DOCSLIB.ORG

The Media Monthly  November 2015

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Media Monthly  November 2015 Report Summarizing Media Sector Activity The Media Monthly November 2015 Special Highlights in This Issue: . NYC TV Week Highlights Recent PJSC Transactions: Pending . State of Mobile Commerce . Why The Internet Won’t Be The Next TV for Has agreed to acquire selected Advertising assets from . Can Anything Stop The Decline of Traditional TV? The undersigned is serving as advisor to Key Food . Ad Spend Forecast PETER J. SOLOMON COMPANY . Ad Tech January 2014 to Present Media, Entertainment, Communications & Technology Capital Markets Fred Seegal Rich Brail Mark Boidman Juan Mejia Joe Stein Vice Chairman Head of Media, Ent., Managing Director Managing Director Managing Director 212.508.1626 (w) Comm. & Tech 212.508.1661 (w) 212.508.1659 (w) 212.508.1662 (w) 917.992.5027 (m) 212.508.1628 (w) 917.526.1092 (m) 917.716.8143 (m) 203.550.2184 (m) fseegal@pjsc.com 646.458.1570 (m) mboidman@pjsc.com jmejia@pjsc.com jstein@pjsc.com rbrail@pjsc.com Twitter: @MBoidman 1 The Media Monthly NYC TV Week Highlights Recent Over-the-Top (OTT) Trends On-Demand vs Traditional Cable . Over 50% of US households use more than one . Although On-Demand TV has surged over the OTT service past few years, traditional cable providers are still maintaining their subscribers Netflix is the most popular subscription - service with over 40% of the total OTT - Many viewers still do not know what they want to watch and would rather pay a premium for a variety of networks and - Hulu and Amazon Prime are the next two biggest providers, followed by many niche content so they can channel flip services providing specific video content - On-Demand music, such as iTunes has . In Q2 2015, consumers paid ~80% of total been around longer than On-Demand TV, media expenditure to pay TV providers while yet people are still listening to music from only ~10% went to OTT providers and internet the radio and from music streaming platforms because they don’t know what video subscriptions they want to listen to - However, OTT and internet are receiving ~35% of total video consumption . Content providers are launching VideoEverywhere platforms to compliment their . Ease of navigation and how quickly consumers TV network service can find content they are looking for are important factors for OTT providers HBO Now launch subsequently led to an - increase in HBO Go subscriptions . Major advantage for OTT providers is the direct relationship they have with the viewer . Creating popular original content is the ultimate goal, as advertisers will pay for more views Viewers control what they want to watch - and OTT provider offers suggestions based - Traditional subscription service players on recent consumption such as Netflix, Amazon Prime and Hulu are creating more original content to . Roku recently partnered with Nielsen to complement the vast video library they already have measure video advertising on Roku devices, which will enable marketers to buy video advertising with more certainty on who is PJSC’s TMT Team is a Proud viewing the ads Partner of NYC TV Week www.pjsc.com 2 The Media Monthly State of Mobile Commerce Mobile is Becoming the Preferred Purchase Device For Cross-Device Shoppers . 4 in 10 transactions now involve multiple devices - Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user (a) - One-third of desktop sales now involve mobile prior to purchase - Shoppers are visiting the retailer’s desktop and mobile browser sites when researching and making a purchase . Apps now generate at least half of Apps are making it easier for shoppers to make purchases all mobile sales for retailers who have made their app experience a priority (b) - Apps convert at a 3.7x higher rate than mobile browsers and convert at a 2x higher than desktops in the case of retail Order per transaction for - apps is $116, compared with $100 for desktops and $91 for mobile browsers . The average retailer has seen its mobile transaction share grow 15% this quarter . Smartphone share of mobile transactions grew to 56% in Q3 as screens continue to grow Retail eCommerce transactions have risen in almost all of the top countries from Q2 to Q3 2015 Source: Criteo. (a) Where the consumer has more than one device. Based on Criteo’s cross device product providing exact matches of users across multiple devices. (b) Defined as retailers that have over 25% of E-commerce transactions on mobile. Of those mobile transactions, more than 10% are from mobile apps. www.pjsc.com 3 The Media Monthly Digital Place Based Advertising Association September 2015 Members Meeting . Ad blocking was added to the list of important issues facing online media channels, which already included online fraud and viewability . Digital place based ad revenue is up 14.3% (1st half ’15 vs 1st half ’14) . “We’re not just selling signs, it's engagement with the audience. To do this, we have to understand the brand’s architecture “ - François de PJSC is a proud Gaspé Beaubien, DPAA's Chairman and CEO of Zoom DPAA member . “Location data is key, it is the intersection of media and creative data” - Alan Smith, Chief Digital Officer, Assembly . DPAA’s recent media summit was well received - details will be included in next issue Puma, in Partnership With Blue 449 and Zenith Media, Teamed up With Blue Bite and Loop to Create a One-Of-A-Kind Campaign to Promote Puma’s Latest Sneaker, the Ignite XT . Deployed in collaboration with JCDecaux in Chicago, custom built experiential transit shelters portraying Puma’s training campaign will feature the first-ever integration of NFC and dual- beacon tech in OOH . Transit shelters outfitted with Blue Bite’s mTAG (NFC/QR) and esca (dual-mode beacon) technologies . Users will be able to tap or scan the mTAG installed on the display to launch a mobile experience promoting the Ignite sneaker . Users with the PUMATRAC app installed on their device will Puma experiential transit shelter receive a notification when they are within proximity of the shelter integrating Blue Bite esca beacons Impax Media - DOOH Advertising Company That Uses Advanced Big Data / Technology to Ensure That the Most Relevant Ads Are Being Shown to the Appropriate Shopper Passing by the Screen . Patented digital screens are situated at the retail checkout lanes in large grocery stores - They replace signs used to indicate when the lane is closed and play relevant advertising to shoppers walking or standing in front of them . Unique technologies include embedded profiling technology using cameras and proprietary algorithms / software to personalize the ad content based on the shopper in front of the screen . Can include either a beacon transponder or near field Digital screens inform customers about communication (NFC) transponder to push offers to relevant products in the store shoppers in the vicinity of the screens www.pjsc.com 4 The Media Monthly Why The Internet Won’t Be The Next TV for Advertising . Advertising forecaster eMarketer lowered its growth estimated for 2015 world-wide ad spending, citing slower than expected growth in Latin America, Western Europe and North America . North America’s ad-growth slowdown is being fueled by the shift in spending from traditional media such as TV, newspapers and magazines to digital, including mobile, advertising . eMarketer estimated North American digital spending will rise by 16.8% to $62.07 billion in 2015 with mobile spending climbing by 59.9% to $31.53 billion Mobile Internet Ad-Spending Growth Estimates and Forecasts For North America . However, eMarketer believes 90% that the value being lost in the traditional arena is not being 80% completely made up with the 70% value being gained by digital 60% 50% . This is due to advertiser 40% wariness about ad fraud and 30% accuracy of measurement and 20% targeting in some digital formats 10% 0% 2014 2015 2016 2017 2018 2019 Mobile internet ad-spending growth is projected to considerably slow down in the next few years Can Anything Stop The Decline of Traditional TV? . Traditional television viewing has decreased from the prior year across the majority of demographics . Pay TV industry lost an estimated 556,000 subscribers in Q2 . ESPN alone lost 3.2 million estimated subscribers over 12+ months . Cable channels' commercial ratings have been down every month since May 2014 . In July, usually a good season for cable viewing, 21 of the 30 top cable nets saw significant declines in prime time ratings . Many popular services such as Netflix and HBO Go do not take advertising and ad blocking is growing exponentially online Source: WSJ, MoffettNathanson, Nielson, Video Everywhere - DPAA. www.pjsc.com 5 The Media Monthly PJSC’s Eric Lesorgen: Traditional Radio Companies Have Been Struggling Over the Past Year Due to the Increased Presence of Music Streaming Options . Cumulus Media and iHeartMedia have seen their LTM share prices decrease around 90% and 75%, respectively Millennials have been switching to more of a streaming option for - listening to music for years, and companies are now noticing, attracting new entrants into the space - Tech giants have launched their own streaming options, such as Apple with its launch of Apple Radio, Amazon with its prime music and Google with its Google Play Music Saturated market that includes traditional music streaming companies such - as Pandora, Spotify and Rhapsody . Radio companies are looking towards grabbing broadcasting rights for sporting events as this is still popular for people who like listening to the play-by-play For example, Cumulus Media recently landed the rights to White Sox - baseball and Bulls basketball games in Chicago starting in 2016 . iHeartMedia Q3 reported revenues were up 2% YoY to $847 million, however, operating income before depreciation and amortization of non-cash charges (OIBDAN) was down 0.1% to $326 million Ad Spend Forecast: Mobile to Overtake Print and Radio by 2017 .
Load more

Recommended publications
  • Online Advertising
    Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.
    [Show full text]
  • Proving Marketing ROI: a Digital Marketing Framework
    Bowling Green State University ScholarWorks@BGSU Master of Arts in Media and Communication Plan II Graduate Projects School of Media and Communication Summer 7-7-2017 Proving Marketing ROI: A Digital Marketing Framework Andrew Wiltsie Bowling Green State University, adwilts@bgsu.edu Follow this and additional works at: https://scholarworks.bgsu.edu/ms_smc Part of the Advertising and Promotion Management Commons, Marketing Commons, Public Relations and Advertising Commons, and the Social Media Commons Recommended Citation Wiltsie, Andrew, "Proving Marketing ROI: A Digital Marketing Framework" (2017). Master of Arts in Media and Communication Plan II Graduate Projects. 2. https://scholarworks.bgsu.edu/ms_smc/2 This Plan II Graduate Project is brought to you for free and open access by the School of Media and Communication at ScholarWorks@BGSU. It has been accepted for inclusion in Master of Arts in Media and Communication Plan II Graduate Projects by an authorized administrator of ScholarWorks@BGSU. June 30, 2017 Proving Marketing ROI: A Digital Marketing Framework Andrew Wiltsie A master’s project submitted to the faculty of Bowling Green State University in partial fulfillment of the requirements for the degree of Master of Arts in Media and Communication with a Specialization in Strategic Communication Dr. Claudia Y. Owens, D.M. Date Approved: June 30, 2017 PROVING MARKETING ROI: A DIGITAL MARKETING FRAMEWORK ii Executive Summary The era of digital marketing has arrived full steam ahead, and there appears to be no end in sight. While the old-fashioned, proven methods of traditional marketing (such as television, radio, and print) still hold their place in shopper marketing today, the rapid evolution of technology caused by the Internet has led to a correspondingly rapid shift from traditional marketing to digital marketing channels.
    [Show full text]
  • 28 Buscadores Libro.Indb
    notes fromebcenter The Converging Search Engine and Advertising Industries Av. Pearson, 21 08034 Barcelona Tel.: 93 253 42 00 Fax: 93 253 43 43 www.ebcenter.org Top Ten Technologies Project The Converging Search Engine and Advertising Industries Authors: Prof. Brian Subirana, Information Systems, IESE Business School David Wright, research Assistant, e-business Center Pwc&IESE Editors: Larisa Tatge and Cristina Puig www.ebcenter.org This dossier is part of the Top Ten Technologies Project. For more information please visit http://www.ebcenter.org/topten You can an also find other projects at http://www.ebcenter.org/proyectos e-business Center PwC&IESE edits a newsletter every fifteen days, available at www.ebcenter.org © 2007. e-business Center PricewaterhouseCoopers & IESE. All rights reserved. notes fromebcenter The Converging Search Engine and Advertising Industries Authors: Prof. Brian Subirana, Information Systems, IESE Business School David Wright, Research assistant, e-business Center Pwc&IESE notes fromebcenter Table of Contents Executive Summary ..5 Introduction ..7 1. Technology Description ..9 1.1. History of Text-Based Search Engines ..9 1.2. Description of Applications ..9 1.3. Substitute Products ..11 2. Description of the Firms ..13 2.1. Search Engines and Their Technology ..14 2.2. Competitive Forces ..17 2.3. Consumer Preferences in Search ..22 2.4. New Search Technologies ..23 2.5. Search-Engine Optimization ..25 3. Affected Sectors ..27 3.1. Advertising ..27 3.2. Search-Engine Advertising ..28 3.3. How Search Advertising Works ..32 3.4. Digital Intermediaries ..38 3.5. Original Equipment Manufacturers (OEMs) ..39 3.6. Software and Applications Providers ..39 3.7.
    [Show full text]
  • The Complete Guide to Social Media from the Social Media Guys
    The Complete Guide to Social Media From The Social Media Guys PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Mon, 08 Nov 2010 19:01:07 UTC Contents Articles Social media 1 Social web 6 Social media measurement 8 Social media marketing 9 Social media optimization 11 Social network service 12 Digg 24 Facebook 33 LinkedIn 48 MySpace 52 Newsvine 70 Reddit 74 StumbleUpon 80 Twitter 84 YouTube 98 XING 112 References Article Sources and Contributors 115 Image Sources, Licenses and Contributors 123 Article Licenses License 125 Social media 1 Social media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Distinction from industrial media People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.
    [Show full text]
  • Definitive Guide to Facebook Advertising
    Table of Contents Introduction 1. Facebook Ads Strategy: A Simple Guide Strategy Goals The Facebook Ads Funnel Traffic and Engagement Examples of Successful Campaigns 2. Advertising Costs How much do Facebook ads cost? ROI KPIs 3. Your First Campaign What Is a Facebook Pixel? How to Set Up Your Pixel How to Use Facebook Ads Manager Understanding (And Choosing) Ad Objectives Types of Ad Formats (And Which To Use) How to Create Your First Facebook Ad Keeping Your Ad Campaigns Organized 4. Custom Audiences and In-Depth Ad Targeting What is a Facebook Custom Audience? How to Use Custom Audiences Facebook Lookalike Audiences Interest-Based Ad Targeting Remarketing Ads 5. Ad Optimization Analytics Reports All About Ad Frequency Split Testing Targeting Other Countries Seasonality 6. Facebook Advertising Strategy FAQs What’s a good Ads Budget? How often should I update my ads? Why does my CPC/CPA keep increasing? If I’m already running Google AdWords campaigns, do I still need Facebook ads? What if I can’t find my audience on Facebook? Where can I find more Facebook ads resources and help? What tools are available to help me run Facebook ads? Conclusion 1. Facebook Ads Strategy: A Simple Guide 5 So you have a website or local business and you want to run some Facebook ads. Great! Facebook ads are an excellent way to drive leads and sales to your business. The best part is that you can set up an ad today and have money in the bank tomorrow - unlike other marketing methods, Pay Per Click (PPC) ads have the potential to create immediate business growth.
    [Show full text]
  • Evaluation of Advertising Campaigns on Social Media Networks
    sustainability Article Evaluation of Advertising Campaigns on Social Media Networks Jurgita Raudeliunien¯ e˙ ID , Vida Davidaviˇciene,˙ Manuela Tvaronaviˇciene˙ * ID and Laimonas Jonuška Department of Business Technologies and Entrepreneurship, Vilnius Gediminas Technical University, 10221 Vilnius, Lithuania; jurgita.raudeliuniene@vgtu.lt (J.R.); vida.davidaviciene@vgtu.lt (V.D.); laimonas.jonuska@gmail.com (L.J.) * Correspondence: manuela.tvaronaviciene@vgtu.lt; Tel.: +370-687-83944 Received: 19 March 2018; Accepted: 23 March 2018; Published: 27 March 2018 Abstract: As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media networks because of the opportunities they provide to organizations and users, which results in the ever-increasing popularity of social media networks and a number of their users. Such a transition is explained by one of the main objectives organizations have: to inform their customers in an appropriate way and receive feedback on social media networks, which is difficult when traditional advertising channels and means are applied. Since advertising campaigns on social media networks are evolving rapidly, their assessment factors and methods, which receive controversial opinions in both scientific literature and practice, change too. Researchers assess and interpret the factors that influence the effectiveness of advertising campaigns on social media networks differently. Thus, a problem arises: how should we evaluate which approach is more capable of accurately and fully reflecting and conveying reality? In this research, this problem is studied by connecting approaches of different researchers.
    [Show full text]
  • Advertising Media and Web Metrics
    9 ADVERTISING MEDIA AND WEB METRICS Introduction Metrics covered in this chapter: Advertising: Impressions, Effective Reach and Effective Frequency Gross Rating Points, and Share of Voice Opportunities-to-See Impressions, Pageviews, and Hits Cost per Thousand Impressions (CPM) Rates Clickthrough Rates Reach/Net Reach and Cost per Impression, Cost per Click, Frequency and Cost of Acquisition Frequency Response Functions Visits, Visitors, and Abandonment Advertising is the cornerstone of many marketing strategies. The positioning and com- munications conveyed by advertising often set the tone and timing for many other sales and promotion efforts. Advertising is not only the defining element of the marketing mix, but it is also expensive and notoriously difficult to evaluate. This is because it is not easy to track the incremental sales associated with advertising decisions. For many mar- keters, media metrics are particularly confusing. A command of the vocabulary involved in this field is needed to work with media planners, buyers, and agencies. A strong understanding of media metrics can help marketers ensure that advertising budgets are spent efficiently and directed toward a specific aim. In the first part of this chapter, we discuss media metrics that reveal how many people may be exposed to an advertising campaign, how often those people have an 263 opportunity to see the ads, and the cost of each potential impression. Toward that end, we introduce the vocabulary of advertising metrics, including such terms as impres- sions, exposures, OTS, rating points, GRPs, net reach, effective frequency, and CPMs. In the second part of this chapter, we focus on metrics used in Web-based marketing efforts.
    [Show full text]
  • T.C. Hasan Kalyoncu Üniversitesi Sosyal Bilimler Enstitüsü Işletme Anabilim Dali Işletme Tezli Yüksek Lisans Programi
    T.C. HASAN KALYONCU ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ İŞLETME ANABİLİM DALI İŞLETME TEZLİ YÜKSEK LİSANS PROGRAMI İNTERNETİN VE İNTERNET REKLAMLARININ TÜKETİCİ SATIN ALMA KARAR SÜRECİNE ETKİSİ ADIYAMAN'DAKİ KAMU ÇALIŞANLARI ÜZERİNDE ELEKTRONİK EŞYA ALANINDA BİR UYGULAMA YÜKSEK LİSANS TEZİ HAZIRLAYAN İbrahim DİYARBAKIRLIOĞLU GAZİANTEP – 2019 T.C. HASAN KALYONCU ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ İŞLETME ANABİLİM DALI İŞLETME TEZLİ YÜKSEK LİSANS PROGRAMI İNTERNETİN VE İNTERNET REKLAMLARININ TÜKETİCİ SATIN ALMA KARAR SÜRECİNE ETKİSİ ADIYAMAN'DAKİ KAMU ÇALIŞANLARI ÜZERİNDE ELEKTRONİK EŞYA ALANINDA BİR UYGULAMA YÜKSEK LİSANS TEZİ HAZIRLAYAN İbrahim DİYARBAKIRLIOĞLU TEZ DANIŞMANI Dr. Öğr. Üyesi Yakup DURMAZ GAZİANTEP – 2019 TEZ ETİK VE BİLDİRİM SAYFASI Yüksek Lisans Tezi olarak sunduğum “İnternetin ve İnternet Reklamlarının Tüketici Satın Alma Karar Sürecine Etkisi Adıyaman'daki Kamu Çalışanları Üzerinde Elektronik Eşya Alanında Bir Uygulama” başlıklı çalışmanın tarafımca, bilimsel ahlak ve geleneklere aykırı düşecek bir yardıma başvurmaksızın yazıldığını ve yararlandığım eserlerin kaynakçada gösterilenlerden oluştuğunu ve bunlara atıf yapılarak yararlanmış olduğumu belirtir ve onurumla doğrularım. 02/08/2019 İbrahim DİYARBAKIRLIOĞLU ÖNSÖZ “İnternetin ve İnternet Reklamlarının Tüketici Satın Alma Karar Sürecine Etkisi Adıyaman'daki Kamu Çalışanları Üzerinde Elektronik Eşya Alanında Bir Uygulama” başlıklı bu tez, internetin satın alma karar sürecinde en önemli bilgi kaynağı unsurlardan biri olduğunu değerlendirmeye ve İnternetin ve İnternet Reklamlarının özellikle kamu sektöründe çalışan tüketicilerin zihnindeki satın alma sürecine etkisi ölçülmeye çalışmıştır. Yüksek Lisans Tezimi hazırlamamda ve çalışmam süresince göstermiş olduğu fedakârlık ve desteklerinden dolayı başta sevgili eşim Betül Ezka Diyarbakırlıoğlu’na ve çocuklarıma, beni bugünlere getiren canım anneme ve babama, yardımlarını esirgemeyen değerl i ağabeyim Mehmet Diyarbakırlıoğlu’na, kız kardeşim Rukiye Diyarbakırlıoğlu’na ve tüm kardeşlerime canı gönülden teşekkür ederim.
    [Show full text]
  • Marketing and Advertising Using Google™ Targeting Your Advertising to the Right Audience
    Marketing and Advertising Using Google™ Targeting Your Advertising to the Right Audience Marketing and Advertising Using Google™ Copyright © 2007 Google Inc. All rights reserved To order additional copies call (800) 355-9983 (Thomson Custom Customer Service) or go to: adwords.thomsoncustom.com ISBN: -426-62737-8 We want to hear your feedback about this book. Please email businesseducators@google.com. Marketing and Advertising Using Google™ Lesson 1 – Google Search Marketing: AdWords Topic – Online Advertising: A Brief History of a Young Medium 5 Topic 2 – Online Advertising Joins the Marketing Mix 8 Topic 3 – Behind the Scenes: How Google Search Works 11 Topic 4 – AdWords Ads Fundamentals 15 Topic 5 – AdWords Ads Appear Across Many Websites 18 Lesson 2 – Overview of Google AdWords Accounts Topic – Getting Started: AdWords Starter Edition 29 Topic 2 – How Ads Are Shown: The AdWords Auction 37 Topic 3 – Ad Rank, AdWords’ Discounter, and Basic Tenets of Optimization 39 Topic 4 – Introduction to Site-Targeted Campaigns 40 Topic 5 – Ad Formats 45 Lesson 3 – Successful Keyword-Targeted Advertising Topic – Choosing the Right Keywords 53 Topic 2 – Writing Successful Ad Text 56 Topic 3 – Choosing Relevant Landing Pages 58 Topic 4 – Monitoring Performance and Analyzing an Ad’s Quality Score 60 Topic 5 – How Do Advertisers Know Their Quality Score? 6 Topic 6 – Optimize Ads to Boost Performance and Quality Score 62 Lesson 4 – Image and Video Ads Topic – Overview of Image Ads 69 Topic 2 – Video Ads 72 Topic 3 – Tips on Creating Successful Video
    [Show full text]
  • The Insider's Guide to a Billion Dollar App Business
    The Insider’s Guide to a Billion Dollar App Business By Peggy Anne Salz In Partnership with InMobi “Apponomics: The Insider’s Guide to a Billion Dollar App Industry” is a very useful contribution to helping folks under- stand how to address this complex topic. It’s refreshing to see such a balanced view presented; it’s neither “an easy way to make your millions” nor doom laden. It tells the simple truth that success in this market is elusive, but with careful prepa- ration you will maximize your chances.” ― Jo Rabin, Director, Mobile Monday London “Making a great app is only half of the battle, then it comes user acquisition and monetization—not always an easy feat in this rapidly changing global market. “Apponomics: The Insider’s Guide to a Billion Dollar App Industry” is full of best practices and tips from industry experts that will help any app developer improve their chances of success in this complex business.” ―Dave Westin, Co-founder, Mobile UA Fellowship The Insider’s Guide to a Billion Dollar App Business By Peggy Anne Salz In Partnership with InMobi Copyright © 2014 by Peggy-Anne Salz / InMobi All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quota- tions embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.
    [Show full text]
  • Theindiegamedeveloperhandbook.Pdf
    THE INDIE GAME DEVELOPER HANDBOOK This page intentionally left blank THE INDIE GAME DEVELOPER HANDBOOK Richard Hill-Whittall First published 2015 by Focal Press 70 Blanchard Road, Suite 402, Burlington, MA 01803 and by Focal Press 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Focal Press is an imprint of the Taylor & Francis Group, an informa business © 2015 Taylor & Francis The right of Richard Hill-Whittall to be identified as the author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility. Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Hill-Whittall, Richard.
    [Show full text]
  • How to Get 100000 Downloads to My App How to Bootstrap Your App Marketing: 100,000 Downloads in 24 Hours
    how to get 100000 downloads to my app How to bootstrap your app marketing: 100,000 downloads in 24 hours. Mobile app stores are so saturated that trying to get noticed, even for great apps, is becoming increasingly difficult and expensive. How an indie dev or just a poor man budget should approach it? Let me share my story on how we are trying to hit 100,000 downloads in 24 hours with a start- up budget. Dogfight is a multiplayer World War I flight simulator for iOS, Android, Windows Phone and Windows 8. I’m very attached to it, for one very simple reason: I programmed the whole thing all by myself. I began programming it on 2009 as a hobby and throughout the years it grew from a horrible airplane with a flat terrain into a community of millions of players that protect zeppelins, take over air fields and switch from airplanes to tanks and then go all Counter Strike style as walking soldiers. Dogfight is therefore my little baby. My Dogfight alter ego, Zuperman, has spent countless sleepless hours improving it, listening to existing players and contributing to its forum. (Example of 13 pages post with feedback: http://www.dogfightplay.com/index.php/forum/2-gossip/35918-what-you-want-me-to-do-for-the-next-dogfight. It has paid off. When you step into the game, you will notice that chivalry is the norm. The first problem when marketing anything, is that you need a good product. Without it, you simply need a miracle for your campaign to succeed.
    [Show full text]