Applicant: Build a Dream Project Name: Community Workforce Diversity Campaign Final Report Submitted: December 19, 2019
COMMUNITY LABOUR MARKET RESEARCH AND INNOVATION PROJECT
Applicant Information
Nour Hachem‐Fawaz, President/Founder Build a Dream 1501 Howard Avenue, Suite 106 [email protected] Windsor ON N8X 3T5 (519) 560‐7877
Projects
Build a Dream’s Community Workforce Diversity Campaign included three (3) projects:
1. Gender & Workforce Awareness Video – Created two videos as a pilot for a series that offers four perspectives relating to gender and workforce diversity; attitudes regarding male‐dominated careers was discussed by four groups: educators, youth, industry, and female professionals 2. Workforce Innovators Network (thewinmovement.com) ‐ Built a platform to connect mentors to speaking requests, particularly requests that require individuals from diverse backgrounds (i.e. females in under‐represented fields and/or cultural diversity) 3. Career Exploration & Self‐Esteem Workshop – Created in partnership with a local STEM teacher, this workshop focuses on exploring a variety of careers and working on problem‐solving skills while building confidence.
Project Outputs
Build a Dream created the following during this project:
1. Videos: a. 2 Videos i. Embracing Workforce Diversity Episode 1: Industry & Professionals ii. Embracing Workforce Diversity Episode 2: Students, Parents & Educators b. Extensive Interview Footage 2. WIN: a. Logo & Branding Guide b. Website (thewinmovement.com) c. Banner d. Photos for Profiles 3. Workshop: a. Flyer b. Curriculum c. Survey (including results/data)
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Challenges
Build a Dream faced some challenges during the execution of this project:
1. Workshop: a. Scheduling with partners created some delays in fully executing with desired audience (students) b. Workshop had to be adjusted/edited based on time allotted and demographic served c. Surveys were not completed by newcomer group (possibly due to language barrier) 2. Video: a. Scheduling multiple locations added time to shooting b. Videographer had scheduling conflicts c. Editing took longer than expected 3. WIN: a. Using volunteers to create content created delays b. Staff turnover resulted in limited resources to push the website once launched
Successes
Build a Dream enjoyed many successes during the execution of this project:
1. Workshop: a. Successfully delivered with positive feedback (see Appendix A) b. Able to deliver to 3 very different groups (teachers, newcomer females, grade 7/8 male and female students) with special guests for youth workshops (see Appendix A) c. Allowed for assessment of how to adjust program by audience, time, etc. d. Curriculum went over well (see Appendix A) e. Workshops have been requested from the local school board to be delivered regularly in 2020 2. Video: a. Gained lots of great new contacts; 50 interviewees were spread over industry and education with some interviewees already in contact with Build a Dream; new contacts included 2 in manufacturing, 2 in construction, 2 in engineering, and about 10 in education (from Greater Essex County District School Board, Windsor Essex Catholic District School Board, and University of Windsor Faculty of Science) b. Have access to approximately 8 hours of prime footage (can be used for future episodes) and have opportunity to spotlight student initiatives happening within the community c. Interviewees shared clips and photos on their social media of the filming process d. Open to sharing footage with stakeholders e. Able to move forward with a mini‐series for the future to continue momentum 3. WIN: a. Press conference resulted in a lot of media exposure (see Appendix B) b. Current speakers recruited have varied expertise and backgrounds (see Appendix C) c. WIN will be partnering with Windsor‐Essex Economic Development Corporation to use the website’s tools as a resource for local companies
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Learning
This project was beneficial just not in the outcomes, but in the learning that was created.
If Build a Dream had the opportunity to do the project again, there would be several adjustments:
Long‐standing employee(s) and volunteer(s) would handle projects to ensure consistency and completion A new videographer would be used A variety of workshops would be developed to serve more demographics than previously anticipated
Evaluation
With delays and limited resources, performance metrics cannot be tracked for some projects. The data collected to‐date includes:
Workshop: o Feedback from students indicated success. Prior to the workshop, 71% of youth said that given the chance to explore, they would consider a different career instead of Skilled Trades, STEM, Emergency Response and Entrepreneurship. After the workshop, 94% of students said that they would consider a career in these industries. This demonstrates that youth are open to the idea of career exploration and a simple introduction can influence career pathways. o Input from mentors/teachers assisted with fine‐tuning the program. Depending on the group of students and their demographic, the workshop was adjusted to fit their needs. Each workshop will look slightly different based on the desired outcome from the host organization. For example, the teacher candidate class and the youth workshop were completely different based on the objectives. The youth workshop had more elements of confidence‐building and empowerment, whereas the teacher workshop focused on best practices in the classroom and how to support youth with career decisions. o Number of participants: . Technology Teacher Candidate Class (Male & Female): 30 participants . Women’s Enterprise Skills Training of Windsor LEAD Students (female‐only): 10 participants . Grade 7/8 Students (Male & Female): 60 participants Video: 50 professionals interviewed WIN: 7 speakers recruited
In the future, more data will be available on:
Workshop: Comparing larger pool of data for varying audiences Video: How many times the videos are viewed and how many schools and organizations make use of the materials WIN: How many speakers are booked through the platform
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Additional Workshop Data
Prior to Workshop After Workshop
Prior to Workshop After Workshop
Other Noteworthy Statistics:
85% of female students said that they felt a change in their ability to build something by the end of the workshop Before the workshop, male students reported significantly higher numbers when asked about their comfort level in a team setting: o Male: 79% were comfortable, 8% were somewhat comfortable o Female: 20 % were comfortable, 52% were somewhat comfortable After the workshop, females had significant gains in comfort level: o Female: 58% were comfortable, 35% were somewhat comfortable
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o Male: 60% were comfortable, 29% were somewhat comfortable (8% did not answer the exit question) All students reported enjoying working with their hands
Recognition
Press Conference and Banner
Website Bottom Bar (thewinmovement.com)
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Video Outro
Workshop Flyers
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Program Advertisement
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APPENDIX A – Workshop Information & Feedback
Student Feedback
"I learned that if I mess up, I can learn from my mistakes and try again." "I wanted to be an author, but now I know I can take risks and do anything." "I now believe you have as many choices in life that you can see and enjoy." "The speakers inspired me to do anything I would like to do." "I didn't even know all these jobs were possible options." "Build a Dream opened my eyes and explained everything."
Host Feedback
"Students did really enjoy building the 3‐part system. Build a Dream had everything EXTREMELY organized and well‐timed!" Brittany Beneteau, host of student (grade7/8) workshop "Wonderful job of representing Build a Dream and all it means. [The teacher candidates] were very excited after lunch to discuss and exchange ideas about the activities." Tim Tiegs, Instructor, University of Windsor, host of teacher workshop
Special Guests
Student (grade 7/8) workshop: Delanie Krieger (Carpenter Apprentice, Carpenters Union), Jillian Chadwick (Machinist Apprentice, Centreline), Bobbi Day (Machinist, ToolPlas), Jon Azzopardi (Owner Laval Tool & President of CAMM), Edwin Tam (Associate Professor, University of Windsor, Faculty of Engineering) WEST / newcomer workshop: Chuck Stoffle (STEM teacher), Donna DeSantis (firefighter)
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APPENDIX B – Media Exposure
CBC Canada: https://www.cbc.ca/news/canada/windsor/win‐gender‐diversity‐balanced‐workplace‐build‐a‐dream‐ 1.5305985
CBC Windsor: https://www.cbc.ca/news/canada/windsor/win‐gender‐diversity‐balanced‐workplace‐build‐a‐dream‐ 1.5305985 https://twitter.com/AmyDodgeCBC/status/1179445765732814850?s=20
CTV Windsor: https://www.iheartradio.ca/am800/news/build‐a‐dream‐launches‐network‐to‐create‐inclusive‐ workplace‐1.10030911 https://windsor.ctvnews.ca/build‐a‐dream‐launches‐network‐to‐create‐inclusive‐workplace‐ 1.4621628?fbclid=IwAR0yaZeYBt_md7ZjGo8PQErV9ytUshr6xUSI4U8o91XHQMUlmJteVJr3z‐M https://twitter.com/CCampbellCTV/status/1179417842334261248?s=20
AM800 CKLW: https://www.iheartradio.ca/am800/news/build‐a‐dream‐launches‐network‐to‐create‐inclusive‐ workplace‐1.10030911 https://twitter.com/tmedeiros800/status/1179426053959376899?s=20
Windsor Star: https://windsorstar.com/news/local‐news/build‐a‐dream‐launches‐initiative‐to‐help‐companies‐hire‐and‐ retain‐more‐women https://twitter.com/TheWindsorStar/status/1179571468465790977?s=20 https://twitter.com/WStarCampbell/status/1179415138664943617?s=20
Twitter/Jonathon Azzopardi: https://twitter.com/jonazzopard1/status/1179416823994994688?s=20
Twitter/Workforce Windsor Essex: https://twitter.com/WorkforceWE/status/1179727385144545280?s=20 https://twitter.com/tashlynT/status/1179416811756015617?s=20
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APPENDIX C – Workforce Innovators Network Speakers
Evelina Baczewska, Feminist Sociologist & self‐described ‘space invader’ ‐ As a woman with a physical disability, Evelina’s work is focused on foregrounding the voices and lived experiences of people living with disabilities as a way of illuminating and eliminating barriers.
Tammy Fryer, Inspector, Special Projects, Windsor Police Service ‐ Through strong networking and effective communication, Inspector Fryer has become a mentor and role model to both male and female officers province‐ wide. She speaks from her extensive background of creating positive community impact and shares advice on creating positive change.
Nour Hachem‐Fawaz, President/Founder, Build a Dream ‐ Nour tells real stories about workplaces, provides insight for topics like recruiting top talent and challenging bias, and shares what leaders are getting right.
Elizabeth Moses, CNC Machinist, Windsor Mold ‐ Elizabeth is a relatable role model who wants to change the lives of not just her family, but society at‐large. She is particularly interested in supporting young women who may be unsure about their future.
Rakesh Naidu, President & CEO, Windsor‐Essex Regional Chamber of Commerce – Rakesh’s vast experience across a variety of sectors allows him to provide guidance on economy and employment issues, and women in the corporate world. He is enthusiastic about sharing his experiences with audiences who want to boost their local workforce and economy.
Radha Patel, Student Recruitment Officer, University of Windsor – Radha’s professional and personal experiences with racism, stereotypes, and marginalization inspired her to speak out when women and people of colour are excluded. She works to facilitate the (sometimes difficult) conversations that are necessary to “move the needle”.
Barb Willoughby, Continuous Improvement Manager (in progress) – A broad and diverse career background and being the single female at the table in boardrooms, Barb understands the need to educate, support and promote young women in the STEM fields and Skilled Trades.
NOTE: Also waiting on confirmation from other speakers in engineering, science, and health care.
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