Candidate Information

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Candidate Information Candidate brief for the position of: Director of Academic Business Development University of London Worldwide May 2021 Background Information The University of London The University of London is one of the oldest, largest and most diverse universities in the UK. Established by Royal Charter in 1836, the University is recognised globally as a world leader in higher education and has long pioneered change in the sector. Since its foundation, the University of London has built a distinctive approach to learning, teaching and research. The University’s location, including the magnificent Art Deco Senate House on Russell Square in the heart of Bloomsbury and in proximity to world-leading libraries, cultural institutions and entrepreneurial businesses, enhances its mission as an innovative centre of learning designed to serve local, national and global communities. The University has the UK’s largest global distance learning operation, with close to 50,000 students on over 100 programmes. The University’s School of Advanced Study leads the national community of humanities researchers, serving to demonstrate the value of the arts and humanities in the contemporary world and providing critical intellectual infrastructure for the advancement of knowledge. Now is a time of opportunity and change for the University, a time when we are ready to harness the strengths of our history and to define our future – a future that looks forward with optimism to our 200th anniversary. Under the leadership of the Vice-Chancellor, Professor Wendy Thomson, we are rearticulating our mission, sharpening our vision and shaping a strategy that will redefine the modern university now, reimagining research and education for a diverse and complex world. The University’s academic mission lies at the heart of this new strategy. Our fundamental vision is to connect worlds – the worlds inside and outside Universities, and worlds separated by differing educational needs and differing levels of access to learning opportunities and research resources. The University’s mission is to develop a local, national and global intellectual infrastructure that enables innovative practice and thinking designed to provide transformative educational and research opportunities. 3 University of London Worldwide The Structure The University of London is a unique federation of 17 self-governing The 17 Member Institutions of Member Institutions, each of which has a world-class reputation in its the University are: own right. Birkbeck, University of London City, University of London The University of London is also home to the following: The Courtauld Institute of Art • University of London Worldwide – a collaboration among Member Institutions to Goldsmiths, provide distance and flexible learning to nearly 50,000 students in 190 countries. University of London Former students include six Nobel Prize winners. Institute of Cancer Research • School of Advanced Study – a nationally recognised resource and centre of King’s College London excellence in the promotion and facilitation of research in the Arts, Humanities and Social Sciences. It comprises eight internationally renowned research institutes London Business School and attracts large numbers of subject specialists globally. It has four nationally and London School of Economics internationally recognised specialist research libraries. and Political Science • University of London Institute in Paris – a small and specialised institution with a London School of Hygiene long-standing academic partnership with Queen Mary University of London, the & Tropical Medicine Institute provides research-led teaching from experts in their field. Queen Mary University • Senate House Library – with its unique research collections in the Arts and of London Humanities, considered by some to be the largest and best in the world, attracting Royal Academy of Music scholars from over 1,000 institutions worldwide. Royal Central School of Speech and Drama The University has a distinctive academic mission: Royal Holloway, • To transform people’s lives through education, driven by a commitment University of London to diversity and inclusion and a belief in their power to create new ways Royal Veterinary College of knowing. St. George’s, • To deliver innovative training and postgraduate education for the new world University of London of research and work. SOAS • To realise the benefits of the humanities and social sciences for society, to advocate for their importance, and to provide the intellectual infrastructure UCL to enable new discoveries. • To provide value to the Federation, leveraging the collective power of its members and enabling us all to reach new constituencies and tackle new problems. • To strengthen bonds across regional, national, cultural, economic and political boundaries. 4 University of London Worldwide About the University of London Worldwide We are one of the world’s leading providers of We will do this by focussing on three main strategic online and distance learning. We currently offer objectives of which the first is: online and flexible programmes to around 50,000 Strategic Objective 1 – Furthering our position as the UK’s students in more than 190 countries, studying on leading provider of distance learning worldwide, delivering over 100 degrees, diplomas and certificates. cutting-edge programmes to increased numbers of people We devise, develop and deliver distance and blended who can benefit most from education. learning courses in partnership with the University of Worldwide has an integral role to play in the successful London’s Member Institutions, and other organisations, pursuit of the above Strategic Objective. A proposed new to provide learners around the world with access to structure for Worldwide will focus on delivering three core affordable, high quality, career-relevant higher education. work streams that will form the basis of three Directorates, london.ac.uk/courses all headed by a Director reporting to the Chief Operating Our model means that students can either study entirely Officer: online, or else get additional face to face support through • Academic Business Development. our global network of Recognised Teaching Centres. • Online Education: Innovation, Development Ranging from Shakespeare and Machine Learning to and Delivery. Starting a Company and How to Teach Online, our short • Student Services Registry. open courses (coursera.org/london) have also attracted over 1.5 million learners. In an increasingly competitive transnational landscape, Worldwide’s future plans for growth over the next five The University’s Strategic Plan for 2020-2025 has years, will see it deliver upwards of 30 new programmes, in as its aim: partnership with the University’s Member Institutions. To enrich our academic work in the pursuit of excellence These programmes will be delivered more efficiently, with in education, research and knowledge exchange through improved technical infrastructure, more streamlined collaboration with our Member Institutions; developing business processes and a significantly improved academic academic programmes, networks and partnerships that and administrative student experience. further our federation’s goals across London, the UK and internationally. 5 University of London Worldwide The Role This is a unique opportunity at the heart of the Identify opportunities for product diversification and the University’s 2020-2025 strategy. In the context generation of multiple income streams within new and of a fast-changing external environment, existing markets through market analysis and segmentation. driving the growth of the University’s global business in distance education is a top priority. Partnerships The University is committed to extending its Embed a long-term, strategic partnership management global position and reputation as the UK’s approach with key partners leading provider of distance learning, and Build long-term, value-adding relationships that exploit the responding to the growing student demand for University’s competitive position internationally and within cutting-edge programmes. the federation. You will bring your strategic understanding of the Identify and engage with a broader range of potential international higher education market and commercial partners (e.g., OPMs and professional bodies) to increase know-how to deliver on this commitment and to ensure opportunities for delivering growth in target markets. the success of the newly created Academic Business Develop a deep understanding of Member Institution Development Directorate. needs and adopt a tailored approach to managing Member Institutions that focuses on addressing their Key duties and responsibilities needs. Business Development Delivering substantial growth across new and existing markets Develop strategic, high-level relationships with key clients in all sectors, and implement and oversee an optimal client relationship framework. Shape and refine a commercial plan that explores potential new revenue streams, and manage, develop and motivate an experienced team to deliver profitable revenue growth. Drive, lead, create and manage a business development pipeline through both existing networks of business and with prospective clients and partners (HE and commercial). Market Analysis and Strategy Building brand awareness and a distinctive reputation Direct the development and design of customer strategies that define the University’s position in the global education marketplace. Seek, evaluate and feed
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