The Society of Change: 20 Evolving Trends Citizens Now Play a Key Role in the Outcome of Present-Day Events
º 20 n 2015 THE SOCIETY OF CHANGE: 20 evolving trends DEVELOPING IDEAS Developing Ideas is the Thought Leadership Unit of LLORENTE & CUENCA. Because we live in a new macroeconomic and social context and communication moves forward. Developing Ideas is a global combination of partnership and knowledge exchange, identifying, focusing and communicating new information paradigms, from an independent perspective. Because reality is neither black nor white, Developing Ideas exists. UNO UNO is a magazine of Developing Ideas by LLORENTE & CUENCA addressed to clients, professionals, journalists and key opinion leaders, in which firms from Spain, Portugal and Latin America, along with Partners and Directors of LLORENTE & CUENCA, analyze issues related to the field of communication. DIRECTION AND COORDINATION: Corporate Centre of LLORENTE & CUENCA CONCEPT AND GRAPHIC DESIGN: AR Difusión ILLUSTRATIONS: Marisa Maestre PRINTING: naturprint.com Printed in Spain Madrid, June 2015 Developing Ideas by LLORENTE & CUENCA does not necessarily share the opinions expressed in the articles by the regular and invited collaborators of UNO. WWW.DEVELOPING-IDEAS.com WWW.uno-MAGAZINE.com CONGRATULATIONS FROM HIS MAJESTY THE KING TO LLORENTE & CUENCA The fact that a professional services company like LLORENTE & CUENCA is celebrating its twentieth anniversary deserves, as well as our congratulations to those who founded it, its partners and its employees, a general reflection. The companies that have withstood the tensions of recent years, expanding and creating jobs, are those that have managed, through their products and services, to add value to their customers and generate confidence in their areas of business. Innovation, research and development policies on the one hand, and the diversification of markets on the other, have allowed the Spanish company, in general, to withstand the effects of the crisis particularly well.
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