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NEW TITLES • COMPOSITION NEW TITLES • COMPOSITION BEN YAGODA How to Not Write Bad STEVEN PINKER PAID The Most Common Writing Problems and the Best Ways to Avoid Them Presort Std U.S. Postage Permit No. 169 A comprehensive guide that lays out simple steps we can take—from proper spelling, Staten Island, NY diction, punctuation, and grammar to clarity, precision, and grace of expression— to make our writing more effective. The Sense of Style “[Yagoda] identifies a clutch of about fifty problem areas, plentifully illustrated by selections from students’ prose....His advice is straightforward, plain-spoken, lucid, and The Thinking Person’s Guide sound.”—The Baltimore Sun RIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00 to Writing in the 21st Century The bestselling linguist and cognitive scientist creates LAURIE LAMSON, editor a usage guide for the twenty-first century, applying the Now Write! Science Fiction, Fantasy, and Horror sciences of language and mind to the challenge of crafting Speculative Genre Exercises from Today’s Best Writers and Teachers clear, coherent, and stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, With writing exercises from Harlan Ellison, Piers Anthony, Ramsey Campbell, Jack Ketchum, the screenwriters of The Twilight Zone and Star Trek, and more, this volume empathy, coherence, grammatical know-how, and an offers a full toolbox of advice and exercises for crafting an engaging alternate reality. USA ability to savor and reverse engineer the good prose of TARCHER PAPERBACK • 384 PP. • 978-0-39916-555-9 • $15.95 others. Using examples of effective and ineffective prose, ALSO OF INTEREST: Now Write! Mysteries ∙ 978-1-58542-903-5 Pinker replaces dogma about usage with reason and Now Write! Nonfiction ∙ 978-1-58542-758-1 evidence, encouraging writers, editors, and students to Now Write! Screenwriting ∙ 978-1-58542-851-9 apply guidelines judiciously rather than robotically. PENGUIN GROUP JOHN YORKE Academic Marketing Department 375 Hudson Street New York, NY 10014-3657 EXAMINATION COPY OFFER: • $10.00 HARDCOVERS “This book is a graceful and clear smackdown to the notion that English is going $5.00 PAPERBACKS Into the Woods: A Five-Act Journey into Story to the proverbial dogs. Pinker has written the Strunk & White for a new century.” Taking the reader on a historical, philosophical, scientific, and psychological journey to —John McWhorter, author of The Power of Babel the heart of storytelling, Yorke shows that there is a unifying shape to narrative—one that echoes the fairytale journey into the woods—and utilizes the Shakespearean five-act structure to analyze film, television, theatre, and novel writing. “Only Steven Pinker could have written this marvelous book, and thank heaven OVERLOOK HARDCOVER • 336 PP. • 978-1-4683-0809-9 • $28.95 he has. ‘Good writing can flip the way the world is perceived,’ he writes, andThe composition Sense of Style will flip the way you think about good writing. Pinker’s curiosity STUART HORWITZ and delight illuminate every page, and when he says style can make the world a Blueprint Your Bestseller better place, we believe him.”—Patricia T. O’Conner, author of Woe Is I Organize and Revise Any Manuscript with the Book Architecture Method “The Harvard psychology professor is a rigorous thinker whose previous books... Horwitz introduces the Book Architecture Method, a step-by-step process for manu- script revision that involves breaking drafts into manageable scenes, determining what have been distinguished by a flair for making highly technical subjects seem not the writing accomplishes at a structural level, and uncovering the underlying flaws and • just accessible but positively jaunty. Now his distaste for the deathly edicts that strengths of the narrative. NEW TITLES 2015 glut most current volumes on literary style has led him to create what he calls PERIGEE PAPERBACK • 256 PP. • 978-0-399-16215-2 • $16.00 PENGUIN GROUP USA ‘a writing guide for the 21st century’. The book has two parts: in the first, Pinker BRETT MARTIN identifies the techniques that make prose compelling and the bad habits that can make it soggy, and in the second he focuses on contentious points of usage…. Difficult Men: Behind the Scenes of a Creative Revolution: From This is a thoughtful guide, tough-minded and up to date.”—The Guardian (UK) The Sopranos and The Wire to Mad Men and Breaking Bad Featuring extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a VIKING HARDCOVER • 368 PP. • 978-0-670-02585-5 • $27.95 cultural watershed and a new golden age for cable TV. our College Faculty Information Service (CFIS) at: WWW.PENGUIN.COM/FACINFO PENGUIN PAPERBACK • 320 PP. • 978-0-14-312569-3 • $17.00 For complimentary examination copies and personalized assistance in selecting titles for your courses, sign up for WWW.PENGUIN.COM/ACADEMIC NEW TITLES • COMPOSITION NEW TITLES • COMPOSITION BEN YAGODA How to Not Write Bad STEVEN PINKER PAID The Most Common Writing Problems and the Best Ways to Avoid Them Presort Std U.S. Postage Permit No. 169 A comprehensive guide that lays out simple steps we can take—from proper spelling, Staten Island, NY diction, punctuation, and grammar to clarity, precision, and grace of expression— to make our writing more effective. The Sense of Style “[Yagoda] identifies a clutch of about fifty problem areas, plentifully illustrated by selections from students’ prose....His advice is straightforward, plain-spoken, lucid, and The Thinking Person’s Guide sound.”—The Baltimore Sun RIVERHEAD PAPERBACK • 192 PP. • 978-1-59448-848-1 • $15.00 to Writing in the 21st Century The bestselling linguist and cognitive scientist creates LAURIE LAMSON, editor a usage guide for the twenty-first century, applying the Now Write! Science Fiction, Fantasy, and Horror sciences of language and mind to the challenge of crafting Speculative Genre Exercises from Today’s Best Writers and Teachers clear, coherent, and stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, With writing exercises from Harlan Ellison, Piers Anthony, Ramsey Campbell, Jack Ketchum, the screenwriters of The Twilight Zone and Star Trek, and more, this volume empathy, coherence, grammatical know-how, and an offers a full toolbox of advice and exercises for crafting an engaging alternate reality. USA ability to savor and reverse engineer the good prose of TARCHER PAPERBACK • 384 PP. • 978-0-39916-555-9 • $15.95 others. Using examples of effective and ineffective prose, ALSO OF INTEREST: Now Write! Mysteries ∙ 978-1-58542-903-5 Pinker replaces dogma about usage with reason and Now Write! Nonfiction ∙ 978-1-58542-758-1 evidence, encouraging writers, editors, and students to Now Write! Screenwriting ∙ 978-1-58542-851-9 apply guidelines judiciously rather than robotically. PENGUIN GROUP JOHN YORKE Academic Marketing Department 375 Hudson Street New York, NY 10014-3657 EXAMINATION COPY OFFER: • $10.00 HARDCOVERS “This book is a graceful and clear smackdown to the notion that English is going $5.00 PAPERBACKS Into the Woods: A Five-Act Journey into Story to the proverbial dogs. Pinker has written the Strunk & White for a new century.” Taking the reader on a historical, philosophical, scientific, and psychological journey to —John McWhorter, author of The Power of Babel the heart of storytelling, Yorke shows that there is a unifying shape to narrative—one that echoes the fairytale journey into the woods—and utilizes the Shakespearean five-act structure to analyze film, television, theatre, and novel writing. “Only Steven Pinker could have written this marvelous book, and thank heaven OVERLOOK HARDCOVER • 336 PP. • 978-1-4683-0809-9 • $28.95 he has. ‘Good writing can flip the way the world is perceived,’ he writes, andThe composition Sense of Style will flip the way you think about good writing. Pinker’s curiosity STUART HORWITZ and delight illuminate every page, and when he says style can make the world a Blueprint Your Bestseller better place, we believe him.”—Patricia T. O’Conner, author of Woe Is I Organize and Revise Any Manuscript with the Book Architecture Method “The Harvard psychology professor is a rigorous thinker whose previous books... Horwitz introduces the Book Architecture Method, a step-by-step process for manu- script revision that involves breaking drafts into manageable scenes, determining what have been distinguished by a flair for making highly technical subjects seem not the writing accomplishes at a structural level, and uncovering the underlying flaws and • just accessible but positively jaunty. Now his distaste for the deathly edicts that strengths of the narrative. NEW TITLES 2015 glut most current volumes on literary style has led him to create what he calls PERIGEE PAPERBACK • 256 PP. • 978-0-399-16215-2 • $16.00 PENGUIN GROUP USA ‘a writing guide for the 21st century’. The book has two parts: in the first, Pinker BRETT MARTIN identifies the techniques that make prose compelling and the bad habits that can make it soggy, and in the second he focuses on contentious points of usage…. Difficult Men: Behind the Scenes of a Creative Revolution: From This is a thoughtful guide, tough-minded and up to date.”—The Guardian (UK) The Sopranos and The Wire to Mad Men and Breaking Bad Featuring extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a VIKING HARDCOVER • 368 PP. • 978-0-670-02585-5 • $27.95 cultural watershed and a new golden age for cable TV. our College Faculty Information Service (CFIS) at: WWW.PENGUIN.COM/FACINFO PENGUIN PAPERBACK • 320 PP. • 978-0-14-312569-3 • $17.00 For complimentary examination copies and personalized assistance in selecting titles for your courses, sign up for WWW.PENGUIN.COM/ACADEMIC NEW TITLES • COMPOSITION NEW TITLES • COMPOSITION BEN YAGODA How to Not Write Bad STEVEN PINKER PAID The Most Common Writing Problems and the Best Ways to Avoid Them Presort Std U.S.