Proceedings of the 2011 Annual Meeting of the Academy of Behavioral Finance and Economics, September 21-23, 2011, Los Angeles, California The 2011 Annual Meeting of the Academy of Behavioral Finance & Economics PROCEEDINGS September 21-23, 2011 Los Angeles, California www.aobf.org Copyright © 2011 Academy of Behavioral Finance & Economics- ABF. Personal use of the materials contained in the present Proceedings book is permitted for respective authors. However, except for individual contributors who are the sole owners of their respective works, no part(s) of this book, either individually or collectively, can be reproduced in any form, print, electronic, or otherwise, for any purpose other than teaching. To obtain written permission for teaching purposes you may contact
[email protected] . 1 Proceedings of the 2011 Annual Meeting of the Academy of Behavioral Finance and Economics, September 21-23, 2011, Los Angeles, California TABLE OF CONTENTS TRACK “A” Papers Trust, Financial Collapse, and the Finance Sector _____________________________ Paper 1: Trust, Risk, Financial Collapse and Psychophysical Numbing …………………14 Robert Olsen, Decision Research Paper 2: Trust and the Financial Services Industry – an Anthropological Perspective …..15 Susan Menke, Mintel Group Limited Paper 3: Trust and Culture: A European Perspective …………………………………….16 Luigi Guiso, Ente Einaudi for Economics and Finance, Italy Theory- I _______________________________________________________________ Paper 1: Loss Aversion, Survival and Asset Prices ……………………………………....17