2015 Report on the Consumer Credit Card Market
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December 2015 The Consumer Credit Card Market Message from Richard Cordray Director of the CFPB Credit cards are unique consumer financial products. Other products offer credit or provide a means to make payment. Credit cards do both. With that unique profile, they serve as the means by which Americans spend trillions of dollars every year and revolve hundreds of billions of dollars in balances every month. It is critical, therefore, that the Bureau does its part to help ensure this vital market is fair, transparent, and efficient. In 2009, after the onset of the Great Recession, Congress passed the Credit Card Accountability Responsibility and Disclosure Act of 2009. Congress took this step before it turned to reforming financial services markets more broadly with the Dodd–Frank Wall Street Reform and Consumer Protection Act of 2010. In the midst of one of the greatest financial and economic crises to confront our nation, Congress made sure that addressing this particular market was a top priority. It is not hard to understand why Congress made this choice. The pre-2009 credit card market was one in which huge numbers of consumers were at needless risk due in large part to inconsistent billing practices, pricing changes, and the proliferation of back-end fees, among other issues. This picture changed dramatically in the wake of the CARD Act. Pricing became more transparent upfront. Fees and interest fell as a share of balances. And the Act’s discernable impacts on credit availability were ones that Congress intended—like restrictions on issuing cards to consumers without the ability to make payments. 2 CONSUMER FINANCIAL PROTECTION BUREAU – CONSUMER CREDIT CARD MARKET REPORT This report details how over the last few years, conditions for consumers have either remained stable or further improved—even as credit card companies have been able to achieve significant rates of return in line with historic norms. The view expressed by Congress in 2009—that smart and thoughtful guardrails could bring positive change to this market that would benefit all participants—has been thoroughly ratified. The report, however, also highlights areas of the market that still create risks to consumers. Deferred interest products offer significant benefit to some consumers. But as the main surviving exception to the general shift towards upfront and transparent credit card pricing, they impose significant costs on many consumers. In addition, the total cost of credit on cards issued by subprime specialist credit card companies is significantly higher than on cards offered by their mass market competitors, even after controlling for consumers’ credit risk. And for consumers who have struggled to pay their bills, the debt collection market remains challenging and intimidating. More broadly, this is also a market in rapid flux. The entire credit card lifecycle is moving online. Consumers increasingly use digital channels to apply for cards, to manage their accounts, and to make payments. Rewards programs have gone from commonplace to ubiquitous. Major security innovations are underway. Digital technology is bringing new forms of competition to an already competitive market. The Bureau intends to monitor the market carefully as these developments unfold. Even as technology changes, our mission remains constant. Our biennial credit card market report is intended to bring a foundation of common knowledge and insight into this critical and complex market. That foundation will enable consumers and their advocates, industry participants, and regulators alike to move forward toward our common goal of better serving the needs of consumers. Sincerely, Richard Cordray 3 CONSUMER FINANCIAL PROTECTION BUREAU – CONSUMER CREDIT CARD MARKET REPORT Table of contents Message from Richard Cordray ................................................................................. 2 Table of contents......................................................................................................... 4 Executive summary ..................................................................................................... 7 1. Introduction ......................................................................................................... 20 1.1 Review mandate ...................................................................................... 20 1.2 Scope and methodology .......................................................................... 21 1.3 Limitations .............................................................................................. 27 2. Consumer credit card use ................................................................................. 28 2.1 Market size .............................................................................................. 28 2.2 Card holdings .......................................................................................... 36 2.3 Card payment behavior........................................................................... 45 2.4 Credit score changes over time ............................................................... 53 2.5 Delinquency and charge-off rates ........................................................... 55 3. Cost of credit....................................................................................................... 59 3.1 Fees . ....................................................................................................... 60 3.2 Interest rates ........................................................................................... 72 3.3 Total cost of credit .................................................................................. 76 4 CONSUMER FINANCIAL PROTECTION BUREAU – CONSUMER CREDIT CARD MARKET REPORT 3.4 Comparative costs ................................................................................... 80 3.5 Variable APRs ......................................................................................... 82 3.6 Conclusion and areas for future study .................................................... 84 4. Availability of credit ............................................................................................ 85 4.1 New accounts .......................................................................................... 86 4.2 Credit lines ............................................................................................ 106 5. Credit card issuer practices............................................................................. 119 5.1 Cardholder agreement readability ......................................................... 119 5.2 Issuer pricing and disclosure practices ................................................ 124 5.3 Online access to account information and disclosures ........................ 133 5.4 Open credit score initiative ................................................................... 136 5.5 Ability to pay practices .......................................................................... 139 6. Deferred interest promotions .......................................................................... 147 6.1 Product use ........................................................................................... 154 6.2 Payoff rates ............................................................................................ 162 6.3 Repeat use ............................................................................................. 180 6.4 Multiple balances .................................................................................. 185 6.5 Post-promotion costs ............................................................................ 194 6.6 Ability to pay ......................................................................................... 204 6.7 Availability of alternatives .................................................................... 206 7. Credit card rewards .......................................................................................... 208 7.1 Overview................................................................................................ 209 7.2 Rewards practices ................................................................................. 226 8. Credit card debt collection .............................................................................. 237 5 CONSUMER FINANCIAL PROTECTION BUREAU – CONSUMER CREDIT CARD MARKET REPORT 8.1 Definitions ............................................................................................. 238 8.2 Debt collection markets ........................................................................ 239 8.3 Debt collection and recovery practices generally ................................. 243 8.4 Survey findings ..................................................................................... 247 9. Product innovation ........................................................................................... 263 9.1 Security innovations ............................................................................. 264 9.2 Mobile payments ................................................................................... 277 9.3 New competitors ................................................................................... 283 Appendices .............................................................................................................. 289 Appendix A: Additional figures ..................................................................... 289 Appendix B: CARD Act timeline