The Job Ahead Annual Report 2010-11

Annual Report 2010 -11

The Job Ahead The Job Ahead Annual Report 2010-11

Start Context The Plan Intelligent Paying Back Preparing A Changing Charting Growth An Expanded to Shape Workplace a Path to Managing Role for the Future Leadership Unprecedented Partners Demand O ne year spent looking 10 years ahead.

An artist’s rendering of the future student fitness facility to be added atop 200 King St. E. at the St. James Campus is one of many examples of how the will expand to improve the student experience over the next decade.

1 The Job Ahead Annual Report 2010-11

Anne Sado Michael Eubanks President Chair Board of Governors

in Anticipating change. students in the workplace A message from the We are reminded daily that our students 2010-11 was the year we finished our President and the Chair of are the focus of everything we do. Our homework. Now it’s time to begin the mandate is to serve them; to meet their job ahead — to make George Brown the Board of Governors needs and to help them find a path to College the post-secondary institute that in ’s success. We are confident that, as a truly understands employment. That If there’s one phrase that defines the result of the work that is now behind us, is our commitment to our students, to economy past year, it’s “doing our homework”— we are in a strong position to continue Toronto’s employers and to our city. preparing for what’s to come at George to meet that goal for years to come. Brown College for our students, their We have an opportunity to shape our The plans we have put in place over the employers and the economic health of collective future, rather than letting it past year are our response to clear needs, the city in which they live and work. In shape us. true academic fashion, we have spent ensuring that we give students the right the past year hitting the books — tools, environments and opportunities studying how the workplace will change to make their time at George Brown over the course of the next decade. As College much more than simply a means a result, we have laid the groundwork to an end. As we move toward 2020, to ensure that our programs and the full we do so with a constant awareness that student experience at George Brown our role as a post-secondary institution College are ready for these changes so is critical not only to the employers and that we can continue to produce students we serve, but to the city and its successful graduates. many communities.

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Start: Preparing to Shape the Future

65% of the children in pre- school today will work in jobs that don’t currently exist. Jim Carroll, Trends and Innovation Expert

Anticipating change — in our economy, in the workplace and in exceed the needs of employers through our students — has been a core focus at George Brown College 2020. For this to happen, new and over the course of the past 12 months. Leadership and staff more flexible learning approaches and have spent the year focused on the decade ahead, forecasting curricula must be offered; new ways and planning for the socioeconomic changes that will shape the of engaging industry and ’s approach to preparing students to be the graduates of identified; and new ways of strategically choice for employers in Toronto and beyond. managing our exploding growth carefully considered. This work has been fuelled by an unprecedented amount of research examining the challenges, needs, perspectives and Employers expect graduates to begin perception gaps that exist among students and their future their careers armed with much more employers. As the bridge that connects them, it is critical that than technical ability. They expect strong the college understands the current and future trends that will communicators and team players with As the college moves toward 2020, it Achieving these goals will require continue to shape an evolving workplace. a commitment to customer-service 58% will need creative approaches to achieve deeper levels of cooperation and excellence. More broadly, these attributes its goals and renewed emphasis on the increased investment from the private The research findings have helped to identify a new series of will form the skills base Toronto’s of GTA employers who objectives that will keep it at the forefront sector. As the direct beneficiaries of objectives and priorities aimed at identifying the best methods economy requires to remain competitive of post-secondary education, namely: successful college graduates, it will be of developing graduates who are well-prepared to meet and plan to hire a post- through the next decade. secondary graduate • Preparing diverse learners for incumbent upon Toronto’s employers job success to meaningfully engage with George this year plan to hire Brown College, supporting program a college graduate, • Investing in the creation and development and currency, field compared with 42% stewardship of high-performing education, student scholarship, partnerships who intend to hire a and expansion. GRADUATE Profile • Being an enabler of the innovation Fundamentally, it will take significant university graduate. economy Alejandro Holguin – Hospitality, Tourism and Leisure public and private sector collaboration Class of 2009 Northstar Research Partners, • Building a sustainable financial and to continue to equip students with the Employer Tracking Research, 2011 resource model skills and resources they need to excel Alejandro emerged from the Hospitality, Tourism and Leisure program at in their careers of choice, and thereby George Brown College with clearly defined goals and well-developed abilities, • Leveraging state-of-the-art-technology provide employers and the greater but his professional development didn’t end there. He also pursued the • Building a high-performing organization economy with the capable, future- college’s Hotel Management Program. Combined, these diplomas gave him ready work force it demands. the leadership, interpersonal and technical skills he needs to run all facets of a hospitality business and led to a post-graduation role as the restaurant manager at the Holiday Inn in Guelph, .

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Context: A Changing Workplace

Since 2002, the Canadian manufacturing sector’s contribution experiences are becoming an increasingly to GDP has fallen more than 25% while the financial, crucial requirement for effective wholesale and social service sectors have risen dramatically. workplace preparation. Also, while Major sectors, such as health care, are moving toward more online educational delivery is not new, collaborative delivery models while new technologies continue it will become a much more significant to change the operations of centuries-old industries. learning option by 2020. Through this transformation, many Ontarians find themselves Beyond the base of skills training, unemployed, underemployed or simply lacking the skills employers are looking for graduates required to fill the thousands of in-demand jobs across the from programs that foster productive, province. The knowledge economy is in full effect, but not solution-based capabilities that go enough of our workforce has transitioned to this new reality. beyond the theoretical. A changing Increasingly, post-secondary students require flexible options student demographic has resulted in for post-secondary education and a variety of learning increased reliance on career transition experiences to attain or upgrade their employability skills. and lifelong learning to maintain While classrooms, labs and simulated work environments economic prosperity. George Brown remain at the heart of this process, student life outside College contributed to this prosperity the classroom plays a significant role, and real-world field in 2010-11 by graduating its highest number of newly skilled students yet.

Between 2006 and 2015, service producing industries will grow 12% and generate 1.6 million jobs Statistics , “Ten-Year Outlook for the Canadian Labour Market (2006-2015)”, 2007

THE NEW EMPLOYMENT REALITY

Twenty-first century jobs require constant learning to maintain high levels of productivity. Upgrading of technical skills continues to be a strong motivator to send mature learners back to school, but these mature learners require more flexible educational options than those who come to us from high school. More than 35% of the current workforce falls George Brown College is making flexible learning options a top priority over the next decade to ensure that those who want or need to upgrade their skills can do so in a manner that meets their lifestyle and personal circumstance. That means more opportunities for distance learning, online delivery, streamlining between the ages of 50 and 65. of programs and a sustained emphasis on continuing education programs. TD Economics, “The Changing Canadian Workplace,” 2010

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Less than half of Generation Y is employed Canada ranks first in post- in the careers they want. secondary Leger Marketing, Toronto Next, 2009 educational attainment, yet th ECONOMIC IMMIGRATION AND it places 13 ADVANCEMENT AND WORKFORCE GROWTH among 17 OECD POST-SECONDARY ACCESS The success of the city hinges on the countries in By 2015, the GTA’s population will success of its newcomers. More than 26% stand at 6.7 million and by 2031, 46% 100,000 immigrants arrive in Ontario of immigrants still innovation. i each year, and 78% of them choose to will be new Canadians. Despite this Conference Board of Canada, settle in the GTA. Within a few short report language growth, Ontario will face a labour “How Canada Performs: A Report shortage of 364,000 skilled workers years, these new Canadians will make difficulties in English Card on Canada” ii up 100% of the city’s labour force by 2025 for jobs in business, dental or French four years hygiene, nursing, health technologies, growth. Nearly half of these newcomers construction management, are in their prime working years of after their arrival engineering, green technologies and 25 to 44, but a series of hurdles — in Canada. THE INNOVATION IMPERATIVE a multitude of yet-to-be-established including language barriers, shortage of professions. income and a lack of foreign-credential TD Economics, “Report on the Though it boasts the largest workforce recognition — prevents them from Literacy of Immigrants in Canada” in the country, Toronto lags behind In 2010-11, George Brown College filling the knowledge gap iii. other OECD metropolitan areas when continued to create new space to it comes to innovation. Innovation will accommodate the demand for these George Brown College is on a course to address this gap, developing new be the key driver of the city’s economic growing industries, including the performance over the course of the development of a new campus on methods of certification and instruction to help newcomers integrate into the next decade. Industries looking to the city’s waterfront focused on an be internationally competitive will inter-professional approach to health- workforce quickly, and increasing the capacity of its ESL programs by 30% need our graduates to help them sciences and the planning of a digital identify new ways of solving problems, media incubator in new space at by expanding the program to a larger location at 333 King Street East. implementing new technologies and 333 King Street East. This comes on increasing efficiencies to enhance the heels of its 2009 completion of a competitiveness. They will need $20 million expansion of the Centre workers who can think creatively, for Hospitality and Culinary Arts. work collaboratively and apply problem-solving skills to underlying problems. It’s a proficiency commonly known as “innovation literacy”. Applied Research at George Brown College brings together emerging Toronto businesses, industry professionals and aspiring students to Employers were find new ways to build better products and get them to market faster. This twice as likely to year’s projects are already bringing single out George tremendous benefit to local businesses and the city, including emergency Brown College response systems in hospitals and graduates for their the creation of new options for soft skills than any small-scale wind energy — two i Statistics Canada, “Projections of the Diversity innovative concepts developed by GTA other college in of the Canadian population,” March 2010 entrepreneurs, and brought to market ii Conference Board of Canada, “Ontario’s the GTA. Looming Labour Shortages Challenge,” 2007 with the assistance of George Brown iii TD Economics’ Report on the Literacy of College students and faculty. Northstar Research Partners, Immigrants in Canada Employer Tracking Research, 2011 8 x2 9 The Job Ahead Annual Report 2010-11

2010-11: A Year of Research & Reflection GTA employers gave George Being the bridge between students and employers means fully Brown College graduates the understanding what matters most to each, and identifying solutions Valuable Engagement to fill any gaps. In 2010-11, George highest rating among all five Brown College commissioned a Opportunities for series of primary research studies to Employers examine the needs, challenges and GTA and across the perspectives of these distinct groups. GTA employers can connect with The research revealed a number of George Brown College in several opportunities to bring these groups skill sets they value most. meaningful ways. together by finding educational solutions that connect them. Northstar Research Partners, Employer Tracking Research, 2011 Program Action Committees Employers interested in helping the college maintain the currency of its curriculum can join our Program Advisory Committees (PACs). Comprised of faculty, students, employers and administrators, these committees provide a 360-degree perspective on curriculum development, and allow industry partners to help set students on the path to meeting their needs.

Field Placements There’s no better way for an employer to show students the realities of their workplace than through “George Brown is a great fit with Tridel because field education. These invaluable partnerships between George Brown they’re willing to listen to and work with the industry. College and hundreds of industry We also find that George Brown students are very partners throughout the GTA and beyond not only provide students with well rounded in terms of education. The training they the real-world skills they need to be successful, they also offer employers have received is very true to life. And they come with the opportunity to fill employment great enthusiasm.” gaps and gain access to the next generation of talented professionals. David LeFevre, Chief Estimator, Tridel

GBC Careers This year marked the first full year of operation for the George Brown “Nurses in Family Practice have used their basic nursing College job board, www.gbcareers. georgebrown.ca. Through this knowledge and gained ‘on the job’ experience in order online portal, employers can connect with students and graduates from a to become experts in areas such as chronic disease GTA employers listed customer service, cross-section of faculties, schools and management, patient education, prenatal and pediatric care, industries and learn more about them geriatrics, and counseling… I congratulate George Brown productivity and teamwork as the three skills and explore opportunities for summer, part-time and full-time employment. College for providing this program and hope it will inspire The site also brings faculty into the they deem most important in recent graduates. equation to serve as mentors and the introduction of similar nursing programs across Canada.” liaisons for students looking to make Ann Alsaffar, President, CFPNA (Canadian Family Practice Nurses Association) Northstar Research Partners, Employer Tracking Research, 2011 connections with employers.

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10tation Event Catering BRCD Day City of Vaughan Durham EMS/CBRNE Hospital for Sick Children Maple Community Center Ontario Shores Center for Platinum Unlimited Reconnect Mental Health Salvation Army Homestead Smart IP Inc. Toronto Sun 18 Karat Bruce Mau Design Clare Randall-Smith & Educator-alumni HRG North America Events & Maple Leaf Foods Mental Health Sciences PNR Railworks Inc Services Residential Addiction Services Social Planning Toronto Toronto Transit Commission for Women 3D Mould & MFG Burlington Fire Chief Associates Electonic Arts Sports Canada Meeting Management Maple Leaf Sports & Ontario Tourism Marketing Porter Airlines Reds Soheil Mosun Ltd. (TTC) Partnership Corp Savoia Hors D’Oeuvres Inc. 3rd Uncle Design Cadillac Fairview Clear Fit EM City of Brampton HSBC Bank of Canada Entertainment Price Roman Reid Roberts & Associates South Fletcher Toronto Western Hospital Orange EMS Scotiabank 52 Pick-Up Inc Caldwell Jeffrey CMHC EM Markham Fire IATA - International Air Marble Media Prime Restaurants Reitmans Canada Ltd. Southlake Hospital Tourism Toronto Transport Association Oshawa Senior Centre Day Scott Duncan and Associates A. Lifetime Contractor Limited Calphalon Culinary Center, A CN Tower EM of U of A Martinrea International Inc. Private Practice Reliable Corporation Spark Innovations Treadwell Restaurant Identica Program SDI Marketing Abbotsford Group Newell Rubbermaid Company Cohn Construction Enbridge Gas Mattamy Homes Pro-Built by Michael Upshall Research in Motion Spinnaker Resorts Tridel Imago Restaurants Inc Other Ocean Interactive Serenity Valley Studios Inc. ACCES CAMH College of Denturists of Ontario Emergency Management MCSS – Social Policy Prosin Molds Residential Council of Central Sprint Day Program Trifit Industry Brand Agency Development Division OTMP Ontario Sharpe Blackmore EURO RSCG ACE Canada Campbell Soup COMHC Ontario Prosthodontic Associates St Michael’s Hospital Trillium Health Centre Infinite Media MedipaC International Inc. Outdoor Broadcast Network Revay & Associates ShaSha Co. ADTO Canada Health Infoway Common Ground Co-operative Emergency Preparedness & Provincial Ontario Interpreting St. Josephs Health Centre Triumph International Canada Security, Ontario Region Information Management Methodware Over Interactive Rockwell Automation Canada Shelly Purdy Studio AES Canada Canadian Deafblind Association Communitech Inc Services Starfish Oyster Bed & Grill Turks and Caicos Islands EM-Toronto Hydro/WSIB/EMO Infusion Metro Toronto Convention OVERT/Durham Police - SAR Rogers Sheraton Centre Toronto AGENDUM Inc Canadian Gemmological Compass Group Canada Provincial Schools Branch Starz Animation Tutti Matti Ristorante Toscano Association Evangel Hall Institute of Child Study/OISE/UT Centre Oxygen Design & Rose Reisman Catering Sherbourne Health Centre Complections Pylon Design, Inc Sunnybrook & Women’s Health Ubisoft Montreal Agilent Mildred’s Temple Kitchen Communications Canadian Institute of Quantity Concept Tooling & Exco Instituto Italiano di Cultura Queens Landing Ross Clair Contractors Shikantani Lacroix Design Sciences Centre Umbra Air Miles Surveyors Toronto Military Oyster Boy Manufacturing Fairside Homes and Renovations Rakmil Tools and Machines Ltd. Rotary Cheshire Apartments- Sick Kids Foundation Sunnybrook Health Sciences Underline Studio ALCOA Canadian National Institute for Limited Interactive Ontario Military Fire Service Park Hyatt Hotel RCA Coppercreek Golf Club Rawlicious Restaurant Siemens Centre, CVICU Unilever Foodsolutions Canada Alpha Omega Dental the Blind Family Health Team Intercontinental Toronto Ministry of Health – Health PCL Construction Rouge Valley (Centenary) COSTI ,Corvetti Education RBC Silent Voice Supernormal Unitron Anthony R. Hopkins & Canadian Niagara Hotels and Centre Federal Express Canada Ltd. Yorkville Data Branch Personal Best Health and Rouge Valley Health Centre RCMP/Conference Board Simple Bistro Sutton Place Hotel Associates Entertainment International Financial Data Ministry of Health Long Term Performance Inc. University Health Network Courtyard Group FITC Royal Group Technologies Ltd Sir Corp Suzanne Crudden Jewellery Aramark Healthcare Canadian Society of Club Services (Canada) Ltd. Care PFK Consulting RCMP/Telus/CSIS Courtyard Health Consulting Fitness Center, City of Toronto Royal Ontario Museum Members Realspace Management SITE Tarragon Theatre Arthentic Dental Ceramics Group Invatron Ministry of Municipal Affairs Phantom Compass University of Ontario Institute of Fitness Institute Sali Tabacchi Six Nations Fire TasDesignBuild Ashoka Canada Canadian Youth Business and Housing Phonak Reaseach in Motion Technology, UOIT TD Bank Financial Group Early TD Waterhouse Financial Learning Centre Planning Upshift Marketing Group TDCNet US Northcom TechAre Systems Valleyview Nursing Home Technical Standards & Safety Authority Vanbots - Carillion Construction Ltd. Telus Variety Village Temple & Temple TNT Tours VereQuest Tennis Canada Veritas Restaurant TESS Versa-Care Centre The Dominion of Canada General Insurance Company Via Allegro Ristorante The Fairmont Royal York Victoria Village Manor The Granite Club Village of Tansley Woods The Martini Club Vincor Canada The Platinum Club - Maple Vision Leafs Sports & Entertainment Viva Dolan The Spoke Agency VoX International The Toronto Fashion Incubator VOXtm The Toronto Hunt Club VPI Associated Industrial Brush Foundation Creative Services, Region of Peel Ford Motor Canada Islington Golf Club Limited Ministry of Tourism and The Waterside Inn W.Ross Macdonald School for well advisedRecreation Athletes Edge Canyon Creek Chophouse Creche Child & Family Centre Forest Hill Place Jacques Whitford Limited The Wellington the Blind Mistura Restaurant Atlas Air Climate Care Capcom Canada Critical Mass Four Points by Sheraton Toronto Jaipur Grille The Westin Harbour Castle Watts Restaurants Lakeshore MJF & Associates Marketing Atlific Hotels Capital Consulting Inc. CSCM Janet Rosenberg & Associates George Brown College has deep The Wing Son Group of Welly Couture Attractions Ontario Capybara Games CSIS Four Seasons Hotel Jennifer Reisman Catering Modeliamo Companies West Park Healthcare Centre Auberge du Pommier CARA Operations Ltd. Cyclone Mfg. Franco Mirabelli Designs Johnson Inc. Molson relationships with more than 800 Thornhill Fitness Centre White Oaks Resort & Spa AutoDesk Career Foundation Dalerose Country Fred’s Bread Johnson Paterson Inc. Monkeyface Studios Tic Tac Toe Design Willow Cakes & Pastries Baking Association of Canada Carick Home Improvements Danforth Collegiate & Technical Frozen North Entertainment Joseph Bryant Memorial Morrison-Compass Group Tony Curtis & Associates Winners Merchants Canada Health Care International Bank of Montreal Caronne’s Therapeutic Services Institute G.S. MacLeod & Associates Inc. Hospital partners involved in its Program Advisory Tooltech Machining Mount Sinai Hospital WWG/Totaline Barrick Gold Corporation Carranza Barristers & Solicitors Daniel & Daniel Gambhir’s Import International JVS Torch / Moso Limited Nagle & Associates Inc. Xerox Canada BCARE; A Division of BSHARP Cassidy & Company Danier Leather KCC Multicultural Services Torgon Inc. GAP Adventures Worldwide NHL Enterprises, LP XiB/OSS BCE Place Child Care Centre Architectural Technologies DDB Kenaidan Contracting Committees (PACs). Partners range Toron Capital Markets Inc. Gap Wireless Niagara Food Specialties Inc. BDO Dunwoody LLP Catered Affaire Fine Foods Inc. DeafBlind Ontario Services Kennedy Lodge Toronto Construction GCI Construction NORAD Association (TCA) Zero Footprint Bedlam Games Cayman Tourism Delcam Knoll International Gem Star Inc. Normative Design from banks and insurance companies Toronto District School Board Zucca Ristorante BeerBistro CDTO Deloitte KOCH Entertainment Canada General Motors Canada & CD Plus North York General Hospital Toronto East General Hospital Bell Canada Celestica Inc. Delta Hotels and Resorts Withdrawal Management Centala Machine and Mfg. Ltd. Denturism Association of Gerrard Resource Centre Kodak Canada Inc. Northern Edge Construction Beltone Services Ltd. to hospitals, clinics, restaurants and Centre Ceridian Canada Ltd. Canada Girl Guides of Canada Kultura Berks Machine and Tool Ltd. Toronto Economic Development Desjardins Financial Security Globe-Link Sourcing Inc. KWA Partners NuTech Engineering BILD (Building Industry & Land Chartwell Corporation Seniors Office Housing REIT Independent Network Granite Club LCBO Toronto OCADU Development) construction management firms. They Toronto EMS Planning Chartwells - Compass Canada DIAC Grano Ristorante Le Royal Meridien King Edward OCTA Bird Construction Company Toronto Fire - HUSAR Group Digital Extremes Great Wolf Lodge Leisureworld Inc Oliver Bonacini Restaurants/ Bitcasters Canoe Restaurant Toronto Flight Kitchen Chatelaine Magazine Digital Sugar Media Green Globes Leo Burnett Canada help shape the curriculum, direction and Bite Rite Orthodontic Toronto Food Business Cheshire Dental Studio Direct Energy Olympus Security and Laboratory Griffin Centre Lorraine Kisma Theatre for Investigation K-9 Incubator Chubb Insurance Company of Divine Dental Studio Young People Bloorview MacMillan Hall Telecommunications Toronto General Hospital Canada Ontario Association of Sign methodology of college programs to Domtar Inc. Louis Frankian Jewellers BMD Tool and Machine Co. Ltd. Halton Regional Police Service Language Interpreters (OASLI) Toronto Marriott Bloor Yorkville CIFFA - Canadian International Don Mills Foundation Hatch Design Inc Louro Jewellers Boeing Aerospace Freight Forwarders Association Ontario Association of the Deaf Toronto Marriott Downtown Dream Builders LOVAT Bonsell Design Inc. Hilton Toronto Ontario Association of the Deaf, ensure students gain the most current Eaton Centre Drive Agency Maayani Design Brampton Civic Hospital Cisco Systems Canada HOK Architects Executive Director Toronto Port Authority Dufflet Group Inc. Madeleines Cherry Pie & Ice Brand Strategy City of Toronto Holidy Inn Toronto Yorkdale Ontario General Contractors Toronto Region Ontario DuFIT Canada, Dupont Canada Cream Association skills and knowledge. Interpreting Services & Sign Brantwood Lifecare City of Toronto - Long Term Holt Renfrew Magnet Mobile Media Inc. Ontario Interpreting Services Language Services Bravado Care Homes and Services Duradie Technologies Inc. Holts Cafe - Holt Renfrew Toronto Rehab Hospital

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The Plan: Charting a Path to Leadership

In 2010-11, George Brown College completed a planning process that will ensure the college remains a leader in understanding employment and effectively preparing students throughout the next decade. This commitment was renewed this year in lead the college’s mission, vision and values statement, called “The Path to Leadership”.

GRADUATE Profile Inspired by a commitment to achievement through Monica Melanson – Pre-Community Services excellence in teaching, applied learning and innovation: Class of 2006 After taking a tour as part of • We will set the benchmark to • We will build a seamless bridge • We will create a community of life-long the Pre-Community program at which all colleges will aspire, and between learners and employment as learners, grounded in the principles of George Brown College, Monica be recognized as a key resource in we develop dynamic programs and access, diversity, mutual respect and was struck by the environment at shaping the future of Toronto as a workplace-ready graduates who will be accountability the Parkdale Activity Recreation leading global city the candidates of choice for employers Centre (PARC), a non-profit organization that supports diverse groups of people. She then enrolled in the Social Services Worker program, which soon led to a full-time job as a Community Mental Health Vision 2020 Outreach Worker at PARC. Much of the past year has been spent power to mitigate potential obstacles; that encourage innovative thinking, preparing a forecast and developing a cost, location, language and age so that establish new pathways to enable plan for the next decade. Vision 2020 students can receive quality education students to move between programs is a response to the transformation whenever and however they choose, and institutions and change the way of the GTA’s economy that’s already regardless of their personal socioeconomic programs are delivered so that faculty, underway and a preparation for situation. It is a goal that recognizes that administration and support staff are changes yet to come. It is the product today’s students lead increasingly complex constantly refreshing their methodology of considerable primary and secondary lives and need new options to ensure they and expertise to ensure they meet the research studying the depth and receive the training to find meaningful evolving needs of employers. breadth of these changes and how employment. The result will be an annual cohort of they affect private and public sector Vision 2020 will create new methods of graduates that is flexible and adaptive leaders, departmental managers, learning delivery to be more flexible and to an ever-evolving workplace. These students and the next cohort of use up-to-date technology. It will provide individuals will be lifelong learners prospective graduates. all students an opportunity to experience with a desire to continually improve The resulting plan focuses on the field learning that can provide real-world themselves, and refine their balance customized needs of an increasingly scenarios and allow them to develop the of technical and soft skills. diverse student body. George Brown skills they need to get the jobs they want. College will do everything in its It will implement educational approaches

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Six Commitments Form Vision 2020: Field Education Field learning opportunities are set 64% of programs have a field to become even richer and more education component as of 2011. abundant in the coming years with the ambitious aim of achieving field Preparing Diverse Learners Building a Sustainable Academic Excellence Our 2020 Goal: learning opportunity across 100% of for Job Success Financial Resource Model programs by 2020. These placements At the heart of the college is its will ensure students are exposed to the A commitment to ensure all graduates, A commitment to establish revenue commitment to academic excellence. realities of the workforce so that they regardless of their status, are socially streams that will come from the It will continue to lead George Brown can make direct connections between and technically attuned to the needs of public and private sectors, and College’s core approaches to education, what they learn in class and what is the workplace and prepared to succeed to bolster our capacity to raise regardless of program. The difference expected of them after graduation. there. These graduates will understand funds so that the college will have at George Brown is that this mandate is 100% By 2020 George Brown College will the importance of continually updating the resources necessary to fund not the sole responsibility of academic be recognized for providing students their skills through ongoing training expansion to meet increasing centres that directly deliver curriculum, with rich experiences in a full range and education so that they can make a capacity needs, and continue to but a responsibility of all staff. It’s a of learning environments. While unique contribution to the industries in improve the student environment. charted course of definitive learning classrooms and labs will remain the which they work. objectives and benchmarks that have heart of the college experience, Leveraging State-of-the-Art already evolved the college from a additional investment will be made Investing in the Creation and Technology centre of learning to a community of to ensure students get the full benefit Stewardship of High-Value and A promise to offer the most educational trailblazers. from the social and extracurricular opportunities across our campuses, High-Performing Partnerships advanced technologies available to As this program of academic excellence the real-world experience that comes An aim to establish and maintain enhance innovation in teaching, takes root over the course of the next from working on field placements industry partnerships that are learning, applied research, decade, it will profoundly change the and the flexibility that comes from strategically aligned to college programs; programming and service delivery. way education is administered at George learning online. exist within the parameters of a The college aims to be recognized as Brown College. Learning models will definitive governing framework; and, a leader in the knowledge economy alter the role of professor from that of ensure a mutually beneficial outcome for and to create a campus environment sage to one of knowledge curator — Return on Innovation: student and employer alike. that drives innovation and creativity. someone who helps students gather, Applied Research organize and analyze information to Enabling the Innovation Economy Building a High-Performing their own advantage. Students are offered applied research An imperative to create course curricula, Organization Field Education will be a more opportunities through a cross- programming, experiential learning An intent to balance the alignment prominent component of the college college approach established four opportunities and applied research and engagement of our staff, and experience regardless of program. In years ago that fosters strategic and projects that enable students to solve to be a flexible organization that fact, the number of field placements at innovative thinking by finding creative, real industry problems with practical responds to new opportunities with the college increased 10% in the past collaborative solutions to real-world solutions more efficiently and effectively. appropriate risk analysis; one that year alone, and new international field problems faced by employers. These attracts high-performing, valued placements have been coordinated in special projects benefit students and employees who breed excellence in China, India, Jamaica and Cuba. Diverse entrepreneurs alike by connecting the execution of their diverse roles. learning delivery methods are also being industries with the resources they need explored, including compressed courses across our academic divisions to help that allow programs to be completed them close the loop in commercializing within shorter timeframes and through their concepts. Students receive digital resources. invaluable opportunities to experience real-world collaboration and innovation New methods of identifying in the true spirit of entrepreneurialism. areas of weakness — such as oral These projects are a powerful 21% of GTA residents communication — are being put into demonstration of the George Brown practice early on in students’ academic College commitment to Toronto’s careers so that they can take advantage economic and employment vitality. considering post-secondary of newly introduced English courses. Programs have been established through education plan to attend George the Office of Community Partnerships to help prospective students facing “While invention is the act of building something new, social and financial adversity gain a new Brown College — the highest lease on life through a post-secondary innovation is the process of creating social or economic education they had previously thought rate among all GTA colleges. was inaccessible. value from something that already exists.”

Environics, “Perceptions of George Brown College and Potential Opportunities”, 2011 Robert Luke, Assistant Vice President of Research and Innovation, George Brown College

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Putting Wind in the Sales “The social and environmental OUR FACULTY: EXPERTS IN EDUCATION AND EMPLOYMENT of Green Syndications impact of the vertical axis wind Faculty at George Brown College are a key resource in achieving GTA-based Green Syndications couldn’t quite perfect the turbine is that most of this is the George Brown College mandate to understand all aspects design of its vertical-axis wind turbine, a compact source of modern-day employment. Though they spend their days of green energy created to power individual homes and going to be produced in Ontario, teaching students about their professional passions, they small commercial buildings. Students of the George Brown maintain active engagement with the industries they support. College School of Construction and Engineering helped which stimulates the economy. From taking on ambitious professional projects throughout the the company refine its design so that it could be sold to year to participating in industry associations, George Brown green energy consumers. Since then, Green Syndication has It’s going to create jobs; it’s going College instructors keep a finger on the pulse of their industry. received orders from as close by as to These instructors provide students with perspective and currency. as far away as the Philippines. The original prototype still to create opportunity.” They keep them abreast of industry changes and support the operates atop the campus. development of the skills graduates must acquire to succeed. Edward Wong, George Brown College student researcher for Green Syndications

Betty-Jean Reid & Corene Kennedy What happens when you bring together one of Canada’s top intervenors for the deaf-blind and a veteran American Sign Language (ASL) interpreter? An ambitious new project that benefits students and the broader community. Earlier this year, THREE DEVELOPMENT OBJECTIVES Corene & Betty-Jean used their participation in their respective industries to develop a partnership with the Art Gallery of Three core areas of focus have been identified for special attention and expansion Ontario. Beginning in spring 2011, students from the ASL to ensure George Brown College graduates have the opportunities they need to English Interpreter program at George Brown College have impact make a real impact in their future workplace and on the Toronto workforce. provided interpretation of the Gallery’s tours to those who are deaf or hard of hearing. The project – following on the heels of a similar initiative introduced at the Royal Ontario Museum in 2010 – benefits not only the gallery and community, but will also be an invaluable real-world learning experience for the Innovation in Teaching Best-in-Class Partnerships Field Education participating students. & Learning Delivery • Each industry partnership will be • 100% of programs will have a • Programs will have multiple strategic, mutually beneficial and field placement component Jim Kinney delivery methods including: multi-faceted • Minimum standards to be Computer Graphics students at George Brown College rave - online delivery • Partnerships will be formed embedded into each program about Jim Kinney’s approach to teaching. Far removed from - learning on demand the traditional lecture style, Jim uses a series of online social- with a broad spectrum of high- • Direct contact between students - Compressed delivery media tools to engage students on a lateral level, and allow performing organizations and clients - Connected learning spaces them to learn and work collaboratively to solve problems, Over the past year, the committee • Domestic & international options develop new ideas and become innovation literate. • Inspires innovation; transforms leading the charge on this initiative student expectations has made significant gains defining In 2010-11, a series of pilot projects The past 12 months have seen a best-in-class partnership and were launched to test different numerous gains made — from the the standards to which these methods of broadening field launch of seven new online courses partnerships should be held. education to include international Christine Walker for math, hospitality and business placements, opportunities for field Before teaching students at George Brown College the art of programs to the creation of a digital education in design and technology gastronomy, Christine tantalized palates as a chef in top-rated space and resource for collaboration programs, interdisciplinary field restaurants from the U.K. to Australia to New Zealand. Living between students and teachers placements, and extended field by the adage of “waste not, want not,” Christine currently to the investigation of mobile placements for hospitality students. studies methods of assisting foodservices industry partners communications platforms such how to turn their leftover fruits into preserves and make the as smart phones and tablets as an most of their produce. Her efforts have inspired students to alternative form of learning delivery. join in her quest to find new ways of making the most of Ontario’s agriculture.

18 19 The Job Ahead Annual Report 2010-11

Intelligent Growth: Managing Unprecedented Demand

In the past seven years, applications to George Brown College have increased 50% while enrolment has surged 70% to surpass physical capacity, resulting in the creation of waitlists for many high-demand programs. To accommodate growing numbers of students, the college has increased its physical size 60% through the acquisition of new spaces in the city. But expansion cannot come at the expense of academic excellence or the of George Brown student experience. The college must grow responsibly in order to maintain and improve upon the standards that have led it to College students where it is in 2011. do not enrol directly from high school.

George Brown College Institutional Research Office, “2009 Fact Book Highlights Report” 43% The Changing George Brown Deepening the substantially to the skills development of George Brown College Student Student Experience of the students and makes them more inclined to continue their relationship with College students George Brown College is a microcosm At George Brown College, students George Brown College well after they of Toronto in many ways, but most are positively engaged with the college have graduated. The end result will be a were born outside obviously in its diversity. A smaller from the moment they express interest growing George Brown College graduate proportion of students are coming to in attending. They are provided with community that works cohesively to of Canada. the college in a straight line from high guidance and orientation to help them continually raise the bar of quality school. They come from all walks of transition smoothly into college life. education and student life at the college. George Brown College life, all parts of the world and will enter They are given tools for success through Institutional Research Office, the college in their twenties, thirties, one-on-one counselling, a lively, social Goals of the enhanced focus on student “2009 Fact Book Highlights Report” forties and beyond. Many will do so and encouraging environment in which experience include: more than once. to learn and grow and extracurricular • Attract and select learners with Some of these students are experienced opportunities to expand the college potential to succeed experience during their years of study. employees who want or need to • Identify individual needs to optimize Co-curricular activities that support reinvent their careers. Some are new customer service leadership Canadians who have arrived in Canada the development of critical soft skills • Define, set and measure student 29% to discover their professional credentials will be expanded, evaluated and experience performance against are not recognized and must find documented, differentiating George standards of George Brown an accessible path to the many in- Brown College graduates even further. College students demand professions in Ontario. Others And, once they’ve graduated, they are • Build support systems that facilitate are university graduates who seek encouraged to return to the college and student persistence and engagement the practical, experiential learning participate in activities, volunteerism or come to us following a philanthropy. • Earn a reputation as the college that employers are increasingly demanding. understands employment in the GTA. university experience. Still, others are learners with special This student engagement outside the needs who hold great hope that a classroom adds considerable value Key Performance Indicators, college education is a means to a more to the post-secondary experience. In Colleges Ontario, 2010 meaningful, productive life. fact, research shows it contributes

20 21 The Job Ahead Annual Report 2010-11

Paying Back: An Expanded Role for Partners

Graeme Page Doug Turnbull President Chair George Brown George Brown College Foundation College Foundation

Letter from the Each of us benefits from the success of These developments are complemented INVESTING IN THE FUTURE 2010 Post-secondary enrolment Foundation George Brown College in an indirect by two new spaces recently acquired WORKFORCE In 2010, 57% of post- manner, but employers in the GTA by George Brown College along King secondary students In 2010-11, George Brown College began benefit directly. They are the beneficiaries Street East that will allow us to broaden By 2025, Ontario will have a labour a tremendous undertaking. The College of graduates that are prepared to a number of programs including ESL, our shortage of 364,000 skilled workers in were enrolled in colleges set out a new vision to lead us to our goal tackle the challenges of their respective gaming design program and to host one critical industries — jobs that will require compared with 43% of being the post-secondary institute that industries; who will find new efficiencies; of the city’s first digital media incubators. a post-secondary education; yet, only enrolled in universities. understands employment better than who will make their businesses more Almost $150 million has been secured 62% of the current population have any other. To this end, much work will innovative and who will change the very in public funding, and we have an earned a diploma or degree. To meet the Yet universities receive need to be done that goes far beyond the essence of their operations. outstanding request to the provincial and labour and socioeconomic demands of learning we provide. Bricks and mortar With employers in mind, the George federal governments to help close the the future, more student spaces will be 57% 43% 33% more public will need to be laid to create new student Brown College Foundation continues gap. That, together with $60 million the needed. This will place greater pressure funding than colleges. spaces. Scholarship funds will be needed pursuing its $250 million vision to Foundation is committed to raising from on the resources available to Ontario’s to attract students to fill those spaces. support expansion of the College. The the private sector, will bring to fruition colleges, which are provided the lowest College University Colleges Ontario, 2011 Environmental Scan With industry partnerships, George Brown next 12 months will see the final touches projects that will have a lasting impact level of public funding per student among College plans to address the anticipated put on a new waterfront campus that on all aspects of life in the GTA. These Canada’s provinces. gaping holes in the labour market for jobs will not only accommodate 3,500 health- initiatives present a historic opportunity While enrolment at Ontario colleges that are critical to the social well-being sciences students, but will provide them for donors in the GTA to leave a lasting has increased almost 30% in the past of our city. These students will go on to with more than 300,000 square feet legacy on the city. Through their support 15 years, public funding in the 2010-11 become the dental hygienists, nurses, Ontario’s post-secondary institutions of the most modern, technologically and generosity, graduates from all walks academic year remained at comparable welders, carpenters, engineers and game advanced and environmentally of life can make a difference to our city, levels to 1996-97, creating a significant developers of tomorrow. receive $7,000 in operating grants sustainable studying space in the to its communities and to the prosperity gap between the resources colleges need province. This new facility will allow us to of our economy. and what is publicly provided.iv free space and redevelop our Casa Loma per full-time student — the lowest and St. James campuses to expand the Supporting Expansion construction and engineering programs, To meet growing enrolment demand, in the country and less than half which in turn will help these sectors George Brown College has embarked on mitigate current labour shortages. a $250 million expansion vision, which that of Manitoba. includes a $60 million contribution from the private sector to support a series of Colleges Ontario, 2011 Environmental Scan projects that will open up thousands of spaces for students.

22 iv Colleges Ontario, “2011 Environmental Scan” 23 The Job Ahead Annual Report 2010-11

Leadership in Student Support OTSS Fundraising Progress The Ontario Trust for Student Support (OTSS) matches the donations of private and industry donors to provide students $2,500,000 Government Our $175 million Waterfront Campus is with limited financial means access to Target Goal set to open its doors next September. a post-secondary education that will $2,000,000 It will create spaces for 3,500 change their futures. $1,500,000 George Brown health-sciences students each year — Endowment funds support the more students who will go on to fill skills College Actual than 50% of George Brown College shortages in important and high- $1,000,000 demand health sector professions. students who need financial support to access post-secondary studies. In $500,000 The campus has been designed to 2010-11, applications for bursaries rose provide health-sciences students with by almost 52% and the average bursary $ 2008-2009 2009-2010 2010-2011 an interdisciplinary education that rose to $595, which covers just a portion reflects the changing nature of how of tuition – clearly more is needed. health care is delivered in Ontario. The George Brown College Foundation has made a commitment to double the $18 million it currently holds in In 2010-11, contributions from private donors, industry endowments so that more adults in the GTA can access a post-secondary partners and public funding amounted to $3.7 million in education that is a prerequisite for student endowments — the highest among Ontario colleges. meaningful employment today.

The George Brown The Campaign for Contributing to the Social and Ways for Donors to Engage Those interested in creating a long- College Foundation George Brown Economic Fabric of Toronto lasting legacy can do so through a variety George Brown College offers a wide of channels by naming a classroom, lab, As George Brown College grows, it will While almost $150 million in public George Brown College isn’t just a variety of opportunities for private or even a building. You can even create need new sources of revenue and new funding has been secured and a request place to learn, it’s an integral part of and corporate donors to engage with an endowment, which is invested in methods of directing that revenue where for additional public support is currently the communities we serve. Whether the college. Whether you’re making perpetuity and used to fund education it’s needed most. To this end, the George outstanding, a substantial amount must it’s the development of new amenities a one-time donation, creating an through its investment income. These Brown College Foundation serves as an still be raised to complete the expansion, and eco-friendly buildings in the East endowment or leaving behind a legacy gifts can be named in honour of living arms-length organization that strengthens including an additional $60 million from Bayfront or providing avenues for through an estate, your contribution or lost loved ones to create a memorial the college’s ability to offer new and the private sector. The George Brown post-secondary education attainment to George Brown College will provide and legacy for them. Other options for innovative programs, while supporting College Foundation solicits private sector to disadvantaged youth in Regent a new generation of students with donations include estate planning and student success through scholarships and organizations and individual donors to Park, the students, faculty, and support the opportunity to realize a more investment vehicles, which can offer bursaries. support these expansion projects and to staff of George Brown College go far meaningful career and to make a significant tax advantages. ensure future students have a learning beyond the frontiers of our campus difference to their sectors and society Its mission is to raise funds for George For more information, contact Brown College that will: environment that inspires innovation to make a meaningful contribution as a whole. and achievement. to the GTA. Over the past six years, [email protected]. • Enable the College to achieve its goal the Community Partnerships Office Donors can visit www.georgebrown. that no student is denied a George Brown In 2010, our two main campuses and ca/donate to make a contribution. 12 satellite locations served 24,000 full- has helped to redefine Toronto’s College education because of financial communities. Through strategic, burden. time students and 48,000 continuing education learners, including 2,000 collaborative initiatives and multi- sectorial partnerships with more than • Advance the College’s commitment to international students through In 1998, Vince Thomson made an initial personal gift of $10,000 to George excellence in teaching, applied learning 150 full-time and 1,600 Continuing 80 agencies, it has served almost and innovation. Education courses. 4,000 non-traditional students, helping them achieve educational success. It Brown College in the name of Jean Baptist De La Salle. Today the De La Salle • Enable George Brown College’s programs, has initiated 72 projects that have led facilities and services to be best-in-class. to improved community health and Scholarship exceeds $1 million, providing financial assistance to students in the • Enable George Brown to be a key sustainable employment. It’s all part schools of Community Services and Health Sciences. Thomson never thought resource in shaping the future of Toronto. of our collective sense of responsibility to society and the city we have called • Help George Brown produce graduates his initial gift would make such a significant long-term impact. home for more than 40 years. who are the candidates of choice for employers. • Support George Brown’s commitment to access, diversity and mutual respect.

24 25 The Job Ahead Annual Report 2010-11

Academic Centres and Schools Numbers at a Glance*

Centre for Continuous School of Continuing Education Programs Offered Corporate Training Learning Programs 148 Distance Education School of Emergency Management Diploma 65 Yorkville School of Makeup & Esthetics Post-Graduate Certificates 30 Centre for International School of English As A Second Language Certificate/Apprenticeship Programs 47 and Immigrant Education International and Immigrant Education Bachelor Degrees 6 Continuing Education Programs 1600 Centre for Preparatory School of Liberal Arts & Sciences and Liberal Studies School of Work & College Preparation Students Centre for Arts and Design School of Design School of Fashion Studies Student Body 62,957 School of Performing Arts Full-Time Equivalent 23,936 Centre for Community School of Early Childhood International 2,350 Services and Early Childhood School of Deaf & Deafblind Studies Apprentice 671 School of Social & Community Services Continuing Education Registrants 36,000 Centre for Health Sciences School of Dental Health (Including 12,000 Distance Learners) School of Health And Wellness School of Health Services Management School of Nursing Staff** Centre for Hospitality Chef School Full-Time 1,241 and Culinary Arts School of Hospitality And Tourism Management Faculty 514 Support Staff 544 Centre for Construction & School of Architectural Studies Administrative Staff 183 Engineering Technologies School of Computer Technology School of Construction Management & Trades School of Mechanical Engineering Technologies Part-Time 2,285 Faculty 858 Centre For Business School of Business School of Financial Services Support Staff 814 Administrative Staff 13 Continuing Education 600

* Sources: Applied & Institutional Research, George Brown College; Survey of Full College Activity (Unweighted FTE’s), 2011 OCAS Application Services Inc. ** As of April 1, 2011

26 27 The Job Ahead Annual Report 2010-11

College and Foundation Financial Report Board of Directors

College Board of Christine Raissis Foundation Board Operating Revenue by Source, 2010-11 Governors 2010-11 Director, Economic Research of Governors $270 Million and Business Information EXTERNAL MEMBERS City of Toronto Doug Turnbull Ontario Government 123 Chair Jan Rush Michael Eubanks Deputy Chairman Federal Government 3 Former Deputy Minister Chair TD Securities Inc. Vice-President, Governance, Ministry of the Environment Student Fees 106 and Architecture & Corporate/ Esther Farlinger Ancillary 18 David Wilkes Diversified Businesses Vice Chair, Senior Vice President, Trade & Other 20 Canadian Tire Corporation George Brown College Foundation Business Development Christopher Griffin Canadian Council of Grocery Rod Macgillivray Total 270 Vice Chair Distributors Past Chair, President, International Vice George Brown College Foundation Robert Wong President, Vice Chair/Snr Investment USG Corporation CGC Inc. Paula Jourdain Coleman Counsel/Portfolio Manager Chief Executive Officer Minaz Abji Leon Frazer & Associates Inc. Specialty Care Executive Vice President Mary Lawson Asset Management INTERNAL MEMBERS Operating Expenditures , 2010-11 Host Hotels & Resorts Vice President Nathanial Fleming Dalerose Homes $252 Million Rahul Bhardwaj Student Representative President & CEO Noella Milne George Brown College Salaries and Benefits 159 Toronto Community Foundation Partner Marilou Martin Borden Ladner Gervais LLP Supplies and Other Expenses 63 Laurie Cook Support Staff Representative Jerry Patava Partner Co-Operative Education Officer Plant, Property and Capital 22 President & CEO Borden Ladner Gervais LL P Centre for Business, Scholarships and Bursaries 8 Great Gulf Homes George Brown College James McPhedran Anne Sado Total 252 Senior Vice President Robert Luke President Ontario Region Administration Representative George Brown College Scotiabank Assistant Vice President Applied & Institutional Research Lynn Nagle Michael Cooke and Innovation President Vice President Advancement George Brown College Nagle & Associates Inc. George Brown College Assistant Professor Anne Sado Graeme Page Faculty of Nursing - President President & CEO University of Toronto George Brown College George Brown College Foundation Maureen O’Halloran Tom Tomassi Staff Representative Faculty Representative Canadian Office and Centre for Construction & Professional Employees Union Engineering Technologies George Brown College

28 29 George Brown College P.O. Box 1015, Station B, Toronto, ON., Canada M5T 2T9 Toronto: 416-415-2000 or Toll-free in Canada and the United States: 1-800-265-2002 georgebrown.ca