Converged Cloud • Solution for Your Cloud • Recommendations

The Cloud for Mobile & Big Data World The Cloud Enterprises Rely On

김 병직 부장 HP Technology Consulting

• The New Style of IT • Converged Cloud • Solution For Your Cloud • Recommendations

Big data & mobility leading the new “IT style”

3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. A new style of IT emerging kaggle SolidFire Pandora Scribd. Every 60 seconds Amazon Music iHandy DocuSign SmugMug

salesforce.com Finance SuperCam Snapfish Urban NetSuite AppFog Travel Xactly Dragon Diction Parse Taleo Joyent Plex Systems LinkedIn UPS Mobile Reference 98,000+ tweets DCC Google Facebook PingMe Lifestyle Atlassian eBay Bromium GoGrid Manufacturing Projects Hosting.com Hyland Splunk CCC Product Configurator SAP HP buzzd Amazon Web Services Tata Communications box.net LimeLight Sport CRM MRM Ariba Scanner Pro Yandex Quickbooks NetReach ScaleXtreme 695,000 status updates Bills of Material Engineering Foursquare cloudability Order Entry NetDocuments Zoho Games SCM Pinterest Hootsuite CloudSigma Inventory Alterian Qvidian Workbrain Quality Control Datapipe Burroughs EMC OpenText CyberShift nebula HP ePrint Twitter HCM Workscape Sage IBM Hitachi Cost Management 11million instant messages Unisys Mobile, Social, Mainframe Client/Server The Internet Big Data & The Cloud 698,445 Google searches

Cash Management NEC Microsoft Bull ERP Serif HCM Xerox SLI Systems Zynga Time and Expense OpSource Fijitsu Avid Workday Baidu Fixed Assets Elemica iSchedule Costing Navigation Yandex Mixi Accounts Receivable Photo & Video 168 million+ emails sent ADP VirtualEdge Yahoo! SCM Khan Academy Zillabyte Heroku Payroll Billing Yammer Adobe Corel CyberShift PaperHost Renren Activity Management SuccessFactors Entertainment Viber PLM Yahoo Training Kinaxis Education Answers.com Microsoft SugarCRM Atlassian Sales tracking & Marketing Social Networking Rostering Saba BrainPOP RightScale PPM 1,820TB of data created Sonar6 Time & Attendance CYworld Quadrem MobileFrame.com YouTube Kenexa Sonar6 Service Business Jive Software Commissions Saba myHomework Database Softscape NetSuite Tumblr. Qzone Claim Processing Intacct Fring Toggl News Exact Online Amazon dotCloud Data Warehousing Cornerstone onDemand Xing Cookie Doodle New Relic Mozy FinancialForce.com 217 new mobile web users Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl Volusion IntraLinks Associatedcontent BeyondCore SmugMug MobilieIron Atlassian Productivity Fed Ex Mobile Rackspace Flickr TripIt Twitter Paint.NET

4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 비 정형 데이터 | Big Data Analytics에 대한 요구 비정형 데이터의 폭발적 증가가 예상되며, 이를 활용한 새롭고 혁신적이고, compute-intensive한 application들이 폭발적으로 증가할 것으로 예상됨.

Web과 Mobile 기기들의 사용이 증가됨에 따라 비정형 비정형 데이터를 이용한, 새로운 비즈니스 모델과 데이터가 급속이 늘어나고 있음. Application이 생성되고 있음.

예제: 70 Enterprise Data Capacity 60 1. Web log 파일 분석 (누가 웹사이트에 접속했는가?)

50 Unstructured Data Structured Data 2. 관심 및 감정 분석 (고객은 우리에 대해 어떠한 이야기를 하는가?) 3. 권고안을 제시하는 엔진 (고객이 무엇을 사길 바라는가?) 40 60% 4. 광고 타켓팅 (어떤 광고가 특정 고객에게 어필 할 것인가?) 30

Exabytes 5. 리스크 모델링 (비지니스에서 예상되는 리스크는 무엇인가?) 20 6. 고객 이탈 분석 (왜 내 고객은 자꾸 떠나는가?) 10 7. Web crawling (전통적인 웹 검색) 28% 0 8. 예측 분석 (어떤 예측이 내 데이터에 기본이 되는가?) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

• Mobile Device는 기업 업무 활용의 주요 Mobile 수단이 되고 있음 Worker

• 새로운 trend 개인 기기 활용(BYOD: Bring Your Own Device)

• 새로운 Infrastructure의 필요성 Any Time, Any Where work의 환경 Public Space • 일하는 방식의 변화는 Mobility 와 Cloud의 유연한 접목과 convergence를 요구하고 있음

정형 활용 업무 정형 / 비정형 활용 업무

Org A Org A File Store in Public Cloud

정형 데이터 소스/ 비정형 데이터 in 데이터 in 업무 복잡도 Private Cloud 증가 Private Cloud

File Store in Org C Org B Org B

7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Industry transformation | Data가 만드는 3세대 플랫폼 Trillions of things Billions Millions of … Definition of the 3rd platform of users Intelligent industry solutions • The next technology platform, for growth and innovation, is 3rd platform CIOs LOBs built upon mobile devices and SPs Apps Enterprises Cloud services Big Data / Analytics Services apps, cloud services, mobile Information SMBs Consumers Mobile broadband Social business broadband networks, Big Data Emerging markets Content Experiences Mobile devices and apps analytics, and social Hundreds of Tens of technologies Millions thousands of users 2rd platform of apps • This platform will allow high- value and vertically-focused LAN / Internet Client / Server solutions through a mash up PC of the most disruptive Millions Thousands technology within cloud of users of apps 1rd platform services, mobile, social, and Big Data Mainframe Terminal

8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Source: IDC A new style of IT emerging “A new style of IT emerging”은 Big Data의 생성과 활용, Mobility의 증가에 따른 보다 강력하고 유연한 Cloud INFRASTRUCTURE가 필요함.

데이터의 폭발적 증가

효율적 데이터 관리

새로운 처리 기법

증가된 업무 연속성

9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloud / Big Data / Mobility | Support “A new style” 기업의 경쟁력 강화를 위해 요구되는 3 가지 핵심 Trends

Mobility Cloud

Enabling IT Services Generating Business Value Enhancing Productivity

• 적응력 • 새로운 서비스 생성 • 지속적 서비스 제공 • 쉬운 확장과 강력함 • 차별성 그리고 가치 창조 • 협업 • 유연성 및 연결 • 비즈니스에 대한 통제 • Connected Enterprise • 비용 절감

Build Flexible and Powerful Infrastructure

구축 소비 Cloud services Cloud services

Apps Apps Apps Infra Mgmt Infra Mgmt Infra Mgmt

Private Cloud Managed Cloud Public Cloud 거버넌스 SLAs 가용성, 보안, 성능, 규제 및 비용

Cloud Services에 대한 Cloud Services에 대한 구축 및 운용(Private) 소비

Hardware Software Services Managed Cloud Public Cloud

Infrastructure to Applications Choice Confidence Consistency Delivery model Security Architecture Platform Management Portability Partner Scalability Consumption

REDUCED FLEXIBILITY SPEED AGILITY HIGHLY SELF COSTS INNOVATION AUTOMATED SERVICE

Cloud 서비스의 구축 및 관리 Cloud 서비스에 대한 소비

Best in class products Integrated solutions Managed Cloud Public Cloud

• Enterprise 용도의 SLA와 End-to-end 지원을 • Cloud에 최적화된 server, 완전하게 선 통합된 • • managed IaaS & SaaS 바탕으로한 컴퓨팅, storage & Network 시스템 스토리지 서비스 • Mission Critical Apps. • Cloud ready 운영체제 및 신속한 서비스 생성, • 신속한 asset 배포를 관리 도구 배포 및 모니터링 • • Global & local presence 위한 global 배포 Network • Hybrid 환경을 고려한 Multi-vendor 지원 • • 산업별로 특성화된 기업용도의 사용을 위한 보안, 자동화 & 관리 (가상화 및 운영체제) • 솔루션 지원 Open 플랫폼

전문가 Services

전략 • 계획 • 구현 • 지원 • 거버넌스 (운영, 변화관리) • 파이낸싱 • 교육

Cloud Services에 대한 Cloud Services에 대한 구축 및 운용(Private) 소비

Hardware Software Services Managed Cloud Public Cloud

Infrastructure to Applications

Power, connect, store, and protect your cloud Unify and orchestrate resources in real time Converged Infrastructure Physical, virtual, heterogeneous, and hybrid

Accelerate your time to cloud Plan, build, and manage confidently Pre-integrated, from infra to app Thousands of certified professionals

17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Converged Cloud Solution | Our Approach Racked, stacked, wired, and ready for deployment

Rather than deliver pallets of individual …your HP & Microsoft cloud solution components... arrives preassembled and ready to run

18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Converged Cloud Solution | Our Approach / HP Power, connect, and store your way with highly optimized and integrated foundation

Best cloud 70% more compute per watt compute with HP BladeSystem

Best cloud 50% lower storage costs storage with HP 3PAR storage

Best cloud 2.5x faster interconnect provisioning with VirtualConnect and HP Networking

Public

Common technologies Identity ▪ Virtualization ▪ Management ▪ Development

Private

• Hybrid support and the commons • Hybrid support and the commons Differentiation Private • First-party applications Public • First-party applications • Total cost of ownership (TCO) • Higher-level services

20 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Converged Cloud Solution | Our Approach / Best Together The optimized cloud system for Converged Cloud Robust & Integrated HP CloudSystem and Microsoft cloud Easy management Cloud Maps » Faster time-to-cloud with pre-integrated solutions Service catalog » Flex physical infrastructure to cloud service level demands

» Manage the cloud from infrastructure to applications Orchestration » Accelerate the cloud infrastructure design with HP Cloud Maps Provisioning and » Deploy virtualization cloud services with HP System Center monitoring

System Center Insight Management Converged Infrastructure Windows Server Converged Infrastructure

21 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Converged Cloud Solution | Our Approach / Service Plan, build, and manage your cloud with confidence

Converged Cloud Services Plan Build Operate and evolve • Transformation Experience • Virtualization Implementation • Proactive Care Workshop for Microsoft Private • Virtualization Management • Personalized Support Option Cloud Implementation • Proactive Select • Virtualization Assessment • Consulting Services for Microsoft Private • Critical Service • Client Virtualization Analysis Cloud • Education Services and Modeling Service • Services for Exchange Private Cloud • Enterprise Cloud Services • Client Virtualization Solution • Client Virtualization Proof of Concept Design Service • Client Virtualization Implementation • Factory Express • Installation and Startup Service

HP Datacenter Care – operate and evolve to a converged cloud

Recommendations

WIDE Angle. Requirements MIX.

디바이스 독립적 서비스 접근

요구 동적 거버넌스 Service 사용자에 대한 빌링, 평가, 사용률 리포트, 모델링 접근, 권한 관리 디바이스 사용 경험에 대한 품질 및 SLA 관리 Offer 지원 Mgmt.

Demand 서비스 카탈로그와 저장소

요구사항 진행 및 활성화 서비스 사용 / 서비스의 품질 비즈니스 Service Modeling 서비스 모델 저장소 & Design

Delivery 서비스 용량 모델, 할당 및 배치 서비스 모니터링 / 상태 관리 동적 리소스 관리에 대한 모델링, 리소스 관리/ 동적 워크로드 관리, 정량적 관리 Resource 할당 및 배치 리소스 관리, 리소스 상태 관리 Template 할당

Design 리소스 풀 카탈로그와 저장소 Supply 리소스 제공 관리자 보안 POWER & COOLING SERVERS STORAGE NETWORK SOFTWARE INFORMATION CLOUD Infrastructure Converged Infrastructure 24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloud에 대한 관리 | End-to-end management for Infra to Apps

App Controller Orchestrator Configure Deploy Service ServiceService Delivery and Self Service ModelModel Automation

Monitor DC App Operate Admin Owner Service Service Manager Manager Cloud Matrix

Configuration Manager Operations Manager Virtual Machine Manager Data Protection Manager Application Management Service Delivery and Automation Infrastructure Management 25 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 강력한 Cloud는..

Gover- nance

Apps

Service Infrastructure

Cloud Mobility

Enabling IT Services Generating Business Value Enhancing Productivity • 적응력 • 새로운 서비스 생성 • 지속적 서비스 제공 • 쉬운 확장과 강력함 • 차별성 그리고 가치 창조 • 협업 • 유연성 및 연결 • 비즈니스에 대한 통제 • Connected Enterprise • 비용 절감

정책 / 관리 / 보안 / 거버넌스 / 변화 관리

http://www.hpmicrosoftprivatecloud.com