Hammer Museum Campaign Case Statement
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MISSION STATEMENT TABLE OF CONTENTS History and Growth Page 04 Transformation Goals Page 12 Floor 1: Ground Level Page 20 Floor 2: Courtyard Level Page 40 Floor 3: Gallery Level Page 56 Floors 4/5: Office Levels Page 74 Director’s Message Page 80 1 PEDRO Y JUANA LANTERNS WHERE WE HAVE BEEN 3 LLYN FOULKES EXHIBITION, 2013 Founded by Occidental Petroleum CEO Armand Hammer and designed Key Program Milestones Key Transformations of Space by architect Edward Larrabee Barnes, the new Armand Hammer Museum of Art and Cultural Center opens to the public Following Armand Hammer’s passing, Occidental Petroleum and Armand Hammer Foundation assume responsibility for museum operations 1994 1999 2000 2005 2006 2007 2009 Museum establishes Designer Bruce Mau and Establishment of Contemporary holdings operating agreement with architect Michael Maltzan Hammer Contemporary expand significantly UCLA and becomes home develop the museum’s brand Collection deepens with major gifts of art to the Wight and Grunwald identity and master plan museum’s commitment from Dean Valentine and collections; Professor Henry to art since 1960 Susan and Larry Marx New Hammer public programs Hopkins is named director Ann Philbin becomes director spotlight major artists and Major building Hammer creates pioneering after a decade leading The cultural thinkers enhancements begin with Public Engagement Drawing Center in New York Maltzan’s completion of initiative and innovative Billy Wilder Theater and Artists Council Start of contemporary Hammer café Hammer Projects series and Lobby Wall installations 2012 2013 2014 2015 2016 Senator John Tunney retires Hammer gains 40,000 HAMMER TRANSFORMED after 20 years as board chair; square feet of additional AND FULLY ACTIVATED renowned TV producer Marcy space and new 99-year Carsey becomes chair lease with UCLA Free admission made possible John V. Tunney Bridge Hammer launches the Classroom-in-Residence by supporters Erika J. Glazer creates striking pathway Renovation of exhibition signature Made in L.A. program establishes new and Brenda R. Potter between third-floor galleries and collection galleries biennial model for immersive inaugurates comprehensive Donors Jarl and Pamela Mohn Partnership with Art + K–12 arts education multiyear transformation Courtyard transformation establish the Mohn Awards, Practice in Leimert Park project creates vibrant new public honoring Made in L.A. artists creates acclaimed space space at the heart of the for cutting-edge art and New Visitor Experience program museum community engagement puts students front and center as Hammer ambassadors 5 BILLY WILDER THEATER 6 TREMENDOUS GROWTH IN LEADING ARTS AND PROGRAMS AND EXHIBITIONS CULTURAL FIGURES The Hammer presents a unique mix 5 20 FEATURED IN FREE of major thematic exhibitions, solo PUBLIC PROGRAMS EXHIBITIONS EXHIBITIONS retrospectives, projects by emerging SINCE 2005 artists, and a diverse calendar of more IN 1995 IN 2015 than 300 free public programs each year. TREMENDOUS GROWTH IN PROGRAMS AND EXHIBITIONS “ The Hammer is on the frontlines of artistic production like no NOTABLE PROGRAM PARTICIPANTS other museum. They’re near 165 300 J.J. Abrams Antonio Damasio Thomas Heatherwick David Lynch Peter Sellars practice. They’re near young PROGRAMS PROGRAMS David Adjaye Danger Mouse Chris Hedges Ann Magnuson Fiona Shaw artists in formation. It’s built Rabih Alameddine Angela Davis Mary Heilmann David Mamet Jim Shaw IN 2005 IN 2015 into the mandate here.” Michelle Alexander Tacita Dean Anita Hill Steve Martin Wallace Shawn Hilton Als Jared Diamond A.M. Homes Thom Mayne Amy Sillman — Francis Alÿs Joan Didion Elliott Hundley Paul McCarthy Mona Simpson Laurie Anderson Ani DiFranco Pico Iyer Frances McDormand Anna Deavere Smith Lari Pittman, Artist and Tadao Ando Zackary Drucker Ricky Jay Bill McKibben Patti Smith UCLA Professor Eleanor Antin Ava DuVernay Joan Jonas Mike Mills Roger Guenveur Smith Amy Arbus Atom Egoyan Felicity Jones Marilyn Minter Art Spiegelman Reza Aslan Bret Easton Ellis Kellie Jones Joni Mitchell Frances Stark John Baldessari James Ellroy Van Jones Tom Morello Gloria Steinem Shigeru Ban Will Ferrell Miranda July Ryan Murphy Elizabeth Streb Amiri Baraka Karen Finley Diane Keaton Wangechi Mutu Do Ho Suh Matthew Barney Barney Frank Keorapetse Kgositsile Eileen Myles Quentin Tarantino Lynda Benglis Michael Fried Maxine Hong Kingston Maggie Nelson Robert Thurman Annette Bening Coco Fusco Naomi Klein Leonard Nimoy Wolfgang Tillmans “ Is the cultural scene different because of the Homi Bhabha Charles Gaines Karl Ove Knausgaard Tig Notaro Gus Van Sant Hammer? Yes, the Hammer makes Los Angeles Hahn-Bin Mary Gaitskill Elizabeth Kolbert Edward James Olmos Gore Vidal better. It does an unbelievable job of making T.C. Boyle Roxane Gay Barbara Kopple Raymond Pettibon Bill Viola Mark Bradford Frank Gehry Chris Kraus Yvonne Rainer Rufus Wainwright artists part of the community, and its public T Bone Burnett Malcolm Gladwell Barbara Kruger Feisal Abdul Rauf Kara Walker programs are the strongest of any cultural David Byrne Robert Gober Neil LaBute Eddie Redmayne Jeff Wall institution in the city.” Vija Celmins Jonathan Gold Brie Larson Allen Ruppersberg David Foster Wallace ARTISTS FEATURED Michael Chabon Thelma Golden Norman Lear Ed Ruscha Chris Ware IN SOLO HAMMER — Lisa Cholodenko Michel Gondry Elizabeth LeCompte David O. Russell Lawrence Weschler Common Adam Gopnik Stan Lee Betye Saar Colson Whitehead PROJECTS SINCE 1999 Catherine Opie, Artist and UCLA Professor James Conlon Matt Groening Lawrence Lessig Sebastião Salgado Rachel Whiteread Douglas Crimp Anna Halprin Jonathan Lethem Esa-Pekka Salonen Pharrell Williams Alan Cumming Lyle Ashton Harris Glenn Ligon Jerry Saltz Christopher Wool Michael Cunningham Todd Haynes Richard Linklater Alice Sebold Kulapat Yantrasast 7 PAUL MORRISON HAMMER PROJECT, 2000–2001 8 EXPANDING OUR BASE Annual Visitors in Thousands BUILDING A TEAM OF OF INSPIRED AUDIENCES INNOVATORS AND EXPERTS 289 As reflected in exponential visitor growth The Hammer’s acclaimed programs and HAMMER over the past 15 years, the Hammer has exhibitions are made possible by a STAFF IN 2016 become a beloved destination for artists dedicated team of museum professionals. INCLUDING and audiences in the neighborhood, Each year the museum employs more than throughout Los Angeles, across the 100 students, primarily from UCLA, as country, and beyond. interns, educators, and ambassadors in OUR STAFF HAS 115 our galleries. MORE THAN DOUBLED STUDENT SINCE 1999 EMPLOYEES 2000 2005 2010 2015 CREATING A COLLECTION Objects in Hammer Contemporary Collection SUSTAINING Annual Budget in Millions OF CONTEMPORARY ART INSTITUTIONAL GROWTH Complementing the museum’s renowned The Hammer’s impressive growth has been historic collections, the growing Hammer supported by an expanding operating Contemporary Collection embodies our budget and funding from many dedicated commitment to the art of today, with an individuals, foundations, and corporate emphasis on 21st-century art from around partners. A transformed facility and the globe, works on paper (drawings, prints, enlarged endowment will ensure that photography), and art by artists based in the Hammer sustains its current level of Los Angeles. activity into the future. PRE-HCC 2006 2008 2012 2016 2000 2004 2008 2012 2016 9 LATIFA ECHAKHCH HAMMER PROJECT, 2013 10 WHERE WE ARE NOW 11 NICOLAS PARTY HAMMER PROJECT, 2016 ABOUT THE PROJECT PROJECT GOAL ONE 40,000 square feet of added space Dramatic new presence along a in a completely renewed Hammer full block of Wilshire Boulevard Originally built to showcase a private collection of historical By expanding into the entire first floor of the adjoining paintings, the Hammer Museum has become so much more. This office tower, the Hammer will gain invaluable frontage on project will elevate and expand our physical space to match the L.A.’s iconic Wilshire Boulevard. New signage, entrances, scope of the Hammer’s exceptional exhibitions, programs, and and art installations will powerfully amplify the museum’s collections. From the lobby to the galleries to the office tower, presence and strengthen our visibility as one of the city’s the transformation will enhance every facet of the museum. premier cultural destinations. KENZI SHIOKAVA IN MADE IN L.A. 2016 “ Los Angeles is now the center of the global creative community. More artists of all types live in our city than in any other urban area in the world. The work done here is extraordinarily groundbreaking, and the Hammer Museum A TRANSFORMED HAMMER, New square Previously is the single best place to discover it.” BY THE SQUARE FOOT footage renovated spaces 40,205 SF 36,750 SF Building on architect Michael — Maltzan’s prior renovations to Jarl Mohn, President and CEO, NPR the Hammer Museum, this new Total Museum multiyear construction project Square Footage will integrate 40,000 square 161,287 SF feet of newly acquired space and complete the renovation of the existing facility. Existing spaces to be renovated and reimagined 84,332 SF 13 14 MUSIC MADE IN L.A. CONCERT, 2016 PROJECT GOAL TWO PROJECT GOAL THREE 60% more gallery space 20,000 square feet of for artists and exhibitions enhanced public spaces With more than 10,000 square feet of new exhibition space to The transformed Hammer will be more accessible and inviting explore, future Hammer visitors will find even more of what they for all of our visitors, with improved wayfinding and amenities love: a thought-provoking array of historical and contemporary throughout