02 What Is ROC Race?
RIDICULOUS Dress Ups RIDICULOUS Obstacles RIDICULOUS Fun
03 What We Do
Ridiculous Obstacle Challenge is the original game-show inspired 5k obstacle fun run featuring larger than life inflatable obstacles including the infamous:
Get ready for the most ridiculous fun run of your life!
04 Our Story
Taking inspiration from the highly entertaining obstacle game shows including MXC, Wipeout and Double Dare, the Ridiculous Obstacle Challenge fun run was created in 2011 and produced as an annual local event by VAVi Sport and Social Club in San Diego, California.
Due to its rapid growth and popularity it was time to come to Aussie shores. In partnership with Aratis Events (Australian owned and operated, the organisers of The Color Run Australia), it debuted in major cities including Sydney, Melbourne, Perth and Sunshine Coast.
Ridiculous Obstacle Challenge is the fastest sold out 5k in Australia, selling over 75,000 tickets across 7 sold out events nationally. Sydney alone sold out in less than 4 hours.
05 Social Media
Facebook Instagram Email Website
137,000 4,650 145,000 Visitors: 1.4M Unique Visitors: 900K Avg. Time on Site: 2min Main Sources of Traffic: Email and Facebook Page Views: 3.4M
06 What Makes Us The Best
We are the first and the original game-show inspired obstacle fun run to launch in Australia.
In 2016, over 75,000 certified Australian ROC Stars were looking for fun, adventure and a ridiculously good time...And they were not disappointed! Our team has over 80 years of collective experience in events management, with a firm grasp on creating for joy and delivering on experience. In 2017, our ROC Stars are going to hit sky-high numbers!
Safety and participant experience are at the top of our priority list. We boast one of the most comprehensive safety plans in the obstacle racing industry. All obstacles are designed with a focus on participant safety and are rigorously maintained.
07 Who Are Our ROC Stars
Our ROC Stars typically look like this: AGES:
Under 20 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45 and over years
9.1% 14.6% 20.5% 21.1% 15.7% 10.3% 8.7%
GENDER:
PERTH SUNSHINE COAST MELBOURNE SYDNEY
51% 49% 56% 44% 57% 43% 54% 46%
08 Brand Personality
We are friendly, a little bit cheeky, but always professional and on trend. We are not sarcastic, inappropriate, negative or mocking.
BE LIKE AAYY!! FRI-Y-Y
09 Locations 2017
2016 Participant Numbers
Sydney 24,000 | Melbourne 22,000 | Sunny Coast 15,000 | Perth 9,300
10 Brand Fit
11 Whatwhat a blast! ii hadhad aa ballball -- JoshuaJoshua atat rocroc race!!race!! -- RebeccaRebecca
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