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Inaugural out Loud Gala Final Beam in Place Susan Van Wielingen: Why 2014 Report to the Community Inaugural Out Loud Gala Final beam in place Susan Van Wielingen: Why I support NMC Education wins award from AB Museums Association Visit the new nmc.ca amplify 2014 National Music Centre Canadian Music Icons The following artists have agreed to champion the National Music Centre by lending their name, endorsement, brand and talent to our cause: Paul Anka Randy Bachman Jim Cuddy Tommy Banks Paul Brandt Michael Cohl Anne Murray Photo: Stephanie Leblond Jim Cuddy David Foster Oliver Jones Larry LeBlanc Anne Murray Buffy Sainte-Marie Buffy Sainte-Marie Paul Brandt amplify 2014 From the President The past year was also The past year was marked successful in terms of volunteer, by many important donor and sponsor engagement. milestones for growth The result was increases in and celebration at NMC. new dollars pledged to both Construction has moved operations and the capital forward well. We suc- campaign through a myriad of cessfully increased our activities including the inaugural operating budget and Out Loud Gala. operational planning in preparation for the Construction, at the 50% mark new facility. We hosted at year-end, is on track for our inaugural fundrais- completion in spring 2016. ing gala and several other Prominently visible in Calgary’s public celebrations and all East Village, it is generating were highly successful. excitement as its architectural Dear friends, forms begin to take shape. We are grateful to receive enormous support from The past year was one of There’s so much to explore in donors, sponsors, artists inspiring milestones for NMC. this edition of Amplify, our 2014 and others who want to Thanks to the passionate efforts annual report. Enjoy it, share it, help us achieve our goals. of our board, staff, volunteers and get involved with NMC. We Passionate support has and supporters, momentum for are passionate about music, our also come from the NMC NMC is more palpable than ever. city, our province and our country, Directors and committee You can feel it! Supporters and and we invite you to join us. members throughout 2014. partners from across Canada A heartfelt thank-you to our staff, Thank you to all. are helping to move NMC to volunteers and supporters for centre stage. believing in music, and for their Roger C. Jackson, OC, AOE. In working toward realizing the tireless efforts in 2014. Onward! Chair, NMC Board of Directors vision, the NMC team continues to rise to the challenge and deliver impressive results across the entire organization. In 2014, the number of people Andrew Mosker, touched by our award-winning President and CEO programming continued to grow. The new nmc.ca serves as a new platform for storytelling and collections access. And we have been readying collections and building the exhibitions to be unveiled in the new building. amplify 2014 01 amplify 2014 Photo: Don KennedyPhoto: Photo: GeorgePhoto: Webber g 08 Collections News g 24 Construction Highlights Spreading the Word Education Volunteers 04 Marketing update 15 Award-winning school programs 21 Helping NMC with everything from events to office work to blogging Collections Out Loud Gala 08 Donations, deaccessions, 18 Johnny Reid wowed the crowd Exhibitions restorations, storytelling 22 Telling the stories of music in Profile Canada Programs 20 Why Susan Van Wielingen 12 Community engagement and supports NMC Construction Highlights collaboration 24 The building is going up, the King Eddy came down 02 amplify 2014 amplify 2014 Editor Naomi Grattan Contributors Joseph Media Freida Butcher Terry Cho Gary Duke Photo: Baden Roth Credit: St Adam Kamis g 18 NMC Out Loud g 22 Exhibitions Mary Kapusta Adam Fox Jesse Moffatt Andrew Mosker Jeni Piepgrass Chad Saunders Kate Schutz Tyler Stewart David Walsh Images Lena Bell Julijana Capone Photo: Brandon Wallis Photo: Lena Bell Shawna Coates g 15 Education g 20 Donor Gary Duke Haley Sharpe Design Mary Kapusta Don Kennedy Stuart Kinnear Patrick Marold Natalie Marsh Wanda Martin Taryn McKay Jesse Moffatt Don Molyneaux Bud Moore Photo: Brandon Wallis Photo: Don Molyneaux Panneton-Valcourt g 24 Construction Highlights g 04 Spreading the Word g 28 Campaign Update Anne Phillips Ted Rhodes Campaign Update Baden Roth 2014 28 We’ve reached 63% of our goal Chad Schroter-Gillespie Reportcover to the Community Supporters Kate Schutz 30 Thanks to everyone who played St Joseph Media their part in 2014 Inaugural Out Loud Gala Jason Tawkin Final beam in place Daniel Tremblay Financial Report Susan Van Wielingen: Why I support NMC 34 By the numbers for 2014 Education wins award from Louie Villanueva AB Museums Association Visit the new nmc.ca Brandon Wallis Construction George Webber Photo: George Webber Graphic design inconcepts.ca 134 11 Avenue SE, Calgary, AB T2G 0X5 (403) 543-5115 [email protected] An NMC Publication amplify 2014 03 marketing Spreading the Word Mary Kapusta, Marketing and PR Manager Media Momentum In 2014, NMC created a media Heritage Standing Committee When comparing the media hits plan for major acquisitions and on the future of the music from 2013 and 2014, our local gift announcements to maintain industry in Ottawa, Arcade Fire media coverage grew 4% over awareness and momentum. This stopping by for a tour, several 2013 (160 hits in 2014 compared strategy paid off considerably million dollar gifts, the Polaris to 154 hits in 2013). with a noticeable jump in national Prize long list announced at NMC has also received more coverage! NMC, unveiling the recording national coverage than ever, studios at the new NMC, Some of the big stories that growing 42% in 2014 over 2013. announcing the NMC public NMC shared this year included: art project, the launch of the In 2014, there were a total of the King Eddy restoration, AMCI Fertile Ground Report, 392 media hits, 27% of those Cmdr. Chris Hadfield popping and the installation of the final (or 105 media hits) were national in to play us a tune, NMC beam at the site of the new outlets. participating in the Canadian NMC building. 04 amplify 2014 marketing ADVERTISEMENT 48 of 52 In 2013, there were a total of 300 media hits, 25% of those (or 74 media hits) were national outlets. Calgary SUN+ e-edition - Calgary Sun - 13 Dec 2014 - Page #10 http://eedition.calgarysun.com/epaper/services/OnlinePrintHandler.ashx?... When comparing the 392 media hits in 2014 and 300 media hits in 2013, our overall media coverage has seen a significant increase, by Mary Kapusta Highlights growing by 31% over 2013, 2014 from NMC • NMC receives second international architecture award indicating more local and national • In March, Col. Chris Hadfield treats us to a song on Anne Murray’s guitar awareness for the project. • A Tribe Called Red visits in June... dance party ensues • Arcade Fire checks out TONTO, one of the world’s largest synths, in August • September marks NMC’s first gala, NMC Out Loud, which raises over $200,000 • NMC hits the road, visiting the JUNOs, Canadian Country Music Awards, Aboriginal Music Week, Polaris Music Prize, BreakOut West and more! • Restoration of the Rolling Stones Mobile Studio begins • NMC raises the final beam at the construction site 1 of 1 15/12/2014 10:57 AM • After a final public tour on December 28, NMC closes its gallery to prepare for the big move • NMC has raised $116 million towards their capital campaign goal This next year will have even more milestones as a restored King Eddy is unveiled, the exterior of the new building takes shape and NMC meets more music lovers in Calgary. Brought to you with the support of: OCL Studios NationalMusicCentre @nmc_canada amplify 2014 05 marketing A new nmc.ca With support from the Calgary Our new site is user-friendly, Foundation, NMC was able responsive to all mobile device to build a relationship with sizes, has a bilingual English/ St. Joseph’s Media, a Toronto- French toggle, weaves original based company that specializes storytelling content throughout, in dynamic online platforms. and has a dedicated content portal called Amplify that Through 2014, St. Joseph’s replaced our blog. Amplify has donated approximately $170,000 already become the most visited in digital media services to page on the site! NMC in support of creating a sustainable new website that As the data shows, the response will grow with the organization. has been exceptional, but the NMC marketing staff put in work continues as NMC enters over 700 hours of work to bring phase two of the project. With the new site to life through new additional support secured content and features in line with from the Calgary Foundation, NMC’s strategic priorities. NMC will expand e-commerce features and rich media storytelling in 2015. 06 amplify 2014 marketing Partners January 2014 marked the kick-off In late July, Marketing Manager of the Calgary Sun advertorial Mary Kapusta visited the partnership. Over the last year, Anne Murray Centre for their NMC had a dedicated section 25th anniversary. To celebrate the in each Friday edition of the occasion, Anne Murray herself Calgary Sun to share our stories hosted a luncheon for some with over 140,000 readers. diehard fans and then spent over five hours greeting fans at the From quick facts on the scale centre. NMC was on hand to help of the construction to exclusive her celebrate with information interviews, these weekly columns on the building project and our were a great way to build education programs. We held a public awareness and develop regional art open house pride and ownership in the with our artist project. NMC was able to offset Patrick Marold in September. our subsidized ad rate through Photo: Brandon Wallis monthly sponsorships that raised over $10,000.
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