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APPLICANT DATABASE PLACEMENT SURVEY REPORT Middle Peninsula Rideshare Program

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APPLICANT DATABASE PLACEMENT SURVEY REPORT Middle Peninsula Rideshare Program VIRGINIA DEPARTMENT OF RAIL AND PUBLIC TRANSPORTATION APPLICANT DATABASE PLACEMENT SURVEY REPORT Middle Peninsula Rideshare Program APPLICATIONS RECEIVED BETWEEN APRIL 1, 2005 AND MARCH 31, 2006 (JUNE /JULY 2006 SURVEYS) Prepared for: Virginia Department of Rail and Public Transportation Prepared by: LDA Consulting Washington, DC In association with: CIC Research, Inc. San Diego, CA August 31, 2006 Middle Peninsula Rideshare Placement Survey – FY 2006 August 31, 2006 EXECUTIVE SUMMARY This report presents results of a survey about commuter transportation assistance services offered by Middle Peninsula Rideshare, a rideshare program supported by the Virginia Department of Rail and Pub- lic Transportation (VDRPT). Middle Peninsula Rideshare provides commuter and rideshare information for residents and employers located in the Counties of Essex, Gloucester, King & Queen, King William, Mathews and Middlesex. The survey was performed to measure the effectiveness of services provided by the program and to assess commuters’ satisfaction with the services. As listed below, this program is one of five rideshare programs located in Southern Virginia. VDRPT supports nine other programs lo- cated in Northern Virginia. Southern Virginia Charlottesville Hampton Roads Middle Peninsula Richmond Roanoke Northern Virginia Alexandria Arlington Fairfax Loudoun Northern Neck Northern Shenandoah PRTC RADCO Rappahannock-Rapidan All of these programs offer services such as: carpool and vanpool matchlists, transit route and schedule information, information on Park & Ride lot locations and HOV facilities, and telework assistance. Commuters request services by calling a toll-free telephone number, submitting a ridematch application on-line or through another electronic method, or through an employer, a local partner assistance program, or a transportation management association (TMA). Data for the analysis were collected through telephone surveys of respondents randomly selected from the applicant database. Eligible respondents included applicants who received information or assistance between April 1, 2005 and March 31, 2006. Data for Middle Peninsula Rideshare and the other Southern Virginia programs were collected in June and July 2006. Some of the data for the nine Northern Virginia programs were collected in June, July, and August 2006, at the same time as the Southern Virginia interviews were conducted. Additional in- terviews had been completed for Northern Virginia programs in November 2005, as part of a survey con- ducted by the Metropolitan Washington Council of Government’s Commuter Connections program. i Middle Peninsula Rideshare Placement Survey – FY 2006 August 31, 2006 OTHER KEY SURVEY RESULTS Demographics Respondents were equally divided between male (11 of 21 respondents) and female (10 respond- ents). The majority (18 of 20 respondents) were white and between 35 and 54 years old (12 respondents). Almost three quarters (13 respondents) had an annual household income of $40,000 or more and one-third (6 respondents) had an income of $80,000 or more. Commute Travel Patterns Seven in ten (71.4%) weekly commute trips made by applicants were made by driving alone. Car- pool trips made up 22.8% of the weekly commute trips made by applicants; vanpool trips account- ed for an additional 4.8% of weekly trips. No respondents reported using transit for their com- mute. The average one-way commute distance was 59 miles. The average one-way commute time was 74 minutes. Commute Changes Eight of the 21 respondents surveyed said they made a commute pattern change or tried another method of transportation after receiving assistance from Middle Peninsula Rideshare. The continued placement rate (percent of applicants who made a continued change to an alternative mode) was 14.3%. The temporary placement rate (percent of applicants who made a change but re- turned to their original modes) was 19.0%. An additional 4.8% of respondents said they made a continued change, but were using the new mode only “occasionally,” that is, less than one time per week, on average. About 88% of respondents who made a mode change shifted from driving alone. The remaining 12% shifted from one alternative mode to another. Information and Assistance Requested and Received About three-quarters of respondents (15 of 21) said they received a matchlist with names of poten- tial carpool/vanpool partners. The majority of respondents who received a matchlist (12 of 15) tried to contact someone named on the list. Ten respondents said they were successful in reaching someone on the list and three said the people they reached were interested in ridesharing. Five of the 21 respondents said their employers offer some commute services at the worksite. Ser- vices offered by employers included a free or discounted transit pass (2 respondents), car- pool/vanpool information (1 respondent), transit information (1 respondent), compressed work week/telecommute (1 respondent), and Smart Tag/EZ pass subsidy (1 respondent). ii Middle Peninsula Rideshare Placement Survey – FY 2006 August 31, 2006 Three of the eight respondents who made a commute change indicated that information they re- ceived had influenced their decision to make a commute change. Matchlists were the only infor- mation mentioned by these respondents. Program Improvements Desired Six of the 21 respondents thought Middle Peninsula Rideshare needed no service improvements and an additional three respondents said they didn’t know if improvements were needed. Of those who mentioned improvements, most suggested improvements in the quality or quantity of the information provided: more match names (six respondents), matches fit respondents’ travel patterns better (five respondents), matches interested in rideshare (four respondents), more current information (three respondents), more follow-up (three respondents), and increased advertising (two respondents). Guaranteed Ride Home Program Four respondents requested and received GRH information. Two of these respondents aid they registered for GRH. Of the four respondents who requested GRH information, two said they had been primarily driving alone, three or more days per week. The remaining two were using an alternative mode as their primary travel method for commuting. Neither of the two respondents who had registered for GRH had taken a GRH trip. iii Middle Peninsula Rideshare Placement Survey – FY 2006 August 31, 2006 TABLE OF CONTENTS Executive Summary i Section 1 - Overview 1 Purpose of the Report Organization of the Report Section 2 - Data Collection Methodology 3 Survey Overview Weighting of Survey Data Section 3 - Commuter Placement survey Results 7 Characteristics and Demographics of the Sample 7 - Demographics - Employment Characteristics Current Commute Patterns 9 - Current Commute Mode - Commute Distance - Commute Travel Time - Alternative Work Schedules Current Pool Characteristics 12 - Carpool and Vanpool Size - Access to Carpools, Vanpools, Buspools, and Transit Recent Commute Pattern Changes 13 - Types of Changes Made - Continued vs Temporary Change - Placement Rates - Vehicle Trip Reduction Factors - Reasons for Changes iv Middle Peninsula Rideshare Placement Survey – FY 2006 August 31, 2006 Table of Contents (cont.) Section 3 (cont) Services Received and Influence of Services on Commute Changes 17 - Information Received from Charlottesville Rideshare - Use of Matchlist Information - Assistance Offered by Employers - Influence of Assistance or Information - Program Improvements Desired Guaranteed Ride Home 20 - Registration for GRH - Use of GRH List of Appendices 21 Appendix A – Questionnaire for July 2006 Survey Appendix B – Comparison of Survey Results for All Virginia, Southern Virginia, and Middle Peninsula Rideshare Appendix C – Survey Frequency Tabulations – Middle Peninsula Rideshare v Middle Peninsula Rideshare Placement Survey August 31, 2006 SECTION 1 OVERVIEW This report presents results of a survey about commuter transportation assistance services offered by Middle Peninsula Rideshare, a rideshare program supported by the Virginia Department of Rail and Pub- lic Transportation (VDRPT). Middle Peninsula Rideshare provides commuter and rideshare information for residents and employers located in the Counties of Essex, Gloucester, King & Queen, King William, Mathews and Middlesex. The survey was performed to measure the effectiveness of services provided by the program and to assess commuters’ satisfaction with the services. As listed below, this program is one of five programs located in Southern Virginia. VDRPT supports nine other programs located in Northern Virginia. Southern Virginia Charlottesville Hampton Roads Middle Peninsula Richmond Roanoke Northern Virginia Alexandria Arlington Fairfax Loudoun Northern Neck Northern Shenandoah PRTC RADCO Rappahannock-Rapidan These programs offer various commuter assistance services such as: carpool and vanpool matchlists, transit route and schedule information, information on Park & Ride lot locations and HOV facilities, and telework assistance. Commuters request services by calling a toll-free telephone number, submitting a ridematch application on-line or through another electronic method, or for some programs, through an employer, a local partner assistance program, or a transportation management association (TMA). Data for the analysis were collected through telephone surveys of respondents randomly selected from the applicant database. Data for Middle Peninsula Rideshare
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