NIPPON HOSO KYOKAI

Public Relations Department 2-2-1 Jinnan, -ku, 150-8001, TEL +81-3-3465-1111 www..or.jp/corporateinfo/ NHK ANNUAL REPORT 2014/2015 NHK Contents ANNUAL REPORT Message from the President 1 Channels 5 Programming 7 2014/2015 News Reporting 9 Disaster Reporting 10 Global Network 11 Digital Services 13 Broadcast Technology 15 NHK WORLD 19 Global Partners 21 Research and Archives 25 Serving Our Audience 26 Supported by Audiences 27 Organization 28 History of NHK 29

Message from the President The world is experiencing dramatic and disorienting social changes. The domestic and international JAPAN provide the very latest information from Japan, audiences of Japan’s sole public broadcaster, NHK, expect this organization to provide them with Asia, and the rest of the world, as well as a wide variety of fair, impartial and accurate information from a range of perspectives. programming to foster international understanding. NHK relies on the receiving fees paid by its domestic audiences to operate. On this public confidence NHK is also developing and promoting next-generation in the corporation, NHK fulfills its role to guarantee the autonomy and independence of our technologies, such as 8K (Super Hi-Vision) and NHK broadcasts, as well as the financial independence. The corporation believes it has a responsibility to Hybridcast, a new service that brings together broadcasting help protect lives and property through broadcasting. and the Internet. As we live in an increasingly advanced NHK pursues its objectives and strategies laid out in the Three-Year Corporate Plan. Fiscal 2014 information society, NHK is working on “audience-friendly” marks the final phase, and all-out efforts are being made to achieve four goals: Serving the Public, broadcasts that will make programs more accessible to any Maintaining Trust, Creating the Future, and Reforming and Invigorating. audience, whether they are young or old, or have In broadcasting, NHK is committed to delivering fair and unbiased information to its audiences, in difficulties with their vision or hearing. an accurate and speedy manner. We are improving our news coverage and covering issues in more In all of these activities, NHK is striving to provide depth. NHK is expanding and enhancing its functions in ways that will help protect lives, ensure viewers and listeners with a varied and satisfying peace of mind, and allow it to respond to any kind of disaster. We also strive to support people and broadcasting culture. We will fulfill our role as a leading Katsuto MOMII areas that are recovering from the Great East Japan Earthquake. broadcaster in technology and a range of other fields. NHK President NHK is providing quality programming and a rich array of broadcasts with which viewers and We earnestly hope that we may continue to rely on your June 2014 listeners of all ages can identify and share their feelings. This includes airing every one of the matches understanding and generous support. in the FIFA World Cup in Brazil. NHK is also strengthening its international services. NHK WORLD TV and NHK WORLD RADIO

1 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 2 NHK (Japan Broadcasting Corpo ration)

‒ Japan’s only public broadcaster Network: 54 domestic stations and 28 overseas offices

Japan’s broadcasting industry has developed through the coexistence of public broadcaster NHK and commercial broadcasters. This structure encourages healthy competition between NHK and the other broadcasters. NHK’s origins go back to the Tokyo Broadcasting Station, Supported by viewers’ receiving fees: which transmitted the first radio broadcast in Japan on 1,260 Yen per month March 22nd, 1925. Initially incorporated as the nationwide broadcasting organization Nippon Hoso Kyokai, NHK was Headquarters: Tokyo, Japan reestablished under the terms of the Broadcast Law in 1950 as the nation's public broadcaster.

First radio broadcast in 1925 First TV broadcast in 1953

Approximately 10,000 full-time employees

Four domestic TV channels and Fiscal 2014 Budget three domestic radio channels Income: 662.9 billion Yen International TV (English, Japanese) Expenditure: 653.9 billion Yen and radio (in 18 languages)

3 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 4 Channels BS 1 satellite Programming focuses on world news and live sports, as well as Television documentaries that analyze the background NHK continues to deliver a diverse range of programs over its Weekly programming hours: to global situations. Total 168h00m TV channels, comprised of two terrestrial and two satellite News: 54.6% Education: 14.3% World Sports MLB International News Report Culture: 20.7% Evening program covering sports from News coverage from our bureaus channels. Entertainment: 10.4% around the world around the world

General TV terrestrial BS Premium satellite The main NHK terrestrial channel broadcasts around the clock, every Weekly programming hours: Total 168h00m An “edutainment” channel

day of the year. This channel delivers news and information that is News: 45.7% that can be enjoyed by a essential to the lives of Japan's citizens, as well as cultural and Education: 10.4% broad cross-section of Culture: 22.1% entertainment programs. Entertainment: 21.8% viewers, BS Premium seeks to broadcast rich, Weekly programming hours: in-depth programs, Total 168h00m including shows on nature, News: 1.8% the arts, music and the Education: 20.7% The Mark of Beauty WILD LIFE Culture: 39.5% A program that examines beauty in our A documentary that focuses on nature theater. Entertainment: 38.0% everyday lives and the world around us Radio News Watch 9 Try and Gotcha! Since the first radio broadcast by Tokyo Broadcasting Station in 1925, Flagship evening news program Answering everyday questions through scientific experiments NHK’s radio services have delivered a wide range of programs. Educational TV terrestrial This terrestrial channel is aimed at younger viewers. It delivers a variety Weekly programming hours: Total 142h00m Radio 1 of educational programs, as well as programs focusing on classical art, Weekly programming hours: Total 168h00m News: 3.0% This channel delivers a broad selection of programs, from news to welfare issues, and music. Education: 78.8% entertainment, designed to appeal across the generations. In the event of News: 50.9% Culture: 18.2% a natural disaster, Radio 1 provides safety advice and information. Most Education: 2.8% Culture: 23.6% programs are broadcast live, giving the channel the ability to deliver Entertainment: 22.7% information promptly in the event of an emergency.

Radio 2 Radio 2 focuses on educational programs and has earned a deserved reputation Weekly programming hours: Total 130h20m as Japan’s “lifelong learning channel.” It devotes a great deal of time to language News: 11.1% learning, culture and welfare issues, as well as new programs, including business Education: 70.2% lectures. Some programs broadcast on NHK’s international radio service, NHK Culture: 18.7% WORLD RADIO JAPAN, are also available on this channel. With Mother Knockout the Bullying Japan's longest-running program for pre-school children Series on ways to solve the problem of bullying FM As a comprehensive music channel, FM delivers programs with Weekly programming hours: Total 166h09m

high-quality sound to lovers of various genres of music, from pop to News: 13.9% classical. In the event of a disaster, the channel will cooperate with Education: 5.7% Radio 1 to quickly provide essential local information. Culture: 42.0% Entertainment: 38.4%

5 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 6 Programming Award-winning programs NHK participates in competitions and television festivals in order to enhance the quality of its programs, to share Japanese content with international audiences and to promote understanding between Japan and the rest of the world. Last year, NHK programs won 161 awards in Japan and abroad.

NHK Special ‒ In-depth documentaries Documentary Disaster Big Data ‒ Avoiding Panic in Cities MELTDOWN: The Fukushima Disaster Grandma's Eternal Forest A program that investigates the causes of the Fukushima A series that promotes disaster prevention through the analysis The U.S. International Film & Video Festival nuclear disaster of “big data” -Gold Camera for Television: Documentary Programs: Environment, Ecology

Sichuan TV Festival -Best Anthropology Concern Award

Legends of the Deep COSMIC FRONT A series that examines some of the incredible tales on our A presentation of the latest images from the universe around us oceans Legends of the Deep: The Giant Squid Asian Television Awards -Best Documentary Programme

Last Smiles, Gentle Partings International Grand Prix for Author's Documentary U.R.T.I. -Silver Medal Children and Education The Kamaishi Miracle Japan Prize Drama -The Maeda Prize World Media Festival Lady Butterfly: Daughter of a Samurai -intermedia-globe Gold for Documentaries: The U.S. International Film & Video Festival Education/General Education -Silver Screen for Television: Long-running classic programs Chicago International Film Festival Television Awards Regularly Scheduled Entertainment Program & Specials: TV Movie Morning drama serials Historical "Taiga" drama series -Gold Plaque for Educational Program Begun in 1961 and broadcast every morning from Begun in 1963, this series primarily depicts Japanese Monday to Saturday, these stories have become a history through the tales of heroes and heroines. Ama-chan morning routine for millions of Japanese viewers. International Drama Festival in Tokyo -The Grand Prix for Series Drama

Production in full 4K NHK is promoting the production of programs in full Hanako and Anne Massan Strategist KANBE 4K across a range of genres, including nature, science, Based on the life of the Japanese The true story of the Scottish The life story of military strategist Kanbe Kuroda, who, in more than 50 drama and sports. NHK will develop its production translator of “Anne of Green woman who married a Japanese battles, never experienced defeat expertise and, eventually, the skills and knowledge Gables” man and, with him, created Japan’s first whisky. A foreign actress plays will be applicable to 8K broadcasts. a leading role in an NHK drama for The Great Barrier Reef the first time.

7 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 8 News Reporting Disaster Reporting

Three years after the Great East Japan Earthquake, NHK continues to carry out its mission to protect lives and livelihoods through coverage of natural disasters. Fair, impartial and accurate news coverage

High-quality programming of all kinds Earthquake Early Disaster Drills NHK news coverage mandates fairness, impartiality, Warning System Every night, staff in the newsroom accuracy and promptness. Data from the Japan Meteorological at NHK headquarters carry out a To deliver the news, NHK strives to make the best Agency is delivered to NHK via a disaster drill. use of its nationwide network. Reporters, program direct line. In the event of a natural disaster, NHK instantly broadcasts directors and engineers work together to gather warnings across all its TV and radio accurate, breaking information around the clock on channels. topics ranging from major incidents to socially significant issues. That information is delivered NHK Helicopters Remote-Controlled over NHK’s television and radio channels, both NHK has 15 helicopters. They are Cameras regionally and nationally. stationed at 12 locations around the NHK operates 500 remote-controlled country. cameras at key locations. The equipment has been upgraded to ensure that cameras continue to SAPPORO operate even in the event of a power blackout triggered by a natural disaster. Multi-Language Emergency Broadcasts Relay Vans Tsunami warnings are broadcast in four languages for the benefit Satellite relay vans are of foreign residents of Japan: Chinese, English, Korean and based at all stations. NHK has 54 broadcasting stations Portuguese. Information about areas that will be affected by a tsunami, along with evacuation warnings, will be broadcast on the in 47 prefectures and major cities audio sub-channel on TV and on Radio 2. (including the corporation's headquarters in Tokyo) The Great East Japan Earthquake SENDAI The Great East Japan Earthquake, which struck on March 11, 2011, caused damage on an unprecedented scale. NHK immediately switched to providing emergency news across all its television and radio channels, delivering a constant flow of information about the earthquake and tsunami. As a result of its reporting of the disaster, NHK has implemented a range of new contingency plans. And, NHK aims to be a driving force behind the reconstruction of the affected areas.

TOKYO NAGOYA HIROSHIMA OSAKA Enhanced Broadcasting Capabilities FUKUOKA MATSUYAMA Broadcasting the Nationwide News Transmit Information from from NHK Osaka Station NHK Saitama Station The NHK Broadcasting Center in NHK will be prepared in the event of Tokyo is well-fortified to resist an inland earthquake in Tokyo. The earthquakes. However, in the event of Saitama Station, which is located 20km major tremor striking the capital and from Tokyo, is prepared to act as a damaging NHK's broadcast capabilities, replacement facility for the reporting the Osaka Station is equipped and ready production and transmission of news. If to act as a back-up. Located 400km broadcasts from the NHK Broadcasting from Tokyo, the Osaka Station would Center became impossible, the Saitama send signals via satellite to stations Station would transmit information to around Japan. They would continue to the greater metropolitan area over radio broadcast on TV and radio channels. and the internet.

9 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 10 Global Network

Moscow London Berlin Asia’s leading broadcaster Paris Vienna (Europe General Bureau) Vladivostok New York Beijing (America General Bureau) ( General Bureau) Seoul Washington Tehran Islamabad Headquarters Los Angeles Jerusalem Shanghai Cairo New Delhi Guangzhou Dubai Hanoi Taipei Bangkok Manila (Asia General Bureau)

Singapore Provides timely and Jakarta accurate international coverage

Sao Paulo Johannesburg

Sydney

NHK operates 28 overseas bureaus. They are environmental challenges. staffed by 80 correspondents who deliver Disaster Reporting up-to-date, accurate news, and provide the context NHK carries out original reporting from the NHK has established an Emergency Deployment from the Brink: Inside the Chilean Mine Disaster,” for developing international situations. frontlines of conflict zones. NHK was the only Team, consisting of reporters, cameramen and which included exclusive video and interviews Japanese media organization to station engineers who can be sent around the world to with the miners trapped underground, won the NHK covers a wide variety of world issues in its correspondents in Baghdad after the outbreak of cover disasters and major incidents. The team was International Emmy Award for current affairs. broadcasts, including Japan’s critically important the Iraq War and maintained a presence in the city dispatched to cover the November 2013 typhoon relationships with China and , the until 2011. NHK reporters were on the ground to in the Philippines and it provided extensive As the world becomes more globalized, NHK is regime of Kim Jong Un in North Korea, President cover the events of the Arab Spring as it spread coverage of the disaster. committed to enhancing the rich content on its Barack Obama's strategy in the Asia-Pacific from Tunisia to Egypt, Libya and Syria. They have news and international affairs programs. region, developments in Iran's nuclear program, continued to track developments throughout the Our news coverage is also used for documentary the situation in Ukraine, the global economy, civil war in Syria. programs, many of which have received energy issues, global warming and other international recognition. In 2011, NHK’s “Back

11 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 12 Digital Services Multichannel Programming A service that enables multiple channels to be delivered on a single channel. This allows, for example, for the extension of a live sports broadcast that runs over its scheduled time.

With the switch from terrestrial and satellite broadcasts to digital, NHK is Catering to Special Needs making optimal use of the most up-to-date technology to deliver new Subtitling functions are available for news and other programs. An audio sub-channel for drama programs provides details about what is services. happening on-screen and other information.

Data Broadcasting Digital Broadcast Services This enables digitized text and images to be sent via television signals. Viewers can press a button on their NHK Hybridcast television remote control to access a data screen that shows Launched in September 2013, NHK Hybridcast is a new service that combines broadcast and news, weather, sports, program schedules, and other useful Internet content. While watching television, viewers can simultaneously obtain information through everyday information.Viewers using an Internet-connected several services on the screen, and enjoy a new way of experiencing television with their friends and television can access the interactive features, such as family. participating in quiz programs.

Broadcasting Internet Internet Services

Broadcast Station Service Provider / Broadcaster The NHK ONLINE website provides news, program information and a wide range of content tailored to On Demand Contents the user’s platform, whether that is a PC, a smartphone or a cell phone.NHK ONLINE also provides Program Related Contents Content Recommendation access to corporate information and the web pages of programs that are available in English.NHK delivers Program Program Guide information through social media networks, including more than 100 official Twitter accounts and an Social Networking Services official NHK Facebook page. www.nhk.or.jp/ www.nhk.or.jp/corporateinfo/

NHK Net Radio “Radiru Radiru” (Provided on a trial basis, with the approval of the Minister for Internal Affairs and Communications) Utilizing the Internet, this service enables NHK's Radio 1, Radio 2 and FM channels to be accessed in places where it can be difficult to get a clear reception, such as in buildings, on trains or in mountainous areas. <Examples of Services> Access is limited to within Japan, but broadcasts from local stations in Tokyo, Osaka, Nagoya and Sendai can be enjoyed across the country. Video search service Multiscreen Technology Video functions enable viewers to Program-related information can be watch their desired programs displayed on a tablet device or smartphone, as well as on the TV screen NHK on Demand (NOD) NOD provides previously broadcast NHK programs and other content through a video on demand (VOD), fee-based system. The catch-up service, which is only available in Japan, provides programs Multiview Camera Start Over Service for about two weeks after the broadcast. An extensive (Expected future service) (Expected future service) library service provides access to older programs. Viewers can watch a program This service will enable viewers to from various camera angles watch a program from the NOD is available via PCs, smartphones, tablet beginning, even if the broadcast has devices, and through Internet-connected televisions already started and cable TV.

13 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 14 Broadcast Technology ‒ Shaping the Future of Television

Advances in technology underpin progress in broadcasting. NHK is a Technology Development global leader in its contributions, from research and development to NHK is developing a new generation of cameras, microphones, and other production equipment, and a implementing new technology and encouraging others to adopt the broadcasting system to deliver magnificent 8K programming to homes in the near future. This is being achieved through concerted research and development. latest advances. 8K cameras have been reduced in size and weight

8K(Super Hi-Vision) Led by ongoing research and development at NHK, 8K (Super Hi-Vision) is the next generation of broadcast media. With 16 times the resolution of current 2K Hi-Vision (HD System) and 80kg (2002) 40kg (2004) 20kg (2010) 5kg (2012) 2kg (2013) four times the resolution of 4K, the ultra high definition format uses 33 million pixels (7,680 horizontal pixels by 4,320 vertical pixels), and three-dimensional 22.2 multichannel sound, giving the audience the feeling of being there. Trial broadcasts in 16 times the number of pixels of Hi-Vision Original Contents Japan are scheduled for 2016, with the aim of full implementation in time for the 2020 Olympics and Paralympics in Tokyo.

Top layer Middle layer Bottom layer LFE(Low Frequency Effetcs) 22.2ch multichannel sound system

An experimental drama A short film “The Chorus” (22 min.) “Beauties À La Carte” (28 min.) This is a TV drama about characters in an apartment block. The Filmmaker, Toshio Lee made the world’s first short film in 8K. The production makes the most of ultra high definition by showing all of the thematic elements of “female beauty” and “gourmet cuisine” are rooms at once. The apartment block consists of six rooms, where a captured in visuals of unprecedented clarity. This is the heartwarming married couple, an old man, a novelist, and other residents live their and funny tale of a gourmet food critic invited to a new French lives. restaurant that has no menu.

Applications Outside the Field of Broadcasting The technology used in ultra high definition 8K has potential across a variety of fields, including medicine, education, engineering, and industrial design, as well as in museums, crime prevention, and security. Utilizing 8K images in surgery

15 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 16 Integral 3D TV NHK Science & Technology Integral 3D television delivers images to the viewer Research Laboratories (STRL) without the use of special glasses, making the images appear naturally, as if the objects are right Established in 1930, the STRL is the only research center in Japan dedicated to broadcasting there. By generating images that have not just viewed from above width but also height and depth, Integral 3D TV technology. Research and development of program will create ultra real, three-dimensional images. production, broadcasting, transmission and This will be the next generation of television viewed from the left viewed from the right receiving are all carried out at the center. Satellite technology. NHK is working to bring it to fruition broadcasts, high definition television and digital within 20 years. broadcasting are among the many technologies viewed from below that have emerged from the STRL. The facility Sample images from Integral 3D TV contributes to the development of a rich global broadcasting culture by being a leader in the field.

Improving Content Production Research and development efforts are focused on using new broadcasting techniques to create appealing content more efficiently while, providing support for emergency broadcasts. One example of such technology is NHK’s multi viewpoint robotic camera, which will focus nine robotic cameras onto a single object, automatically combine their images. This will produce the effect of time having stopped for a moving image and enabling it to be viewed from multiple angles.

NHK Science & Technology Research Laboratories

STRL Open House Every May, tens of thousands of people, ranging from specialists to families, visit the Multi viewpoint robotic camera STRL during its open house. The achievements of the previous year's research are showcased in an easy to understand way.

User-friendly Broadcast Technologies Spearheading NHK is moving ahead with developments that will make broadcasts more accessible, regardless of an individual's needs and whether they are young or old, or Standardization Efforts have difficulties with their vision or hearing. For example, technology is being Broadcasting is part of the public communication are accessible to viewers on any kind of developed that converts Japanese into computer graphic sign language, to increase infrastructure and NHK is making efforts to television or device. NHK will continue to offer the number of broadcasts that are accompanied by sign language. In addition, standardize related technologies and create a its technological expertise to networks around research is being conducted into technology that can mimic the feeling of touching broadcast environment that allows as many people the world to support the development of an object and transmit the sensation of force to create "tactile television." as possible to utilize them. NHK is cooperating with broadcasting. television networks both in Japan and globally on standardizing specifications to ensure that programs

Automatic Computer Graphic Sign Language System Tactile Television Technology

17 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 18 NHK WORLD -A World of Broadcasting from Japan NHK WORLD RADIO JAPAN NHK’s international radio service for listeners around the globe, with broadcasts in 18 languages. NHK WORLD RADIO JAPAN broadcasts latest news and programs on many aspects of contemporary Japan, including the economy, society, science, culture, and music on shortwave, FM, MW, and via satellite. NHK WORLD TV A news/lifestyle channel broadcast fully in to follow the lives of people living in northeastern English from Japan.Offering the latest news and Japan who were affected by the earthquake and a wealth of content around the clock, all in HD, tsunami in March 2011, as well as the progress of the channel serves as your gateway to Japan and recovery efforts. English Arabic Bengali Burmese Chinese French the rest of Asia. Through satellite, terrestrial, cable and IPTV The flagship news show NEWSLINE provides operators, NHK WORLD TV is becoming more up-to-the-minute news 24 hours a day. From accessible around the world.

breaking news to live coverage of the Tokyo stock Hindi Indonesian Korean Persian Portuguese Russian market and feature reports from Beijing, Seoul, Bangkok and other key cities throughout the Radio program ”With Our Listeners” region, NEWSLINE keeps you updated on this recorded in Bandung, Indonesia dynamic part of the world. (September 2013) The channel also offers colorful programming on Spanish Swahili Thai Urdu Vietnamese Japanese diverse aspects of Japan, from traditional culture to Available in 270 million households the latest in pop culture. In 2014, NHK WORLD in about 150 countries and regions. TV made a major change in its programming by (As of the end of May 2014) increasing the number of regular programs from 34 NHK WORLD ONLINE to 43. New programs include broadcasts on NHK WORLD delivers a diverse range of services Japanese film, Japanese traditional theater via the Internet. “kabuki,” and international contributions by The NHK WORLD website provides access to Japanese people. NHK WORLD TV also continues articles and videos. Other services include program schedules and information, as well as Japanese language lessons. This site is available in 18 NEWSLINE languages. -Your Eye on Asia- Live streaming of NHK WORLD TV and NHK Broadcast at the top of every hour, the WORLD RADIO JAPAN programs is also program provides the latest news from Japan, Asia and around the world, with available through the website. impartial reports and in-depth analysis. www.nhk.or.jp/nhkworld/

Side by Side ASIA BIZ FORECAST A program highlighting the diverse range of This program focuses on Asia's rapidly Free App Japan’s international assistance activities, changing business, financial and market ranging from ODA to grassroots assistance, trends, introducing the strategies of high ‒ Live Programming Available Anytime, Anywhere based on the unique philosophy of drawing profile Asian companies and the insights NHK WORLD’s live- streaming services are iPhone/iPad on the skills and knowledge of local people. of economists. available on portable devices. Simply ●Search for “NHK WORLD TV” in the App Store. Search for “NHK WORLD RADIO JAPAN” in the App Store. J-FLICKS Asia Insight download the free app and you can enjoy the ● This new program explores the charm of This program provides an in-depth entire array of programming anywhere, at Android Japanese film, showcasing new and high portrait of Asia today, covering its anytime. ●Search for “NHK WORLD TV” in Google Play. profile productions, along with interviews dynamism as a center of growth as well ●Search for “NHK WORLD RADIO JAPAN” in Google Play. with noted directors and actors. as traditions that are affected by globalization. KABUKI KOOL Kawaii International Popular kabuki performer Somegoro “Kawaii” means cute in Japanese. This NHK WORLD PREMIUM Ichikawa presents this program offering a program captures the essence of Tokyo’s A Japanese-language television service aimed at selected from NHK’s domestic channels and is glimpse into the world of traditional pop-culture in “kawaii” style. You’ll find Japanese living abroad. A wide variety of distributed through local satellite and cable performing art. It will touch on everything that lovers of all things kawaii contemporary themes and provide want to know. programming, including news, drama, sports, stations. As of March 2014, the channel is highlights from the stage. culture, education, and entertainment, has been available in more than 100 countries and regions.

19 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 20 Global Partners International Legends of The Deep:Deep-sea Co-production Sharks In coproduction with Over the past 30 years, NHK has NEP, Discovery Channel cooperated on production with and ZDF/ARTE broadcasters, production companies and distributors from all parts of the world. With more than 750 programs Program Sales in its co-production catalog, NHK and Acquisitions continues to open up new horizons Many documentaries, dramas and in the field. animated programs produced by NHK have been made available Between April 2013 and March Dashi - Essence of Japan internationally via NHK's affiliated 2014, NHK aired 30 co-produced Directed by organizations, including NHK titles. Shohei Shibata Enterprises, Inc. In fiscal 2013, In co-production 7,479 programs were sold to In an effort to create innovative, between ASIA/NHK broadcasting organizations in 39 large scale programs that utilize and Point du Jour/ARTE countries and regions. leading-edge technology, NHK is NHK also screens high quality constantly seeking new partners. programs produced by broadcasters and production companies overseas. Princess Atsu Ama-chan The story of a “first lady” in turbulent Hit comedy featuring the adventures of Aki 19th century Japan as she becomes a traditional “ama” diver www.nhk-ep.co.jp/en/

SPACESHIP NHK is seeking further partnerships EARTH with broadcasters and production In co-production with companies with ambitious ideas for NEP and Primitive Entertainment co-productions. Recent partners include broadcasters from France, Germany, the Netherlands, U.S., Canada, New Zealand, South Korea, and China.

In order to tackle modern-day problems, Tale of Three whether they be interpersonal, Asian Cities: societal, or environmental, it is vital Downton Abbey Delhi- Fear and to explore issues from a variety of © 2010 Carnival Film & Television Limited. All Rights Reserved. Freedom Broadcast Sundays 11pm perspectives. Co-production can be a In co-production with Ryhana Productions way of exchanging thoughts and ideas, enabling us to find better solutions.

Supplying Programs www.nhk.or.jp/co-pro/e/ NHK programs are provided via NHK International, Tale of Three Inc. to countries that are recipients of Japanese Official Asian Cities: Development Assistance, Cultural Grant Assistance Island-Island from the Ministry of Foreign Affairs or grants from the In co-production with Japan Foundation. PTS In fiscal 2013, 1,905 programs were provided to 8 countries and regions, assisting in the social and educational development of those locations.

www.nhkint.or.jp/en/

21 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 22 As a Member Connections with Broadcasting of the Asia-Pacific Organizations around the World ( ) NHK is engaged in vigorous exchanges with Japan Earthquake.” He said that, as a public Broadcasting Union ABU broadcasting organizations around the world broadcaster, NHK is striving to enhance its The ABU was formed in 1964, with NHK through its involvement in federations such as functions in the areas of both “hard” and “soft” playing a leading role. This year, its the PBI and the EBU. Former President broadcasting to ensure that broadcasts can members are marking its 50th anniversary. Masayuki Matsumoto addressed a PBI meeting continue without disruption, regardless of any NHK has contributed to the development of in Washington in November 2013. He spoke on natural disaster that may strike. He also the ABU through news exchanges, the theme of “NHK’s efforts to enhance its emphasized that in the event of a disaster, co-productions, and other efforts. These functions as a broadcaster after the Great East broadcasting can help save lives. activities have helped NHK foster close working relationships with more than 260 Naoji ONO, NHK’s former Executive ABU Children's Drama broadcasting corporations and related Vice-President, at ABU’s General Co-production organizations. Assembly Contributing to the Development of Broadcasting NHK welcomes visitors from abroad who want to and communications. learn about the latest technology, program NHK staff share their expertise on issues such as production, and the other facets of broadcasting. In the conversion from analog to digital broadcasts ABU Robocon fiscal 2013, NHK received nearly 1,500 visitors and the Emergency Warning Broadcasting System The ABU Asia-Pacific Robot Contest is a competition for robots built by university students from from broadcasting organizations from 84 countries (EWBS) by taking part in forums and training countries that are members of the Asia-Pacific Broadcasting Union. The purpose of the contest is and regions. Visitors showed a particular interest in programs. This includes sending personnel to to nurture young engineers from across the region, promote interaction among participants and to the next generation TV technology including 8K provide assistance in countries that have adopted contribute to the development of the region. (Super Hi-Vision) and NHK Hybridcast, a new Japan’s digital terrestrial TV Standard (ISDB-T). television service that brings together broadcasting History The competition was first held in 2002 in Tokyo. ABU members in other cities have hosted the event every year since. Each team that appears at the ABU Robocon must first win the national competition in their The JAPAN PRIZE country. The hosts ask experts to help them decide on the theme of the contest. So each year, the The JAPAN PRIZE is an international contest for educational media that competition features different types of robots. welcomes entries across all forms of media, including TV programs, websites, games and cross-media projects. NHK established the JAPAN PRIZE in 1965 to enhance the quality of educational content around the world and promote international ABU Robocon 2013 (Hosted by VTV in Danang, Vietnam) understanding.

●Teams from 18 countries and regions Awards Ceremony battled for top honors. Broadcasters from 57 countries and regions submitted a total of The theme of this year's contest was "The ● 331 entries for the JAPAN PRIZE Green Planet." Teams faced off on a pitch in in 2013. the shape of the Earth. Their robots had to manipulate cylinder-shaped ‘leaves’ then launch and place handmade ‘buds’ onto a Young engineers from 18 countries and regions ‘moon’ made of a small round table.

The Best Work in the Welfare Education Category The Grand Prix Japan Prize/ The Best Work in the ●Five-time representative Kanazawa Institute Alphée of the Stars (Canada) Continuing Education Category of Technology won the competition in a ©2012 Esperamos Films. Tous droits réservés. Cultural Shock (Italy) back-and-forth final against Vietnam's Lac Hong University. This was the first ABU Robocon win for Japan since the University IPCEM of Tokyo won in 2005. The International Producers Conference for Educational Media (IPCEM) The conference serves as a forum for international experts in educational ●Pune, India hosts the 2014 Robocon. media to share insights into the latest trends and initiatives. Champion of 2013, Kanazawa Kanazawa members awarded Institute of Technology www.nhk.or.jp/jp-prize/english/ www.facebook.com/JapanPrize.NHK

23 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 24 Research and Serving Our Audience Archives NHK The broadcasting theme park Studio Park NHK Broadcasting Visitors can experience various features of NHK programs and Culture Research Institute learn more about many of the The institute looks into all aspects of characters in the shows. They can broadcasting, including usage of the attend live broadcasts, go Japanese language, public opinion surveys, behind-the-scenes to see how the data analysis, and the development of other news is produced, dub their own broadcasters around the world. voices onto animated shows, see Researchers share their work through The next generation of television, 8K(Super Hi-Vision) demonstrations of many of the Experience the breathtaking realism of this cutting-edge technology presentations, publications and websites, latest technologies and contributing to NHK programming, broadcasting equipment, and visit productions, management, and planning. Established in 1946, this is a unique Participants at a symposium in 2013 exhibitions of samurai costumes broadcaster-operated research center discussed themes such as the and helmets. www.nhk.or.jp/bunken/english/ relationships between viewers, social Enjoy the entire media networks, and broadcasting; disaster prevention efforts; archives; world of NHK and the foreign media

Exhibition Some visitors get a chance to NHK Museum meet NHK’s mascot Domo-kun of Broadcasting “Curiosity” The museum has an archive of Culture and Community SPACE EXPO 2014 –The 20,000 items, as well as 7,000 NHK hosts events around the country to enhance Great Challenge of documents and books that cover connections with its viewers. Top-class artists, NASA/JAXA ©NASA/JPL-Caltech/MSSS the history of broadcasting. musicians, performers, and international athletes

Established in 1956, this is the world’s Exhibits range from a microphone and speaker participate regularly in entertainment events and www.nhk.or.jp/museum/english/ first museum dedicated to broadcasting used in 1925 to modern equipment competitions. NHK also stages exhibitions and Valery Gergiev concerts that showcase culture from Japan and ©Alexander Shapunov around the globe. Viewers are welcome to take part in our NHK Archives programs. In fiscal 2013, NHK staff across the NHK Archives stores the largest collection of TV and radio country held more than 600 public participation programs, and video in Japan with more than 810,000 programs programs. These include "NHK Nodojiman," an and 570 items of news footage. amateur singing contest which gives viewers the chance to feel like a star as they perform songs, NHK is also very and "Songs of Japanese Spirit," which highlights active in the sporting The special archives of witness accounts from arena. World War II and the Great East Japan the charms of traditional songs. "ISU Grand Prix of Figure Skating Earthquake are available online. 2013/2014, NHK Trophy" www.nhk.or.jp/archives/ Campaigns as a Public Broadcaster Visitors to the Creative Library can edit their NHK is involved in campaigns around the country that focus on issues of concern to viewers, own programs by downloading NHK’s including social welfare, disaster prevention, food, the environment, and regional issues. Hi-Vision footage. The Open Library shares 8,800 TV and radio The "NHK Exhibition of the Heart" presents works by celebrities, artists, and people with programs with the public and is accessible www1.nhk.or.jp/creative/ through the libraries in NHK broadcasting disabilities. The celebrities and artists read poems written by people with disabilities then use heart stations across Japan. motifs to create works of art on a theme the organizers call “hearts without barriers.”

25 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 26 Supported by Audiences Organization

NHK Organizational Chart (Fiscal 2014) Secretariat Financial Independence Secretariat for Study of New Broadcasting Center NHK’s mission as a public broadcaster is to deliver General Affairs Department impartial, high quality programs. Programs should Secretariat for Board of Governors Human Resources Department never be influenced by the government or private High quality Receiving Financial Department news & programs fees organizations. NHK considers it to be the corporation’s Corporate Planning Department Group Planning & Management Department responsibility to provide a wide range of programs that Media Planning Bureau President NHK on Demand Bureau are balanced, without the influence of ratings or third Board of Governors party interests. Executive Board Information Systems Department Secretariat for the Great East Japan Earthquake General Risk Management Committee Broadcasting Announcers Bureau Administation Receiving Fee System Internal Audit Bureau News Commentators Bureau Programming Department The receiving fee system guarantees NHK’s independence. Viewers are not asked to pay to access Program Inspection Bureau specific programs, but to support the operations of NHK as a whole. The Broadcast Law stipulates that Program Production Department receiving fees shall be paid equally by every household and business in Japan with a television set. Audit Committee News Department Broadcast Engineering Department ( ) Receiving fees tax included Secretariat for Audit Committee NHK WORLD Department Type of contract Fee per Six-month Twelve-month ※Satellite contract includes fee month advance payment advance payment for terrestrial contract Overseas Bureaus Account transfer/ Receiving fee in Okinawa General ¥1,260 ¥7,190 ¥13,990 ※ Administation of Planning & Coordination Bureau Terrestrial Credit card Prefecture is different from that Audience Relations Contract Public Relations Department Postal order ¥1,310 ¥7,475 ¥14,545 in the rest of Japan Viewers can choose their Account transfer/ ※ Audience Services Department Satellite ¥2,230 ¥12,730 ¥24,770 payment cycle: every two Credit card Engineering Administration Department Contract months, every six months, or Postal order ¥2,280 ¥13,015 ¥25,320 every year Institute / Laboratories Broadcasting Culture Research Institute Science & Technology Research Laboratories Fiscal 2014 Budget (General Accounts) Local Stations NHK’s fiscal year starts in April and finishes in March of the following year.

Total operating income Total operating expenditure The Board of Governors is the decision-making body for NHK’s management Receiving fees: Program proudction and transmisson (international) : 642.8 billion yen 97.0 21.4 billion yen 3.3 policy and operations. Its duties include overseeing the annual budget, the operational plan and ( %) ※1 ( %) ※2 basic programming policy. The 12 governors on the board make decisions that are impartial and Processing of receiving contracts and fee collection : ※3 in the public interest. They are approved by both houses of the Diet on behalf of the people of 662.9 Other income: 653.9 73.5 billion yen(11.3%) billion yen ※4 20.1 billion yen(3.0%) billion yen Japan and are appointed by the Prime Minister. ※5 Program proudction and transmisson (domestic) : 495.5 billion yen(75.8%)

Receiving fees are the main source of income for NHK. ※1 Reception services : 7.1 billion yen(1.1%) The Executive Board is made up of the organization’s president, executive ※2 Public relations : 7.3 billion yen(1.1%) vice-president and managing directors. ※3 Program surveys and technical research : 19.8 billion yen(3.0%) ※4 Management and administration : 24.2 billion yen(3.7%) ※5 Financial costs, extraordinary losses and reserves : 4.8 billion yen(0.7%) Principal Affiliated Organizations (as of April 2014) The NHK Fureai Center Meeting Our Audiences Subsidiaries Public Service Group Affiliated Organizations The NHK Fureai Center serves as a call center Each of NHK’s broadcasting stations hold events NHK ENTERPRISES, INC. NHK SERVICE CENTER, INC. Broadcasting Satellite System Corporation NHK EDUCATIONAL CORPORATION NHK INTERNATIONAL, INC. NHK Cosmomedia America, Inc. for NHK, dealing with enquiries from our to listen the opinions of their audiences and to NHK GLOBAL MEDIA SERVICES, INC. NHK ENGINEERING SYSTEM, INC. NHK Cosmomedia (Europe) Limited audience and listening to viewers’ opinions. The respond to their enquiries. These include JAPAN INTERNATIONAL BROADCASTING INC. NHK COMMUNICATIONS TRAINING BS Conditional Access Systems Co.,Ltd. staff aim to provide responses as quickly as program screenings, tours of our facilities, open NHK PLANNET, INC. INSTITUTE possible and viewers’ opinions are shared with discussions with program producers and NHK PROMOTIONS INC. NHK ACADEMY OF DISTANCE LEARNING NHK ART, INC. NHK SYMPHONY ORCHESTRA, TOKYO the relevant departments. symposiums discussing regional issues. NHK MEDIA TECHNOLOGY, INC. NHK PUBLIC WELFARE ORGANIZATION In fiscal 2013, NHK received approximately 2.67 As NHK is supported by receiving fees that are NHK PUBLISHING, INC. million comments and enquiries, in the form of provided by our audience, comments and NHK BUSINESS CREATE INC. NHK INTEGRATED TECHNOLOGY INC. NHK HEALTH INSURANCE SOCIETY telephone calls, faxes, letters and e-mail requests made on these occasions are carefully NHK CULTURE CENTER, INC. NHK MUTUAL AID ASSOCIATION messages. studied and used to improve NHK’s operations. NHK BUSINESS SERVICES INC.

27 NHK ANNUAL REPORT 2014/2015 NHK ANNUAL REPORT 2014/2015 28 History of NHK 1994 Nov. 25 1999 Oct. Test broadcasts of NHK WORLD TV begins NHK’s “Hi-Vision” 24-hour broadcasts 1960 Sept. 10 1965 Oct. 11 HDTV system begin First television Launch of the JAPAN broadcasts in color PRIZE, an international 1995 Apr. 3 2010 contest for educational Launch of international 1963 Nov. 23 media television channel First experimental transmission via satellite 1969 Mar. 1 Satellite broadcasting between Japan and the First FM radio broadcast 2000 U.S. breaks the news of Vintage cameras used the assassination of 1969 Jul. 21 to produce TV programs Live TV coverage of President John F. the first person to set Kennedy 1971 Oct. 10 foot on the moon All General TV 1990 1964 Oct. 10 programs broadcast in 2011 Jul. 24 Broadcasts of the color Analog broadcasts end Tokyo Olympic Games, (with exception of the first Olympics in areas most severely history to be aired via affected by the Great Experimental crystal-detector radio receiver satellite and in color 1980 East Japan Earthquake) 2012 Mar. 31 Analog broadcasts end “The Three Little Pigs” in Iwate, Miyagi and 1960 1967 The Tokyo Olympic Games ( ~ ) One-seg service Tokyo Sky Tree Fukushima prefectures 1970 is the world's tallest free standing broadcasting tower. 2012 Aug. 1930 Jun. 1 The ITU recommends Science & Technology 8K as the international Research Laboratories 1925 Mar. 22 1946 Jun. 15 standard for ultra-high established Broadcasting Culture First radio broadcast by definition television Tokyo Broadcasting Research Institute 2000 Mar. 2006 Apr. 1 1931 Apr. 6 1960 The International One-Seg service for systems for production Station established Second radio network Telecommunication mobile receivers begins and international 1926 Aug. 20 goes on air 1982 Dec. 17 Union (ITU) approves program exchanges Tokyo, Osaka and Hi-Vision as the 2006 Nov. 15 1935 Jun. 1 Sound multiplex Live Hi-Vision 2013 Sept. 2 Nagoya Broadcasting international studio International radio broadcasts begin on TV transmission from space “NHK Hybridcast” Stations merge to form 1950 standard broadcasts begin 1985 Nov. 29 service commences, Nippon Hoso Kyokai 2008 Aug. enabling broadcast (Japan Broadcasting First teletext service 2000 Dec. 1 Digital satellite Hi-Vision used as digital TV to be Corporation) 1950 Jun. 1 begins international signal at the The Broadcast Law broadcasting begins integrated with Beijing Olympic Games 1928 Nov. 5 goes into effect and 1989 Jun. 1 Internet-based contents 1940 NHK is re-established Full-scale satellite 2003 Feb. 1 First nationwide radio Opening of NHK 2008 Dec. 1 as a public broadcaster broadcasting services broadcast Archives Launch of “NHK on begin Demand” 1953 Feb. 1 2003 Dec. 1 First TV broadcast Digital terrestrial TV 2009 Feb. 2 1930 from NHK’s television broadcasting begins NHK WORLD TV studios in Tokyo begins 24-hour 2005 Mar. English-language service 1959 Jan. 10 8K (Super Hi-Vision) First Educational TV unveiled at Expo 2005 broadcast Opening of NHK's in Aichi, Japan Tokyo Television Station 1925 NHK, in cooperationwith the BBC and OBS, The morning drama serial“Oshin” screened some of the events (1983) at the 2012 London Olympics in 8K(Super Hi-Vision)

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