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Philanthropy: 158 2021 Giving Back by Giving Away Philanthropy: 158 2021 Giving back by giving away Copyright © IESE Business School, 2021. All rights reserved. This publication is for personal, noncommercial use. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from [email protected]. The posting of any part or all of this publication on open-access internet sites is prohibited. To obtain permission to post on secured and/or password-protected intranet sites, or to purchase copies of this publication or individual articles therein for use in academic settings, please write to [email protected]. IESE Business School - University of Navarra / www.ieseinsight.com 158 Where ideas and people meet Philanthropy Giving back by giving away StaffREPORT #158 Editorial Director Emeritus Photos Antonio Argandoña Roger Rovira, Manu Sevillano Editorial Board Illustrations Fabrizio Ferraro, Strategic Management Raúl Arias, Ester Centella, Carlos García Pont, Marketing Sonia García de Mateos (SOGADEMAMU) Beatriz Muñoz-Seca, Production, Technology and Operations Management Art Direction and Infographics Sebastian Reiche, Managing People in Organizations Prodigioso Volcán Joan E. Ricart, Strategic Management Carles Vergara, Financial Management Production Manager Louma Atallah Managing Director Gemma Golobardes Layout Manoli Gutiérrez, Marta Moreno Director of Content and Channels Marta Comin Corporate Marketing and Communications Susanna Arasa Editor in Chief Philip Seager Published by IESE Business School — University of Navarra Editors Legal Deposit: B 24325-2018 — ISSN 2604-5907 Emily McBride, Roger Perelló, Cintra Scott Editorial Contributors The opinions expressed in the articles published in this magazine are solely those of the authors. Articles may Javier Moncayo, Michelle Wallin only be reproduced with prior written permission of IESE Business School, University of Navarra, and the original source must be cited. www.iese.edu [email protected] Barcelona Avda. Pearson, 21 Munich Maria-Theresia-Strasse 15 08034 Barcelona, Spain 81675 Munich, Germany Tel.: +34 93 253 42 00 Tel.: +49 89 24 20 97 90 Madrid Camino del Cerro del Águila, 3 New York 165 W. 57th Street (Ctra. de Castilla, km 5,180) New York, NY 10019 USA 28023 Madrid, Spain Tel.: +1 646 346 8850 Tel.: +34 91 211 30 00 SAVE THE DATE. November 11-13th, 2021. Live from Madrid www.iese.edu/GlobalAlumniReunion no. 158 | IESE Business School Insight | 3 REPORTContents #158 The Green Deal REPORT Philanthropy Giving back by giving away 8 Here’s how business leaders and companies are lending a hand 5 keys for sustainable philanthropy by companies 15 “I want to change the world” The founder of the foundation Hazloposible talks about a new platform that puts NGOs and IESE alumni in touch with each other to exchange expertise and make a social impact 26 “Listen to that inner voice” Justice and charity at work After a musical career spanning 50 years, Josep Achieving social cohesion requires Carreras’s philanthropy through his leukemia two basic attitudes that are intertwined and foundation remains his other life work 22 mutually reinforcing: justice and charity 30 “People to whom “Companies, “The citizen movement society has given like any good we’ve seen during this much have an even citizens, are called pandemic has been greater obligation to to contribute to incredible. People and give back” the solution of companies have Josep Carreras the problems that affect mobilized resources our society” to help” Joan Fontrodona Catalina Parra THE BIG PICTURE SMART PICKS One year of COVID-19: Flash forward Lessons and challenges for CEOs These resources will help you go fast Action items from key industries affected 34 – but also give you the tools to slow down before you crash and burn 52 HACK KNOW When “5 stars” does no one any service 36 Mispredicting performance 37 Managing supply chains in A playful mindset at work 37 a world that is no longer flat 56 By Philip Moscoso +IESE The sweeping change Enthusiasm, passion and sustainability of net zero 64 Porsche CEO Oliver Blume aims to make In conversation with Miguel Duro half its cars all-electric or hybrid by 2025 38 Dress sense The upsides Entrepreneurs in the fashion space want your of downward clothes to leave a positive impression – 68 on people and the planet 42 deference By B. Sebastian Reiche and Tsedal B. Neeley Just get out there and do it The CEO of DHL Consulting promotes diversity and the advancement of women in the workplace 46 1, 2, 3... jump! Making the triple jump: switching function, sector and country all at once 50 FULL STOP Your move 76 “We need to stop How Robert Katende is using chess measuring our to give young people strategic tools managers only on and hope for a better life financial targets and start includ- ing other things like diversity and sustainability” Sabine Mueller EDITOR’S NOTE The giving of yourself Antonio Argandoña Editorial Director of IESE ention “philanthropy” in a business conversation and the com- Business School Insight ments may run like this: “Oh, I do a lot for others: I make good [email protected] products, I treat my employees well, I pay my taxes, I obey the law, I take care of my family, I’m a good friend.” Well, that’s a good start. But this issue of IESE Business School Insight is an invitation to go further. Philanthropy is about helping other people who usually Mwon’t be able to help you in return. It is giving away without getting anything back. “But my company is going through difficult times,” I hear you say. “I can’t afford to make big donations.” But philanthropy is not only a question of money. In the pages of our report, you will find many other ways of giving: time, advice, inspiration, example. “But providing for others is the job of the State.” To which I would say no. We are not loose atoms; we live in a society, where my life and well-being depend on the lives and well-being of others. The pandemic should have made that starkly clear. As such, helping others is all of our responsibility. If you see an older person trip and fall in the street, chances are you would rush over to help. Likewise, why wouldn’t you actively seek to help others in society who have sometimes even more serious or urgent needs? The philanthropy we talk about here is an organized way of providing that help. Sometimes we call it charity, although it sounds old-fashioned: giving away old clothes or tossing a few coins to a beggar on the corner. But charity or rather philan- thropy, more than anything, is love: not a feeling reserved just for those who are close to us or like us, but a pure desire to do good to others and seek the best for everyone. This magazine is full of ideas on how companies can help those who are neither their direct customers nor their employees. It shares some tips and best practices for how to carry out these actions effectively. And yes, it may bring some strategic benefits to your company in the form of tax breaks, positive PR, greater loyalty and commitment from your employees and customers. But, above all, you engage in philanthropy for how it will make you a better person and a better leader. Because leading is ultimately about giving: the giving of yourself. Focused Programs And you, what are your training needs? How much time do you have and We’ve adapted where are you based? to the current Find the training you’ve been looking for in our Focused Program portfolio, updated with new content to include the business world’s latest trends. context, without This year we’re offering new formats and methodologies that will allow you to continue learning wherever you are, without compromising the academic sacrificing excellence of IESE. IESE’s quality Lead the present. Be ready for the future. or rigor. iese.edu/focused-portfolio +34 91 211 3050 no. 158157 | IESE Business School Insight | 7 REPORT Philant Giving giving Making a difference and giving back to society have never been more urgent. Here’s how business leaders and companies are lending a hand – and it’s not only money that matters. hropy Giving back by away REPORT Philanthropy: Giving back by giving away he coronavirus pandemic may have English) which have borne the brunt of the lock- locked us down but it unlocked downs. In Spain, as in many other countries, small something else: philanthropy. De- businesses – from the local butcher and greengro- rived from the Greek words phil cer to gyms and mom-and-pop stores – generate (love) and anthrÕpos (mankind), 50% of total employment, and the country’s eco- philanthropy literally means “love of humanity,” nomic recovery depends on their survival. At www. Tand the pandemic has inspired an outpouring of sos4pymes.com small businesses can register that, from big and small donors alike, all wanting their need and get professional advice from more to play their part in the wider humanitarian effort. than 100 collaborators: lawyers, financiers, engi- neers, managers of multinationals and IBEX 35 For example, several businesspeople from IESE’s companies, experts in operations, online market- Executive MBA Class of 2014 got together and set ing and trade. The goal, according to the founders, up a pro bono consultancy called SOS4pymes, is to “help those who help our societies flourish,” which, as its name suggests, provides lifesav- based on three non-negotiables: (1) that the help is ing help for small businesses (pymes or SMEs in personalized; (2) that it is effective, making a real, Executive MBA classmates Iñaki González, Cristina Aparicio, Jorge Fernández, Iván Arévalo, Antonio Pérez and Vicente Llorens banded together to help struggling businesses – for free.
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