January Trends Report
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TOP 10 RED DEVILS MENTIONS 02 There were many mentions of the Belgian team players during the competition. The team's biggest stars generated the largest share of these mentions, with the top 5 players accounting for 87% of all mentions. 2,9% Mentions 7,5% 1 Romelu Lukaku 356,3K 37,6% 2 Eden Hazard 200,7K 10,1% 3 Kevin De Bruyne 101K 4 Thorgan Hazard 95,4K 10,6% 5 Thibaut Courtois 71K 6 Thomas Meunier 27,9K 21,2% 7 Toby Alderweireld 21,5K 8 Jan Vertonghen 20,6K Lukaku E. Hazard De Bruyne T. Hazard 9 Dries Mertens 15K Courtois Meunier Alderweireld Vertonghen 10 Youri Tielemans 13,1K Mertens Tielemans Autres TOP 10 RED DEVILS ENGAGEMENT 03 The top five also remain the same when it comes to the players who generated the most engagement from the public. These players accounted for 86.6% of the total engagement. 3,7% Mentions 6,7% 31,3% 1 Kevin De Bruyne 13,3M 2 Romelu Lukaku 10,3M 10,1% 3 Eden Hazard 6M 4 Thibaut Courtois 4,3M 14,2% 5 Thorgan Hazard 2,9M 24,3% 6 Toby Alderweireld 1,6M 7 Jan Vertonghen 1M De Bruyne Lukaku E. Hazard Courtois 8 Dries Mertens 954,6K T. Hazard Alderweireld Vertonghen Mertens 9 Thomas Meunier 654K Meunier Tielemans Autres 10 Youri Tielemans 483,8K TOP 10 PLAYERS MENTIONS 04 The most mentioned players in connection with Euro 2020 are mostly players of the two finalist teams. Apart from the 5 English and 3 Italian 70000 players, only Christiano Ronaldo and Romelu Lukaku are included in the ranking. 60000 Donnarumma, the Italian goalkeeper who had only limited media coverage before the Euro, has exploded following his good performance during the 50000 competition. He was also named player of Euro 2020. Mentions 40000 1 Cristiano Ronaldo 60.5K 30000 2 Luke Shaw 38.1K 3 Gianluigi Donnarumma 37.6K 20000 4 Harry Kane 37K 10000 5 Romelu Lukaku 22.5K 6 Raheem Sterling 22.4K 0 7 Leonardo Bonucci 22K 8 Marcus Rashford 21.4K 9 Harry Maguire 21.2K 10 Giorgio Chiellini 18.3K TOP 3 MOST ENGAGING POSTS ON IG 05 The top 3 Instagram posts that have generated the most reactions from fans have been posted by Eden Hazard and Kevin De Bruyne. These posts follow the wins against Denmark, Finland and Portugal. MEDIATISATION EURO2020 06 12.000 Unsurprisingly, the four biggests media peaks correspond to Bel vs Por the four Red Devils’ matches played during the period under study. On 22 and 23 June, the last matches of the group 10.000 Fin vs Bel Bel vs Ita stages were played by group F. The Portugal-France and Germany-Hungary clashes caused a lot of headlines as it 8.000 Dan vs Bel was not until the very end of the two matches that it became clear which of the four teams would not make it to the final stages of the competition. It was also at this stage that the 6.000 Final identity of the team that would face Belgium in the Round of 16 was finally known. 4.000 The number of mentions of Euro 2020 on Twitter far exceeds that of the online press. However, the curve is 2.000 roughly the same in both cases. The only significant difference is that the final was more talked about on Twitter, 0 while mentions from the online press only dropped after Belgium's elimination by Italy. Mediatisation Web Mediatisation Twitter TOP HASHTAGS 07 #EURO2020 79.100 #DEVILTIME 17.500 #BELPOR 6.700 The most used hashtags on Twitter in Belgium refer to the Euro in general, to the Belgian team but also to the most #ITA 6.300 important matches of the competition for our national team. These are the games between the Red Devils and #BEL 6.000 Portugal, Denmark and of course Italy. #Euro2021 5.700 #BELITA 4.900 #UEFA 3.700 #DENBEL 3.400 #FRASUI 2.900 DISTRIBUTION WORLD MAP 08 This table shows how important the EURO and European football in general is on a global level. The tournament was commented on in all four corners of the world, even in countries where the sport is not the most popular, such as the USA, where there were 2 million mentions of the competition during the month. Do you have any question, suggestion or comment regarding our report ? [email protected] auxipress.be.