Battersea Community Charter building a real Place, brick by brick

Rob Tincknell, CEO Power Station Development Company

C ontents 6. Forewords 8. Introduction 12. Community 18. Community Renewal 21. Community Mission Statement 22. Battersea Power Station 10 Commitments 84. Conclusion 86. About Us M. Scott Peck Author and Founder of The Foundation for Community Encouragement R ight Honourable and infrastructure for the B oris Johnson, But this scheme is about Eric Pickles MP, benefit of not just the local Mayor of much more than just bricks Secretary of State community, but London and and mortar. It is about “The regeneration of Battersea for Communities the UK economy as whole. In creating a brand new, vibrant addition to the vast economic Power Station and community for London that and Local impact this regeneration will will transform a vast swathe of will stand the test of time. Government have, the pledges set out under used industrial land and That is why this community create a new and distinctive “The regeneration of in the Community Charter charter is so vitally important. are a welcome commitment quarter for central London. Battersea Power Station is a The commitments enshrined to building really great flagship example of inward Once the generator of within this document will help places for people to live, investment being used to megawatts, Battersea to create a strong, confident work and spend time.” create new homes, jobs Power Station’s revamp is community that will contribute now sparking the wider fully to the social, cultural and rejuvenation of a once economic fabric of our city. forgotten, neglected part Plans to regenerate Battersea of the capital. Thanks to a Power Station have endured multibillion pound public and many false starts, but now private investment, which with construction well under will include a brand new way, I am in no doubt that this extension to the Northern fantastic scheme will bolster Line, the renaissance of this London’s reputation as the area is set to support tens greatest city on earth.” of thousands of jobs and homes for the capital.

6 7 Cmom unity Mission Statement Why have we the social aspects of good Introduction formulated this placemaking will become the bedrock of the project The ambition at Battersea Power Station as a Charter? In the past, charters were and do not get ignored or is nothing less than to create one of used to create cities, setting left to chance. This Charter the world’s greatest neighbourhoods. out the rights and privileges develops specific strategies that address today’s social Having received plaudits for our creative bestowed on a particular locality, as well as defining issues, and acts as a warranty approach to masterplanning and high how it would be organised to future residents and quality architectural design, the projects and function. Because of occupiers that we take our this, the date a charter was long term role in the success shareholders and Battersea Power Station granted generally represents of the neighbourhood Development Company (BPSDC), are the moment in time that the extremely seriously. now focusing their attention on the city was officially ‘founded’ As such, the Charter has – regardless of whether the caused a seismic shift in the social dimension of placemaking. area was previously occupied. way we think about Battersea By comparison, in urban Power Station. We are no The Battersea Power Station insights gained from the development today we longer undertaking just great Community Charter is the Centre for Economic Business tend to over-focus on the urban development, we are result of sustained thinking Research, Harvard University physical aspects of places – founding a new community about how the natural process and other leading thinkers, our the buildings we design and in the capital, bringing it into of community evolution can Charter sets out ten exacting construct. Too often little existence, and setting in place be accelerated in new urban commitments that we believe regard is given to the way our the ideal circumstances under quarters to more quickly will rapidly nurture those living places will function socially which it will thrive and flourish. establish the levels of trust and working at Battersea in the future. This generally But before exploring the and social capital that are Power Station in to a strong causes the lack of vitality and specific nature of this, it’s mutually evident in places community, from fledgling soulless atmosphere that sadly worth reminding ourselves that have evolved over long status through to fully afflicts so many contemporary of the scale of development periods of time. Based on functioning social resource. developments. They often currently being undertaken look fine, sometimes fantastic, in Nine Elms and at the but fail to engender any Power Station itself, as community spirit, pride in well as refreshing our ownership or social capital. understanding of ‘community’ Creating a Community and the challenges we face Charter at this early stage of in creating these today. the Battersea Power Station development ensures that

8 9 Nine Elms The development ranks as The Nine Elms project one of the largest in Europe, is located within a mile and when complete will be of Westminster and the largest retail, leisure encompasses over 200 acres and cultural complex in of central London, making it central London, attracting probably the most significant over 20 million visitors per urban regeneration in any annum. To attain this level capital city, anywhere in of success, design quality the world. Spearheaded by is paramount and we have the Mayor of London, Nine assembled a team of world- Elms has already garnered class architects including Ian international acclaim for its Simpson Associates, dRMM, scale of ambition, design , Rafael and innovation, and when Vinoly and Frank Gehry. complete will include 16,000 But to become a truly great new homes and a working place, our visionary urban population of 30,000 people. quarter needs to be inhabited The cornerstone of this by a vibrant community, massive project is the where local people can lead Battersea Power Station site, fulfilling and original lives a 42 acre mixed-used urban every day, and connect with quarter that will become a each other on a habitual basis. ‘must-see’ destination not B ut what do just for south west London, we mean by but every resident and visitor to the world’s premier city. community? Located within the Central What brings Activity Zone of London and people together? with over 450m of frontage And perhaps most to the , the importantly – why development will comprise does this seem more than 8 million square increasingly feet of mixed residential and difficult to commercial accommodation achieve? in a carefully thought-out blend of uses. At the heart of the scheme is the listed building itself, a much- loved monument to a lost industrial age and one in urgent need of restoration.

10 11 On the surface, the idea of community is But when we think about of strong communities the people that live including improved job simple to grasp, and can be defined as alongside each other in local prospects, higher educational groups of people brought together by shared neighbourhoods, especially attainment, improved physical interests or values. But dig a little deeper and those recently built and newly and mental health, more occupied, such bonds rarely resilience in difficult times, all manner of complexity becomes apparent. exist. Instead, these groups increased happiness and a need to be recognized for greater sense of well-being. Firstly, what scale are we Secondly, when we think what they are, ‘communities Understanding the nature talking about? It is possible about ‘community’, what is of proximity’, united only of community bonds leads to think of a handful of the nature of commonalities by virtue of geographical us directly to the important individuals as a collective between people? These are location. We believe weak concept of ‘Social Capital’ – group, but we might equally many – and might include communities persist in many which the Organisation for encounter references to cultural or religious beliefs, new urban developments Economic and Cooperation ‘the local community’, ‘the shared interests such as because little or nothing is Development (OECD) has footballing community’ playing or following team done to identify or help create defined as “the networks or even the ‘European sports, hobbies and craft commonalities between new together with shared norms, Community’, which refer to activities or collecting, life residents and occupiers, values and understandings groups numbering from just stage issues such as toddler nor build links between that facilitate cooperation a few thousand people to or retirement groups, or them and local people or within or among groups”. many hundreds of millions. people united through businesses that already exist volunteer activities. Such Quite simply, Social Capital What is important to recognise in the surrounding areas. communities emerge and can be thought of as the is that as communities increase flourish because even though This is regrettable because glue that binds people in scale, what unites people individuals may be from the value of undertaking together, allowing us to becomes more generalised, radically different walks of this is unequivocal, with achieve collective goals or and the individual member life, strong bonds exist to international research further ourselves through less able to influence decision- draw them together, create demonstrating that huge assistance from others. making, make a difference, or friendships, develop trust benefits accrue to members derive personal benefits. and function in a mutually beneficial manner.

12 13 Despite all the theoretical inform approaches to high- understanding, research density urban development today clearly shows that all that engender more forms of social capital have harmonious relationships. been in long-term decline In many places, the fear of since the 1950s, which is inner city environments led generally perceived as the to increased suburbanisation, ‘golden era’ of community which further undermined spirit. Social commentators the sense of community by have advanced a number of spreading people apart, in theories to account for this, low density areas with poor which include the following: public transport connectivity S hifts in work and few communal facilities. patterns Living in suburban areas People today tend to work for also lengthened commuting longer and have significantly distances, eating into less time for civic engagement precious time previously or social interaction than in used for socialising. the past. More women have Technological also entered the job market, advances where previously they played The arrival of television has a critical role in developing been cited as a watershed and maintaining local moment in the decline of networks of friendship and community engagement, mutuality, and organizing privatising our leisure time community events. Greater and precipitating a huge fall business competition has in memberships of clubs and eliminated ‘jobs for life’, and societies, and participation in although increased mobility team sports. The introduction in the labour market has of multi-channel satellite and positive economic effects, cable TV services, video and it also decreases loyalty and DVD players and gaming commitment to others in consoles and the advent of the workplace. Finally, while the Internet have all further the rise of homeworking increased the challenge of has allowed more flexibility encouraging people to re- in the use of personal time, engage with each other. this can easily isolate people Social networking, for if not carefully managed. example, holds great N eighbourhood potential, but also tends design to create ‘non-place’ Many mistakes were made in communities that exacerbate the design of neighbourhoods the atomisation and during the 1960s and 1970s by fragmentation of modern urban planners and architects, society. This is because unaware that the organisation although they give members of urban space is a critical a sense of community and factor in encouraging social belonging online, they lack the interaction and achieving a physical interaction historically sense of community. It has associated with community taken several decades to formation. They are therefore eradicate the negative social weak forms of community impacts of these projects from – where membership is our towns and cities – and to optional, participation learn the lessons necessary to is a matter of personal convenience, and no wider social commitment is required.

14 15 C hanges in society great communities are built Although we are currently on – the act of looking out living in a time of austerity, for one another. This can people are generally much also be observed in the more affluent than 50 years reduction of inter-generational ago. As a result, we are now families, with older people more likely to pay for services more likely to be looked like baby-sitting, odd jobs after by professional service or gardening which, in the providers than a relative. L oss of community independent convenience past, might have been carried This is not to say that we assets stores have closed, and pubs out by our neighbours, have become less caring – The ongoing loss of local are currently declining at a for whom we would then rather that these activities facilities and services has startling rate of 25 per week. perform reciprocal tasks. It have become casualties also been cited as a major These local assets have acted is these small favours that of the ever increasing factor in the degradation of as the cornerstone of many build trust and reliance on demands on our time. civic life in the UK. During communities for decades, others and contribute to the last 20 years, over 2,500 and their ongoing loss is the sense of mutuality that post offices, a third of perceived by British people as local banks and over 4,000 hugely damaging to local life.

16 17 The long list of negative impacts on community spirit since the 1950s makes depressing reading, but occasionally circumstances arise that disrupt the gradual downward trajectory.

The Royal Wedding, Diamond are going to be retained, Jubilee and London 2012 curated, maintained and Olympics all united us as a managed by the Battersea nation, and reminded us of the Power Station shareholders joy of shared celebration. Such – so, on their behalf, we are moments are however all too already committed to the fleeting, and without external long term stewardship of this stimuli we seem to once again new area of central London. drift apart – and into scenarios It is intended that through like those we face in London the commitments set out in where a staggering 85% of this Community Charter, people admit to not knowing Battersea Power Station will their neighbours. become an exemplar project But now is the time for and herald a new era of active us all to address this neighbourhoods and civic sorry state of affairs. engagement. This will not hark back to some idealised The British Government has version of the past – as done made social renewal in the by some developments that UK a key priority through its trade on nostalgia – but promotion of ‘Big Society’, rather face the future using and policy measures are new techniques that bring aimed at the restoration people together in full of community spirit and recognition of contemporary enhancement of Social life, and the ways people Capital. We believe there is a choose to interact today. strong appetite for this – the public events hosted at the What follows are the Battersea Power Station in recent years Power Station Community have been overwhelmingly Mission Statement; and successful, attracting a diverse 10 Commitments, which audience of local people, together set out the strategic Londoners and overseas framework for bringing visitors, bound together people together. Through through shared experiences. sensitive design, provision of facilities, use of governance Nurturing a new community structures, and the support into existence is a long- of neighbourhood-led term challenge that few events and initiatives, organisations are either willing we believe it is possible to undertake, or structured to overcome the powerful to achieve. But at the Power effects currently undermining Station we see things social engagement, and differently. It is perhaps worth rapidly create one of noting at this point that all London’s most vibrant and the public space on the site, effective communities at as well as the majority of the Battersea Power Station. new shops, offices, leisure and cultural accommodation

18 19 Cmom unity Mission Statement

The scale and heritage of Through this unique initiative Battersea Power Station offers we believe residents and a unique opportunity to devise occupiers will develop a and implement community willingness to participate building strategies that will in local affairs, positively reawaken people’s belief appreciate diversity in in civic engagement, and a each others social and desire to live together in a cultural backgrounds, and spirit of mutual co-operation. hence evolve a duty of care towards each other that Drawing on a variety of we know simply as ‘good approaches to architecture neighbourliness’. Such and urban design, provision close-knit communities of facilities, events will offer great resources programming, governance and opportunities for self- and use of technologies that fulfilment, and deliver will bring people together far reaching impacts on in shared experiences, we individual happiness, seek to rapidly engender health and well-being. the trust, respect, tolerance, sense of safety and pride in place that underpin all great communities – which traditionally evolve over much longer periods of time. B attersea Power Station 10 Commitments

To build a strong, robust and sustainable community at Battersea Power Station, the Shareholders and BPSDC as Development Manager, commit to the following: GOING PLACES place1 design The new urban quarter at Battersea Power Station will integrate with existing neighbourhoods in the local area, and be designed to encourage social interaction, and engender a strong sense of community.

26 27 designed to encourage social interaction, and engender a strong sense of community

T o achieve our • Provide specific communal place design landscaped spaces for objectives we residents of the Power will undertake Station development, offering them the option of the following: a more intimate setting for • Create a genuinely mixed- neighbourhood activities in use destination at Battersea addition to the main public Power Station where spaces. Include within this people can live, work, both outdoor courtyard learn and play, creating gardens at podium a carefully blended mix level and also indoor of both commercial and ‘sky’ gardens adjacent residential accommodation to circulation spaces. – including more than 3 • Maximise the social million square feet of new potential of all residential shops and office space – to circulation space, ensure a vibrant community using wide corridors at all times of the day, and generous lounge- throughout the year. like lobby spaces to • Use world class designers encourage informal ‘over to create distinctive, the fence’ conversations contemporary architecture between residents. that complements the • Focus on livability rather listed Power Station and than ‘lifestyle’ in the design engenders a strong sense of new homes, ensuring of pride and belonging in they are characterful, residents and occupiers. invite personalization, and • Deliver more than 18 support homeworking, acres of public open the hosting of social space including the 6 acre occasions, and the pursuit Power Station Park located of crafts and hobbies. alongside the Thames. • Require our contractors and This will allow hosting of consultants to endeavour to a variety of community employ from the local area events that create shared engendering trust and pride experiences and enhance in the local community. community spirit.

C onnectivity & Access Connectivity is a key component of community-building, determining the speed and ease with which local people can access job opportunities, education, health, leisure and cultural facilities, as well as retail goods and services. We will transform public transport accessibility in this area of Central London, making the Power Station an urban asset available to the widest possible audience, and improving links between local people and other resources in the capital. 2

32 33 we will transform public transport accessibility in this area of Central London

T o deliver • Provide a new jetty on the • Provide adequate public • Test all areas of landscape connectivity and Thames allowing existing parking and taxi drop and public buildings to access we will: river bus routes to be off points to support ensure they are accessible extended, connecting ease of access to shops, to all – including the • Help facilitate delivery of Battersea Power Station employment, leisure, disabled, blind or partially the Extension and other local residents cultural, education, health sighted, older people connecting both the new with Westminster, The and community facilities. and those with young population of Nine Elms Southbank, Blackfriars, children and pushchairs. • Develop new pedestrian and the existing population Embankment, Tower and cycle routes around the • Provide free WiFi access in of Battersea to the , Canary Wharf, Power Station that connect public areas for all visitors Underground system, Greenwich and the O2. significantly reducing the 200 acres of recreational and occupiers at Battersea travel times to and from • Encourage use of other land at into Power Station – allowing key areas of the capital. public transport options the new Linear Park through them access to online including rail and Nine Elms to information and services, bus services through – opening a network of and sharing of experiences coordinated planning, green spaces and riverside through social networks. enhanced waiting facilities amenity for community and passenger information. leisure activities. Support cycle usage with secure and convenient cycle parking for residents and visitors, and widen access by facilitating the extension of the London cycle hire scheme to this area of central London.

34 35 live the life you love, love the life you livelive 3 T hird Places The development will provide a wide variety of ‘Third Places’ – informal indoor and outdoor spaces specifically designed for socialising, such as bars and cafes, where people can meet and relax away from home and the workplace. These will be carefully considered, and address the needs of different groups of people, including visitors, residents and occupiers.

38 39 places where our community can get together

T o create • Curate the food and • Provide each phase of the • Create bookable spaces effective third beverage offer at the Power Station project with that residents can use for places we will: Power Station to include a various residents’ facilities. celebrating with friends wide range of restaurants, Located in key strategic and family – hosting • Implement strategies for bars and cafes – so they areas, these private facilities events such as birthday extending ‘dwell time’ in provide settings for all will include concierge, parties, anniversaries or parks and public spaces social occasions and lounges, restaurants, library, religious occasions. – including the provision budgets, from everyday business centres, screening of seating, food and exchanges over coffee rooms, function rooms beverage outlets, events, and informal lunches, to and will be the meeting children’s play areas, toilets, the finest gourmet dining. place for clubs, teams and friendly guardians Locate these where they and societies. As such overseeing activities. The can also support leisure, they provide focal points effectiveness of ‘third community, conference for the entire resident places’ in stimulating and cultural facilities. population, and seek to sociability is dependent emulate the traditional on people feeling social functioning of both comfortable, and being Village Hall and Pub. able to service basic needs.

40 41 love your work 4

business communities Battersea Power Station will be home to a close-knit business community that will include community-led retailing and creative industries. It is our ambition that these will be outwardly focused and bring wider benefits to the residential community.

44 45 B attersea will be home to a close-knit business community that will include community- led retailing and creative industries.

T o achieve these • Target creative industries • Design communal entrance/ • Place an obligation on aims we will: as office tenants atrium areas in commercial retailers and restaurateurs including designers, offices so these can be (under lease conditions) • Include independent and PR and advertising used as breakout spaces to organise special events community-led stores agencies, and marketing, for informal discussions, and promotions for the within the overall retail social networking, IT, and also function as a resident community to mix including local bakers, and education related resource for Power Station build rapport, create loyalty butchers, wine shops, businesses, as it is widely homeworkers – with and engender pride in newsagents, fishmongers, acknowledged these intimate areas of seating, the neighbourhood. delicatessen, cheese businesses support the cafes, copy shops, courier • Require businesses shop and florist. These growth of a vibrant and services and free WiFi. located at the Power businesses trade on authentic local culture. developing long-term, • Support home working Station to use reasonable personal relationships with • Provide a wide variety of through innovative endeavours to employ customers, and underpin flexible office environments residential design, and staff from the local area. authentic neighbourhoods allowing companies to new service offers that that are highly distinctive in remain on site, adjusting allow individuals to share character. Research has also space requirements as facilities with adjacent shown that independent and when staff numbers commercial offices. businesses reinvest a fluctuate through the Facilitate networking higher proportion of business cycle. This will opportunities with the takings back into the local ensure personal and wider business community, economy than traditional network relationships, and enable easy scaling High Street chains. shared resources and close of enterprise into shared business alliances can be office space on the site. retained and developed over the long term.

46 47 rest assured safety Engendering a sense of security is a vital aspect of community building, underpinning personal confidence, and creating the conditions for people to interact with each other in public space, share memorable experiences 5 and experience a higher quality of life.

50 51 We believe a strong • Combine security and sense of security customer care roles at the can be created Power Station in the form through the of Guardians and Concierge staff on duty 24/7, who will following actions: act as ambassadors for the • Ensure that all public place, while providing tacit and communal spaces assurance on community are overlooked by safety. Tasked with getting adjacent buildings, as to know local residents research has shown that and workers, they will ‘natural surveillance’ provide a helping hand, plays an important role and resolve security issues in minimizing crime and in a respectful, discreet anti-social behaviour, and timely manner. allowing people to relax • Utilize state of the art and socialize with others. CCTV linked directly to • Clearly define communal the local constabulary, but indoor and outdoor space designed to be unobtrusive, for residents, and provide as overt security systems these areas with controlled appear unwelcoming and access. This encourages often instil a sense of development of a sense unease in the public about of collective ownership the safety of a place. and – as recognition of • Actively support neighbours increases – organisations that seek the confidence to challenge to address prejudice, and strangers or wrongdoing. run events and activities designed to build trust, mutual respect and understanding between people of different social backgrounds, racial identity, sexual orientation, and religious, cultural and political beliefs.

engendering a sense of security is a vital aspect of community building”

52 with a little help from my friends

support AND programming

Research has shown that one of the biggest barriers to civic engagement and community spirit in contemporary life is a lack of free time, and a reluctance to commit what little we have to the greater good9 – even though this has been shown to bring personal benefits.

56 57 help resident groups devise, organise and run a programme of community events

THE Community classes or team sports, Support Team (CST) and cultural interests – for will provide the instance book clubs, art following services: classes or wine tasting. • Support faith, by providing • Help resident groups facilities for collective devise, organize and worship and individual run a comprehensive reflection, and facilitating programme of community activities that allow religious events, designed to groups to both celebrate bring people together and communicate what is in shared celebrations special about their culture such as Christmas; but and belief system. as part of a year-round schedule including summer • Help residents procure fetes, barbecues, or services for minor works seasonal festivals like Eid, such as fitting a new Thanksgiving, Bonfire Night washing machine or making or Halloween. These will a piece of furniture, and be co-funded by the BPS use this as an opportunity shareholders to a budget to build relationships with advised on an annual basis. local businesses, service providers or craftsmen. • Assist in the initial setting up, development and • Support third party management of resident organisations in the local clubs and social groups with area that strengthen the intention they become community ties, especially self-run within 2 years – those with open access while continuing to provide policies such as Scouts, support on request. Aimed Girl Guides, Police Cadets at stimulating communities and volunteer groups. of ‘shared interest’ these would be based around family orientated initiatives such as toddler groups or homework clubs, physical activities like yoga, dance

58 59 send & receive 7 technology & networks We will use a range of online digital technologies to help build dynamic social networks, from open systems that help create rapport between Battersea Power Station and global, national or London based communities of shared interest, to more specific approaches used to build and maintain interpersonal relationships between communities of residents and businesses in the new neighbourhood.

62 63 we will use a range of online digital technologies to help build dynamic social networks

T o THIS end, • Develop specific areas of Battersea Power the Network for use by Station will: resident’s social clubs and societies to communicate • Develop a comprehensive with members and place website for the publicise activities. Power Station publicising a calendar of events such • Create community notice as festivals, markets, boards for Battersea concerts, conferences, Power Station residents – fashion shows, exhibitions allowing sale or exchange and performances. Link of small items, request these to social networks for help or volunteering, to allow the creation of job opportunities, offer online communities around of services, or other shared interests, and items traditionally found facilitate interactions with in the classified sections organisers and participants. of local newspapers. • Use the BPS Social • Build into the Network Network as a channel for opportunities for proactive disseminating information relationship building regarding management of between retailers, the local neighbourhood restaurateurs and cultural and support dialogue providers with local and feedback on key residents informing them issues affecting residents of special events and (see also Governance). promotions that develop habitual usage, personal • Use technology to connect relationships and aid residents, creating an development of a valued online platform for ‘regular’ customer base. informal citizen-to-citizen interaction within the Power Station neighbourhood. power share 8 GOVERNANCE The Battersea Power Station Management and the Community Services Team will empower local residents, office tenants and retail occupiers to influence decisions affecting the day-to-day operation of the site, engendering a sense of ownership, and a role in the stewardship of their own neighbourhood.

68 69 T his will be achieved • Ensure all issues arising, through the and decisions affecting the we will empower following actions: community are recorded and communicated in a local residents, office • Set up resident and occupier transparent manner through committees allowing them regular newsletters and/or tenants and retail to influence and participate digital channels, that include in neighbourhood affairs opportunities for feedback occupiers to influence and management, advising or continued discussion. on specific areas of interest decisions affecting such as environmental policy, • Provide direct channels of cultural programming, access to Power Station the day-to-day community liaison and management and security other issues as requested. teams, for members of operation of the site the community to report • Create a forum in which maintenance issues, anti- residents and visitors are social behaviour, littering, given the opportunity to alarms or safety concerns. put forward new ideas or suggestions to the BPS Management to optimise community or public facilities and services.

70 71 BEYOND BRICKS 9

SOCIAL CAPITAL The goal of the Community Charter is to significantly increase the Social Capital of individuals living and working at the Power Station. By increasing social interaction and participation in civil society, and enhancing human networks, individuals increase influence and effectiveness, social mobility, life and employment opportunities, pay and promotion, and widen friendship groups. Studies by Harvard University and the University of Chicago have shown that these factors increase quality of life, health and happiness.

74 75 increase social interaction and participation in civil society

T o deliver on • Monitor the growth of social • Build relationships with this objective we interaction and community similar projects focused will undertake development at key stages on the development of the following of the project, using the Social Capital in new same methodologies to urban quarters – and share strategy: understand the impacts approaches, findings and • Undertake an initial of community-building insights. Introduce new benchmarking exercise initiatives, the provision techniques to the Power following the occupation of new amenities, a Station where these of Phase One with the growing resident and have been successfully initial value of the BPS worker population. trialled in other places. Social Capital measured by • Share the results of these • Seek an academic partner using agreed international studies with residents and interested in making the methods adopted by occupiers, and use them emerging community at the Office for National to inform subsequent Battersea Power Station the Statistics, addressing community-building subject of ongoing study in issues such as level of trust, activities and funding, community development membership of clubs and shifting emphasis from at an international societies and the strength areas that have reached level of research. of social networks. target levels, to those that would benefit from fresh approaches or specific developmental projects.

76 77 IT’S ALL ABOUT YOU E XIsting COMMUNITIES The redevelopment of Battersea Power Station will involve over £5 billion of investment, creating an opportunity to fundamentally improve quality of life in existing communities surrounding the site. 10

80 81 an opportunity to improve quality of life in existing communities surrounding the site

T o ensure the • Deliver more than five project delivers hundred affordable homes the widest in different tenures both on reaching benefits the site, and locally within the borough to address to local people local community needs. we will undertake the following: • Be welcoming and create a genuine sense of openness • Ensure investment in the – especially in public redevelopment flows out spaces, where we will host into surrounding economy a regular programme of by setting up local supply events that encourage chains for goods and participation. A significant services. This will build proportion of these will on the early successes of be free to ensure people Phase One, where the main are not excluded due to contractor has already financial circumstances. placed contracts worth over £100,000 within the • Support local charities borough, and built strong that run programmes of ties with local business. action based on youth training and employment, • Create jobs for local and projects that aim to people, with a special reduce crime, and increase emphasis on providing skill community safety in the training opportunities for surrounding areas. the unemployed youth, helping them create better • Invest in the wider life circumstances. Deliver environment surrounding this through specific plans the Power Station, carried out during each including public realm phase of the development, and road improvements maximizing benefits from on Battersea Park Road the construction process, and Nine Elms Lane that and also over the longer increase local residents’ term when the new urban pride in the place they live. quarter is operational. • Provide new community facilities on site that benefit the wider community including a new Library, Nursery, Health Centre, and a neighbourhood Police Station.

82 83 We have already committed out in this Charter. Battersea to an extensive mix of both Power Station will allow commercial and residential people who live or work uses not seen anywhere else in here to shed the culture of the city. We have committed rugged individualism and to the support of better unite in shared purpose infrastructure including the and will. This ambition is The Battersea Power Station shareholders, Northern Line Extension. We reinforced by Battersea Power have committed to the £700m Station’s ongoing policy and BPSDC as Development Manager, are restoration of the historic to offer all new homes for wholly committed to the creation of a great monument and construction sale to London first, which place and this steadfast principle has become work has commenced. We commenced in January 2013. have committed hundred of Collectively, these ambitions the bedrock of all we do. millions to UK contractors will create an extraordinary and we are committed to environment for residents, great architecture having workers, local people and already engaged some of the visitors unlike any other in world’s finest practitioners. London; a fantastic place to Considering the new jobs live, work and play – pulsating created, scale of inward with energy and life. A great investment and the estimated community will simply be a £8bn long-term contribution great place to be, ensuring to public finances, Battersea our homes will be occupied, Power Station supports the businesses will flourish and UK economy more than any a new heart for Battersea, other real estate project. and indeed London, will develop and prosper. However, perhaps the most important commitment is to the establishment of a great community through the policies and plans set

84 85 A bout us

S P Setia Berhad Setia is also the only Malaysian S ime Darby Sime Darby Property, the Since its incorporation in developer to be recognised Property property arm of Sime Darby, 1974, S P Setia has been a five times by the International Sime Darby is a Malaysia- is an established integrated household name in Malaysia’s Real Estate Federation based, diversified property group, focused property development (FIABCI) for three Best multinational involved in on becoming the leading industry. The group is Master Plan Developments, key growth sectors, namely developer of sustainable recognised as Malaysia’s one Best Residential (Low- plantations, property, motors, communities, in line with Sime leading listed real estate Rise) Development and industrial equipment, energy Darby’s brand positioning player with a portfolio that a Best Purpose-Built/ & utilities and healthcare. of developing sustainable encompasses new towns, Specialised Project award. Founded in 1910, its futures. The core businesses of the division are property eco sanctuaries, luxury The Group’s strength lies business divisions seek to development and property enclaves, high-rise residences, in its prowess in creating create positive benefits in investment. Apart from integrated commercial and meaningful environments the economy, environment Malaysia, it has a global retail developments. based on its development and society where it has a reach that encompasses In 2012, S P Setia was ranked philosophy of Live Learn Work presence. With a workforce assets and operations in No.1 in The Edge Malaysia Play. Having built a solid base of over 100,000 employees Australia, Singapore, United Top Property Developers in Malaysia, S P Setia began in over 20 countries, Sime Kingdom and Vietnam. Awards for the 7th time, spreading its wings overseas Darby is committed to the only developer to have in the last five years and is building a sustainable future achieved this feat since the now in Vietnam, Australia, for all its stakeholders. inception of the awards. S P Singapore, China, Indonesia and the United Kingdom.

86 Emp loyees The EPF is also directly B attersea This unique UK/Malaysian Provident Fund involved in financing national Power Station partnership brings with it the Set up in 1951, the Employees infrastructure projects Development financial strength, expertise Provident Fund (EPF) is a to provide facilities and Company Limited and commitment necessary amenities to the public such to deliver what is one of social security institution The development will be as highways and airports. London’s most important and which provides retirement managed by Battersea The EPF is Malaysia’s premier iconic development projects benefits for members Power Station Development retirement savings fund that will set new standards for through management of their Company. A team of leading serving more than 13 million development in the capital. savings in an efficient and professionals at BPSDC bring members and is ranked With the backing of Central reliable manner. Members’ a huge amount of knowledge among the largest sovereign Government, the Mayor of contributions are invested to the scheme, together with pension fund in the world. London, the London Borough in a number of approved experience of developing of , English financial instruments to large scale developments Heritage and the Design generate income. They both in London and around Council CABE, prospects include Malaysian Government the world. The creation of for the redevelopment of Securities, Money Market a multi-functional, mixed- the Power Station have Instruments, Loans & use place that will become never looked better. Bonds, Equity, and Real an exemplar project in Estate & Infrastructure. London is the key objective.

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