482-6400 Tincaps.Com Enhancing the Fan Experience
(260) 482-6400 TINCAPS.COM ENHANCING THE FAN EXPERIENCE
FORT WAYNE TINCAPS PARKVIEW FIELD WHY THE TINCAPS?
THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDS AND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN.
The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base.
We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership.
Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand.
We will deliver what we promise and find ways to maximize the value you receive.
MAKING LASTING IMPRESSIONS Partnering with the TinCaps puts your business in front of nearly 400,000 fans during TinCaps games plus over 100,000 additional patrons attending other events at Parkview Field.
REACHING BEYOND THE BALLPARK TinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380am and 100.9fm. The games also receive major coverage in the local newspapers and television news.
LEVERAGING OUR BRAND TO BENEFIT YOURS The positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana.
CONNECTING WITH OUR CAPTIVE AUDIENCE TinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time.
REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students.
Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Stephen Zabrecky
(260) 482-6400 TINCAPS.COM 2 OUR FANS, YOUR CUSTOMERS
FIVE-YEAR SEASON ATTENDANCE AVERAGE (2015-2019)
Indiana Pacers (NBA)
Indianapolis Indians (MILB) . COM
Indianapolis Colts (NFL) Notre Dame Football 263,278 (NCAA) UNIQUE VISITORS FORT WAYNE TINCAPS (MILB) (APRIL-SEPTEMBER, 2019)
South Bend Cubs (MILB) Indiana University 997,120 Basketball (NCAA) PAGE VIEWS Purdue University Football (NCAA) (APRIL-SEPTEMBER, 2019)
Indiana University Football (NCAA)
Fort Wayne Komets SOCIAL MEDIA PRESENCE (ECHL) AS OF OCTOBER 1, 2019 Purdue University FORT WAYNE, INDIANA Basketball (NCAA) RANKED ONE OF THE TOP TEN MINOR LEAGUE SPORTS CITIES 69,263 Notre Dame Basketball IN THE COUNTRY (NCAA) (SPORTS BUSINESS DAILY & LIVABILITY.COM)
Indiana Fever (WNBA) 49,297 Fort Wayne Mad Ants (NBA G-League) 21,918
11-17 milb $68.51 Avg. Cost for a Family Male 55+ to Attend a Game 11% mlb $226.95 51% 32% $ nhl 331.03 Female 18-34 $ nba 375.42 49% 35-54 24% $ nfl 491.53 33% 0 100 200 300 400 500 Gender Demographics Age Demographics
3 FORT WAYNE TINCAPS PARKVIEW FIELD REGIONAL EXPOSURE
The TinCaps followed up a great 2018 season at Parkview Field with another phenomenal season in 2019. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above franchises in much larger mar- kets such as San Antonio, Jacksonville, Omaha and Memphis.
TINCAPS TICKETS HAVE BEEN ZIP CODES ACROSS PURCHASED BY FANS IN 1,852 THE COUNTRY
OF THOSE ARE ZIP CODES FROM WITHIN THE PURCHASES 746 TRI-STATE REGION (INDIANA, OHIO, MICHIGAN)
(260) 482-6400 TINCAPS.COM 4 BUILDING ON SUCCESS
Between TinCaps baseball and other special events since 2009, Parkview Field has averaged more than 500,000 guests annually while becoming a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.
TOTAL ATTENDANCE AVERAGE ATTENDANCE 2009-19 per Game, 2009-19 4,403,804 5,848
out out out 58 of 59 23 of 30 10 of 30 Single-A teams that the TinCaps Double-A teams that the TinCaps Triple-A teams that the TinCaps outdrew in season attendance outdrew in season attendance outdrew in season attendance
SPECIAL EVENT ATTENDANCE NON-BASEBALL EVENTS 2009-19 2009-19 1,311,667 6,820
5 FORT WAYNE TINCAPS PARKVIEW FIELD AWARDS & ACCOLADES
Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here are just some of the many distinctions that the TinCaps and Parkview Field have earned since 2009: JOHN H. JOHNSON PRESIDENT’S AWARD HONORING MILB’S MOST COMPLETE ORGANIZATION
CONTINUED EXCELLENCE AWARD FOR MAINTAINING A HIGH FAN EXPERIENCE & A POSITIVE IMPACT WITHIN THE COMMUNITY
#1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCE PARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011
#1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARK PARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES
CHARLES K. MURPHY PATRIOT AWARD NOMINEE RECOGNIZES A TEAM FOR OUTSTANDING SUPPORT OF THE U.S. ARMED FORCES & VETERANS
LARRY McPHAIL AWARD-BEST MARKETING & PROMOTIONS THE TINCAPS HAVE EARNED THE MIDWEST LEAGUE AWARD ON FOUR OCCASIONS
BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL) AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL
JOHN HENRY MOSS COMMUNITY SERVICE AWARD FOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY
LARGE BUSINESS OF THE YEAR IN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION
TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALES THE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009
(260) 482-6400 TINCAPS.COM 6 MARKETING ELEMENTS
FIREWORKS SPONSORSHIP Cap off your event with a spectacular fireworks show featuring your logo displayed on our brand new, 1,400 sq. ft. high definition video board.
SEATING AREA SPONSORSHIP • Prominent ballpark signage. • Sponsor name on every ticket sold in that area. • Exposure in team advertising materials, announcements, television & radio broadcasts. • VIP usage of the sponsored area.
MULTIMEDIA OPPORTUNITIES In 2019, TinCaps.com received almost 1,000,000 page views and 263,000 unique visitors & is now a completely responsive website. The TinCaps also have a strong online and social media following. Showcase your brand via outlets including: • Facebook • Instagram • YouTube • Twitter • Snapchat • Email Newsletter
GROUP OUTINGS & HOSPITALITY • Groups (ranging in size from 20 fans to over 3,000) sit together in the same section. • All groups in attendance will be recognized during the game both on the videoboard and via a public address announcement.
7 FORT WAYNE TINCAPS PARKVIEW FIELD BALLPARK SIGNAGE Ability to create positive associations with our large, loyal and captive audience. • Almost a half-million fans attended TinCaps games and other events at Parkview Field in 2019. • Additional exposure via newspaper, television, and other media coverage.
IN-GAME PROMOTIONS Engage fan interaction and create excitement while conveying your message and building brand recognition. • Promotions are flexible and customizable. • Provide a dominant presence at a particular game or a consistent presence throughout the season. • Work with the TinCaps to create a promotion that will effectively accomplish your objectives.
PRINT MEDIA Pocket Schedules • Nearly 500,000 pocket schedules are distributed over the tri-state area. Gameday Program • Gameday programs are complimentary to fans at every TinCaps home game. Approximately 113,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message throughout the season.
TELEVISION, RADIO & ONLINE Increase your exposure through our television and radio broadcasts. • All 70 TinCaps home games can be seen live on Xfinity. • Every TinCaps game, home and away, broadcast live on ESPN Radio 1380AM and 100.9 FM. • An average of 5,000 fans per game listen on the radio and another 500 fans listen online at TinCaps.com
(260) 482-6400 TINCAPS.COM 8 PARTNERSHIP SPOTLIGHT
“Being a good neighbor -- that’s what Parkview’s relation- ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a Mike Packnett better community. In turn, we play hard with our families and President & CEO friends to enjoy the many blessings we’ve received. Parkview Health With record-setting attendance last year, it’s clear that the BALLPARK NAMING RIGHTS Ballpark Naming Rights TinCaps are meeting a need for affordable, family-friendly en- Restroom Sponsorship tertainment for the entire region. This past baseball season, Season-Long Kiosk Parkview Field welcomed 419,128 fans to TinCaps’ games and every one of them made a positive economic impact on our Outfield Billboard community. Group Outings & Picnics That’s a powerful partnership for healthier communities any Luxury Suite Holder way you look at it!” Full-Page Program Ad SEASON-LONG KIOSK
Brian Engelhart Vice President, “At Indiana Tech, we view our partnership with the Fort Marketing & Communication Wayne TinCaps as a vital part of our work to connect with Indiana Tech each of our university’s audiences. The visibility of our ball- WILL CALL TICKET ENVELOPES Outfield Billboard park signage, Will Call tent and materials, and program ads Half-Page Program Ad allows us to stay top-of-mind for prospective area students. 4 Half-Season Tickets Our suite is great for hosting alumni, students and universi- ty partners. And everyone within the TinCaps organization is Will Call Tent & Envelopes just terrific to work with. We’re proud to partner with them!” Concourse Backlit Sign Fireworks Sponsor In-Game Radio Ads Luxury Suite Holder OUTFIELD BILLBOARD
“STAR Bank realizes the strength and vitality of a community is in relationships built and grown over time. That’s why STAR Kristin Marcuccilli, is a proud partner with the TinCaps, an organization who has SVP, Chief Operating Officer truly revitalized Fort Wayne and our excitement for America’s STAR Bank favorite pastime. Together, we are committed to serving Fort SEATING AREA NAMING RIGHTS Wayne and sharing our belief in helping families, business- Seating Area Naming Rights es and communities grow. Parkview Field is a destination of Official ATM at the ballpark choice for many, and we are honored to share your dedica- Full-Page Program Ad tion to Fort Wayne’s bright, all-star future. Thank you, Fort Suite Level Backlit Wayne TinCaps, for the opportunity to partner STAR with your Club Seat Season Tickets first-class team.”
OFFICIAL IN-BALLPARK ATM
9 FORT WAYNE TINCAPS PARKVIEW FIELD “For 185 years, Old National Bank has been focused on strengthening the communities we serve through associ- ate volunteerism, Old National Foundation grant awards and corporate partnerships. This commitment to community helps define our mission and vision. Old National Bank is a Kathy Callen proud partner with the TinCaps, an organization whose ded- Community Engagement ication, enthusiasm & innovation has helped to transform LUXURY SUITE HOLDER Executive downtown Fort Wayne. We feel our partnership with the Old National Bank TinCaps perfectly illustrates how organizations can work to- Video Board Sign gether in cultivating strong, sustainable communities, now and for future generations. Sponsor of Baseball Buddies Pocket Schedule Ad Our suite allows us to provide associates and clients enter- Luxury Suite Holder tainment throughout the season, as well as opportunities to invite prospects to one of downtown Fort Wayne’s hottest spots.” BASEBALL BUDDIES
“Gerber Collision & Glass is committed to the communities it serves and since 2015 we have been proud to partner with the Simeen Alikhan Kazmi TinCaps. Gerber has sponsored multiple in-game features, Advertising Manager from Homestand Highlights to the Call to the Bullpen. HALF-SEASON TICKETS Gerber Collision & Glass We’ve also leveraged our partnership and sponsorship of a Half-Season Ticket Package Fireworks Night with Gerber Collision & Glass’s charitable “Call to the Bullpen” Sponsor initiative - donating refurbished vehicles to families and or- Fireworks Sponsor ganizations in need through the Recycled Rides programs. The TinCaps share Gerber’s community-focused dedication Annual Vehicle Ddonation to making a difference.” for Charity
“CALL TO THE BULLPEN” SPONSOR
John Clements “There is nothing better than a night at Parkview Field with Owner co-workers, friends and family. The Basement Doctor’s an- ON-FIELD TARP SPONSOR The Basement Doctor nual employee appreciation night was a hit, great food and drink, awesome fireworks and a grand slam to top things off. On-Field Pitcher’s Mound Tarp Can’t wait till next year. Go TinCaps!” Firework Sponsor
FIREWORKS SPONSOR
(260) 482-6400 TINCAPS.COM 10 TINCAPS C.A.R.E.
The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The TinCaps are committed to being a positive force in our community. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations.
CHARITABLE AND COMMUNITY PROGRAMS COMMUNITY OUTREACH This year, 350 schools and libraries (112,957 students and 5,757 The TinCaps’ mascot and players make appearances at local educators) participated in the TinCaps Reading Program, an hospitals, schools, little leagues and a wide array of other incentive-based system that promotes reading across Indi- community events. In 2019, the TinCaps did over 100 player ana, Michigan & Ohio. and mascot appearances throughout the region.
FUNDRAISING PARTNERSHIPS WITH COMMUNITY ORGANIZATIONS The TinCaps Fundraising Program allows organizations to sell The TinCaps partnered with 65 organizations in 2019 through TinCaps tickets and retain some of the profits. Through ticket the “Community Organization of the Game”, a program estab- sales, specialty jersey auctions, & special events, the TinCaps lished to highlight community efforts during every TinCaps helped local organizations raise over $250,000 in 2019. game.
CHARITABLE AND COMMUNITY EVENTS The TinCaps continue to strive to give back Parkview Field hosted more than 100 charitable & communi- to the community in which we all live. ty events in 2019, including “Turn the Town Pink” events, a weekly Farmers Market, free Holiday Fest activities, & Trick or Treating with Johnny!
11 FORT WAYNE TINCAPS PARKVIEW FIELD TICKETS & GROUP OUTINGS
FIELD BOXES CLUB LEVEL SEATS SEATS Located down the third base line, these These padded seats (located on the suite The Legacy Seats are located behind private boxes include four chairs situated level) feature wait service and have access home plate and feature a personal food around a high top table. Wait service is to the Suite Level Lounge which provides a rail, padded seats, additional leg room and available directly to your table. full-service bar and food options. personal wait service. $2,700/box $1,000/ seat $900/seat sold out 3, 4, or 5-year contract required 2-year contract required
ALL- STAR SEATS RESERVED SEATS LAWN Between the dugouts, the All-Star Seats Located just outside the first and third Bring a blanket and enjoy the ballgame get you right down into the action. Some base dugouts, the Reserved Seats have from either right or left field. All-Star Seats put you closer to the catcher stadium-style seating close to the action at $350/seat than the pitcher! an extremely affordable price. $675/seat • Half-Season: $385/seat $560/seat
2020 TinCaps Incentive Program full season half-season 17-game plan 12-game plan Same seats for each game Yes Yes 16 of 17 games 11 of 12 games Prime events pre-purchase option Playoff tickets option Future game exchange policy Special “Thank You” gift Electronic ticketing system Renewal rights of seat location Unused season ticket exchange for Lawn Seats on non-fireworks games Invites to On-field batting practice and other Season Ticket Holder-only Events
The TinCaps take pride in ensuring that your GROUP PRICING BREAKDOWN group outing is fun and family-friendly. Seat Type 1 - 19 20 - 99 100 - 249 250+ Share the experience of Parkview Field with Home Run Porch $12.00 $12.00 $12.00 $12.00 co-workers, church groups, friends and family. All- STAR* $12.00 $11.50 $11.00 $10.50 Pricing varies by number of tickets purchased. Parkview Field can accommodate you and your Reserved Seats $10.00 $9.50 $9.00 $8.50 guests, and the TinCaps make planning and Lawn $6.00 $5.00 $5.00 $5.00 coordinating simple and hassle-free. *No discount for All-Star seats on Fireworks nights.
(260) 482-6400 TINCAPS.COM 12 PARKVIEW FIELD...
With over 11,000 square feet of indoor meeting playing field Tuthill 400 Club space, an on-site Food & Beverage Department, and an unparalleled view of Fort Wayne’s skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events. Marketing at Parkview Field allows your company exposure to the attendees at all of these additional events as well as the opportunity to link your brand with community-minded events and memorable moments.
suite level lounge main concourse lincoln financial event center
13 FORT WAYNE TINCAPS PARKVIEW FIELD MORE THAN BASEBALL
NATIONAL CONCERTS Parkview Field has hosted several national concerts and drawn crowds of over 13,000 fans with acts like Zac Brown Band, Florida Georgia Line, Jake Owen & Bob Dylan.
FORT4FITNESS The Fort4Fitness events (a full and half marathon, kid’s and senior’s marathons and a health festival) drew over 35,000 runners and fans to Parkview Field.
PATRIOTIC POPS On July 3rd, over 7,000 guests enjoyed a free concert from the Fort Wayne Philharmonic. They performed on the field and finished with an amazing fireworks show.
(260) 482-6400 TINCAPS.COM 14 FORT WAYNE TINCAPS PARKVIEW FIELD