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Integrated BLE Beacons Support BLE Beacon Deployments

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Integrated BLE Beacons Support BLE Beacon Deployments Connected Mobile Experience (CMX) Will Blake Technology Transitions Driving Digital Transformation Enablers for Digitisation Mobility IoT Analytics Cloud Mobile Traffic Will Exceed IoT Devices Will 76% of Companies Are 80% of Organisations Will Wired Traffic by 2017 Triple by 2020 Planning to or Investing in Use Primarily SaaS by 2018 Big Data The Network20 –Connects,50% Yearly Secures, Increase Automates, in Bandwidth and DemandDelivers Insights Customers Demand a Rich Mobile Experience The Opportunity Is in Mobile Shoppers want to look up online reviews and compare prices while browsing Of lines of business say mobile strategy is very or extremely important to their objectives1 Hotel guests want free Wi-Fi and they want to 56% see available services and amenities Travelers want to find departure gates quickly “Consumers are not only keeping pace, they and receive itinerary updates are in many cases leading the disruption.”2 Patients want location-enabled wayfinding apps Students want to find their way around campus 1 IDC Location Based Services: A Promising Customer-Centric Solution 2014 and receive safety alerts 2 IDC, Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO, June 2015 IT’s Role in Impacting the Digital Business Align IT with LoB Drive Real Time Impact Personalised Experiences Movement & Dwell Time 44% Staffing & Asset Management of mobility initiatives are funded or jointly funded by LoB1 Emergency Operations Business Relevance Business Agility Business Intelligence 1 http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/mobile-workspace-solution/enterprisemobilitylandscapestudy-spring2014.pdf The Mobile Experience – Beyond Wi-Fi – Is Key Technology Enabling Business Strategy Connected Mobile Experience DETECT CONNECT ENGAGE Presence and Location Network Access User Experience Mobile Device Location-Based Simple Wi-Fi Guest Access Detection Content and Services ANALYTICS Understanding Location Technologies • Presence Analytics • Location Analytics • Direct Interaction • Region Monitoring • Push Notifications • Device Ranging • Push Notifications • Location Based Services • Push Notifications • .1m – 100m • 7m – 10m • .1m – .5m • BLE Beacons • Wi-Fi Trilateration • RFID Exciters/Chokepoints • Wireless AP Coverage • NFC • BLE Beacons Presence Location Proximity • Location Analytics • Blue Dot / Wayfinding • Push Notifications • Location Analytics • Location Based Services • Push Notifications • Location Based Services • 7m – 10m • Increased granularity • 1m • Wi-Fi Trilateration • Wi-Fi Triangulation (AoA) Fast Locate Hyperlocation Detect DETECT CONNECT ENGAGE Presence and Location Network Access User Experience Mobile Device Location-Based Simple Wi-Fi Guest Access Detection Content and Services Understanding Location Technologies • Presence Analytics • Location Analytics • Direct Interaction • Region Monitoring • Push Notifications • Device Ranging • Push Notifications • Location Based Services • Push Notifications • .1m – 100m • 7m – 10m • .1m – .5m • BLE Beacons • Wi-Fi Trilateration (TDoA) • NFC • Wireless AP Coverage • BLE Beacons Presence Location Proximity • Location Analytics • Blue Dot / Wayfinding • Push Notifications • Location Analytics • Location Based Services • Push Notifications • Location Based Services • 7m – 10m • Increased granularity • 1m • Wi-Fi Trilateration (TDoA) • Wi-Fi Triangulation (AoA) Fast Locate Hyperlocation Understanding Presence • Presence is based upon a single AP Ignore • Using RSSI you can determine if a device Passing by is inside or outside of a venue Visitor • Adding dwell time analytics can provide additional insights -75 dBm -75 to -85 dBm < -85 dBm Presence Analytics Proximity Dwell Time • Dwell time periods are hard coded and not user-configurable Repeat Visitors • When classifying a client • If the MAC does not exist in the cache the device is considered a first time visitor • If the MAC has been seen for 5 out of the last 7 days it is considered a daily visitor • If seen in 2 of the last 4 weeks it is considered a weekly visitor Views Filters • Exclude data by • SSID • MAC Address • Duration • Site Groups link allow sites with commonalities to be grouped together • Global Site allows data from all sites to be viewed • A timezone must be specified • Individual site timezones will be ignored Meraki Presence Analytics Understanding Location Technologies • Presence Analytics • Location Analytics • Direct Interaction • Region Monitoring • Push Notifications • Device Ranging • Push Notifications • Location Based Services • Push Notifications • .1m – 100m • 7m – 10m • .1m – .5m • BLE Beacons • Wi-Fi Trilateration • RFID Exciters/Chokepoints • Wireless AP Coverage • NFC • BLE Beacons Presence Location Proximity • Location Analytics • Blue Dot / Wayfinding • Push Notifications • Location Analytics • Location Based Services • Push Notifications • Location Based Services • 7m – 10m • Increased granularity • 1m • Wi-Fi Trilateration (TDoA) • Wi-Fi Triangulation (AoA) Fast Locate Hyperlocation Understanding Location Time Delay of Arrival • Distance is calculated relative to A WIFI device seen by one AP could be located anywhere within the “circle” received signal strength When a device is seen • Signal strength can be impacted for by two APs then its many different reasons location must be along this “line” • Accuracy will be highest when a device is seen by 4 or 5 APs When a device is seen by at least three APs then its location must be at a “point” of intersection Location Analytics Verticalisation Understanding Location Technologies • Presence Analytics • Location Analytics • Direct Interaction • Region Monitoring • Push Notifications • Device Ranging • Push Notifications • Location Based Services • Push Notifications • .1m – 100m • 7m – 10m • .1m – .5m • BLE Beacons • Wi-Fi Trilateration (TDoA) • RFID Exciters/Chokepoints • Wireless AP Coverage • NFC • BLE Beacons Presence Location Proximity • Location Analytics • Blue Dot / Wayfinding • Push Notifications • Location Analytics • Location Based Services • Push Notifications • Location Based Services • 7m – 10m • Increased granularity • 1m • Wi-Fi Trilateration • Wi-Fi Triangulation (AoA) Fast Locate Hyperlocation Understanding FastLocate Data Points T=00s T=30s 28 Per Minute Data w/ device Data w/ device probing probing only and all network packets Understanding Latency Analytics UI MSE Processing Mobility Services 5s – 6s Third Party Server Engine Prime Controller Application Infrastructure Aggregation dependent 1s – 2s Wireless LAN Controller Application Consumption Client Probing 10s – 5m Understanding Location Angle of Arrival • RSSI estimates distance without any indication of direction • This introduces potential errors in the calculations • Angle of Arrival adds a sense of direction into the calculations • This increases accuracy while reducing the number of APs required Cisco Hyperlocation Module Angle of Arrival (AoA) Triangulation 1-3 m accuracy Integrated BLE Beacons Support BLE Beacon Deployments Centralised Management Wi-Fi and Bluetooth Visibility Enhanced FastLocate Faster refresh rates Improved Security Coverage Integrated Wireless Security Module Centre for Health Innovation / Olinqua Designing for Hyperlocation • If possible, mount antennas such that they have an unencumbered 360°view of all areas around them, without being blocked at close range by large objects. Traditional Deployment Hyperlocation Deployment Deployment Examples Best Practices – 1m Non-Standard – 2.5m Box Retail/ Mfg. – 2m • 3 APs (50 ft-triangle) or 5 APs • Many APs, 1AP/2000-4000 sq-ft • 7 APs, 1AP/2800 sq-ft (55 ft AP- (40x70 ft-star) • 10-15 ft ceiling, 1 HL/AP, below AP) • 10 ft ceiling, 1 HL/AP, below ceiling • 18-20 ft ceiling, 1 HL/AP, below ceiling • Client assoc. w/ AP, LOS to 3-5 ceiling, • Client associated w/ AP, LOS to APs • 3-7 ft shelves all APs • 5 GHz @ 20 MHz, iPhone 6, S5 • Client associated with AP, LOS to 3 APs • 5 GHz @ 20 MHz, iPhone 6, S5 • Moderate interference, normal load • 5 GHz @ 20 MHz, iPhone 6, S5 • Low interference, normal load • 50% (CDF); same measure of • Moderate interference, normal • 50% (CDF); same measure of RSSI load RSSI • 50% (CDF); same measure of RSSI Fast Locate and Angle of Arrival • Starting with 8.1, Packet RSSI Location (FastLocate) configuration is now included under Hyperlocation Config Connect DETECT CONNECT ENGAGE Presence and Location Network Access User Experience Mobile Device Location-Based Simple Wi-Fi Guest Access Detection Content and Services ANALYTICS Custom Guest Portals Hospitality Santa Clara Hyatt Driving Business Intelligence The Challenge . Limited Wi-Fi coverage not designed for the the modern, mobile digital guest Digital Transformation . Wayfinding and location-based services for 1:1 guest advertising . Location and dwell-time analytics for enhanced service delivery and revenue growth Business Outcomes . 15-20% increase in non-room revenue . 65-point increase in customer satisfaction – raised property from bottom 5% to top 5% . 25% to 40% increase in lobby bar spend by offering free Wi-Fi access . Increase of 37% of Net Promoter Score one year after implementation Social Analytics Engage DETECT CONNECT ENGAGE Presence and Location Network Access User Experience Mobile Device Location-Based Simple Wi-Fi Guest Access Detection Content and Services ANALYTICS Understanding Location Technologies • Presence Analytics • Location Analytics • Direct Interaction • Region Monitoring • Push Notifications • Device Ranging • Push
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