Ostrava Talents in Focus Plan for Attracting Talents to Ostrava City

EUROPEAN UNION European Regional Development Fund URBACT: “Drive Change Plan for Attracting Talents to Ostrava City for Better Cities“

For about 15 years, the URBACT programme has been the European Territorial Cooperation programme aiming to foster sustainable integrated urban URBACT Network: development in cities across Europe. It is an instrument of the Cohesion Policy, co-fi nanced by the European Regional IN FOCUS Development Fund, the 28 Member States, Norway and Switzerland. URBACT’s IN FOCUS is a network of cities that are for “Talent Attraction Management” and it mission is to enable cities to work together willing to enhance their competitiveness is structured into four phases of attracting and develop integrated solutions and job creation capability by positioning and retaining people in the region based to common urban challenges, in the new economic landscape according on 10 factors of attractiveness, by which by networking, learning from one to their specialisation strategies, which cities and regions attract talents from another’s experiences, drawing lessons are each of them currently focused around the world and identify common and identifying good practices to improve on a variety of di erent productive activities and projects to be initiated and urban policies. backgrounds and sectorial priorities. implemented in the years to come. The implementation period for IN FOCUS is September 2015 to April 2018. IN FOCUS Project partners: provides a cutting-edge peer learning itinerary, which includes a baseline study, • Bilbao / Spain, Lead Partner a series of fi ve thematic workshops, • Porto / Portugal a peer-review exercise and a workshop, • Plasencia / Spain fi nal conference and fi nal report. • Ostrava / A roadmap aims to crystallize locally into • Bucharest / Romania an Integrated Action Plan produced • Bielsko-Biala / by each of the participating cities in close • Frankfurt / Germany collaboration with their local stakeholders. • Bordeaux / France The integrated action plan called “Ostrava • Grenoble-Alpes / France - Talents in Focus!!!” is the fi rst document • Turin / Italy of its kind in the Ostrava region. It uses the international methodology Involvement of Local Stakeholders (Urbact Local Group)

To create an integrated action plan and talented people in the region and Stakeholders involved: for talent attraction, an informal group coordinating the implementation of organizations and personalities emerged of projects from the IN FOCUS action plan. • City of Ostrava in the region with insight and vision This ensures thesustainability • Moravian-Silesian Region in relation to the topic of the project. of partnerships across local organizations • Moravian-Silesian Innovation The group has become the foundation and the promise that these activities will • Centre of an ecosystem functioning around the lead to the required target state, which is, • VŠB - Technical topic of talent attraction management above all, to stop the “brain drain” process • University of Ostrava in Ostrava and the region. Following on, from Ostrava and the region. • Moravian-Silesian Automotive the working group on the same theme • Cluster (in a similar composition) will be organized • Regional Development Agency by the Moravian-Silesian Innovation Center • Center for Support of Integration for the creation of a new innovation • of Foreigners - Moravian-Silesian Region strategy. It will seek further activities • OKIN BPS in attracting and retaining high-quality • Tieto Czech s.r.o. • Bosch Temotechnika s.r.o. • RESIDOMO, s.r.o. • Impact Hub Ostrava • PATRIOTI MSK, z. s. • RPIC-ViP s.r.o. • BeePartner a. s. • Foreigners Czech • 1st International School of Ostrava • RAYNET s.r.o. • lifein. / jsemzostravy.cz Top 10 Talent Attraction Factors in Ostrava STRONG SUITED REPUTATION HOUSING

#Industrial heritage #High standard of living #Famous events #Aff ordable housing #Successful logo!!! #Increasing feeling of safety

ATTRACTIVE GLOBAL JOBS CONNECTIONS #Five nearby airports (including Ostrava #Diversifi ed economy airport) #Low unemployment #Motorway passing through the city #Emerging start-ups scene #Fast and comfortable trains to

LIVEABLE HEALTHY CITY ENVIRONMENT #City close to the countryside #Cultural and creative communities #An hour´s drive to the mountains #Rich leisure activities #Candidate city for European Green #Best beer in the world Capital 2020 TOP PUBLIC Ostrava SERVICES in Numbers: #Top quality healthcare #Innovation centres for entrepreneurs #Top quality public transport 3rd biggest city in Czech Republic 300 000 inhabitants including 10 000 OPEN SOCIAL foreigners CLIMATE 1 000 000 people in metropolitan area over 20 000 university students #Open society #Friendly people 20 000 strategic planning participants #Most beautiful girls in the world 1267 establishment of Ostrava CO-CREATING 1763 discovery of FUTURE 1994 ended #Strategic planning involving 20,000 citizens 30m2 of greenery per each citizen #Grant scheme and participatory budgets for public space revitalisation 73 meters high city hall tower #Open programmes for innovations up to 1500°C is temperature inside Ema heap PERSONAL CONNECTION

#A number of city ambassadors #Universities´ Alumni networks #Quality working opportunities Attract: Marketing Welcome: and Pre-Arrival Welcoming and Information Soft-Landing

More potential talents addressed, Excite new arrivals about the city / region informed and attracted to the city / region Projects

Projects > Expat centre Co-working space in Ostrava with a programme helping > Communication plan to integrate foreigners into the ecosystem of the city and Developing and maintaining the necessary information for talents informing about life in the Czech Republic where locals help in Ostrava and the regionas a part of a wider regional marketing foreign experts to fi nd work, housing, provide translation services, strategy. organize cultural events, informal support, etc.

> Ostrava Land in Prague > Buddies - local ambassadors Acquisition of a suitable house in Prague to create “Ostrava Land” Services of local ambassadors / patriots who will take care of new – a stylish café and pub -in conjunction with an information centre arrivals to the city / region (contact before arrival, integration, and the organization of events about Ostrava, to strengthen city tour, culture, sports, nightlife, restaurants, infrastructure, the brand of the region and Ostrava. assistance with the necessary administrative matters with the authorities, “being available on call”, getting to know the city > Dream Jobs ecosystem, culture, customs, communities, etc.) A platform o ering attractive jobs for talented professionals who have left the Moravian-Silesian Region to Prague or > Availability of quality housing for better work and life and show an interest in returning. The aim of the project is to o er comprehensive information At the same time for those who live in our region and cannot fi nd on the possibilities of accommodation and housing an interesting job. in the Moravian-Silesian Region for talents, including the provision of services in the search for quality housing. Help & Co-Work: Keep-In-Touch: Social and Leaving Support Professional Integration

Permanently build up the environment Work on impression and emotions of openness, helpfulness and friendliness; and maintain network of people who off er enough opportunities for talented co-create great image of the city / region. people to co-create and live a happy life in the city / region Projects

Projects > Ambassador Network Build a network of business contacts and use it to get > Talent University of the Moravian-Silesian Region information about potential talents from around the world, A programme that will connect highly talented university and promote high quality of life in Ostrava and the region around high school students with selected (especially transnational) the world. companies in the region and o er them a programme to develop their professional and managerial skills.

> Entrepreneurial Region Business Support Programme for Entrepreneurs and Start-ups. The purpose of the programme is to increase interest in business, to make it easier for people to start a business and help them with the fi rst steps in the development of their business.

> Entrepreneurship and soft skills in schools The programme is aimed at introducing the systematic development of entrepreneurship and other soft skills in schools in the Moravian-Silesian Region.

> InnoBooster A program for small and medium-sized companies in the Moravian-Silesian Region, which can help them to recruit talented people using a database of Ostravians living in Prague, Brno or abroad.

> Schools for technical and science talents Based on inspiration from many years of active “folk art schools” for children with interest in and talent for artistic disciplines, it has been proposed to create a similar system for children with interest in and talent for technical and science disciplines. Published by the City of Ostrava, Strategic Development Department, April 2018. Photos: City of Ostrava Archive, University of Ostrava, VŠB - Technical University of Ostrava, Impact Hub Ostrava More information is avaiable here: www.fajnova.cz/projekt/in-focus/