2007 Jay Chiat Account Planning Awards 2007 Jay Chiat Account Planning Awards
Grand Prix Prix. PROPRO BONO BONO BBH LondonLondo: nUnilver, Unilver (AXE\Lynx) (AXE\Lynx) BestBest contribution contribution of planning of planning to a pro to bono a pro brand. bono brand. SilverBronze SERVICE BRAND BRAND FooteThe Buntin Cone & GroupBelding:, PartnershipThe National Youth for a Anti Drug Best contribution contribution of planning of planning to a service to a servicebrand that has MediaDrug-Free Campaign America (Infected by Meth) brandbeen in thatthe marketplace has been forin themore marketplace than two years. for more than two years. Honorable Mention BronzeFallon, Children’s Defense Fund SilSilver ver Mullen:Grey SanThe AdFrancisco Council (Anti-Drunk, Youth Driving) FallonModernista!:, BahamasNapster Ministry of Tourism Mullen:Leadership The Ad Institute Council (Project Safe Neighborhoods) Honorable Mention Honorable Mention NoNo gold gold or orhonorable silver wasmention awarded was awarded in this in this cate- Campbell-Ewald, Alltel (Wireless) : Ameriquest Mortgage Co. gory.category. TAXIDDB Los, Blue Angeles Shield of California Fallon: Vanguard Car Rental USA (National Car Rental) NoTBWA\Chiat\Day Gold or Bronze Los Angeles:was awarded Principal in Financial this Group SMALL BUDGET category SMALLBest contribution BUDGET of planning to a No gold or bronze was awarded in this category. Bestsmall contribution budget brandof planning (under to a small$5 budget brand million). PRODUCT BRAND (under $5 million). Best contribution of planning to a product Sil ver brandPRODUCT that BRAND has been in the marketplace for HonorableThe Martin Mention Agency, Hanesbrands moreBest contribution than two ofyears. planning to a product brand that has MosesInc. (Barely Anshell: There)Arizona Dept. of Health Services (Teen been in the marketplace for more than two years. Pregnancy Prevention) Gol d Honorable Mention JWT , Tourism Ireland BBHGold , Unilever (AXE, “The Gamekillers”) No gold, silver or bronze was awarded in this category. SS&K, msnbc.com SilBartle ver Bogle Hegarty: Unilever (AXE Snake Peel) JWTThe Martin, Kimberly Agency Clark: The (Kleenex)Learning Channel (TLC) No gold or bronze was awarded in GLOBALthis category. Bronze RPASilver, Honda (Element) Best contribution of planning to a global campaign origi- Bartle Bogle Hegarty: Unilever (AXE) natingGLOBAL from North American and running in at least three Honorable Mention otherBest countries. contribution of planning to a TheBronze Richards Group, Thomasville global campaign originating from DDB: Georgia-Pacific (Angel Soft) SilverNorth American and running in at PRODUCT/SERVICE INTRODUCTION Wiedenleast three + Kennedy: other Electroniccountries. Arts (The SIMS) BestHonorable contribution Mention of planning to a brand Honorable Mention thatEnergy has BBDO: been Wm. in the Wrigley market Jr. Company for less (Winterfresh) than HonorableEur o RSCG Mention, Novartis (Nicotinell) twoGoodby, years. Silverstein & Partners: California Milk McCann Erickson: MasterCard International Processor Board No gold, silver or bronze was Gol d awarded in this category. Cramer-Krasselt, Takeda Pharmaceuticals No gold or bronze was awarded in this category. (Rozerem) PRODUCT/SERVICE INTRODUCTION SilBest ver contribution of planning to a brand that has been in TBWA\Chiat\Daythe market for less than Los two Angeles years. , Sony Computer Entertainment America (PlayStation 3) Gold HonorableMcKinney: Audi Mention (A3) : JWT , Dominos Pizza JWTBronze, Unilever (Sunsilk) Grey San Francisco: Wellpoint (Tonik) NoTBWA\Chiat\Day bronze was Losawarded Angeles: in thisSony categoryPlayStation. (PlayStation Portable)
Honorable Mention Publicis: Coca Cola (Vault) Saatchi & Saatchi LA: Toyota Motor Sales USA
No silver was awarded in this category. 200Jay Chiat7 Jay Account Chiat Account Planning Awards Planning
INTERNATIONALGrand Prix PRO BONO BestBBH Londoncontribution: Unilver of(AXE\Lynx) planning for Best contribution of planning to a pro bono brand. communications that ran in international markets (not originating in the United Silver States).SERVICE BRAND Foote Cone & Belding: The National Youth Anti Drug GolBest d contribution of planning to a service brand that has Media Campaign BBHbeen inLondo the marketplace n, Unilver for (AXE\Lynx) more than two years. Bronze SilSilver ver Mullen: The Ad Council (Anti-Drunk Driving) BBH Londo n, Unilever (Becel) Modernista!: Napster Mullen: The Ad Council (Project Safe Neighborhoods) Honorable Mention JWTHonorable Londo Mention n, Bayer (CalciAid) No gold or honorable mention was awarded in this cate- JWTDDB LosBrazil Angeles, Diageo: Ameriquest Brazil LTDAMortgage (Smirnoff) Co. gory. Fallon: Vanguard Car Rental USA (National Car Rental) TBWA\Chiat\Day Los Angeles: Principal Financial Group SMALL BUDGET No gold or bronze was awarded in this category. Best contribution of planning to a small budget brand (under $5 million).
PRODUCT BRAND Honorable Mention Best contribution of planning to a product brand that has Moses Anshell: Arizona Dept. of Health Services (Teen been in the marketplace for more than two years. Pregnancy Prevention)
Gold No gold, silver or bronze was awarded in this category. Bartle Bogle Hegarty: Unilever (AXE Snake Peel) The Martin Agency: The Learning Channel (TLC) GLOBAL Silver Best contribution of planning to a global campaign origi- Bartle Bogle Hegarty: Unilever (AXE) nating from North American and running in at least three other countries. Bronze DDB: Georgia-Pacific (Angel Soft) Silver Wieden + Kennedy: Electronic Arts (The SIMS) Honorable Mention Energy BBDO: Wm. Wrigley Jr. Company (Winterfresh) Honorable Mention Goodby, Silverstein & Partners: California Milk McCann Erickson: MasterCard International Processor Board No gold or bronze was awarded in this category.
PRODUCT/SERVICE INTRODUCTION Best contribution of planning to a brand that has been in the market for less than two years.
Gold McKinney: Audi (A3)
Bronze Grey San Francisco: Wellpoint (Tonik) TBWA\Chiat\Day Los Angeles: Sony PlayStation (PlayStation Portable)
Honorable Mention Publicis: Coca Cola (Vault) Saatchi & Saatchi LA: Toyota Motor Sales USA
No silver was awarded in this category. 2006 Jay Chiat Account Planning Awards
Grand Prix PRO BONO Bartle Bogle Hegarty: Unilever (AXE Snake Peel) Best contribution of planning to a pro bono brand.
Silver SERVICE BRAND Foote Cone & Belding: The National Youth Anti Drug Best contribution of planning to a service brand that has Media Campaign been in the marketplace for more than two years. Bronze Silver Mullen: The Ad Council (Anti-Drunk Driving) Modernista!: Napster Mullen: The Ad Council (Project Safe Neighborhoods)
Honorable Mention No gold or honorable mention was awarded in this cate- DDB Los Angeles: Ameriquest Mortgage Co. gory. Fallon: Vanguard Car Rental USA (National Car Rental) TBWA\Chiat\Day Los Angeles: Principal Financial Group SMALL BUDGET No gold or bronze was awarded in this category. Best contribution of planning to a small budget brand (under $5 million).
PRODUCT BRAND Honorable Mention Best contribution of planning to a product brand that has Moses Anshell: Arizona Dept. of Health Services (Teen been in the marketplace for more than two years. Pregnancy Prevention)
Gold No gold, silver or bronze was awarded in this category. Bartle Bogle Hegarty: Unilever (AXE Snake Peel) The Martin Agency: The Learning Channel (TLC) GLOBAL Silver Best contribution of planning to a global campaign origi- Bartle Bogle Hegarty: Unilever (AXE) nating from North American and running in at least three other countries. Bronze DDB: Georgia-Pacific (Angel Soft) Silver Wieden + Kennedy: Electronic Arts (The SIMS) Honorable Mention Energy BBDO: Wm. Wrigley Jr. Company (Winterfresh) Honorable Mention Goodby, Silverstein & Partners: California Milk McCann Erickson: MasterCard International Processor Board No gold or bronze was awarded in this category.
PRODUCT/SERVICE INTRODUCTION Best contribution of planning to a brand that has been in the market for less than two years.
Gold McKinney: Audi (A3)
Bronze Grey San Francisco: Wellpoint (Tonik) TBWA\Chiat\Day Los Angeles: Sony PlayStation (PlayStation Portable)
Honorable Mention Publicis: Coca Cola (Vault) Saatchi & Saatchi LA: Toyota Motor Sales USA
No silver was awarded in this category. 2005 Jay Chiat Account Planning Awards
Service Brand Best contribution of planning to a service brand that has No silver or bronze was awarded in this category been in the marketplace for more than two years.
Honorable Mention GlobaL DDB Chicago: OfficeMax Best contribution of planning to a global campaign origi- nating from North American and running in at least three No gold, silver or bronze was awarded in this category. other countries.
No awards were given in this category. Product Brand Best contribution of planning to a product brand that has been in the marketplace for more than two years.
Silver Team One Advertising: Lexus Certified Pre-Owned Vehicles
Honorable Mention Crispin Porter + Bogusky: Burger King Deutsch Inc.: Tylenol JWT: Domino’s Ogilvy & Mather: Barbie
No gold, or bronze was awarded in this category.
Product/Service Introduction Best contribution of planning to a brand that has been in the market for less than two years.
No awards were given in this category.
Pro Bono Best contribution of planning to a pro bono brand.
Gold kirshenbaum bond + partners: AdoptUSKids
No silver or bronze was awarded in this category.
Small Budget Best contribution of planning to a small budget brand (under $5 million).
Gold Crispin Porter + Bogusky: Google
Honorable Mention The Martin Agency: Spike TV The Richards Group: Kiwi 2004 Jay Chiat Account Planning Awards
SERVICE BRAND Best contribution of planning to a service brand that has been in the marketplace for more than two years.
Gold TBWA\Chiat\Day: Nextel Communications
Bronze Goodby, Silverstein & Partners: eBay Online Service Fallon Worldwide: Citibank
No silver was awarded in this category.
PRODUCT BRAND Best contribution of planning to a product brand that has been in the marketplace for more than two years.
Gold Carmichael Lynch: Harley-Davidson Motor Company
Silver Leo Burnett USA: The Procter & Gamble Company (Tampax Compak)
Bronze J. Walter Thompson: Unilever Bestfoods (Cup-A-Soup)
PRODUCT/SERVICE INTRODUCTION Best contribution of planning to a brand that has been in the market for less than two years.
Gold J. Walter Thompson: The Diamond Trading Company (Right Hand Ring)
Bronze Carmichael Lynch: American Standard (Champion Toilet)
No silver was awarded in this category.
PRO BONO Best contribution of planning to a pro bono brand.
No awards were given in this category.
SMALL BUDGET Best contribution of planning to a small budget brand (under $5 million).
No awards were given in this category. 2003 Jay Chiat Account Planning Awards
Grand Prix SMALL BUDGETS (less than $5 million) or Crispin Porter + Bogusky: Molson USA PRO-BONO BRAND
Gold SERVICE BRAND McKinney & Silver for First Citizen’s Bank (in the marketplace for more than two years) Bronze Silver DDB Chicago for After School Alliance Bartle Bogle Hegarty: ING Direct LBWorks for Heidelberg USA Leo Burnett USA: Toys “R” Us No silver award was given in this category Bronze The Martin Agency: United Parcel Service
No gold award was given in this category
PRODUCT BRAND (in the marketplace for more than two years)
Gold Leo Burnett USA: Kellogg’s Nutri-Grain
Silver Arnold Worldwide: Volkswagen
Bronze J. Walter Thompson: Novell
BRAND, EITHER PRODUCT OR SERVICE (in the marketplace for less than two years)
Gold Crispin Porter + Bogusky: MINI USA
Silver The Martin Agency: Vanilla Coke BBDO Chicago: Wm. Wrigley Jr. Co.’s Orbit Sugar-Free Gum
No bronze award was given in this category
NONTRADITIONAL ADVERTISING COMMUNICATIONS
Gold Crispin Porter + Bogusky: Molson USA
Silver TBWA\Chiat\Day: Cadbury Canada’s Caramilk
No bronze award was given in this category