FOR IMMEDIATE RELEASE February 9, 2011
POLITICO LAUNCHES POLITICO PRO THREE SUBSCRIPTION NEWS SITES TO COVER ENERGY, TECHNOLOGY AND HEALTH CARE REFORM WITH HIGH-SPEED, POLITICO-STYLE JOURNALISM
ARLINGTON, Va. — POLITICO announced toda y the launch of PO LITICO Pro — a subscriber-only publication that will cover critical policy issues with the same high-impact, high- velocity style of journalism that has made POLITICO Washington’s ultimate must-read.
"There is not hing I feel more passionately about than investing in first-class, high-impact journalism — and proving it can be done in a profitable way," said POLITICO Publisher Robert Allbritton. "I am confident there is a robust market for nonpartisan coverage of the most important policy debates in government. I am similarly confident the editorial team we have assembled w ill turn heads."
Reader response to POLITICO Pro has been incredible. Members of Congress, industry executives, lobbyists and hundreds of other Washington insiders have already signed up for POLITICO Pro sight unseen — vastly exceeding t he internal projections POLITICO set for the product. GE has signed on as POLITICO Pro’s launch sponsor and exclusive first-quarter advertiser.
POLITICO Pro will focus initially o n energy, technology and health care refor m, w ith add itional policy areas to come in the months ahead.
POLITICO Pro subscribers will get access to subscriber-only websites packed with ahead-of-the- curve reporting from POLITICO Pro’s team of dedicated journalists; highly customizable instant alerts on the news that matters to them most; early-bird editions of Morning Energy, Morning Tech and Pulse; subscriber-only afternoon briefings from POLITICO Pro editors; and access to exclus ive events with newsmakers and POLITICO Pro journalists.
While other policy-related publications put an emphasis on graphics, databases and do-it- yourself reports, POLITICO Pro has put all of its resources into reporting — with the goal of providing readers real-time intelligence on the politics, process and personalities involved in policy. To deliver that news, POLITICO Pro has hired the best reporters in the business — including journalists who’ve made their names at The Washington Post, The New York Times, Newsweek, The Industry Standard, the Los Angeles Times, the New York Post, the New York Daily News, the San Jose Mercury News, Salon, E&E Publishing and POLITICO itself.
The effort will be led by POLITICO Pro Editor-in-Chief Tim Grieve, who previously ran POLITICO’s groundbreaking congressional coverage. Among the journalists on the PO LITICO Pro team are Darren Samuelsohn, the pre-eminent energy reporter in Washington; Kim Hart, a pioneer of political tech coverage; David Nather, a veteran political reporter who’s written two books on the 2010 health care reform law; California correspondent Michelle Quinn, who’s covered Silicon Valley for the Los Ange les Times and The New York Times; Mike Zapler, formerly the Washington reporter for the San Jose Mercury News; and Josh Voorhees, Tony Romm, Sarah Kliff and Jennifer Haberkorn — the authors of PO LITICO’s must-read morning newsletters on energy, technology and health care.
POLITICO Pro’s sales and customer-service team is led by Executive Director of Sales Poppy MacDonald, w ho before joining POLITICO Pro successfully launched new products for Gallup Inc. and The Advisory Board Co.
While most of the reporting from POLITICO Pro reporters will be available only to subscribers, POLITICO Pro stories of broader public interest will appe ar for free on PO LITICO in pr int and online. POLITICO will remain a free, publicly accessible website.
For more information about POLITICO Pro, please visit www.politicopro.com.
ABOUT POLITICO
POLITICO is a nonpartisan, Washington-based political journalism organization that serves as the one-stop shop for the fastest, deepest coverage of the president, the new Congress and the 2012 presidential race. POLITICO’s journalists break news and dr ive conversation abo ut the White House, Capitol Hill and Washington lobb ying, plus the intersection of politics with Wall Street, the media and pe rsonalities.
MEDIA CONTACT:
Sara Olson 202.731.8193 [email protected]