The 2016 Sustainability Leaders A GlobeScan SustainAbility Survey

In partnership with Sustainable Brands

Webinar – June 2016 Introduction

Chris Coulter Mark Lee Erin Meezan CEO, GlobeScan Executive Director, SustainAbility VP Sustainability, Interface

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 2 Agenda

01 Introduction

02 Institutional Leadership: 1992-Present 03 Today’s Corporate Leaders 04 Today’s NGO & Government Leaders 05 Q&A

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 3 About The GlobeScan SustainAbility Survey

A unique, collaborative platform that uses research-driven insights from the most influential global thought leaders to explore the biggest sustainability challenges.

Cross-sector Up-to-date

We survey thousands of sustainable We publish two reports each year, and provide development experts and practitioners a regularly updated expert perspective on a from the following sectors: range of timely topics.

• Corporate Each publication is supported by a global interactive webinar where we invite the • Government (including foremost thinkers to contribute to our panels. multi-lateral institutions) • NGOs • Institutional (e.g., academics) • Service (e.g., consultants, media)

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 4 Survey Methodology

907 qualified sustainability experts completed the online questionnaire from March 23rd to April 21st, 2016.

Experience Geography Sectors

Respondents have the following experience working Experts surveyed span 84 countries in Respondents were drawn from the on sustainability issues: the following regions: following sectors:

60% 28% 11% 238 379 106 55 121 256 More Than 5 to 10 3* to 4 North Europe Asia Government NGO Corporate 10 Years Years Years America

* Respondents with fewer than three years experience have been excluded from the results 105 40 39 Latin Africa Oceania 192 240 43 America Academic & Service Other Research & Media

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 5 Institutional Leaders & Progress Over Two Decades Non-State Actors Dominate Rankings of Past Performance

“Good performance” (4+5)

0 10 20 30 40 50 60

57 NGOs 56 56 47 Social entrepreneurs 44 51 Independent research 43 42 & academic organizations 45 Citizen-led mass social 41 34 change movements 39 34 Multi-sectoral partnerships 32 33 36 The United Nations 30 25 22 City / local governments 25 26 20 Question Private sector 20 24 How would you rate the 18 Multi-lateral organizations 17 performance of each of the 19 15 following types of International financial institutions 16 organizations in terms of its 17 6 contribution to progress on 5 National governments 6 sustainable development since the 1992 Earth 2016 2015 2012 Summit in Rio?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 7 Expectations for Future Leadership Target Government and Business

% of Total Mentions, Prompted

0 5 10 15 20 25 30 35 40 45

34 National governments 37 44 34 Private sector 30 29 Multi-sectoral partnerships 31 25 & collaborations 26 21 21 The United Nations 21 16 City / local governments 15 14 Citizen-led mass social 14 16 change movements 18 12 11 NGOs 9 9 Social entrepreneurs 7 8 8 Multi-lateral organizations 8 9 7 Question International financial institutions 8 8 In your opinion, who Independent research 7 7 should lead the sustainable & academic organizations 5 development agenda over 2016 2015 2012 the next twenty years?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 8 An Expectations-Performance Gap Persists

All Respondents

Should Lead | Low Performance Should Lead | High Performance

National Private sector governments Partnerships & collaborations Question

Should be leading leading (mentions) be Should UN How would you rate the performance of each of the following types of organizations in terms of its Mass social change movements contribution to progress on Municipal sustainable development Financial governments since the 1992 Earth Summit institutions Social entrepreneurs NGOs in Rio? MLOs Question Research & academia Question: In your opinion, who should lead the Should Not Lead | Low Performance Should Not Lead | High Performance sustainable development agenda over the next 20 2.2 Leading Institutions | 3.9 years?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 9 Institutional Leadership:

Summary Comments

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 10 Today’s Corporate Leaders Remains in the Lead

% of Experts

Unilever 43 5 Patagonia 17 6 Interface 10 2 IKEA 10 5 Tesla 6

Nestlé 6

Natura 6

Marks & Spencer 6

General Electric 3

Google 3

Coca-Cola 3 Question BASF 3 What specific companies do Nike 3 you think are leaders in 0 10 20 30 40 50 60 70 integrating sustainability into their business strategy?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 12 But Corporate Champions Have Changed Since 1997

Ranked Top 5 Companies, 1997–2016

Dow Unilever

Monsanto Patagonia

3M Interface

DuPont IKEA

Shell Tesla

Question BP Body Shop Novo Nordisk What specific companies do you think are leaders in GE Natura M&S Walmart integrating sustainability into their business strategy?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 13 Regional Experts Agree on Global Leaders

All Respondents, by Region

Asia Africa Europe

Unilever 37 Unilever 38 Unilever 46

Nestlé 9 Nestlé 13 Patagonia 16

Patagonia 8 Patagonia 10 IKEA 14

Interface 8 Interface 10 Interface 9

Shell 6 Triodos Bank 8 M&S 9

North America Oceania Latin America

Unilever 48 Unilever 31 Natura 35

Patagonia 22 Patagonia 23 Unilever 34 Question

Interface 15 IKEA 18 Patagonia 14 What specific companies do you think are leaders in integrating sustainability IKEA 10 Interface 10 Tesla 7 into their business strategy?

Walmart 6 Westpac 8 Interface 6 Please enter a maximum of 3 companies in the spaces provided.

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 14 And Regions Have Local Leaders of Their Own

% of Experts, by Region

Asia Africa Europe Unilever 46 Tata 10 Woolworths 18 IKEA 15 M&S 13 Unilever 4 Unilever 5 Nestlé 8 BMW 4 Nestlé 2 SABMiller 5 BASF 3 Ecover 3 Interface 2 Coca-Cola 3 H&M 3

North America Latin America

Patagonia 16 Natura 47 Nike 10 Interface 8 Itaú 10 Question Walmart 7 Vancity 6 What specific companies Unilever 8 Tesla 6 that are headquartered in Coca-cola 5 your region do you think are SABMiller 2 Starbucks 5 leaders in integrating sustainability into their business strategy?

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 15 The Key Attributes: Values, Purpose, Business Model, Metrics

% of Experts, Prompted

Sustainability strategy is closely aligned with internal culture / values 38

Purpose integrated into core business via common brand promise 37

Pursuing business breakthrough model that drives net positive benefit 32

Applying ambitious goals and measures of performance 31

Leadership is vocally committed to sustainability 30

Expression of sustainability strategy through products 30

Collaborating with other organizations for system-level changes 26

Using brand to shift consumer behavior 25

Articulating vision for company's SD development 19 Question

Clear commitment to transparency 11 Please select the top 3 reasons that explain why you Advocating for regulation/legislation to advance sustainability 7 consider the company to be a leader and rank them in order 0 10 20 30 40 of importance.

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 16 Today’s Corporate Leaders:

Summary Comments

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 17 NGO & Government Leaders

WWF Widens the Lead in Global NGO Ranking

% of Experts

0 10 20 30

30 World Wildlife Fund 25 20 Greenpeace 18 11 9 World Resources Institute (WRI) 7 6 Ceres 6 4 WBCSD 5 5 United Nations 4 3 Nature Conservancy 3 2 Environmental Defense Fund (EDF) 3 4 Question Forum for the Future 3 What specific NGOs do you think are 2 leaders in advancing sustainable 2016 2015 development? Please enter a maximum of 3 NGOs.

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 19 Nordic & German Governments Outpace Peers on Policy

% of Experts

0 5 10 15 20 25 30

27 Sweden 21 25 25 18 Denmark 16 14 Norway 13 12 Netherlands 8 11 UK 11 8 Costa Rica 8 7 USA 5 Question 6 What specific national governments do 2 you think are leaders in advancing sustainable development? 2016 2015 Please enter a maximum of 3 national governments.

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 20 NGO & Government Leadership:

Summary Comments

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 21 Q&A

If you have a question for the presenters during the webinar, please submit it via the Q&A section in the control panel

Chris Coulter Mark Lee Erin Meezan [email protected] [email protected] VP Sustainability, Interface

The 2016 Sustainability Leaders | A GlobeScan / SustainAbility Survey 22 THANK YOU