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482-6400 Tincaps.Com Enhancing the Fan Experience (260) 482-6400 TINCAPS.COM ENHANCING THE FAN EXPERIENCE FORT WAYNE TINCAPS PARKVIEW FIELD WHY THE TINCAPS? THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDS AND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN. The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership. Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand. We will deliver what we promise and find ways to maximize the value you receive. MAKING LASTING IMPRESSIONS Partnering with the TinCaps puts your business in front of nearly 400,000 fans during TinCaps games plus over 100,000 additional patrons attending other events at Parkview Field. REACHING BEYOND THE BALLPARK TinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380AM and 100.9FM. The games also receive major coverage in the local newspapers and television news. LEVERAGING OUR BRAND TO BENEFIT YOURS The positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana. CONNECTING WITH OUR CAPTIVE AUDIENCE TinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time. REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students. Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Stephen Zabrecky (260) 482-6400 TINCAPS.COM 2 OUR FANS, YOUR CUSTOMERS FIVE-YEAR SEASON ATTENDANCE AVERAGE (2015-2019) Indiana Pacers (NBA) Indianapolis Indians (MILB) . COM Indianapolis Colts (NFL) Notre Dame Football 263,278 (NCAA) UNIQUE VISITORS FORT WAYNE TINCAPS (MILB) (APRIL-SEPTEMBER, 2019) South Bend Cubs (MILB) Indiana University 997,120 Basketball (NCAA) PAGE VIEWS Purdue University Football (NCAA) (APRIL-SEPTEMBER, 2019) Indiana University Football (NCAA) Fort Wayne Komets SOCIAL MEDIA PRESENCE (ECHL) AS OF OCTOBER 1, 2019 Purdue University FORT WAYNE, INDIANA Basketball (NCAA) RANKED ONE OF THE TOP TEN MINOR LEAGUE SPORTS CITIES 69,263 Notre Dame Basketball IN THE COUNTRY (NCAA) (SPORTS BUSINESS DAILY & LIVABILITY.COM) Indiana Fever (WNBA) 49,297 Fort Wayne Mad Ants (NBA G-League) 21,918 11-17 milb $68.51 Avg. Cost for a Family Male 55+ to Attend a Game 11% mlb $226.95 51% 32% $ nhl 331.03 Female 18-34 $ nba 375.42 49% 35-54 24% $ nfl 491.53 33% 0 100 200 300 400 500 Gender Demographics Age Demographics 3 FORT WAYNE TINCAPS PARKVIEW FIELD REGIONAL EXPOSURE The TinCaps followed up a great 2018 season at Parkview Field with another phenomenal season in 2019. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above franchises in much larger mar- kets such as San Antonio, Jacksonville, Omaha and Memphis. TINCAPS TICKETS HAVE BEEN ZIP CODES ACROSS PURCHASED BY FANS IN 1,852 THE COUNTRY OF THOSE ARE ZIP CODES FROM WITHIN THE PURCHASES 746 TRI-STATE REGION (INDIANA, OHIO, MICHIGAN) (260) 482-6400 TINCAPS.COM 4 BUILDING ON SUCCESS Between TinCaps baseball and other special events since 2009, Parkview Field has averaged more than 500,000 guests annually while becoming a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball. TOTAL ATTENDANCE AVERAGE ATTENDANCE 2009-19 per Game, 2009-19 4,403,804 5,848 out out out 58 of 59 23 of 30 10 of 30 Single-A teams that the TinCaps Double-A teams that the TinCaps Triple-A teams that the TinCaps outdrew in season attendance outdrew in season attendance outdrew in season attendance SPECIAL EVENT ATTENDANCE NON-BASEBALL EVENTS 2009-19 2009-19 1,311,667 6,820 5 FORT WAYNE TINCAPS PARKVIEW FIELD AWARDS & ACCOLADES Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here are just some of the many distinctions that the TinCaps and Parkview Field have earned since 2009: JOHN H. JOHNSON PRESIDENT’S AWARD HONORING MILB’S MOST COMPLETE ORGANIZATION CONTINUED EXCELLENCE AWARD FOR MAINTAINING A HIGH FAN EXPERIENCE & A POSITIVE IMPACT WITHIN THE COMMUNITY #1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCE PARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011 #1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARK PARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES CHARLES K. MURPHY PATRIOT AWARD NOMINEE RECOGNIZES A TEAM FOR OUTSTANDING SUPPORT OF THE U.S. ARMED FORCES & VETERANS LARRY MCPHAIL AWARD-BEST MARKETING & PROMOTIONS THE TINCAPS HAVE EARNED THE MIDWEST LEAGUE AWARD ON FOUR OCCASIONS BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL) AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL JOHN HENRY MOSS COMMUNITY SERVICE AWARD FOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY LARGE BUSINESS OF THE YEAR IN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALES THE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009 (260) 482-6400 TINCAPS.COM 6 MARKETING ELEMENTS FIREWORKS SPONSORSHIP Cap off your event with a spectacular fireworks show featuring your logo displayed on our brand new, 1,400 sq. ft. high definition video board. SEATING AREA SPONSORSHIP • Prominent ballpark signage. • Sponsor name on every ticket sold in that area. • Exposure in team advertising materials, announcements, television & radio broadcasts. • VIP usage of the sponsored area. MULTIMEDIA OPPORTUNITIES In 2019, TinCaps.com received almost 1,000,000 page views and 263,000 unique visitors & is now a completely responsive website. The TinCaps also have a strong online and social media following. Showcase your brand via outlets including: • Facebook • Instagram • YouTube • Twitter • Snapchat • Email Newsletter GROUP OUTINGS & HOSPITALITY • Groups (ranging in size from 20 fans to over 3,000) sit together in the same section. • All groups in attendance will be recognized during the game both on the videoboard and via a public address announcement. 7 FORT WAYNE TINCAPS PARKVIEW FIELD BALLPARK SIGNAGE Ability to create positive associations with our large, loyal and captive audience. • Almost a half-million fans attended TinCaps games and other events at Parkview Field in 2019. • Additional exposure via newspaper, television, and other media coverage. IN-GAME PROMOTIONS Engage fan interaction and create excitement while conveying your message and building brand recognition. • Promotions are flexible and customizable. • Provide a dominant presence at a particular game or a consistent presence throughout the season. • Work with the TinCaps to create a promotion that will effectively accomplish your objectives. PRINT MEDIA Pocket Schedules • Nearly 500,000 pocket schedules are distributed over the tri-state area. Gameday Program • Gameday programs are complimentary to fans at every TinCaps home game. Approximately 113,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message throughout the season. TELEVISION, RADIO & ONLINE Increase your exposure through our television and radio broadcasts. • All 70 TinCaps home games can be seen live on Xfinity. • Every TinCaps game, home and away, broadcast live on ESPN Radio 1380AM and 100.9 FM. • An average of 5,000 fans per game listen on the radio and another 500 fans listen online at TinCaps.com (260) 482-6400 TINCAPS.COM 8 PARTNERSHIP SPOTLIGHT “Being a good neighbor -- that’s what Parkview’s relation- ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a Mike Packnett better community. In turn, we play hard with our families and President & CEO friends to enjoy the many blessings we’ve received. Parkview Health With record-setting attendance last year, it’s clear that the BALLPARK NAMING RIGHTS Ballpark Naming Rights TinCaps are meeting a need for affordable, family-friendly en- Restroom Sponsorship tertainment for the entire region. This past baseball season, Season-Long Kiosk Parkview Field welcomed 419,128 fans to TinCaps’ games and every one of them made a positive economic impact on our Outfield Billboard community. Group Outings & Picnics That’s a powerful partnership for healthier communities any Luxury Suite Holder way you look at it!” Full-Page Program Ad SEASON-LONG KIOSK Brian Engelhart Vice President, “At Indiana Tech, we view our partnership with the Fort Marketing & Communication Wayne TinCaps as a vital part of our work to connect with Indiana Tech each of our university’s audiences. The visibility of our ball- WILL CALL TICKET ENVELOPES Outfield Billboard park signage, Will Call tent and materials, and program ads Half-Page Program Ad allows us to stay top-of-mind for prospective area students. 4 Half-Season Tickets Our suite is great for hosting alumni, students and universi- ty partners. And everyone within the TinCaps organization is Will Call Tent & Envelopes just terrific to work with. We’re proud to partner with them!” Concourse Backlit Sign Fireworks Sponsor In-Game Radio Ads Luxury Suite Holder OUTFIELD BILLBOARD “STAR Bank realizes the strength and vitality of a community is in relationships built and grown over time. That’s why STAR Kristin Marcuccilli, is a proud partner with the TinCaps, an organization who has SVP, Chief Operating Officer truly revitalized Fort Wayne and our excitement for America’s STAR Bank favorite pastime.
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