<<

SELECTION #: 34037-9 STREETDATE: 7/27/04 SERIES: $3.98 CONFIG: DVD TARGET MARKETS: NATIONAL HOME BASE: , MA GENRE: METAL/HARDCORE

SELLING POINTS • SUPER LOW PRICE!!! • 2004 July 10th thru Sept 4th * will perform in secondary markets on OZZFEST “off days” with LAMB OF GOD, and EVERY TIME I DIE • MTV’s U.S. Tour * 2004 w/, DAMAGE PLAN, DROWNING POOL * 2003 w/LAMB OF GOD, , • UNEARTH will host MTV’s Headbangers Ball for the second time on June 26th • Featured in REVOLVER Magazines’ OZZFEST preview issue (June streetdate) • Debuted the live “Black Hearts Now Reign” video and co-hosted Headbangers Ball on MTV March 27th • “The Great Dividers” video premiered on MTV June 26th • “The Great Dividers” Directed by DALE RESTIGHINI (HATEBREED, ) • One of the most anticipated indie releases of the year. • 3 live tracks with interview footage and backstage antics Live in LONG ISLAND, NY

PRESS • Publicity promotion provided by ADRENALINE PR (LAMB OF GOD, RITUAL, ATREYU) • Press campaign started: March 1st, 2004 • Service to all Rock press • Magazine giveaways, tour sponsorships and more

ADVERTS • National and regional print ads started running in January 2004, and will continue to run through the end of the year. • National/Regional ads to coincide with street date: Revolver, Brave Words & Bloody Knuckles, Metal Maniacs, Metal Edge, Alternative Press, CMJ, Chord, Hit Parader and numerous national and regional fanzines

TELEVISION/INTERNET/MISC * Multiple spins on MTV’s Headbangers Ball (“Black Hearts Now Reign”) * E-card on front page of www.metalblade.com * Nine-month banner packages on all Metal & Hardcore related websites started two months prior to street date * UNEARTH television commercials running on MTV, MTV2 and Fuse starting June 26th * “The Oncoming Storm” tagged in all Metal Blade Records television spots since March 1st * 50,000 stickers distributed announcing street date SERIES: $3.98 * 80,000 postcards distributed announcing street date

For additional information visit: www.metalblade.com Or contact Metal Blade Records at 805-522-9111 ext 28/16 or your RED sales representative METAL BLADE RECORDS INC. 2828 COCHRAN ST., PMB 302, SIMI VALLEY, CA 93065 • (805) 522-9111 FAX (805) 522-9380