NOMADic event at MoCA Jazz the Enhance NoMi Downtown all of to showcase or event opening exhibit MoCA on each Capitalize or businesses Downtown by produced events special to support program a grant Establish cross NoMi a Downtown Launch . Work with Downtown stakeholders (business owners, MoCA staff, Chamber staff, staff, Chamber MoCA owners, (business stakeholders with Downtown Work Contract with a special event pro event a special with Contract (2 month of each Friday second 4 stations 3 to include will event this of Elements plan. event a comprehesive in included participating in each tastings tappas and/or as wine such incentive and an showcase chef music, hour” “happy as a featured be will shop. Event communications). merchant to of Commerce Chamber and the MoCA for support and communications marketing Provide may and communications Marketing events. Walk Art and NOMADic at MoCA Jazz the enhance on from people to draw incentives include also Tour Guides” “Discovery via programs incentive booth). info to staff below, discussed Ambassadors Neighborhood (use Downtown NoMi Downtown Distribute in calendars event 6 month businesses. downtown Mail Direct Door Every to use options Explore outreach for customer media. program Grant Assistance Promotions & an Events Create attached program event. downtown signature an annual the in events in producing interested are that businesses to downtown program the Market Base Customer Objective: Objective: Objective: Objective: the Downtown support/promote that promoters outside Objective: Objective: Strategy: volunteers neighborhood a downtown, cross develop enhan to produce can promoters or businesses that NoMi businesses Downtown by produced are that events to promote outlets and website social media plan. this in forth set goals the further TACTICS

5 6 3. 3.1 3.2 3.3 3.4 3. 3.

76 VII. STRATEGY/TACTICS/BUDGET

Video Video $30,000 $24,000 $30,000 - - - Print/Digital Print/Digital

$12,000 $15,000 $15,000

–

rketing and social and social rketing Continuously update the the update Continuously

pecials and upcoming special upcoming and pecials (includes university students students (includes university database. database. .

. development will be in Downtown NoMi development with conjunction

be established with students) be established

may promotional category advertising campaign showcasing the downtown showcasing campaign advertising category promotional -

line calendars to post upcoming special event information as needed as information special event upcoming post to line calendars

-

in Downtown NoMi in Downtown

that support the goals of this plan this of goals the support that

rchant meetings to define time and location (event at one business location per month). Provide Provide month). per location one business at (event location and time to define rchant meetings downtown Use program. event discovery business Ambassadors Neighborhood Downtown a monthly Launch me businesses new recipients, grant opportunities, new business about details with “ambassadors” ma mouth” “word of the will become to NoMi, etc…Ambassadors coming NoMi about Downtown exciting things all about influencers programs DNA special additional this grow and of “ambassadors” database email an Establish neighborhood (meetings, events during gathered information customer all list with base customer forms). to win register events, special ambassadors, s feature, business a weekly send to list base customer this Utilize information. event Populate all on free of awareness the and grow and events programs promote customers, engage to media social Utilize and opportunity cross a launch and Develop print, using experiences arts shopping and stunning and food music, live the supporting and vision Campaign applications. video and digital brand development.

77 VII. STRATEGY/TACTICS/BUDGET

budget budget Budget: Budget: See incentives incentives See See wayfinding wayfinding See

Timeline

s

frame frame - regarding all all regarding

f available f available

l program

town brand in 1 Section project . k by block) to achieve substantial block) k by a

façade” grant - Parking/Wayfinding Tactics Detai ortunities to participate sensitive “mini -

. ness and property owners (promote) regarding ownersgrant available regarding (promote) and property ness downtown with theDown overall wayfinding Exterior Condition ofExterior Buildings/

: of façade program (applies to paint, lighting, signage, awnings and landscaping) signage,and to paint,awnings lighting, landscaping) and (applies program façade - , available grants and opp , available grants façade program (see (see example Exhibit program F) façade - available incentive programs to eligible downtown business and property owners to downtown business and eligible property available incentive programs

esign esign

programs

To communicate the status of To the with residentsredevelopment local communicate businesses and projects journalists progress CRA’s (when To the and national with local communicate To busi with communicate the developmentTo oversee Downtown and and installation of faciliate branded timeTo launch and a administer Utilize established communications methods (email, social media, direct mail, merchant mail, merchant direct media, social methods (email, Utilize communications established

Include status updates monthly in merchant emails and weekly in consumer monthlyemails updates in merchant emails status weekly and Include news informationand projects, status regarding releases projects issue Work PR and/or with firm the Market d Oversee optionsand promotions o parking to include build inand collateral awareness all parking mini Adopt a the mini Brand to areas market the the target (bloc program aggressively storefronts as time impact business on as many possible within the specific physical program in the 2 (ie specified years) Environment Physical Objective: Objective: appropriate) Objective: Objective: signs wayfinding Objective: Strategy: press to inform etc…) events, meetings, community aboutreleases, status of the redevelopment the and projects TACTICS:

4

4. 4.1 4.2 4.3 4. 4.5

78 VII. STRATEGY/TACTICS/BUDGET

TBD TBD Budget: Budget: Budget: Budget:

TBD 10/16 11/16

Timeline Timeline

(budget, initiatives,(budget, current

positive outcomes (sense of positive (sense outcomes Capitalize on/promote any and Capitalize any on/promote

ort the programs and showcase the and showcase programs ort the recent running man challenge video). running man he recent challenge T

To to conduct analysis an what determine ofelements a clean safe and program should be To improve the perception of Downtown NoMi and position it as a safe place to live, place safe a Downtownas of and positionTo improve it NoMi the perception

Work with the police department to determine current crime prevention strategies and to prevention determine and Work crime the with department strategies current police

Establish regular meetings with CRA police officer and area Code officer. Code area meetingsand withofficer CRAEstablish regular police Program Safe optionsClean to& develop a comprehensive Determine needs) specific Program, support viaearned of Cleanprovide owned, Safe marketing all Upon development & available media paid to supp and in the Downtown safety) improved ive:

lean & Safe afe Object (CPTED) in the downtown implemented Objective: visit enjoywork, and Strategy: campaign. safe to projects and programs support the clean and develop (ie. existing all programs TACTICS C

5 . 5.1 5.2

79 VII. STRATEGY/TACTICS/BUDGET

TBD TBD TBD Budget: Budget:

9/16 1/17 TBD 10/16 11/16 11/16

Timeline

that are the most that are

.

dule locations and

be required. required. be

nhancement/Art in Public Places n art in public places and urban n art urban activation. in publicand places To develop and implement projects (such as murals and urban beautify (suchTo develop and murals that as projects implement acupunture) under (currently with design box review) program wrap To implement art utility the

Identify and collaborate with local artists, architects, professorsdesigners artists, urban and local and with collaborate architects, Identify

Contact university art and architecture program directors to determine options for student led directors program student led to determine artoptions for and architecture university Contact programs acupuncture/space activation urban sche activation program and determine Develop District in the Downtown spaces and Warehouse and buildings Arts Identify owners and complete for permission property Contact options murals. best for visible and that may or documents agreements necessary phase upon finalizing and the Downtown Box launch status of Utility program Wrap Determine one committee, programrestrictions, oflocations, the stipend, phase selection (artist the details etc). installation vendor, and printing brand. callDowntown that will a to artistsnew for support the proposals Issue light box wrap installationbranded banners installationpole with the of utility Coordinate Murals/Community E Objective: of Warehouse downtown the Arts area the unexpected District and an activate and/or Objective: to support downtown brand the direction/focus Strategy: i interesting TACTICS

.1 .2

6. 6 6

80 EXHIBITS

VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q1 What are the attributes or elements that you like most about North Miami's retail areas?

Answered: 31 Skipped: 2

# Responses Date

1 Diverse stores 5/31/2016 1:45 PM

2 Small unique businesses, The art, antiques and dining 5/31/2016 10:51 AM

3 Small hometown walkability & diversity 5/24/2016 9:21 AM

4 The individual shops that give the area its character and value. For example, the antique stores along 125th, 5/14/2016 9:26 AM restaurants such as Cane a sucre, Ricky's Thai Bistro, etc.

5 The 125th corridor containing Interior Design, Art, Furniture etc. The restaurants ie. Cane A Sucre, Tomato Basel, and 5/5/2016 2:06 PM new Italian Market

6 Small town feeling, mimo architecture 5/4/2016 1:21 PM

7 The options seem to be expanding 5/4/2016 10:40 AM

8 Small local shops 5/4/2016 7:16 AM

9 Nothing 5/4/2016 6:58 AM

10 location is convenient 5/4/2016 6:36 AM

11 Location, close to Biscayne and 95 5/2/2016 9:15 AM

12 that they are easily accesible by foot and that they are small business owners 5/1/2016 10:49 PM

13 Interior designers, furniture stores, art galleries, and restaurants 4/29/2016 11:29 PM

14 There is a lot of variety between stores and they are close togethet 4/22/2016 11:00 PM

15 Most retails are close, which does not mean that are better 4/22/2016 2:54 PM

16 The type of items they sell. That their is free public parking 4/12/2016 3:58 PM

17 Convenient to my house 4/10/2016 10:24 PM

18 Vintage & arts niche 4/9/2016 2:14 PM

19 close by some stores 4/7/2016 9:44 PM

20 the few new mom and pop restaurants and the whole foods/home depot convenience 4/6/2016 1:39 PM

21 That they are starting to get cleaned up 4/6/2016 12:47 PM

22 The new retail stores 4/6/2016 11:56 AM

23 I like the galleries and restaurants especially the non-chain places along 125th St. and on Biscayne Blvd. 4/6/2016 10:08 AM

24 They're mostly in high vehicle traffic areas. 4/4/2016 5:15 PM

25 That many of them are small businesses. 4/4/2016 4:03 PM

26 The area around the museum 4/4/2016 1:26 PM

27 Convienence 4/3/2016 11:06 PM

28 free parking 4/3/2016 10:08 PM

29 Vintage and furniture/design shops 3/31/2016 10:21 AM

30 smaller shops 3/26/2016 9:25 PM

31 easy parking out front, vintage shops 3/25/2016 2:14 PM

1 / 1

83 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q2 What are the attributes or elements that you like least about North Miami's retail areas?

Answered: 31 Skipped: 2

# Responses Date

1 Parking 5/31/2016 1:45 PM

2 The crime 5/31/2016 10:51 AM

3 Older stores & institutions not updating 5/24/2016 9:21 AM

4 The business that appear abandoned in the juncture on 125th and approximately 14th ave. where the railroad tracks 5/14/2016 9:26 AM are need attention. It adds to an economically depressed look to the area.

5 All the low end shopping such as Dollar Stores, 99 cent stores, Family Dollars etc especially along 125th 5/5/2016 2:06 PM

6 All the stores are the same taxes hair supply, dollar store 5/4/2016 1:21 PM

7 Store fronts are not inviting 5/4/2016 10:40 AM

8 Traffic on 125th Street! 5/4/2016 7:16 AM

9 Parking 5/4/2016 6:58 AM

10 parking is tough to find, the stores seem tired and not relevant, there's no green space 5/4/2016 6:36 AM

11 Not enough parking and parking behind the businesses 5/2/2016 9:15 AM

12 that that tend to need renovations 5/1/2016 10:49 PM

13 There are no common streetscape as the light poles, sidewalks, and signage are not standardized in the district. 4/29/2016 11:29 PM

14 Some stores around west Dixie and downtown north Miami aren't that appealing to the eye and some of them are just 4/22/2016 11:00 PM abandoned buildings

15 cleanliness, parking, beautification, and shade. The streets look very ugly 4/22/2016 2:54 PM

16 Not enough parking on busy days. Horrible customer service. 4/12/2016 3:58 PM

17 Not many restaurants that I can sit down at ie Applebees Chilis 4/10/2016 10:24 PM

18 Lack of variety. Needs updating 4/9/2016 2:14 PM

19 traffic control 4/7/2016 9:44 PM

20 not enough mom and pop places like wine bars, coffee houses, restaurants, bars, plus lack of Trees and lighting down 4/6/2016 1:39 PM 125th/123 - we need to beautify the area like miami shores main street!

21 some areas are lacking paint and a welcoming appeal 4/6/2016 12:47 PM

22 Not very aesthetic 4/6/2016 11:56 AM

23 Too much writing on the window, too many beauty supply stores that look cheap and unkempt, too much writing on 4/6/2016 10:08 AM the glass storefront cheapens the retailers particularly along West Dixie Hwy and 125th St.

24 There's not enough pedestrian traffic. 4/4/2016 5:15 PM

25 eye sores - Store fronts and signage 4/4/2016 4:03 PM

26 the amount of traffic cutting through the middle 4/4/2016 1:26 PM

27 Parking 4/3/2016 11:06 PM

28 not enough bike racks in covered areas (to avoid bike getting wet in rain or hot in the sun) 4/3/2016 10:08 PM

29 Non uniform signage and run down aesthetic 3/31/2016 10:21 AM

30 no gym near griffing park estates 3/26/2016 9:25 PM

31 NO TREES, lacking variety in stores, need more restaurants 3/25/2016 2:14 PM

1 / 1

84 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q3 How far do you usually travel (from your home) for the following purchases?

Answered: 33 Skipped: 0

Groceries

Pharmacy

Apparel Jewelry or...

Books, Music, or Other...

Hardware or Lawn & Garde...

Dining Out

Night Life

Entertainment

Furniture and Home...

0 1 2 3 4 5 6 7 8 9 10

Less than 5 Mins 5-10 Mins 10-15 Mins More than 15 Mins Total Weighted Average

Groceries 48.48% 36.36% 12.12% 3.03% 16 12 4 1 33 1.70

Pharmacy 48.48% 39.39% 9.09% 3.03% 16 13 3 1 33 1.67

Apparel Jewelry or Shoes 6.06% 18.18% 24.24% 51.52% 2 6 8 17 33 3.21

Books, Music, or Other Hobbies 3.03% 12.12% 18.18% 66.67% 1 4 6 22 33 3.48

Hardware or Lawn & Garden Supplies 18.18% 42.42% 21.21% 18.18% 6 14 7 6 33 2.39

Dining Out 6.06% 18.18% 27.27% 48.48% 2 6 9 16 33 3.18

Night Life 0.00% 3.33% 13.33% 83.33% 0 1 4 25 30 3.80

Entertainment 0.00% 3.03% 18.18% 78.79% 0 1 6 26 33 3.76

Furniture and Home Accessories 3.03% 3.03% 27.27% 66.67% 1 1 9 22 33 3.58

3 / 35

85 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q4 Compare the retail experience in the following cities by checking the location that you feel is the best in each category.

Answered: 32 Skipped: 1

Parking

Variety of Stores

Merchandise Selection

Merchandise Quality

Shopping Atmosphere

Price

Helpful/Knowled gable

Store Hours

Convenience

Little Traffic Congestion

Safety

Advertising

Best Overall

0 1 2 3 4 5 6 7 8 9 10

Downtown Other Aventura North Bal Downtown Miami Wynwood Miami Total Weighted North Shopping Miami Harbour Miami Beach Design Average Miami Locations Beach District in North Miami

Parking 33.33% 26.67% 20.00% 3.33% 0.00% 6.67% 0.00% 0.00% 10.00% 10 8 6 1 0 2 0 0 3 30 2.70

Variety of Stores 3.23% 16.13% 58.06% 6.45% 3.23% 0.00% 6.45% 0.00% 6.45% 1 5 18 2 1 0 2 0 2 31 3.32

4 / 35

86 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Merchandise 0.00% 17.24% 65.52% 3.45% 6.90% 6.90% 0.00% 0.00% 0.00% Selection 0 5 19 1 2 2 0 0 0 29 3.03

Merchandise Quality 3.45% 10.34% 58.62% 3.45% 13.79% 0.00% 0.00% 0.00% 10.34% 1 3 17 1 4 0 0 0 3 29 3.48

Shopping 7.41% 11.11% 37.04% 0.00% 7.41% 0.00% 11.11% 14.81% 11.11% Atmosphere 2 3 10 0 2 0 3 4 3 27 4.30

Price 23.33% 30.00% 23.33% 3.33% 0.00% 6.67% 0.00% 6.67% 6.67% 7 9 7 1 0 2 0 2 2 30 2.97

Helpful/Knowledgable 4.00% 28.00% 40.00% 4.00% 8.00% 0.00% 4.00% 12.00% 0.00% 1 7 10 1 2 0 1 3 0 25 3.32

Store Hours 13.79% 24.14% 41.38% 3.45% 3.45% 0.00% 10.34% 3.45% 0.00% 4 7 12 1 1 0 3 1 0 29 2.97

Convenience 40.00% 23.33% 20.00% 3.33% 3.33% 0.00% 3.33% 0.00% 6.67% 12 7 6 1 1 0 1 0 2 30 2.43

Little Traffic 18.52% 48.15% 0.00% 7.41% 11.11% 0.00% 0.00% 0.00% 14.81% Congestion 5 13 0 2 3 0 0 0 4 27 3.00

Safety 10.34% 24.14% 31.03% 0.00% 31.03% 0.00% 0.00% 0.00% 3.45% 3 7 9 0 9 0 0 0 1 29 3.03

Advertising 0.00% 14.81% 62.96% 3.70% 7.41% 0.00% 0.00% 7.41% 3.70% 0 4 17 1 2 0 0 2 1 27 3.41

Best Overall 3.85% 23.08% 46.15% 3.85% 3.85% 0.00% 0.00% 7.69% 11.54% 1 6 12 1 1 0 0 2 3 26 3.62

5 / 35

87 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q5 Name five businesses or business types that you would like to see in North Miami

Answered: 32 Skipped: 1

Answer Choices Responses

#1 96.88% 31

#2 96.88% 31

#3 87.50% 28

#4 78.13% 25

#5 62.50% 20

# #1 Date

1 Trader Joes 5/31/2016 1:45 PM

2 Sushi restaurant 5/31/2016 10:51 AM

3 Fresh Produce stand 5/24/2016 9:21 AM

4 More independently run restaurants of different types of food 5/14/2016 9:26 AM

5 ramen restaurant 5/5/2016 2:06 PM

6 macy's 5/5/2016 1:23 PM

7 Book store, Like books and books 5/4/2016 1:21 PM

8 home goods 5/4/2016 10:40 AM

9 better/more dining locations 5/4/2016 7:16 AM

10 BBQ restaurant 5/4/2016 6:58 AM

11 Best Buy 5/2/2016 9:15 AM

12 bookstore 5/1/2016 10:49 PM

13 Barnes and Noble Bookstore 4/29/2016 11:29 PM

14 Entertainment 4/22/2016 11:00 PM

15 Fine restaurants and beautiful venues for great events such as weddings, galas. It is a shame to always go to other 4/22/2016 2:54 PM cities for signature events while the money could stay in North Miami. Revamp, reorganize, and innovate the mall on 167 Street so it looks like Aventura Mall

16 Lowes (home depot has horrible customer service) 4/12/2016 3:58 PM

17 Comedy club 4/10/2016 10:24 PM

18 Coffee shops 4/9/2016 2:54 PM

19 Trader joe 4/9/2016 2:14 PM

20 WALMART 4/7/2016 9:44 PM

21 wine bar 4/6/2016 1:39 PM

22 Wholesale/Sams 4/6/2016 12:47 PM

23 restaurants on the west side 4/6/2016 11:56 AM

24 Bring back Starbucks! 4/6/2016 10:08 AM

25 Trader joes 4/4/2016 5:15 PM

26 Trader Joes 4/4/2016 4:03 PM

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88 VIII. EXHIBITS

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North Miami CRA (Community Redevelopment Agency) Community Survey

27 Pub/Brewery with beer garden 4/4/2016 1:26 PM

28 Barnes & Noble 4/3/2016 11:06 PM

29 book store (like Books & Books or Barnes & Noble) 4/3/2016 10:08 PM

30 gym planet fitness 3/26/2016 9:25 PM

31 Apparel (think Kore or other womens botique) 3/25/2016 2:14 PM

# #2 Date

1 Bar B Que restaurant 5/31/2016 1:45 PM

2 More healthy food options/restaurants,stores 5/31/2016 10:51 AM

3 Bicycle 5/24/2016 9:21 AM

4 Coffee shops 5/14/2016 9:26 AM

5 Cool new diner...not Jimmy's Place (horrible food...atmosphere...all around horrible. It honestly needs to go or be 5/5/2016 2:06 PM completely revamped)

6 best buy 5/5/2016 1:23 PM

7 Farmers market on the weekend 5/4/2016 1:21 PM

8 national super markets 5/4/2016 10:40 AM

9 movie theaters 5/4/2016 7:16 AM

10 Mission BBQ 5/4/2016 6:58 AM

11 AMC Movie Theater 5/2/2016 9:15 AM

12 Kohl Department Store 4/29/2016 11:29 PM

13 Fast casual restaurants 4/22/2016 11:00 PM

14 We need more beautiful open/public spaces and trees. Can't wait for Oak Grove to look pretty with the Community 4/22/2016 2:54 PM Center in plan

15 PetSmart (Pet-supermarket again customer service is not good and they have a horrible return policy) 4/12/2016 3:58 PM

16 Applebees 4/10/2016 10:24 PM

17 Steak house 4/9/2016 2:54 PM

18 Cinema 4/9/2016 2:14 PM

19 FIREHOUSE SUBS 4/7/2016 9:44 PM

20 home / gourmet food store 4/6/2016 1:39 PM

21 Mall 4/6/2016 12:47 PM

22 Affordable art stores with Florida art 4/6/2016 11:56 AM

23 Bookstore 4/6/2016 10:08 AM

24 Water park 4/4/2016 5:15 PM

25 Restaurants 4/4/2016 4:03 PM

26 Restaurants/Cafes 4/4/2016 1:26 PM

27 Movie theatre 4/3/2016 11:06 PM

28 independent movie theatre (maybe in the empty theatre on W.Dixie near N.E.125 st 4/3/2016 10:08 PM

29 More Boutique clothing stores 3/31/2016 10:21 AM

30 quality hair salon for white people too 3/26/2016 9:25 PM

31 BOOKSTORE (books & books - lets get them over here!) 3/25/2016 2:14 PM

# #3 Date

1 Plant Nursery 5/31/2016 1:45 PM

2 Coffee shop in down town 5/31/2016 10:51 AM

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3 Fast casual food 5/24/2016 9:21 AM

4 Chipotle 5/5/2016 2:06 PM

5 sonic 5/5/2016 1:23 PM

6 Open air antiques fairs 5/4/2016 1:21 PM

7 Lowes 5/4/2016 7:16 AM

8 Major Electrics store 5/4/2016 6:58 AM

9 Cheese Cake Factory 5/2/2016 9:15 AM

10 Wegman's Supermarket 4/29/2016 11:29 PM

11 Museums 4/22/2016 11:00 PM

12 Help North Miami residents with beautifying their front yards with grass. Green space is new normal instead of dry,ugly 4/22/2016 2:54 PM and duty parking areas. Some old school buildings like the one on 145th Street look like an old camp

13 Krispy Kreme (love they they sponsor the taste of Miami & they have great customer service unlike DD in N.Miami) 4/12/2016 3:58 PM

14 Movie theater 4/10/2016 10:24 PM

15 Coffee house 4/9/2016 2:14 PM

16 PANDA EXPRESS 4/7/2016 9:44 PM

17 coffee/tea house/restaurant 4/6/2016 1:39 PM

18 Ice Skating/Roller blading 4/6/2016 12:47 PM

19 Ice Cream shops 4/6/2016 11:56 AM

20 A nice bakery 4/6/2016 10:08 AM

21 Movie theatre 4/4/2016 5:15 PM

22 Art Galleries 4/4/2016 4:03 PM

23 Post Office 4/4/2016 1:26 PM

24 Trader Joes 4/3/2016 11:06 PM

25 sephora 4/3/2016 10:08 PM

26 More restaurants 3/31/2016 10:21 AM

27 new laundromat that isn't run down like the othere 3/26/2016 9:25 PM

28 Healing store (9th chakra - books and rocks) 3/25/2016 2:14 PM

# #4 Date

1 Book store 5/31/2016 1:45 PM

2 Art supply store 5/31/2016 10:51 AM

3 University & cultural institions 5/24/2016 9:21 AM

4 Trader Joe's 5/5/2016 2:06 PM

5 seafood 5/5/2016 1:23 PM

6 Movie theater 5/4/2016 1:21 PM

7 Major chain retailer 5/4/2016 6:58 AM

8 Chick-fil-a 5/2/2016 9:15 AM

9 Hospital affiliated with FIU at the Biscayne Bay Campus 4/29/2016 11:29 PM

10 Retail shops 4/22/2016 11:00 PM

11 Recommend that currrent business owners beautify their existing businesses to look more attractive 4/22/2016 2:54 PM

12 Jamaican Restaurant 4/12/2016 3:58 PM

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90 VIII. EXHIBITS

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North Miami CRA (Community Redevelopment Agency) Community Survey

13 Toojays Deli 4/10/2016 10:24 PM

14 Healthy eating 4/9/2016 2:14 PM

15 LOWES 4/7/2016 9:44 PM

16 video bar with pool table, fun atmosphere, outdoor space 4/6/2016 1:39 PM

17 Movie theater 4/6/2016 12:47 PM

18 Arts and crafts store 4/4/2016 5:15 PM

19 Corporate Offices 4/4/2016 4:03 PM

20 Local independent Bakery 4/4/2016 1:26 PM

21 Farmers Market 4/3/2016 11:06 PM

22 roller skating rink 4/3/2016 10:08 PM

23 More bars/nightlife 3/31/2016 10:21 AM

24 dog park 3/26/2016 9:25 PM

25 Furniture (new, to compliment the vintage) 3/25/2016 2:14 PM

# #5 Date

1 Movie theatre 5/31/2016 1:45 PM

2 Gourmet shops/ dining 5/31/2016 10:51 AM

3 Artsy fashion boutique 5/5/2016 2:06 PM

4 mall 5/5/2016 1:23 PM

5 Craft supply store 5/4/2016 1:21 PM

6 Entertainment district 5/4/2016 6:58 AM

7 Other major retailers and restaurants 5/2/2016 9:15 AM

8 Walmart's Neighborhood Market and/or Aldi's Supermarket on the Westside 4/29/2016 11:29 PM

9 Coffee shops 4/22/2016 11:00 PM

10 Not enough competitive and clean grocery stores. The Bravo and Presidente need to be revamped to look like real 4/22/2016 2:54 PM grocery stores

11 Bakery 4/12/2016 3:58 PM

12 Comedy club 4/10/2016 10:24 PM

13 Toy store 4/9/2016 2:14 PM

14 health food store 4/6/2016 1:39 PM

15 convention center 4/6/2016 12:47 PM

16 Amusement center 4/4/2016 5:15 PM

17 Local Independent Butcher 4/4/2016 1:26 PM

18 Oxiclean 4/3/2016 10:08 PM

19 regular park 3/26/2016 9:25 PM

20 Sneaker store (funky cool sneakers!) 3/25/2016 2:14 PM

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91 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q6 For each item and service indicated below, please indicate the area where you generally purchase the item or service. Choose only one location (Downtown North Miami, , Other Shopping Locations in the City of North Miami, North Miami Beach, Aventura, Bal Harbour, Downtown Miami, Outside of Dade County). Also indicate the reason you shop there (Proximity, Atmosphere, Retailer mix, Parking, Design) and how many times per week you shop for each item.

Answered: 32 Skipped: 1

Location

Groceries

Pharmacy

Clothing

Hardware

Appliances

Furniture

Automobiles

Meals away from home 7 / 35

92 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Entertainment

Auto Repair

Banking

Dry Cleaning

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Downtown North Miami Other Shopping Locations in the City of North Miami

North Miami Beach Aventura Bal Harbour Downtown Miami

Outside of Dade County

8 / 35

93 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Reason

Groceries

Pharmacy

Clothing

Hardware

Appliances

Furniture

Automobiles

Meals away from home

Entertainment

Auto Repair

Banking

Dry Cleaning

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proximity Atmosphere Retailer mix Parking Design

9 / 35

94 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

How many times/week

Groceries

Pharmacy

Clothing

Hardware

Appliances

Furniture

Automobiles

Meals away from home

Entertainment

Auto Repair

Banking

Dry Cleaning

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1 2 3 More than 3

Location

Downtown Other Shopping Locations in the North Miami Aventura Bal Downtown Outside of Total North Miami City of North Miami Beach Harbour Miami Dade County

Groceries 29.03% 61.29% 9.68% 0.00% 0.00% 0.00% 0.00% 9 19 3 0 0 0 0 31

Pharmacy 32.26% 45.16% 22.58% 0.00% 0.00% 0.00% 0.00% 10 14 7 0 0 0 0 31

Clothing 3.33% 6.67% 13.33% 53.33% 0.00% 3.33% 20.00% 1 2 4 16 0 1 6 30

Hardware 10.00% 66.67% 20.00% 3.33% 0.00% 0.00% 0.00% 3 20 6 1 0 0 0 30

Appliances 0.00% 22.22% 18.52% 44.44% 0.00% 0.00% 14.81% 0 6 5 12 0 0 4 27

Furniture 8.00% 8.00% 12.00% 16.00% 0.00% 8.00% 48.00% 2 2 3 4 0 2 12 25

10 / 35

95 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Automobiles 0.00% 3.85% 7.69% 0.00% 0.00% 11.54% 76.92% 0 1 2 0 0 3 20 26

Meals away 0.00% 46.43% 14.29% 7.14% 7.14% 14.29% 10.71% from home 0 13 4 2 2 4 3 28

Entertainment 8.33% 0.00% 4.17% 25.00% 0.00% 29.17% 33.33% 2 0 1 6 0 7 8 24

Auto Repair 4.17% 20.83% 29.17% 0.00% 0.00% 12.50% 33.33% 1 5 7 0 0 3 8 24

Banking 32.14% 46.43% 7.14% 3.57% 0.00% 3.57% 7.14% 9 13 2 1 0 1 2 28

Dry Cleaning 24.00% 60.00% 8.00% 4.00% 0.00% 0.00% 4.00% 6 15 2 1 0 0 1 25

Reason

Proximity Atmosphere Retailer mix Parking Design Total

Groceries 62.50% 12.50% 16.67% 8.33% 0.00% 15 3 4 2 0 24

Pharmacy 69.57% 8.70% 17.39% 4.35% 0.00% 16 2 4 1 0 23

Clothing 14.29% 9.52% 71.43% 0.00% 4.76% 3 2 15 0 1 21

Hardware 70.00% 15.00% 15.00% 0.00% 0.00% 14 3 3 0 0 20

Appliances 31.58% 5.26% 57.89% 0.00% 5.26% 6 1 11 0 1 19

Furniture 11.11% 11.11% 66.67% 5.56% 5.56% 2 2 12 1 1 18

Automobiles 11.11% 33.33% 55.56% 0.00% 0.00% 2 6 10 0 0 18

Meals away from home 30.00% 30.00% 40.00% 0.00% 0.00% 6 6 8 0 0 20

Entertainment 11.76% 52.94% 35.29% 0.00% 0.00% 2 9 6 0 0 17

Auto Repair 43.75% 18.75% 37.50% 0.00% 0.00% 7 3 6 0 0 16

Banking 71.43% 14.29% 14.29% 0.00% 0.00% 15 3 3 0 0 21

Dry Cleaning 68.75% 6.25% 18.75% 6.25% 0.00% 11 1 3 1 0 16

How many times/week

1 2 3 More than 3 Total

Groceries 30.43% 43.48% 8.70% 17.39% 7 10 2 4 23

Pharmacy 78.57% 14.29% 7.14% 0.00% 11 2 1 0 14

Clothing 83.33% 8.33% 8.33% 0.00% 10 1 1 0 12

Hardware 80.00% 10.00% 0.00% 10.00% 8 1 0 1 10

Appliances 88.89% 11.11% 0.00% 0.00% 8 1 0 0 9

11 / 35

96 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Furniture 100.00% 0.00% 0.00% 0.00% 7 0 0 0 7

Automobiles 85.71% 14.29% 0.00% 0.00% 6 1 0 0 7

Meals away from home 61.54% 23.08% 0.00% 15.38% 8 3 0 2 13

Entertainment 80.00% 10.00% 10.00% 0.00% 8 1 1 0 10

Auto Repair 100.00% 0.00% 0.00% 0.00% 7 0 0 0 7

Banking 73.33% 20.00% 6.67% 0.00% 11 3 1 0 15

Dry Cleaning 100.00% 0.00% 0.00% 0.00% 7 0 0 0 7

12 / 35

97 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q7 How often do you dine at the following types of restaurants

Answered: 33 Skipped: 0

Fast Food (McDonald's,...

Fast Casual (Jimmy John'...

Casual/Family Sit-Down...

Independently Owned Specia...

Fine Dining

0 1 2 3 4 5 6 7 8 9 10

More than once per Weekly Monthly Every Other Once per Never Total Weighted week Month year Average

Fast Food (McDonald's, Subway, etc) 6.06% 9.09% 30.30% 6.06% 18.18% 30.30% 2 3 10 2 6 10 33 4.12

Fast Casual (Jimmy John's, Panda 0.00% 27.27% 21.21% 21.21% 3.03% 27.27% Express, Chipotle 0 9 7 7 1 9 33 3.82

Casual/Family Sit-Down Restaurants 15.63% 28.13% 40.63% 12.50% 0.00% 3.13% 5 9 13 4 0 1 32 2.63

Independently Owned Specialty Cafes 6.06% 33.33% 36.36% 3.03% 12.12% 9.09% 2 11 12 1 4 3 33 3.09

Fine Dining 3.03% 6.06% 30.30% 30.30% 18.18% 12.12% 1 2 10 10 6 4 33 3.91

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98 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q8 What are the changes or enhancements that would increase the frequency of your visits to retail stores in Downtown North Miami as opposed to retailers in other locations?

Answered: 31 Skipped: 2

# Responses Date

1 Parking, bigger variety of goods 5/31/2016 1:45 PM

2 more variety, higher quality, no more pizza places please! lol 5/31/2016 10:51 AM

3 Traffic conditions on 125 ST 5/24/2016 9:21 AM

4 Better choices 5/14/2016 9:26 AM

5 Better atmosphere, nicer shopping establishments, cool new restaurants 5/5/2016 2:06 PM

6 better street lights stores close too early 5/5/2016 1:23 PM

7 More retail variety 5/4/2016 1:21 PM

8 Weekend hours and more inviting store fronts 5/4/2016 10:40 AM

9 Improved parking and traffic congestion 5/4/2016 7:16 AM

10 Parking. To much traffic on 125 St to park on street, do not like parking behind businesses. 5/4/2016 6:58 AM

11 merchandise that is current and clean and safe environment with ample parking 5/4/2016 6:36 AM

12 Better parking, less traffic on 125 ST, a reason to stop and stay no anchor. 5/2/2016 9:15 AM

13 more quality and higher end 5/1/2016 10:49 PM

14 More restaurants, nightclub, and a performing arts venues 4/29/2016 11:29 PM

15 Making the area look nicer, the shops more well known 4/22/2016 11:00 PM

16 Clean, decorated, inviting or welcoming, parking, and reasonable price 4/22/2016 2:54 PM

17 Better Customer service and more welcoming attitudes. Downtown NM makes me feel like I am an outsider. 4/12/2016 3:58 PM

18 Walk friendly area and visually appealing as well as safety 4/9/2016 2:54 PM

19 Better variety and parking. 4/9/2016 2:14 PM

20 N/A 4/7/2016 9:44 PM

21 more variety, better traffic flow, more places to dine, grab a drink , more trees, prettier environment - it is currently not 4/6/2016 1:39 PM an area to stroll and enjoy

22 More lighting, food trucks, bars, police presence 4/6/2016 12:47 PM

23 More variety, better quality merchandise 4/6/2016 10:08 AM

24 More veriety. 4/4/2016 5:15 PM

25 More Garbage cans, police presence, less discount stores 4/4/2016 4:03 PM

26 Access to stores not in a 4 lane highway, more intimate 4/4/2016 1:26 PM

27 Parking and quality of shops 4/3/2016 11:06 PM

28 less traffic on 125 Street 4/3/2016 10:08 PM

29 Variety 3/31/2016 10:21 AM

30 bike only lane on ne 125th street, more variety 3/26/2016 9:25 PM

31 Shaded sidewalks, more variety, outdoor dining 3/25/2016 2:14 PM

1 / 1

99 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q9 How often do you shop or dine in Downtown North Miami

Answered: 33 Skipped: 0

More than once per week

Weekly

Monthly

Every other month

Once per year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

More than once per week 3.03% 1

Weekly 18.18% 6

Monthly 30.30% 10

Every other month 15.15% 5

Once per year 21.21% 7

Never 12.12% 4

Total 33

15 / 35

100 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q10 How often do you visit MoCA (Museum of Contemporary Art) in Downtown North Miami

Answered: 32 Skipped: 1

More than once per week

Weekly

Monthly

Every other month

Once per year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

More than once per week 0.00% 0

Weekly 6.25% 2

Monthly 28.13% 9

Every other month 9.38% 3

Once per year 25.00% 8

Never 31.25% 10

Total 32

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101 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q11 How often do you shop or dine in the City of North Miami

Answered: 33 Skipped: 0

More than once per week

Weekly

Monthly

Every other month

Once per year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

More than once per week 21.21% 7

Weekly 39.39% 13

Monthly 24.24% 8

Every other month 9.09% 3

Once per year 6.06% 2

Never 0.00% 0

Total 33

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102 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q12 What are the stores in the City of North Miami that you patronize the most?

Answered: 32 Skipped: 1

Answer Choices Responses

Most Visited 100.00% 32

Second Most Visited 93.75% 30

Third Most Visited 81.25% 26

# Most Visited Date

1 Publix 5/31/2016 1:45 PM

2 Aldi 5/31/2016 10:51 AM

3 Chipotle 5/24/2016 9:21 AM

4 Whole Foods 5/14/2016 9:26 AM

5 Whole Foods 5/5/2016 2:06 PM

6 walgreens 5/5/2016 1:23 PM

7 Publix 5/4/2016 1:21 PM

8 Publix 5/4/2016 10:40 AM

9 Publix 5/4/2016 7:16 AM

10 Publix 5/4/2016 6:58 AM

11 Costco 5/4/2016 6:36 AM

12 Publix 5/2/2016 9:15 AM

13 publix 5/1/2016 10:49 PM

14 Publix 4/29/2016 11:29 PM

15 Target 4/22/2016 11:00 PM

16 Grocery stores/gas stations/banks 4/22/2016 2:54 PM

17 Publix 4/12/2016 3:58 PM

18 Home depot 4/10/2016 10:24 PM

19 Costco 4/9/2016 2:54 PM

20 DOLLAR TREE 4/7/2016 9:44 PM

21 whole foods 4/6/2016 1:39 PM

22 Target 4/6/2016 12:47 PM

23 Dollar Tree 4/6/2016 11:56 AM

24 Target 4/6/2016 10:08 AM

25 Publix 4/4/2016 5:15 PM

26 Whole Foods 4/4/2016 4:03 PM

27 Costco 4/4/2016 1:26 PM

28 Whole foods 4/3/2016 11:06 PM

29 Whole Foods 4/3/2016 10:08 PM

30 Furniture Design Stores (various) 3/31/2016 10:21 AM

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103 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

31 none really 3/26/2016 9:25 PM

32 Whole Foods 3/25/2016 2:14 PM

# Second Most Visited Date

1 Home Depot 5/31/2016 1:45 PM

2 Costco 5/31/2016 10:51 AM

3 Costco 5/24/2016 9:21 AM

4 Ricky Thai Bistro 5/5/2016 2:06 PM

5 target 5/5/2016 1:23 PM

6 Wallgreens 5/4/2016 1:21 PM

7 Walgreens 5/4/2016 10:40 AM

8 Jimmy's 5/4/2016 7:16 AM

9 Flanigans 5/4/2016 6:58 AM

10 Home Depot 5/4/2016 6:36 AM

11 Flanigans 5/2/2016 9:15 AM

12 cvs 5/1/2016 10:49 PM

13 Home Depot 4/29/2016 11:29 PM

14 Smoothie king 4/22/2016 11:00 PM

15 Churches 4/22/2016 2:54 PM

16 Navaro used to be my second but no longer. Customer service is horrible. 4/12/2016 3:58 PM

17 Publix 4/10/2016 10:24 PM

18 Publix 4/9/2016 2:54 PM

19 FAMILY DOLLAR 4/7/2016 9:44 PM

20 home depot 4/6/2016 1:39 PM

21 Petco 4/6/2016 12:47 PM

22 Subway 4/6/2016 11:56 AM

23 Home Depot 4/6/2016 10:08 AM

24 Walgreens 4/4/2016 5:15 PM

25 Home Depot 4/4/2016 4:03 PM

26 Target 4/4/2016 1:26 PM

27 Walgreens 4/3/2016 11:06 PM

28 Publix 4/3/2016 10:08 PM

29 Publix 3/31/2016 10:21 AM

30 Ricky Thai 3/25/2016 2:14 PM

# Third Most Visited Date

1 Whole Foods 5/31/2016 1:45 PM

2 Publics 5/31/2016 10:51 AM

3 Publix 5/24/2016 9:21 AM

4 Vegas Burgers 5/5/2016 2:06 PM

5 post office 5/5/2016 1:23 PM

6 Petco 5/4/2016 7:16 AM

7 Boston Market 5/4/2016 6:58 AM

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104 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

8 TJ Maxx 5/4/2016 6:36 AM

9 Walgreens 5/2/2016 9:15 AM

10 alaska coffee roasting 5/1/2016 10:49 PM

11 CVS Pharmacy 4/29/2016 11:29 PM

12 Publix 4/22/2016 11:00 PM

13 Malls 4/22/2016 2:54 PM

14 Dollar Tree /Deals 4/10/2016 10:24 PM

15 PRESIDENTE SUPER MARTKET 4/7/2016 9:44 PM

16 dry cleaners 4/6/2016 1:39 PM

17 Publix 4/6/2016 12:47 PM

18 Bank of America 4/6/2016 11:56 AM

19 TJ Maxx 4/6/2016 10:08 AM

20 Mama jennies 4/4/2016 5:15 PM

21 Publix 4/4/2016 4:03 PM

22 Total Wine 4/4/2016 1:26 PM

23 Steves pizza 4/3/2016 11:06 PM

24 Alaska Coffee Roasting 4/3/2016 10:08 PM

25 Presidente 3/31/2016 10:21 AM

26 Publix 3/25/2016 2:14 PM

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105 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q13 What are the stores in the Downtown North Miami that you patronize the most?

Answered: 22 Skipped: 11

Answer Choices Responses

Most Visited 100.00% 22

Second Most Visited 77.27% 17

Third most Visited 50.00% 11

# Most Visited Date

1 Bank of America 5/31/2016 1:45 PM

2 banks 5/31/2016 10:51 AM

3 Sandwich shoppe 5/24/2016 9:21 AM

4 Mimo Mozzarella 5/5/2016 2:06 PM

5 wells fargo bank 5/5/2016 1:23 PM

6 Jimmy's 5/4/2016 7:16 AM

7 Bank of America 5/4/2016 6:58 AM

8 Bank of America 5/2/2016 9:15 AM

9 cane a sucre 5/1/2016 10:49 PM

10 Dollar Store 4/29/2016 11:29 PM

11 Bravo/Presidente/Publix 4/22/2016 2:54 PM

12 Dollar Tree 4/10/2016 10:24 PM

13 None 4/9/2016 2:54 PM

14 JIMMY,S 4/7/2016 9:44 PM

15 Luna Star Cafe 4/6/2016 12:47 PM

16 Comic book store 4/6/2016 10:08 AM

17 None 4/4/2016 4:03 PM

18 Publix 4/4/2016 1:26 PM

19 Fresh Juice King 4/3/2016 10:08 PM

20 Costco 3/31/2016 10:21 AM

21 none really 3/26/2016 9:25 PM

22 Tomato Basil 3/25/2016 2:14 PM

# Second Most Visited Date

1 Jimmy's 5/31/2016 1:45 PM

2 Thrift stores 5/31/2016 10:51 AM

3 Pizza 5/24/2016 9:21 AM

4 Luna Star 5/5/2016 2:06 PM

5 bank of america 5/5/2016 1:23 PM

6 Dollar Store 5/4/2016 7:16 AM

7 Subway 5/4/2016 6:58 AM

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106 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

8 Subway 5/2/2016 9:15 AM

9 Whole Food/Ross 4/22/2016 2:54 PM

10 WALGREENS 4/10/2016 10:24 PM

11 DOLLAR TREE 4/7/2016 9:44 PM

12 Deals 4/6/2016 12:47 PM

13 Dollar Store 4/6/2016 10:08 AM

14 None 4/4/2016 4:03 PM

15 MOCA 4/3/2016 10:08 PM

16 Target 3/31/2016 10:21 AM

17 Stripe 3/25/2016 2:14 PM

# Third most Visited Date

1 Family Dollar 5/31/2016 1:45 PM

2 shoe repair 5/31/2016 10:51 AM

3 Art/Design Galleries 5/5/2016 2:06 PM

4 frankies pizzeria 5/5/2016 1:23 PM

5 Wallmart/Costco/CVS/Walgreens 4/22/2016 2:54 PM

6 Metro pcs 4/10/2016 10:24 PM

7 MCDONALDS 4/7/2016 9:44 PM

8 None 4/4/2016 4:03 PM

9 Reptile store 4/3/2016 10:08 PM

10 Whole Foods 3/31/2016 10:21 AM

11 Shoe Fix 3/25/2016 2:14 PM

2 / 2

107 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q14 What Restaurants do you visit the most

Answered: 29 Skipped: 4

Answer Choices Responses

Most Visited 100.00% 29

Second Most Visited 89.66% 26

Third Most Visited 79.31% 23

# Most Visited Date

1 K.C. Healthy Cooking 5/31/2016 1:45 PM

2 Cane Sucre 5/31/2016 10:51 AM

3 Cane Sucre 5/14/2016 9:26 AM

4 Blue Collar (Biscayne Blvd) 5/5/2016 2:06 PM

5 cane sucre 5/5/2016 1:23 PM

6 Jimmys Place 5/4/2016 1:21 PM

7 Scrubby's 5/4/2016 10:40 AM

8 Tuna's - NMB 5/4/2016 7:16 AM

9 Flanigans 5/4/2016 6:58 AM

10 Thai House 2 5/4/2016 6:36 AM

11 Flanigans 5/2/2016 9:15 AM

12 alaska coffee roasting 5/1/2016 10:49 PM

13 Mama Jennies 4/29/2016 11:29 PM

14 Chef Creole/Massillon 4/22/2016 2:54 PM

15 Jimmys 4/10/2016 10:24 PM

16 Suviche midtown 4/9/2016 2:54 PM

17 Ricky's Thai bistro 4/9/2016 2:14 PM

18 SUBWAY 4/7/2016 9:44 PM

19 tomato and basil 4/6/2016 1:39 PM

20 Pollo Tropical 4/6/2016 12:47 PM

21 Subway 4/6/2016 11:56 AM

22 Cane A Sucre 4/6/2016 10:08 AM

23 Mama jennies 4/4/2016 5:15 PM

24 King Chef - delivery 4/4/2016 4:03 PM

25 Jimmy's Diner 4/4/2016 1:26 PM

26 KC's Healthy Cooking 4/3/2016 10:08 PM

27 Tomatoe and Basil 3/31/2016 10:21 AM

28 tomato and basil 3/26/2016 9:25 PM

29 Ricky Thai 3/25/2016 2:14 PM

# Second Most Visited Date

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108 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

1 Jimmy's 5/31/2016 1:45 PM

2 Luna Start Cafe 5/31/2016 10:51 AM

3 Ricky's Thai 5/14/2016 9:26 AM

4 Cheen Huaye (Biscayne Blvd) 5/5/2016 2:06 PM

5 bistro pizza 5/5/2016 1:23 PM

6 el kiosko latin cafe 5/4/2016 1:21 PM

7 Houston's 5/4/2016 10:40 AM

8 Morton's - NMB 5/4/2016 7:16 AM

9 Chilis 5/4/2016 6:58 AM

10 Panya Thai 5/4/2016 6:36 AM

11 Tijuana Flats 5/2/2016 9:15 AM

12 vegas burger 5/1/2016 10:49 PM

13 Flannigan 4/29/2016 11:29 PM

14 Le Grand Dux/La Loggia/Olive Garden 4/22/2016 2:54 PM

15 Cheesecourse 4/9/2016 2:54 PM

16 Chen Huey mexican 4/9/2016 2:14 PM

17 TACO BELL 4/7/2016 9:44 PM

18 vega's burger 4/6/2016 1:39 PM

19 Taco Bell 4/6/2016 12:47 PM

20 Griffa's 4/6/2016 11:56 AM

21 Steve's Pizza 4/6/2016 10:08 AM

22 King chef 4/4/2016 5:15 PM

23 Las Palmas 4/4/2016 4:03 PM

24 Alaska Coffee Roasting 4/3/2016 10:08 PM

25 Vegas Burger 3/31/2016 10:21 AM

26 Tomato Basil 3/25/2016 2:14 PM

# Third Most Visited Date

1 Bagel Bar 5/31/2016 1:45 PM

2 Captain Jim's Seafood 5/31/2016 10:51 AM

3 Zaike Indian Restaurant 5/14/2016 9:26 AM

4 Ceviche (Wynwood) 5/5/2016 2:06 PM

5 dennys 5/5/2016 1:23 PM

6 Five Guys 5/4/2016 10:40 AM

7 Palm - Bay Harbor 5/4/2016 7:16 AM

8 Ale House 5/4/2016 6:58 AM

9 PF Changs 5/4/2016 6:36 AM

10 Boston Market 5/2/2016 9:15 AM

11 whole foods 5/1/2016 10:49 PM

12 Tijuana Flats 4/29/2016 11:29 PM

13 Moca 4/22/2016 2:54 PM

14 Novecento 4/9/2016 2:54 PM

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109 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

15 MCDONALDS 4/7/2016 9:44 PM

16 TGIF 4/6/2016 12:47 PM

17 Captain Jim's 4/6/2016 11:56 AM

18 Evio's or Vega's Burger Bar 4/6/2016 10:08 AM

19 Tomato basil 4/4/2016 5:15 PM

20 Marios - delivery 4/4/2016 4:03 PM

21 Lime 4/3/2016 10:08 PM

22 Zaaikai (Indian) 3/31/2016 10:21 AM

23 KC Healthy 3/25/2016 2:14 PM

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110 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q15 What is most important to you in deciding where to shop?

Answered: 33 Skipped: 0

Proximity

Atmosphere

Retailer Mix

Supporting the community's...

Parking

Design

Other (please specify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Proximity 27.27% 9

Atmosphere 54.55% 18

Retailer Mix 54.55% 18

Supporting the community's businesses 24.24% 8

Parking 27.27% 9

Design 12.12% 4

Other (please specify) 15.15% 5

Total Respondents: 33

21 / 35

111 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q16 What is your opinion of the events held in Downtown North Miami?

Answered: 31 Skipped: 2

# Responses Date

1 Family oriented 5/31/2016 1:45 PM

2 hit or miss 5/31/2016 10:51 AM

3 Dont attend to formulate opinion 5/24/2016 9:21 AM

4 Poor quality, unorganized, simple not creative 5/5/2016 2:06 PM

5 more street festivals 5/5/2016 1:23 PM

6 Enjoy Jazz at Moca , Need to build more open events @ plaza 5/4/2016 1:21 PM

7 More community outreach needed 5/4/2016 10:40 AM

8 no opinion 5/4/2016 7:16 AM

9 Small time 5/4/2016 6:58 AM

10 I've never attended any of them 5/4/2016 6:36 AM

11 They are small and are not inclusive of the City as a whole. There is not proper parking for the events. 5/2/2016 9:15 AM

12 fair 5/1/2016 10:49 PM

13 Weak especially the Farmers Market and MOCA as the hours are not convenient for the working public 4/29/2016 11:29 PM

14 Some are good and some others could be better 4/22/2016 2:54 PM

15 Very disorganized. Municipal employees are condescending to the public, not friendly or welcoming. Only nice to 4/12/2016 3:58 PM those they know.

16 Needs More 4/10/2016 10:24 PM

17 N/a 4/9/2016 2:54 PM

18 Good but need more food options 4/9/2016 2:14 PM

19 SOME ARE GOOD 4/7/2016 9:44 PM

20 have not attended 4/6/2016 1:39 PM

21 There is not enough 4/6/2016 12:47 PM

22 Very Good 4/6/2016 11:56 AM

23 I attend the Christmas celebration almost every year 4/6/2016 10:08 AM

24 Not enough events for kids and teenagers 4/4/2016 5:15 PM

25 They feel like they were poorly put together 4/4/2016 4:03 PM

26 They seem very Haitian in theme. There are other cultures that live here 4/4/2016 1:26 PM

27 Don't know 4/3/2016 11:06 PM

28 could be better advertised & organized 4/3/2016 10:08 PM

29 Not that great and not designed for a diverse mix of cultures 3/31/2016 10:21 AM

30 too loud and a waste of money. gvt should get sidewalks installed instead 3/26/2016 9:25 PM

31 Some are great! 3/25/2016 2:14 PM

1 / 1

112 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q17 What is your opinion of the events held at MoCA in Downtown North Miami?

Answered: 30 Skipped: 3

# Responses Date

1 Liked the farmer's market 5/31/2016 1:45 PM

2 very nice 5/31/2016 10:51 AM

3 generally positive 5/24/2016 9:21 AM

4 MoCa needs to reinvent itself. It seems stuck in the past. I would love to see some amazing new art shows come to 5/5/2016 2:06 PM MoCa but so far that has not happened

5 more diversity 5/5/2016 1:23 PM

6 Events have been nice and well organized 5/4/2016 10:40 AM

7 no opinion 5/4/2016 7:16 AM

8 Not my style 5/4/2016 6:58 AM

9 I've never attended any of them 5/4/2016 6:36 AM

10 Do not go to them. 5/2/2016 9:15 AM

11 excellent 5/1/2016 10:49 PM

12 Weak or Poor 4/29/2016 11:29 PM

13 Some are good. Some others could be better 4/22/2016 2:54 PM

14 They are a great effort in trying to bring the residents together. Much better organized but still needs improvement 4/12/2016 3:58 PM

15 They are great need more 4/10/2016 10:24 PM

16 NA 4/9/2016 2:54 PM

17 Great 4/9/2016 2:14 PM

18 NICE 4/7/2016 9:44 PM

19 great 4/6/2016 1:39 PM

20 I love them 4/6/2016 12:47 PM

21 Very Good 4/6/2016 11:56 AM

22 I haven't been in a while but Jazz at MOCA is awesome! 4/6/2016 10:08 AM

23 There's a nice mix of genres. 4/4/2016 5:15 PM

24 NA 4/4/2016 4:03 PM

25 Needs improvement 4/4/2016 1:26 PM

26 Don't know 4/3/2016 11:06 PM

27 great advertising via emails 4/3/2016 10:08 PM

28 I love Jazz at MoCA and the free art openings for residents 3/31/2016 10:21 AM

29 same as number 16 3/26/2016 9:25 PM

30 Love the museum, VIP detract from other events - we should just do one, music selection is very important 3/25/2016 2:14 PM

1 / 1

113 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q18 What is your opinion of the events held in the city of North Miami?

Answered: 29 Skipped: 4

# Responses Date

1 Need more 5/31/2016 1:45 PM

2 hit or miss 5/31/2016 10:51 AM

3 Need more marketing to residents (weekly/monthly flyer) 5/24/2016 9:21 AM

4 Poor quality, unorganized 5/5/2016 2:06 PM

5 more street festivals 5/5/2016 1:23 PM

6 More outreach 5/4/2016 10:40 AM

7 Thanksgiving Day parade is best event 5/4/2016 7:16 AM

8 Ok 5/4/2016 6:58 AM

9 Not targeted to single adults 5/4/2016 6:36 AM

10 The 4th of July is the best event. 5/2/2016 9:15 AM

11 good 5/1/2016 10:49 PM

12 Except for Concerts at MOCA, all events are poorly planned and timing is not convenient for working professionals and 4/29/2016 11:29 PM blue collar workers

13 The ones that I have a chance to attend are very good due to circumstances 4/22/2016 2:54 PM

14 The events are horribly managed and very disorganized being that that the director and coordinator have had these 4/12/2016 3:58 PM positions for years. Staff doesn't know what is going on and do not really care about the event. They are just there because its work.

15 Need more and better variety 4/10/2016 10:24 PM

16 NA 4/9/2016 2:54 PM

17 N/A 4/7/2016 9:44 PM

18 have not attended any 4/6/2016 1:39 PM

19 There is not enough 4/6/2016 12:47 PM

20 Very Good 4/6/2016 11:56 AM

21 They are good maybe more food festivals 4/6/2016 10:08 AM

22 Low budget and not advertised very well. 4/4/2016 5:15 PM

23 They feel like they were poorly put together 4/4/2016 4:03 PM

24 They don't inspire me to go 4/4/2016 1:26 PM

25 Don't know 4/3/2016 11:06 PM

26 poorly advertised 4/3/2016 10:08 PM

27 Not that great a not designed for a diverse set of residents 3/31/2016 10:21 AM

28 isn't this the third time with the same question 3/26/2016 9:25 PM

29 some are great...! 3/25/2016 2:14 PM

1 / 1

114 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q19 What can be done to improve the events held in Downtown North Miami?

Answered: 28 Skipped: 5

# Responses Date

1 Better parking 5/31/2016 1:45 PM

2 diversity 5/31/2016 10:51 AM

3 greater input of residents needs 5/24/2016 9:21 AM

4 Get a cool themed event. Get organized. Market and advertise properly in order to draw people to our city 5/5/2016 2:06 PM

5 have street festivals 5/5/2016 1:23 PM

6 North Miami is recognized as a leading area to buy mid century item's. The city need to build on it's strengths to attract 5/4/2016 1:21 PM foot traffic to the area stores, an open air antics market with input from local merchant's.

7 More outreach 5/4/2016 10:40 AM

8 no opinion 5/4/2016 7:16 AM

9 Improve the down down, expand the downtown and add parking. There are no destinations in downtown. 5/4/2016 6:58 AM

10 Make it relevant to a broader demographic - there's a lot of diversity in North Miami, That is not represented in the 5/4/2016 6:36 AM types of activities being held. How about hosting a yoga and meditation experience at Arch Creek Park for the upcoming Summer Solstice

11 They can be more diverse and proper parking and marketing is needed. 5/2/2016 9:15 AM

12 more space for artists, more upscale restauarants 5/1/2016 10:49 PM

13 Special events should be held on Friday nights, Saturday mornings or evenings, or Sunday mornings or evenings 4/29/2016 11:29 PM

14 Logistic, beautification, decor, animation and hosts could be improved 4/22/2016 2:54 PM

15 HIRE NEW MANAGEMENT!!!! Its obvious that the current team is doing a horrible job at planning and managing the 4/12/2016 3:58 PM events.

16 Have more 4/10/2016 10:24 PM

17 MORE ENGLISH SPEKING EVENTS 4/7/2016 9:44 PM

18 how do you hear about them? 4/6/2016 1:39 PM

19 Advertise via Newsletter/mail 4/6/2016 12:47 PM

20 Bring back the Farmer's Market but on Saturdays instead of during the week 4/6/2016 10:08 AM

21 Advertise, fun things for kids/families 4/4/2016 5:15 PM

22 Be prepared, Marketing/advertising, and staying organized. 4/4/2016 4:03 PM

23 More multi cultural and family friendly 4/4/2016 1:26 PM

24 Communication 4/3/2016 11:06 PM

25 advertise them better 4/3/2016 10:08 PM

26 Make them more diverse 3/31/2016 10:21 AM

27 stop having them 3/26/2016 9:25 PM

28 Quality not quantity - great sound, djs/music, seating etc - we should put power behind a few great events! 3/25/2016 2:14 PM

1 / 1

115 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q20 What can be done to improve the events held at MoCA Downtown North Miami?

Answered: 26 Skipped: 7

# Responses Date

1 Better parking 5/31/2016 1:45 PM

2 These are great 5/31/2016 10:51 AM

3 outside art exhibitions relevant to the community 5/24/2016 9:21 AM

4 Stop promoting just one Culture. Expand into new modern/contempary feel. 5/5/2016 2:06 PM

5 allow street vendors 5/5/2016 1:23 PM

6 More outreach 5/4/2016 10:40 AM

7 no opinion 5/4/2016 7:16 AM

8 Expand and become more inclusive. 5/4/2016 6:58 AM

9 advertising needs to be compelling. 5/4/2016 6:36 AM

10 The MOCA needs to expand. 5/2/2016 9:15 AM

11 change exhibitions more often 5/1/2016 10:49 PM

12 Variety of events - Saturday Movie Nights, Saturday Morning Farmer Markets, Sunday Afternoon Museum Brunches, 4/29/2016 11:29 PM and keep Friday night MOCA concerts

13 Customer service and space 4/22/2016 2:54 PM

14 Again hire staff that have experience and interest in organizing events. 4/12/2016 3:58 PM

15 Food trucks 4/9/2016 2:14 PM

16 COMMUNICATE BY MAIL 4/7/2016 9:44 PM

17 Advertise via Newsletter/mail 4/6/2016 12:47 PM

18 They are pretty good as is 4/6/2016 10:08 AM

19 As above 4/4/2016 5:15 PM

20 Be prepared, Marketing/advertising, and staying organized. 4/4/2016 4:03 PM

21 More interesting (relevant) artists (to me at least) 4/4/2016 1:26 PM

22 Communication 4/3/2016 11:06 PM

23 better organized 4/3/2016 10:08 PM

24 More of them! 3/31/2016 10:21 AM

25 same 3/26/2016 9:25 PM

26 Art crowd is discerning, quality matters. don't hold separate "public" events - it is more important to have a full house 3/25/2016 2:14 PM (invite everyone and turn a few people away if necessary)

1 / 1

116 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q21 What can be done to improve the events held in the city of North Miami?

Answered: 25 Skipped: 8

# Responses Date

1 Better parking 5/31/2016 1:45 PM

2 diversity 5/31/2016 10:51 AM

3 More diverse festivals 5/24/2016 9:21 AM

4 Organization. The City might also want to look into ideas that will draw people from other areas to come here. 5/5/2016 2:06 PM

5 free food 5/5/2016 1:23 PM

6 More outreach 5/4/2016 10:40 AM

7 no opinion 5/4/2016 7:16 AM

8 Better marketing 5/4/2016 6:58 AM

9 Think beyond what's always been done. Look around to see what's happening and where momentum is building 5/4/2016 6:36 AM

10 The events need to be bigger and parking needs to be improved. The City always tried to squeeze everything in the 5/2/2016 9:15 AM plaza. Maybe have a large event at the end of FIU in the flieds by the bay.

11 need more flyers, marketing, announcements 5/1/2016 10:49 PM

12 Read my above answer along with more publicity and funding 4/29/2016 11:29 PM

13 A reception area especially at award/recognition times 4/22/2016 2:54 PM

14 HIRE NEW MANAGEMENT THAT ARE NOT RELATED AND CARE ABOUT THE COMMUNITY NOT JUST THE 4/12/2016 3:58 PM PAY CHECK AND FREEBIES.

15 Have More and better sponsors 4/10/2016 10:24 PM

16 COMMUNICATE BY MAIL 4/7/2016 9:44 PM

17 Provide more events, involve the local colleges and schools. 4/6/2016 12:47 PM

18 As above 4/4/2016 5:15 PM

19 Be prepared, Marketing/advertising, and staying organized. 4/4/2016 4:03 PM

20 More multi cultural and family friendly 4/4/2016 1:26 PM

21 Communication 4/3/2016 11:06 PM

22 advertise them better 4/3/2016 10:08 PM

23 Make them more diverse 3/31/2016 10:21 AM

24 same 3/26/2016 9:25 PM

25 better publicity 3/25/2016 2:14 PM

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117 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q22 How would you describe North Miami to a potential visitor or to a potential investor/business?

Answered: 30 Skipped: 3

# Responses Date

1 Nice place to live. 5/31/2016 1:45 PM

2 High traffic area surrounded by some nice neighborhoods, difficult, corrupt city 5/31/2016 10:51 AM

3 a BUSINESS READY LOCATION 5/24/2016 9:21 AM

4 It has potential but needs more city support in revitalizing area. Traffic along 125th needs to be curtailed - more traffic 5/14/2016 9:26 AM lights might help diminish speed and careless driving.

5 Has potential 5/5/2016 2:06 PM

6 dull 5/5/2016 1:23 PM

7 a small town oasis in the middle of the city. 5/4/2016 1:21 PM

8 Overall not bad, but a work in progress. 5/4/2016 10:40 AM

9 Improvement of code enforcement in residential areas is needed 5/4/2016 7:16 AM

10 Good location but lacks the extras 5/4/2016 6:58 AM

11 It's a mix - some areas are very nice other areas are super sketchy. 5/4/2016 6:36 AM

12 North Miami is not friendly to development. I have heard so many stories that we could have had great business but 5/2/2016 9:15 AM the deals always fall through. North Miami needs to rebrand itself and start fresh.

13 its a city that is growing and supporting new business 5/1/2016 10:49 PM

14 Rough diamond with a lot of potential due to location between Ft Lauderdale and Miami 4/29/2016 11:29 PM

15 I would describe it as a place that really needs big improvement even if I have seen some. However, it is not enough. 4/22/2016 2:54 PM North Miami is clustered between North Miami Beach, Miami Beach, Miami Shores and Downtown Miami. North Miami needs to shake itself and shape up with green spaces, neat streets not only the main ones but all of them in order to keep up with its surrounded cities.Plant new trees, palms, redo the walkways, help residents to put grass in front of their front yards. It is sad to see the right of ways turned into parkings and redfields. Renovate the eyesores or demolish them and turn them into greenfields. In a whole beautify the city in order to attract potential investors/business. Nobody will want to come and invest in a sad and dirty environment. Thank God our officials are working hard at that and I personnaly appreciate it and congratulate them. After all, I will go out more and enjoy the open space.Thank you

16 Great Area, but unfortunately not properly run. It has potential once the right people are in city hall especially in Parks 4/12/2016 3:58 PM & Rec.

17 Great potential for investors but boring to visitors 4/10/2016 10:24 PM

18 INTERNATIONAL COMMUNITY 4/7/2016 9:44 PM

19 that it is up and coming...hopefully 4/6/2016 1:39 PM

20 The atmosphere is beginning to change and its worth checking it out 4/6/2016 12:47 PM

21 City in Progress 4/6/2016 11:56 AM

22 Lots of Mom and Pop businesses some good, but the rest need much improvement 4/6/2016 10:08 AM

23 It's stuck in the 1960s but has potential. 4/4/2016 5:15 PM

24 There is great potential in North Miami, The biggest hurdle is how the city is managed. 4/4/2016 4:03 PM

25 Not much to do for visitors, potential investor should try to create a community feel 4/4/2016 1:26 PM

26 Great and diverse population. 4/3/2016 11:06 PM

27 has al,out everything you need and has a lot of potential of being a great city 4/3/2016 10:08 PM

1 / 2

118 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

28 Needs a lot of work 3/31/2016 10:21 AM

29 its kind of a dump on the edge of the hood 3/26/2016 9:25 PM

30 This is a great place with lots of potential, for visitors I would steer them to our Ench Forest Park, bike loop out to FIU, 3/25/2016 2:14 PM some restaurants; for businesses I would encourage them to partner with other businesses to help our developing city reach it's full potential.

2 / 2

119 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q23 Do you live in North Miami?

Answered: 33 Skipped: 0

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes 100.00% 33

No 0.00% 0

Total 33

29 / 35

120 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q24 What is your zip code?

Answered: 32 Skipped: 1

# Responses Date

1 33161 5/31/2016 1:46 PM

2 33181 5/24/2016 9:21 AM

3 33161 5/14/2016 9:26 AM

4 33161 5/5/2016 2:06 PM

5 33161 5/5/2016 1:23 PM

6 33161 5/4/2016 1:21 PM

7 33161 5/4/2016 10:40 AM

8 33161 5/4/2016 7:16 AM

9 33161 5/4/2016 6:58 AM

10 33181 5/4/2016 6:37 AM

11 33161 5/2/2016 9:16 AM

12 33161 5/1/2016 10:49 PM

13 33181 4/29/2016 11:30 PM

14 33162 4/22/2016 11:01 PM

15 33161 4/22/2016 2:56 PM

16 33181 4/12/2016 4:00 PM

17 33161 4/10/2016 10:24 PM

18 33161 4/9/2016 2:54 PM

19 33161 4/9/2016 2:14 PM

20 33161 4/7/2016 9:45 PM

21 33161 4/6/2016 1:39 PM

22 33168 4/6/2016 12:48 PM

23 33168 4/6/2016 11:56 AM

24 33161 4/6/2016 10:08 AM

25 33161 4/4/2016 5:16 PM

26 33161 4/4/2016 4:03 PM

27 33161 4/4/2016 1:26 PM

28 33181 4/3/2016 11:06 PM

29 33161 4/3/2016 10:09 PM

30 33161 3/31/2016 10:21 AM

31 33161 3/26/2016 9:26 PM

32 33161 3/25/2016 2:14 PM

1 / 1

121 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q25 How long have you lived in North Miami?

Answered: 33 Skipped: 0

Less than 1 Year

1-2 Years

3-5 Years

6-10 Years

11-20 Years

More than 20 Years

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Less than 1 Year 9.09% 3

1-2 Years 9.09% 3

3-5 Years 12.12% 4

6-10 Years 12.12% 4

11-20 Years 27.27% 9

More than 20 Years 30.30% 10

Total 33

31 / 35

122 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q26 Are you employed?

Answered: 33 Skipped: 0

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes 81.82% 27

No 18.18% 6

Total 33

32 / 35

123 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q27 If you are employed, what city do you work in?

Answered: 28 Skipped: 5

# Responses Date

1 Dade and Broward county 5/31/2016 1:46 PM

2 multiple cities including North Miami 5/31/2016 10:52 AM

3 West Park 33023 5/24/2016 9:21 AM

4 Self-employed 5/14/2016 9:26 AM

5 Miami 5/5/2016 2:06 PM

6 north mimai 5/5/2016 1:23 PM

7 Hialeah 5/4/2016 1:21 PM

8 Miami 5/4/2016 10:40 AM

9 Miramar 5/4/2016 6:58 AM

10 doral 5/4/2016 6:37 AM

11 North Miami Beach 5/2/2016 9:16 AM

12 aventura 5/1/2016 10:49 PM

13 Miami 4/29/2016 11:30 PM

14 Miami 4/22/2016 2:56 PM

15 Miami 4/12/2016 4:00 PM

16 Miami 4/9/2016 2:54 PM

17 Wynwood 4/9/2016 2:14 PM

18 boca raton 4/6/2016 1:39 PM

19 Downtown Miami Dade 4/6/2016 12:48 PM

20 North Miami 4/6/2016 11:56 AM

21 Self-employed 4/6/2016 10:08 AM

22 Hollywood Fl 4/4/2016 4:03 PM

23 Many - Self employed 4/4/2016 1:26 PM

24 Miami 4/3/2016 11:06 PM

25 freelance, so all over 4/3/2016 10:09 PM

26 Self employed (work from home) 3/31/2016 10:21 AM

27 nmb 3/26/2016 9:26 PM

28 North Miami 3/25/2016 2:14 PM

1 / 1

124 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q28 Do you rent or own your own home? (Optional)

Answered: 33 Skipped: 0

North Miami CRA (Community Redevelopment Agency) Community Survey

Q28 Do you rent or own your own home? (Optional)

Answered: 33 Skipped: 0

Rent

Own

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Rent 12.12% 4

Own 87.88% 29

Total 33

34 / 35

Rent

Own

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Rent 12.12% 4

Own 87.88% 29

Total 33

34 / 35

125 VIII. EXHIBITS

EXHIBIT A. COMMUNITY SURVEY RESULTS

North Miami CRA (Community Redevelopment Agency) Community Survey

Q29 What is your approximate annual income? (Optional)

Answered: 30 Skipped: 3

0-$15,000

$15,001-$25,000

$25,001-$50,000

$50,001-$75,000

$75,001-$100,00 0

$100,001-$150,0 00

$150,001-$200,0 00

$200,001+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

0-$15,000 3.33% 1

$15,001-$25,000 16.67% 5

$25,001-$50,000 20.00% 6

$50,001-$75,000 20.00% 6

$75,001-$100,000 13.33% 4

$100,001-$150,000 20.00% 6

$150,001-$200,000 0.00% 0

$200,001+ 6.67% 2

Total 30

35 / 35

126 VIII. EXHIBITS

EXHIBIT B. GET2NOMI STUDENT CAMPAIGN ARTICLE

COPIED FROM HTTP://SJMC-MED.FIU.EDU/WIRE POSTED ON JUNE 3, 2016BY PWTUCKERIN UNCATEGORIZEDWITH 484 VIEWS FIU Alumna and Bold Agency Students Help City of North Miami Reinvent Itself

City Kicks off 90th Anniversary Month-Long Celebration with Get2NoMi Campaign

Myya Passmore, Florida International University’s (FIU) School of Journalism and Mass Communication (SJMC) alumna is paying it forward by nurturing the next generation of marketers and journalists by giving them hands-on experience with a rebranding campaign for the City of North Miami (NoMi). She is the President of M.A.R.S. Marketing Development Group LLC, a full-service digital marketing firm that is taking on the challenge of rebranding the city this summer with the help of students from BOLD Agency, FIU’s student-run communications firm, and top journalism students from both FIU and Florida Memorial University School of Journalism programs who were handpicked by their universities.

In June 2016, M.A.R.S. will launch the Get 2 NoMi campaign, which aims to connect the city to the social pulse of its residents and highlight future initiatives that show the city’s growth potential. With 90 years behind them, NoMi looks to the future as they map out their digital marketing footprint and the city’s unique brand narrative to interact with the community. One of the first order of business of the campaign is launching a new interactive website, Get2NoMi.net, that will allow residents, businesses owners, and City Staff alike the opportunity to tell colorful stories of what it means to live, work, and play in the city.

BOLD students are responsible for executing social media tactics, outreach to top bloggers and key influencers to help drive viral buzz for the campaign while the journalism students will act as freelancer writers for the website to report on different aspects of the city. Both efforts are intended to drive online engagement and make the campaign a success.

127 VIII. EXHIBITS

EXHIBIT B. GET2NOMI STUDENT CAMPAIGN ARTICLE

“BOLD Agency has revolutionized what it means to give students hands-on experience,” says Solange Jativa, Former PRSSA President and recent BOLD graduate. “Students are able to use the agency as a major tool to build their professional portfolio, to gain professional experience and to discover what area of communications they are passionate about.”

NoMi aims to rebrand the city as one of the best cities in South Florida. “As we journey into the next 90 years, we are committed to transforming our community into a hub for cutting edge businesses and transforming NoMi for the better, “states Dr. Smith Joseph, Mayor of North Miami.

The City of North Miami is set to celebrate their 90th Anniversary in June 2016. The Get2NoMi campaign has an impressive menu of events scheduled throughout the month, including North Miami Mayor Dr. Smith Joseph and radio personality Papa Keith from 103.5 The Beat kicking off the 90th celebration with a city exploration Ride Along on Saturday, June 4. The tour is set to be streamed on Facebook Live and everyone is able to join the conversation in real- time by following the hashtag #Get2NoMi. The highly anticipated 90th Anniversary celebration will take place Saturday, June 18 at 2 p.m. at the plaza of Museum of Contemporary Art of North Miami. Known for an endless array of arts and cultural events, accessibility to some of the most beautiful family inspired parks, delicious eateries and millennial key projects geared towards the city’s innovation, NoMi is truly a city on the move.

For more information about BOLD Agency visit: http://www.boldcomagency.com

For more information about the 90th Anniversary Celebration visit: www.get2nomi.net

To watch NoMi Ride Along Livestream featuring North Miami Mayor, Dr. Smith Joseph and Papa Keith please visit: www.facebook.com/northmiamifl

128 VIII. EXHIBITS

EXHIBIT C. MAJOR SHOPPING CENTER MAP

Major Shopping Center Map

North Miami Area Prepared by Dehlinger 1045 NE 125th St, North Miami, Florida, 33161 Latitude: 25.89066 Drive Times: 5, 10, 15 minute radii Longitude: -80.17758

Source: Directory of Major Malls, Inc.

June 15, 2016

©2015 Esri Page 1 of 1

129 VIII. EXHIBITS

EXHIBIT D. MERCHANT ASSISTANCE GRANT PROGRAM DANIA BEACH EXAMPLE

Merchant Assistance Program – Dania Beach Example

About the Program The Merchant Assistance Incentive Program (Program) is designed to assist merchants in increasing sales through design, merchandising and marketing techniques. The Program is available only to restaurants or retail businesses located within the specified target area within the Dania Beach CRA (the Agency). The incentive is limited to the following activities; re-design (such as reconfiguring the floor-plan and improving flow, replacing flooring and lighting and adding paint or decorative wall coverings) and re-merchandise an occupied space (such as reorganizing merchandise through the use of improved display cabinets or other display systems and reconfiguring the flow of displayed items based on best practices), advise restaurant/retail operators in advertising, marketing, promotion, sales and service techniques and other related tools, and to stimulate sales and improve profitability for business retention purposes.

Criteria  Must be an established restaurant or retail business for a minimum of three (3) years and be located in the City of Dania Beach CRA and within the following target area.  Subject to funding availability, for projects within the targeted redevelopment areas along the corridors listed below. The CRA may provide a grant of up to $15,000. o US-1/Federal Highway Corridor from the US-1 bridge over the Dania Cut off Canal to Stirling Road. st rd o 1 Avenue west of US-1 from NW 3 Street to Stirling Road. rd o Dania Beach Boulevard from US-1 to SE 3 Avenue.  Must be able to justify economic distress and/or outside factors that are negatively affecting sales/cash flow and sustainability.  Business owner must be willing to work one-on-one with a retail/restaurant/design consultant provided by the Agency in design, merchandising, advertising, promotion and related training.  Business owner must continue to use materials provided including materials for display, visual representation of merchandise, and other instruments recommended by the consultant.  Business owner must attempt to implement consultant’s recommendations related to sales and customer service techniques and must attempt to implement the basic ideas and principles outlined in the guides and recommendations attached to this program

Program Goals  Provide interior renovations that have a substantial visual impact.  Provide training to merchants and their employees.  Increase sales of existing business to ensure viability and retention.  Attract additional business to the district by upgrading the existing businesses.

Program Funding Intent Guidelines  Visual improvements must be a minimum of 30% of total grant ($4,500)  Branding, marketing and public relations plans/campaigns/collaterals may not exceed 30% of total grant ($4,500)  Operational equipment and supplies may not exceed 20% of total grant ($3,000)  Consultant fees may not exceed 20% of total grant ($3,000)

Program Specifications The Agency will provide a grant of up to $15,000 per business, inclusive of consultant’s time, to be used for guidance as well the aesthetic improvements to the interior of a business including but not limited to painting, lighting, accessories, interior décor and display materials. In many cases, the consultant will create a plan for the business that includes 2 phases. Phase 1 pertains to the most important improvements necessary to improve the business within the $15,000 maximum grant. Phase 2 pertains to additional improvements that are suggested that the business owner implement on their own as they are financially able. This format provides the business owner with an implementable improvement plan to further business development beyond the initial

______Initial Here

130 VIII. EXHIBITS

EXHIBIT D. MERCHANT ASSISTANCE GRANT PROGRAM DANIA BEACH EXAMPLE

ant oam Any improvements which the business owner decides to make over and above the $15,000 grant amount, will be strictly at the owner’s expense.

usinesses liste fo sale ma not al oeties ano usinesses tat ae sol itin tentfou monts of eceivin assistance ano ant funin must ea te full amount Implementation of the prepared marketing strategy must begin within Ninety (90) days following CRA approval process.

Program Approval Process The Consultant’s Plan (Plan) will be developed with the business owner through a series of oneonone meetins e final lan uon staff aoval ill e esente to te ovenin oa te oa of ommissiones fo aoval t is anticiate tat alication acaes ill e eviee an esente to te oa itin aoimatel as afte eceit staff e etemination fo funin mae te oa is final f an alication is enie funin te usiness oet one ma al aain afte one ea as elase afte te sumittal ate of te enie alication f an alication is ante funin te usiness sumittin te successful alication ma not al aain fo funin until eas as elase afte te ate te oa aove funin

e enc ill aee to te folloin oceual stes en ocessin alications fo assistance une te ecant ssistance oam licants ae fee an encouae to iscuss te alication ocess it staff io to sumittin an alication

usiness ne comletes alication an sumits it to enc staff alon it comlete ceclist items see ceclist elo enc staff evies te sumitte alication acae fo eliiilit an comleteness enc staff taes eliile an comlete alication acaes to te oa fo aoval t is euie tat alicant atten tis evie unless ecuse enc staff fo etenuatin cicumstances enc staff ovies a itten notification to alicants of aoval o enial of funin f funin is enie te easons ill e state in te itten notification

Application Checklist ve alication acae must inclue te folloin items efoe it ill e ocesse an consiee fo aoval

 ine an comlete alication fom  usiness lan o ecutive umma incluin a naative esciin te usiness its oeations an its usiness inciles  etc o enein of oose imovements  uent otoa of eistin oet conitions  etaile ea uet oections of evenues an eenses  it an ount usiness icenses  onfimation tat oet is fee of all municial an count leins an uments  istoical financials fo eas in a seale enveloe – eistin usinesses onl  o of sine multiea lease incluin eess itten emission fom te oet one to mae canes outline in te oect o co of aant ee soin onesi of te oet te usiness one  aative escition of entie oect ein unetaen incluin souces of financin  etaile uet fo entie oect  o of lease aeement if alicale it at least to eas emainin on tem  e onsultant ill eae tese items uin te lannin ase it te usiness one

______Initial Here 2

131 VIII. EXHIBITS

EXHIBIT D. MERCHANT ASSISTANCE GRANT PROGRAM DANIA BEACH EXAMPLE

Program Implementation Process pon grant approval onsultant will ipleent and proetanage the iproveents and strategies outlined in the approved Plan

onstructionayment by the ity o ania each

our ontrator agrees to wait or paent until a he is issued b the C o ania eah ou ust subit an invoie or the wor or both ou and our ontrator a letter ro ou indiating the wor is oplete and ou are satisied with the ob

our ontrator(s) reuires paent upon opletion o the wor ou ust pa the invoie ou a then provide the CCit o ania eah with the paid invoie andor a op o both sides o the anelled he t is also reoended that ou obtain a release ro our ontrator in onsideration o inal paent

CCit o ania eah sta eber will visit the propert and tae a photograph o the opleted proet he will be issued in our nae

opies ust be subitted or review purposes

usinesses listed or sale a not appl Properties andor businesses that are sold within twentour onths o reeiving assistane andor grant unding ust repa the ull aount

Please Note Propert to be iproved ust be ree o all uniipal and ount liens udgents or governent enubranes o an ind This provision an be waived b the gen oard i developent plans or said propert eet the goals and obetives as set orth in the Agency’s Comprehensive trategi inane Plan pon grant approval said propert ust reain ree o all uniipal and ount liens udgents or governent enubranes o an ind under the ter o the agreeent

The Merchant Assistance Program benefits are contingent upon funding availability and Agency approval and are not to be construed as an entitlement or right of a property owner or applicant. Properties in the designated Agency areas are not eligible for Agency funded programs when such funding conflicts with the goals expressed in the Agency’s Strategic Finance Plan or Community Redevelopment Plan.

______Initial Here 3

132 VIII. EXHIBITS

EXHIBIT D. MERCHANT ASSISTANCE GRANT PROGRAM DANIA BEACH EXAMPLE

 ners o properies ise or se my no ppy or grn ning roperies so ihin enyor monhs o receiving grn ning must repay the ull amount

 Aer pprov y he CA or o Commissioners he CA i provie he ppicn ih n pprove rn Agreemen or signre he propery oner sh no egin consrcion rns cnno e ppie rerocivey or or previosy compee ni he rn Agreemen is signe y pries mprovemens compee prior o pprov y he CA or i no e eigie or reimrsemen

 eeme necessry he Commniy eeveopmen Agency CA reserves he righ o hve he ppicion n is conens eve n nye y n osie hir pry incing no imie o he propose siness pn prnershiponership inormion ih eiy posiions morgge on he propery ese greemens eer o nen rom ening insiion n ny oher ocmens provie y he ppicn

 ropery o e improve ms no hve ny einen vorem es e ree o mnicip n cony iens gmens n encmrnces o ny in his provision cn e ive y he CA or o Commissioners i eveopmen pns or he propery mee he gos n oecives s se orh in he ni ech CA n pon grn pprov he propery ms remin ree o mnicip n cony iens gmens or encmrnces o ny in ner he erm o he greemen

hve re compeey n nersn he progrm incing he ppicion gieines n grn reimrsemen process

e Appicn ignre

ropery ner

ignre o Appicn

Please Note ropery o e improve ms no hve ny einen vorem es e ree o mnicip n cony iens gmens n encmrnces o ny in his provision cn e ive y he CA or o Commissioners i eveopmen pns or he propery mee he gos n oecives s se orh in he ni ech CA n pon grn pprov he propery ms remin ree o mnicip n cony iens gmens or encmrnces o ny in ner he erm o he greemen

______Initial Here 4

133 VIII. EXHIBITS

EXHIBIT D. MERCHANT ASSISTANCE GRANT PROGRAM DANIA BEACH EXAMPLE

ate o pplication

. ress o usiness reuestin assistance

. ame o pplicant

. ress o pplicant

hone ax

mail

. oes the applicant own property es o

If “No” provide valid lease and notarized written letter of consent from the property owner indicating their approal or the use o this proram.

. ow lon hae you been in business in the ity o ania each

. usiness escription

. ae sales ecrease in the last year years years hec all that apply

. hat actions hae you taen to try to increase sales or improe business attach aertisements or escribe other materials or techniues use to improe sales

. re you willin to atten trainin courses relate to your business es o aybe lease circle one.

. escribe the physical improements you beliee woul help increase sales.

. escribe other improements you beliee your business coul mae that woul increase sales.

uthorie epresentatie

usiness wner inature roperty wner inature ierent

rint ame rint ame

______Initial Here 5

134 VIII. EXHIBITS

EXHIBIT E. EVENTS & PROMOTIONS ASSISTANCE GRANT PROGRAM WEST PALM BEACH NORTHWOOD VILLAGE EXAMPLE

Northwood Village Events and Promotion Assistance Program Summary The West Palm Beach Community Redevelopment Agency (CRA) wants to showcase the vibrancy and variety of experiences a visitor can have in Northwood Village and assist in the development of new events and promotions that will benefit Northwood Village establishments. This program is provided to assist those events that need support.

The program offers financial and promotional support to new and emerging events and promotions. Requests/proposals from Northwood Village businesses or the Northwood Village Merchant Association will be accepted and reviewed according to the evaluation criteria in this document.

Background Through the past five years, Northwood village has emerged as a center of culture, shopping and dining in West Palm Beach, FL and has become a revitalized destination for visitors and residents seeking a multi-cultural, urban, bohemian experience. The CRA and merchants have worked to create a welcoming environment that is a gathering place for people of all ages and interests.

This program is designed to strengthen existing events and encourage new ones. Northwood Village businesses are uniquely qualified to develop and host events and promotions that directly benefit Northwood Village businesses and the surrounding neighborhoods. Several CRA events and promotions already exist that focus on a particular sector, evening or experience of Northwood Village. The CRA wishes to support additional events and promotions that will strengthen the arts, entertainment, dining and retail sectors of Northwood Village. The desired result is a coordinated offering of Northwood Village events and promotions that:

 Enhance the image of Northwood Village as safe and clean  Enhance the image of Northwood Village as a cultural destination  Expand the programming for Northwood Village  Celebrate the vibrancy and unique assets of Northwood Village  Engage the Northwood Village community through their participation in events  Strengthen Northwood Village businesses  Showcase the various experiences and neighborhoods surrounding Northwood Village  Increase the frequency and/or length of visits to Northwood Village  Ensure diversity and distinctness in the events offered  Draw targeted audiences into Northwood Village businesses and arts venues  Enliven public spaces at times when the spaces are ordinarily unused

135 VIII. EXHIBITS

EXHIBIT E. EVENTS & PROMOTIONS ASSISTANCE GRANT PROGRAM WEST PALM BEACH NORTHWOOD VILLAGE EXAMPLE

Assistance The CRA will provide: 1. Funds ranging from $100-$1000 per request and will be limited to reimbursement of up to 50 % for actual expenses up to $1000. (ie: if event expenses are $2000 or greater, maximum grant amount will be $1000). 2. Northwood Village graphic elements and standards for usage. 3. Announcement of the event to the Northwood Village businesses and Customer Database through email. 4. Listing of the event on the City Calendar and CRA websites. 5. Listing of the event on the Northwood Village Facebook, Twitter and Blog. The applicant will provide: 1. Budget including expenses, revenues and funding sources 2. CRA application describing the event/promotion and completed City special event application. 3. Clean up, security, planning, staffing and management of the event. 4. Recap of the event per the form attached including a description of the event, the planner’s evaluation of the event, and recommendations for a future event.

Eligibility Applicant must be a Northwood Village business or the Northwood Village Merchant Association. Events must be located in Northwood Village, as defined by the CRA and meet the evaluation criteria included in this document.

Requirements Funded events/promotions will be required to work with Northwood Village businesses and the CRA.

The participating event/promotion will be required to use the Northwood Village logo and marketing elements in their printed materials, with the CRA having approval on placement and size.

Evaluation Proposals submitted will be evaluated based upon the quality of the proposal and the following strategies and requirements:

1. Benefit to Northwood Village:  There is a direct benefit to Northwood Village businesses, as defined in the application.  The event/promotion creates a positive image of Northwood Village.  The event will enhance Northwood Village’s reputation as the center of art, culture, shopping, entertainment, dining, education and urban life.  The event/promotion is coordinated with the Northwood Village marketing campaign and directs attendees to the Northwood Village website (northwoodvillage.org).  The event is located in the Northwood Village district.

136 VIII. EXHIBITS

EXHIBIT E. EVENTS & PROMOTIONS ASSISTANCE GRANT PROGRAM WEST PALM BEACH NORTHWOOD VILLAGE EXAMPLE

2. Ease and Ability of Production  The organiation coordinating the event has the capacit to carr out the eventprootion  The event is pedestrian friendl  ll general organiational eleents securit, prootion, staffing, clean up and organiation are anaged the event organier  The funds provided this progra will leverage other funds and are used for costs that are incurred the event

3. Broad Popularity  The event can e enoed a variet of audiences and is not offensive or dangerous olitical and religious prograing is not eligile  The event is open to the pulic and free of charge

4. Coordination and Collaboration  The event is coordinated with the sccoricwporg  The event collaorates with Northwood Village usinesses pportunities are created to encourage interaction etween usinesses and the event attendees  irst priorit for event participation is given to Northwood Village usinesses  or erchant prootions, participation is availale to all erchant usinesses within the defined Northwood Village district The appling group is united either o geographic oundaries within Northwood Village o a coon thee within Northwood Village eaple restaurants, retail  pecial attention will e paid to efforts that collaorate with other initiatives and resources in the counit and other Northwood Village staeholders

5. Expansion and Diversity of the Northwood Village Event Calendar  The event is new or eerging  The event will assist in creating a vast enu of Northwood Village prograing and give people a new reason to coe to Northwood Village that currentl does not eist  The event will ring diverse clientele into Northwood Village or ring people into the area at a new tie

Submittal and Timing The will accept and review applications fro organiations for events and prootions assistance on a regular asis lease allow one onth for noral processing The retains the right to reect an and all proposals

lease suit the application to est al each , est al each sccoricwporg

roposals should outline planned events according to the for attached roposals will e evaluated ased upon the evaluation criteria listed in this docuent staff

137 VIII. EXHIBITS

EXHIBIT E. EVENTS & PROMOTIONS ASSISTANCE GRANT PROGRAM WEST PALM BEACH NORTHWOOD VILLAGE EXAMPLE

Northwood Village Events and Promotion Application Cover Sheet

Event/Promotion Name ______

Date of Event ______

Location of Event ______

Business or Organization ______

Address ______

Phone ______

Contact Name ______

Email ______

On a separate page: 1. Please outline the proposed event. 2. Explain how your event will comply with the evaluation criteria, as described in the Request for Proposals. a. Benefit to Northwood Village b. Ease and Ability of Production c. Broad Popularity d. Coordination and Collaboration e. Expansion and Diversity of the Northwood Village Event Calendar 3. How will you measure success? 4. Attach the event budget, with expenses, income and sponsors identified.

Submit the application to: West Palm Beach Community Redevelopment Agency 401 Clematis Street, West Palm Beach, FL 33401

sharonrausco

For more information: Contact sharonrausco.

Please allow one month for processing of the request. CRA retains the right to reject any and all proposals.

138 VIII. EXHIBITS

EXHIBIT E. EVENTS & PROMOTIONS ASSISTANCE GRANT PROGRAM WEST PALM BEACH NORTHWOOD VILLAGE EXAMPLE

Northwood Village Events and Promotion Event Evaluation Form Event/Promotion Name ______Date of Event ______Business or Organization ______Contact Name ______

Was the event successful? Please define. ______

Was the event beneficial for Northwood Village? Please define. ______

______

Did Northwood Village businesses participate in the event?

How did the event comply with the evaluation criteria?

______

Please return this form to: West Palm Beach Community Redevelopment Agency 401 Clematis Street, West Palm Beach, FL 33401

sharonrausco

139 VIII. EXHIBITS

EXHIBIT F. NORTHWOOD BEAUTIFICATION MINI FACADE GRANT PROGRAM EXAMPLE

Northwood/Pleasant City Community Redevelopment Agency (CRA)

NORTHWOOD VILLAGE FAÇADE BEAUTIFICATION PROGRAM

About the Program The CRA Northwood Village Façade Beautification Program is an incentive available to businesses located in Northwood Village for aesthetic improvements to the exterior of a commercial building and site. Improvements include painting of the building, installation of awnings, lighting and signage.

The CRA will provide a grant for 80% of a project totaling $7,500 or less, for a maximum CRA grant of $6,000 for projects located on Northwood Road, 24th Street and 25th Street between Dixie Highway and Florida East Coast (FEC) Railroad Tracks.

Examples

Project Cost: $ 7,500 City Grant: $ 6,000 Owner’s Responsibility: $ 1,500

 Properties listed for sale may not apply.  Properties sold within twenty-four months (2 years) of receiving façade funding must repay the full amount.  Work on the project must begin within One Hundred Eighty (180) days following CRA approval process.

 Eligible Improvements include exterior painting, installation of awnings, lighting and signage.  Because of limited funding, staff from the CRA will evaluate the submissions and select those that beautify the neighborhood, will be a catalyst for other businesses and complement area improvements.  This is a short term program and applications for approval must be submitted by December 31, 2009 to be eligible.

The Northwood Village Façade Beautification Program benefits are contingent upon funding availability and CRA approval and are not to be construed as an entitlement or right of a property owner or applicant. Properties in the designated CRA areas are not eligible for CRA funded programs when such funding conflicts with the goals expressed in the CRA Strategic Finance Plan or Community Redevelopment Plan.

Property to be improved must be free of all municipal and county liens, judgments or encumbrances of any kind. This provision can be waived by the CRA Board of Commissioners if development plans for said property meets the goals and objectives as set forth in the Northwood/Pleasant City CRA Five Year Strategic Finance Plan. Upon grant approval, said property must remain free of all municipal and county liens, judgments or encumbrances of any kind under the term of the agreement.

140 VIII. EXHIBITS

EXHIBIT F. NORTHWOOD BEAUTIFICATION MINI FACADE GRANT PROGRAM EXAMPLE

tep : pplition roess

siness or property will sbit pplition to te R t or initil reiew t tt tie te pplition sol inle:

______A photograph of the property showing the area(s) for improvement.

______Conceptual design drawing(s) and/or site plan of the proposed improvements. (At this point the CRA may provide conceptual design assistance.) If your site plan or application request includes landscaping, the landscaping must be a species and variety of native plants that are drought tolerant, require little irrigation and withstand the environmental conditions of West Palm Beach. Irrigation systems must prevent over spray and water waste and it is recommended a drip irrigation system be installed.

______Meet with the Planning and Zoning Department to determine if the project will be in compliance with the City of West Palm Beach codes.

______Two (2) bids from licensed contractors. The bids must be typed written and contain the following information; contractors license number, name, address, phone number and fax number. Hand written bids will not be accepted.

______If the property is not owned by the applicant, the application must be signed by the property owner authorizing the proposed improvements.

______If this is a tenant improvement, a Valid Business Tax license with the City of West Palm Beach must be submitted.

______Eligibility/Application Requirement Sheet initialed and signed by applicant.

Property to be improved must be free of all municipal and county liens, judgments or encumbrances of any kind. This provision can be waived by the CRA Board of Commissioners if development plans for said property meets the goals and objectives as set forth in the Downtown/City Center CRA Five Year Strategic Finance Plan. Upon grant approval, said property must remain free of all municipal and county liens, judgments or encumbrances of any kind under the term of the agreement.

______Once the application is completed, it will initially be reviewed by CRA Staff within ten (10) business days who will then recommend approval or denial of the application. If additional information is required to finalize the application, additional time will be required for approval process.

2

141 VIII. EXHIBITS

EXHIBIT F. NORTHWOOD BEAUTIFICATION MINI FACADE GRANT PROGRAM EXAMPLE

tep : onstrtionyent by te Rity o est l e:

1. If your contractor agrees to wait for payment until a check is issued by the CRA of West Palm Beach, you must submit an invoice for the work for both you and your contractor, a letter from you indicating the work is complete and you are satisfied with the job.

2. If your contractor(s) requires payment upon completion of the work, you must pay the invoice. You may then provide the CRA of West Palm Beach with the paid invoice and/or a copy of both sides of the cancelled check.

3. A CRA/City of West Palm Beach staff member will visit the property and take a photograph of the completed project. A check will be issued in your name.

I have read completely and understand the program, including the application guidelines and grant reimbursement process.

______Date______Applicant Signature

______Property Owner

3

142 VIII. EXHIBITS

EXHIBIT F. NORTHWOOD BEAUTIFICATION MINI FACADE GRANT PROGRAM EXAMPLE

OROO O ROR O

Date of Application: ______

1. Address of project requesting incentive: ______

2. Name of Applicant: ______

Address of Applicant: ______

Phone: ______Fax: ______

Email: ______

3. Does the applicant own property? ______Yes ______No

If “No” box is checked, when will property be in control (own or long-term lease) of applicant?

Indicate the owning entity of the property (i.e. name on property title)

4. Project Description: ______

5. Total Project Cost: ______Total Funding Request: ______

Authorized Representative(s):

______Business Owner Signature Property Owner Signature (If different)

______rint e rint e

e ortwoo ille e etiition ror beneits re ontinent pon nin ilbility n R pprol n re not to be onstre s n entitleent or rit o property owner or pplint roperties in te esinte R res re not eliible or R ne prors wen s nin onlits wit te ols epresse in te R trtei inne ln or onity Reeelopent ln

roperty to be iproe st be ree o ll niipl n onty liens ents or enbrnes o ny in is proision n be wie by te R or o oissioners i eelopent plns or si property eets te ols n obeties s set ort in te ortwoolesnt ity R ie er trtei inne ln pon rnt pprol si property st rein ree o ll niipl n onty liens ents or enbrnes o ny in ner te ter o te reeent 4

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