Welcome
2019 Popcorn Kick Off Invocation:
Deacon Jonny B Product Sales Committee Council Kernel Kelli Whitlock
Appalachain Trail: Brian Teijeiro & Noora Marttinen Button Gwinnett: Tracy Brookshire Foothills: Naomi Clennan Hightower Trail: David Murkison Indian Springs: Samantha Kornegay Northern Ridge: Kelley Hundt Phoenix: Claire Brown Pickett’s Mill: Cassey Dellinger Silver Comet: Tonya Parks Soapstone Ridge: Jason Bonander Southern Crescent: Tracey Washington Southwest Atlanta: Phyllis Hendrix Yellow River: Bart Johnson HAPPY BIRTHDAY!!! Brian Teijeiro $2,357,088 Sold in Popcorn! That’s $859,281 Back to Units! Thank you!!! 2019 Product Line Up (Collections) Chocolate Lover’s Tin Cheese Lover’s Box $60 $30
Chocolate Lover’s Cheese Lover’s White Chocolatey Pretzels White Cheddar Cheese Milk Chocolatey Pretzels Jalapeno Cheddar Cheese Chocolate Caramel Crunch Yellow Cheddar Cheese Chocolate Caramel Peanut Clusters 2019 Product Line Up (Ready to Eat)
Chocolatey Premium Caramel White Cheddar Cheese Caramel Crunch Bag $20 Corn Bag $25 $20
Classic Caramel Corn Salted Caramel $10 Corn Bag $25 2019 Product Line Up (Microwavable)
Kettle Corn $25
Unbelievable Butter $20 PRIZE DRAWINGS! Online Products
Different Products from Take Order • Products change! • Roast Coffee – Ground & K-Cup • Movie Theater Butter Microwave Popcorn • Many Levels of Military Donations • NEW! Honey Roasted Peanuts and Salted Peanut, Chocolate Covered Peanuts, AND….Slim Pop Important Dates
August 29th - Show and Sale Orders Due
Sept. 14th - Show and Sale Distribution
October 24th - Take Order Orders Due
November 9th - Take Order Distribution
December 5th - Payment and Prize Orders Due Commission Structure 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Base Commission: 30% 1. Sell popcorn. Receive 30% commission on all Show and Sell/Take Order
EXAMPLE Unit Sells $10,000 (Show and Sell/Take Order) $10,000 x 30% = $3,000 (Kept by unit at time of sale) 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Base Commission Plus: + 5% 1. Attend Council Kickoff – You’re here! 2. Pick up popcorn on time (Show and Sell 9/14/19, Take Order 11/9/19) 3. Pay popcorn balance to Atlanta Area Council by 12/5/19
Example Next Page 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Base Commission Plus: + 5%
EXAMPLE
Unit Sells $10,000 (Show and Sell/Take Order)
$10,000 x 30% = $ 3,000 (base) $10,000 x 5% = $ 500 (Part of commission check sent to Committee Chair by February 28) Total = $ 3,500 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Growth Incentive: Tiered
1. Fulfill all requirements for 35% commission 2. Grow 10%-19% over 2017 (Show and Sell/Take Order) receive +1% Total back to Unit on Show and Sell/Take Order will be 36%
Grow 20%-29% … +2% Total … 37% Grow 30%-39% … +3% Total … 38% Grow 40%-49% … +4% Total … 39% Grow 50%-59% … +5% Total … 40% Grow 60%-69% … +6% Total … 41% Grow 70%-79% … +7% Total … 42% Grow 80%-89% … +8% Total … 43% Grow 90%-99% … +9% Total … 44% Grow 100% + … +10% Total … 45% 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Growth Incentive: Tiered EXAMPLE Unit Sells $10,000(Show and Sell/Take Order) And sold $7,000(Show and Sell/Take Order in 2017) $3,000 (growth over last year) $7,000 (last year’s sale) .429 or 43% Find your Unit’s growth on the tiered -Grow 40%-49% over last year bonus list. (see handout) (Show and Sell/Take Order) receive +4% $10,000 x 4% = $400 2019 Commission: Show and Sell & Take Order Units that sold in 2018 Growth Incentive: Tiered EXAMPLE
Unit Sells $10,000(Show and Sell/Take Order)
$10,000 x 30% = $ 3,000 (Base) $10,000 x 5% = $ 500 (Part of commission check sent to Committee Chair by February 28) $10,000 x 4% = $ 400 (Part of commission check sent to Committee Chair by February 28) $10,000 x 39% = $ 3,900 (Total commission on Show and Sell & Take Order) 2019 Commission Online
• 100% FREE SHIPPING!!! • 60% of potential buyers did not complete their order when they got to the shipping page. • EXPECT A HIGHER # OF ONLINE SALES IN 2019! 2019 Commission: Online All Units Commission: 35% 1. Sell popcorn. Receive 35% commission on all online sales
EXAMPLE Unit Sells $5,000 (online) $5,000 x 35% = $1,750 (part of commission check sent to committee chair by 2/28) TRAIL’S END APP: Unit Payments
22 COMMISSIONS
Total Show and Sell/Take Order Commission
Council will mail unit a check by Feb 28. 30% of $10,000 = $ 3,000 (You already have, previous ex.) + 5% of $10,000 = $ 500 (Council check) + 4% of $10,000 = $ 400 (Council check) 39% of $10,000 = $ 3,900 + 35% of $ 5,000 = $ 1,750 (Credits off their invoice)
Total = $5,650 Recognition Items $750 Club
Instant recognition – Pick up from the Program Center as soon as it is earned!
Back Pack Cooler Chair w/ Atlanta Area Council Logo PRIZE DRAWINGS! Top Sellers Action Hero - $1,200 • Certificate • Top Seller Hat • Movie Gift Certificate
Super Hero- $2,500 • Certificate • Top Seller Hat • Movie Gift Certificate • Trophy • Invitation to Top Seller Reception Feb 1, 2020 - Special Red Carpet Movie Event
Super Star- $4,500 • Certificate • Top Seller Hat • Movie Gift Certificate • Trophy • Invitation to Top Seller Reception Feb 1, 2020 - Special Red Carpet Movie Event • The Ultimate Movie Gift Package Top Sellers Determined by Scout Tracking 2019 Leader’s Kit Leader’s Kit • Take Order Forms • Sample 2019 Patch • Leader’s Guide – Calendar – Contact Sheet – Scholarship Info Sheets – Path to Advancement – Unit Specific Targets and 2018 Invoice – Tips for Successful Sale – Tips for Successful Kickoff – Sale Planning Worksheet – Military Donation Receipts – Storefront permission to sell letter 2019 Popcorn Contests
2018’s Winner was Soren K. from Phoenix District, Pack 586 with sales in 11 States! 2019 Popcorn Contests Secret Shoppers
2018’s Winners
Rudra P Rodney W. Pack 638 AT Pack 312 FH
Pack 21 - HT 2019 Patch Design Winner
This year’s Popcorn Patch was designed by one of the Atlanta Area Council’s very own Scouts!
This year’s winner is Eric J. from Hightower Trail!
(Order when ordering prizes) 2019 Popcorn Contests Cyber Weekend TRIVIA! w/ Deacon Jonny B Join Scout leaders across the country to share best practices and new ideas! facebook.com/groups/TEPopcornComm unity 36 SCOUTS BUY THE PRIZES THEY WANT WITH AN AMAZON.COM GIFT CARD Amazon.com Gift Cards are claimed on the Rewards page within the Scout’s account in the app and Trails-End.com when certain sales levels are reached and approved by a unit leader.
BENEFITS FOR LEADERS • Save time by not collecting prize orders from your Scouts • Save effort by no longer distributing physical prizes • Happier Scouts because they get the prizes THEY want
BENEFITS FOR SCOUTS • Higher prize value than other fundraisers • Millions of prizes to choose on Amazon.com • Prizes delivered directly to your door faster than ever before
37 TRAIL’S END REWARDS
38 TRAIL’S END SCHOLARSHIP
Sell $2,500 (combined face-to-face & online) 6% of your total sales each calendar year invested in your own college scholarship account.
Funded By Trail’s End
39 TRAILS-END.COM UNIT PORTAL
Manage your entire sale in one place!
1. Order Popcorn 2. Invite your Scouts to register 3. Set your unit and Scout goals 4. Manage your Scout Roster 5. Set your Storefront Sales Calculation Method 6. Give access to additional Popcorn Team members 7. Add your unit’s bank account to receive payments 8. Manage your unit’s: • Inventory • Wagon Sales • Storefront Sales • Online Sales
40 TRAIL’S END APP: For Scouts
41 TRAIL’S END APP SAVE TIME MANAGING YOUR SALE! The app for Scouts to track and report real-time storefront, wagon and online sales, accept cash and credit cards, track inventory by Scout and storefront, and schedule Scouts for storefronts. FREE CREDIT CARD PROCESSING Powered by Square | Paid by Trail’s End • Every Scout, every sale will receive free payment processing. • Square is the leading credit card solution for units. • Compatible with all Square Readers (not required to take credit cards). PROVEN RESULTS Over 2,300 Scouts tested the app. It led to more sales! • In 2018, over 190 units sold almost $2 million testing the app.
• Sales grew 26%. 42 • Credit card orders averaged 20% higher vs. cash. TRAIL’S END APP
Storefront Point of Sale Payment Scheduling Sale Tracking
43 TRAIL’S END APP: Managing Storefront Sales
44 TRAIL’S END APP: Managing Wagon Sales
45 Scout Portal
46 Scout Portal
47 Scout Portal
48 SCOUT Portal
49 Unit Leader Portal
50 Unit Leader Portal
51 Unit Leader Portal
52 Unit Leader Portal
53 MT. ADVENTURE REWARDS
$20,000 OF REWARDS EACH WEEK* 12 weeks: August 12 – November 3
TO QUALIFY • Scouts earn one (1) entry for every $100 in credit card sales (App + Trails-End.com) each week. • Note: The storefront split calculation set by the unit leader will impact credit card credit.
REWARDS FOR SCOUTS • One (1) family vacation awarded as a $2,500 Visa Gift Card each week. • Up to 1,750 $10 Amazon.com Gift Cards rewarded as “Instant Wins” awarded each week.
SELECTION AND FULFILLMENT OF REWARDS • Winners will be randomly selected; nationally for vacation winners and regionally for instant winners.
• Winning Scouts claim Amazon.com Gift Cards in their Trail’s End Scout54 accounts. • Visa Gift Cards mailed to winners by Trail’s End.
*Up to $20,000 of Rewards each week TRAIL’S END APP
Go to App.Trails-End.com/unit-training to register for training webinars! Thursdays (July 11-Sept 12), 6:30 PM & 9:30 PM EST Saturday, July 20, 12:00 PM EST Saturday, August 24, 12:00 PM EST Thursdays (June 20-Sept. 12), 6:30PM & 9:30PM EST NO WEBINAR JULY 4nit Leaders Webinars (register aMobileapp.Trails-End.com} Thursdays (June 20-Sept. 12), For support go to: teappsupport@trails- end.com
55 TRAIL’S END ONLINE
FREE SHIPPING ON ALL ONLINE ORDERS! 2018 Proven Results: Nationally, online continues to grow at 28%.
BENEFITS FOR UNITS • No risk of excess inventory. • No handling product. • No cash collection. • No extra work!
BENEFITS FOR SCOUTS • Higher sales - average online sale $73 vs $22 face-to-face. • More product variety. • Sales count toward Trail’s End Rewards and Scholarship. • Access to special TE online promotions and rewards.
56 ONLINE SALES
FREE SHIPPING ON ALL ONLINE ORDERS! • In 2018, the average online transaction was $73. • The average Scout that sold online averaged over $200 in online sales!
CREATE ACCOUNTS • Scouts need an account to sell online. • Consider an account creation incentive. SHARING • Sharing drives sales. • Facebook • Email • Text • Twitter, LinkedIN, etc • “Sharing Sunday” – Every Scout shares their online page every Sunday throughout the sale. Average share is $33 nationwide.
57 KEEP IT POPPIN’
THANK YOU!