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THE HAMPSHIRE STORY

02 The Hampshire Story

03 The Hampshire Story Hampshire The 01 The Hampshire Story its own right. powerhouse in an economic in , county unparalleled Hampshire isa vineyards andvillages. andtheMaryRose, England, aplace of andCowes, leading marineresearch. cruise hub andworld gateway ports, sea through itsmaritime heritage, Hampshire is a glorious piece of It hasaspecialrelationshipwiththe

02 02 02 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 03 The Hampshire Story andcultural offer. traditional villages with a great outstanding new homes alongside live, both city and country, brands and thinking. more with cutting edge businesses, intelligence and marine, artificial abound in aerospace, defence,

And what afantasticplaceto Technology and innovation

04 The Hampshire Story Hampshire The 05 The Hampshire Story are alsohidden. and equally, theirrural location means that many businesses means they aren’t always high profile, and brands from financial services to aerospace. special visitor attractions andarange of businesses connectivity, Londoncloseby, fantastic universities, two National Parks, coastline, major ports, attractions, boasting three cities ofwhichtwoare However, thenatureof some of thesebest in class It is a place with a multitude ofassetsand

06 06 06 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 07 The Hampshire Story

and minds. brands, people places, businesses, to tell ofgrowing compelling story Hampshire hasa

08 08 The Hampshire Story Story Hampshire Hampshire The The 09 The Hampshire Story HAMPSHIRE STORY THE

10 The Hampshire Story Hampshire The 11 The Hampshire Story the Hampshireexperience. and less known ingredients of opportunities in theplacealongsidenew important areas combineelements that are already Hampshire asitgrows anddevelops. The theme represent whatneed to be the focalpoints for themes which are chapters of the story, andthey of the place. This overarching view consists of key elementsforthe development andpromotion character and characteristics of Hampshire, and This story articulates the distinctiveness, This story articulates

12 12 The Hampshire Story Story Hampshire Hampshire The The 13 The Hampshire Story IN THEBUSINESS GLOBAL LEADERS OF MARINE

14 The Hampshire Story Hampshire The 15 The Hampshire Story

but alsoUKplc. Hampshire’s economy, not justvitalfor are of and The cityports

16 16 The Hampshire Story Story Hampshire Hampshire The The 17 The Hampshire Story global gateway. trading links across theworld;a true continental Europe plus cruiseand and major freight operations. to luxury cruise ships now home port its ill-fated voyage, and the city is sailed from Southampton on home of the RoyalNavy, whilst RMS the ‘world’s and greatestnaval port’ was considered today. Portsmouth still in the DNA of these places historic linkswith the seawhich are They provide ferrylinksto Both the cities have significant

18 18 The Hampshire Story Story Hampshire Hampshire The The 19 The Hampshire Story and innovations new technologies research, creating and maritime forefront ofmarine Hampshire isatthe and resources, and climate andthe environment. and enable growth through trade energy and transport, Marine and Maritime Institute to address challenges

through work being undertaken bytheSouthamptonthrough workbeing undertaken

20 20 20 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 21 The Hampshire Story changing seas. development; making sense of ocean research and technology level science,coastal and deep largest institution forintegrated sea Southampton and is the UK’s Centre is also basedin hub of engineeringexcellence. bringing together a world leading Register Global Technology Centre, University’s Lloyd’s strategic partner activity, andalsohometo the of this Southampton is at the heart Campus at the Universityof

The NationalOceanography The Boldrewood Innovation

22 22 The Hampshire Story Story Hampshire Hampshire The The 23 The Hampshire Story leisure space. create employment, homesand former power station which will town on the site of a new smart as Fawley Waterside - a planned continue withinitiativessuch Southampton. This looks set to Tower, and Ocean Village in where you alsofindthe Spinnaker Quays in Portsmouth Gunwharf residential development such as forleisureand opportunities changed, this hasopened up new cluster; this is aworkingcoastline. vibrant, waterrelatedeconomic players creates a important along withother smaller yet still Carnival UK andDP World, which BAE Systems, British Ports, in Hampshiresuch as Associated hosts many leading businesses As the activity of ports has As the activityofports The maritimeenvironment

24 24 24 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 25 The Hampshire Story create a competitiveedge. ground breaking technology to battling forthe America’s Cupusing and Team UK based in , with Sir ’s INEOS competitive businessoutonthe There is alsosome very serious

our DNA. global leader isin marine, beinga relationship with equivalent ofour is the modern In many ways this

26 26 The Hampshire Story Story Hampshire Hampshire The The The Hampshire Story 28

ENGLAND

EXPERIENCE EXPERIENCE

27 The Hampshire Story Hampshire The 29 The Hampshire Story live and work here. the reasons so many want to experience across the county; tone forthedelightsyou can ought to be’. This sets the described as‘England as it England’s ancient capitaland of King , is , the former seat England in somanyways. Hampshire is a story of

30 The Hampshire Story Hampshire The 31 The Hampshire Story

be celebrated. this issomething to ‘Englishness’ and what many see as are areflection of indeed attractions sense ofplace and So muchofour

32 32 32 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 33 The Hampshire Story includes Chitty Chitty Bang Bang! collections in the world and even Museum, which is oneofthefinest established the National Motor Estate andwithhispassionforcars of Beaulieu took over the Beaulieu figures. LordMontagu the3 often linked to largerthanlife quintessentially Englishattractions and Hampshire washer inspiration. England’s greatest literary treasures of Jane Austen, oneof birthplace a fewexamples.Hampshire is also to name but Collection ofpre 1900 roses and greens andcricket, the National streams to village pubs, village The countyis home to From trout insparklingchalk rd Baron

34 34 34 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The The Hampshire Story The Hampshire Story

Exbury Gardens is a private woodland garden established by the Rothschild family, and is a beacon of 36 36 35 horticultural excellence. The country house of is known the world over as the acclaimed in the TV series and film of that name, which depicts a typical English aristocratic family in a fantastic setting. 37 The Hampshire Story and , the two National Parks, and itishome to incredibly diverse landscape is Hampshire’s

ecosystem. their own distinct which each have

38 38 The Hampshire Story Story Hampshire Hampshire The The 39 The Hampshire Story or . our local breweries suchasUpham or of courseabeer from oneof wine from our many vineyards, Bombay Sapphire gin, sparkling a glass of locally produced Glen! You may even have timefor or tree houseretreats at Chewton Solent, andnow an amazinghotel out in the spa, Spitbank Fort such asLimeWood Hotel luxury England there’s choice aplenty want to stay in some of the best of newest NationalPark. And if you heaths and villages in England’s encompasses farmland,woodland, stretching beyond Hampshire 90 minutesfrom . coastline environment just special woodland, heathland and a very for centuries preserved commoning way of life,whichhas The rolling SouthDowns The NewForest with itsunique

40 40 40 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 41 The Hampshire Story

and educate. to interest, excite you withexperiences Hampshire isfor is your thing, then maritime heritage If England’s

42 42 The Hampshire Story Story Hampshire Hampshire The The 43 The Hampshire Story continuing relationship with water. international celebrations of our Southampton Boat Show, whichare are Cowes Week and the nation. Bringing this right up to date England as the leadingseafaring Museum; showcasing Firepower, MuseumofDivingandthe Explosion! Museum ofNaval Submarine Museum, the Mary Rose, can visit HMS Victory, the In Portsmouth and you andGosport In Portsmouth

44 44 44 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 45 The Hampshire Story HARNESSING HAMPSHIRE HI-TECH

46 The Hampshire Story Hampshire The 47 The Hampshire Story you wouldbewrong! relaxed paceof life… with what seems to be a villages and small towns woodland, countryside, beautiful combination of the cities that this is just a Hampshire andaway from when driving through You couldbe deceived

48 The Hampshire Story Hampshire The 49 The Hampshire Story and development, centres ofresearch leading businesses, landscape are world this luxuriant Hidden amongst

and lots oftech. extraordinary talent, big thinking, big brands,

50 50 The Hampshire Story Story Hampshire Hampshire The The

51 The Hampshire Story

52 52 The Hampshire Story Story Hampshire Hampshire The The The Hampshire Story 54

Cody Technology Park at Farnborough builds on the the on builds at Farnborough Park Technology Cody pioneering activities of Samuel Cody, who was an early early who was an of Samuel Cody, pioneering activities person first was the flight and manned experimenter of to next Park, The Britain. built in an aeroplane fly to premier business aviation Airport, Europe’s ,heartat the is now technology in of aerospace innovation commercialised of the UK, and has a history who AIRBUS and QinetiQ, as companies such with security, for products technology led produce defence and aerospace. and defence

IBM at is the company’s at Hursley is the company’s IBM research and development and development research been has and laboratory their developing instrumental in since the software technologies in Hampshire, Here 1950’s. are pushing the hundreds of people technology boundaries of computer capability on a daily basis. and

at how looking is a business Roke Manor Research Their aim is making the world a safer place through safer place through a world the making aim is Their artificial security, electromagnetic cyber intelligence, systems. unmanned intelligence and technologies are changing everyone’s world, working working world, everyone’s are changing technologies security, national Government, clients such as with utilities and manufacturing. defence, automotive, Following on from from on Following

Let’s consider just consider just Let’s few examples: a its pre-eminent pre-eminent its over role military saw which centuries, and innovation the to technology fore, that knowledge, DNA specialism and the place has of created ‘tech naturally country’; hidden hi-tech.

53 The Hampshire Story Hampshire The 55 The Hampshire Story that isthe bi-annual aerospace technology of cutting-edge with the celebration youWhen link this

Hampshire. criticality of to seethe economic Airshow, you start International Farnborough

56 56 The Hampshire Story Story Hampshire Hampshire The The 57 The Hampshire Story a bigcountyfor players. Arqiva, Ageas, StandardAero and Zurich; we’re Gulfstream, GKN Aerospace, , a hotbedofgrowing businessessuch as cluster of talented people make Hampshire which provides vital UK connectivity, and a proximity to London, There’s no doubt thatquality of life,

58 58 The Hampshire Story Story Hampshire Hampshire The The 59 The Hampshire Story security, 5G and many others. photonics, enviro tech,cyber intelligence, such asartificial bed for a range of tech sectors like a giant laboratory and test universities: the area operates most have linksto the parks across Hampshire and

There are myriadscience

60 60 The Hampshire Story Story Hampshire Hampshire The The 61 The Hampshire Story ‘tech country’. we are disruptive innovation and benefits for UK plc; in acollaborative way, creatingeven more develop thisarray oftalentand technology

There is a tremendous opportunity to There is atremendousopportunity

62 62 The Hampshire Story Story Hampshire Hampshire The The The Hampshire Story 64

THE THE LIFE

HAMPSHIRE

63 The Hampshire Story Hampshire The 65 The Hampshire Story location, location. we are location, Hampshire hasitall; to liveability, itcomesWhen countryside, coastline or . choose youarealways near villages or rural life. Whatever you town, newtowns such as , living inWinchester, thejoysofamarket quintessential Englishhistoric city in Southampton or Portsmouth, life. And that can meancity living away to have ourownspecialway of ofourstory, but far enough a big part We’re so near to Londonthatit’s

66 66 The Hampshire Story Story Hampshire Hampshire The The 67 The Hampshire Story growth of the county. the and education vital to support homes, employment opportunities These are all providing quality neighbourhood forAldershot. Wellesley is a new and exciting Hampshire’s Green Town, and was agarrisontown to are being transformed from what coast; Whitehill andBordon Downs National Park and the Garden Village between the South town housing schemes. communities, and quality edgeof ingarden style opportunities that meansmoreaffordable there’s alot ofnew development live that come withbigprice tags: about quaint, traditional places to Welborne isa21st century isn’tHampshire certainly all

68 The Hampshire Story Hampshire The 69 The Hampshire Story places for all the family to enjoy. natural beauty, whichareprotected Parks plus areas ofoutstanding consider ourtwo amazing National doorstep. That’s before you and sea to swim in, andall on your countryside to cycleandwalk in, extensive woodlandsto wander in, experiences. Hampshire has encompasses suchadiversity of enticing environment which

We are incredibly proud of our

70 70 The Hampshire Story Story Hampshire Hampshire The The 71 The Hampshire Story want it, if and when you slower pace of life bustle witha urban hustle and combination of There’s agreat

in the landscape. simply lose yourself fresh airand to find quiet,bigskies, and it’s not hard to

72 72 72 The Hampshire Story Story Story Hampshire Hampshire Hampshire The The The 73 The Hampshire Story soon find isa pretty amazing climate. adrenaline rushto serene, in what you’ll to suit everyone fromopportunities and there are outdooractivity events andfestivals across the county, of things to do with avast range of In Hampshire, you’ll never be short never be short In Hampshire,you’ll

74 The Hampshire Story Hampshire The 75 The Hampshire Story visit Peppa Pig World! a bit of pony trekking, oreven shopping at , indulge in theatre inSouthampton, dosome tea at Rhinefield House, go to the Mary Rose crew, take afternoon Park, listento the stories of the splash in theNew Forest Water award winning vineyards, have a pubs, gowinetastingin our pint in one of ourmanyvillage of Wight, gooutforasail,have a take a trip to the Isle Portsmouth, football at Southampton or at the Ageas Bowl, or quality county and international cricket you canwatch participating

If you’re not keenon

76 76 The Hampshire Story Story Hampshire Hampshire The The 77 The Hampshire Story

Need we say more!

78 78 The Hampshire Story Story Hampshire Hampshire The The 79 The Hampshire Story BIG IDEAFOR HAMPSHIRE THE

80 The Hampshire Story Hampshire The 81 The Hampshire Story bringing business andplacetogether. cultivating and encouraging strong leadership, radiating influence, buildingconfidence, differently, we can utilise all our assets: signature’ forthewholearea. marketing message, rather it is a‘strategic This is not astrapwhat is important. line or what theplaceisabout, what it stands for and above andalongside the themes. It projects statement ofintentforHampshirewhich sits By changing ourthinking, doing things The Big Ideais an emotionalandbehavioural

82 The Hampshire Story Hampshire The 83 The Hampshire Story OUR NATURAL AND CULTIVATING KNOWLEDGE CAPITAL

84 The Hampshire Story Hampshire The 85 The Hampshire Story economic opportunities. is this that provides significant cherish whilstunderstandingthat it the verymostofenvironment we UK plc. We have to lookafter and make those wholive and work here and for has thepotentialto do even more for entrepreneurship, creativity, hotbed ofinnovation, The county isa Hampshire is a success story, but

in the world. and keenest minds the biggest brands skills, and some of

86 86 The Hampshire Story Story Hampshire Hampshire The The The Hampshire Story 88 We are attracting, nurturingare attracting, We and

growing some amazing talent in our amazing talent in our some growing businesses, universities and visitor potential much so have economy. We place and an environment in realise to be part want to that people of.

87 The Hampshire Story Hampshire The 89 The Hampshire Story more of our own differently, grow dare to deliver take more risks, collaborate more, we have we need to To build onwhat

about Hampshire! afraid to holler other, and not be challenge each in our own skin, talent, beconfident

90 90 The Hampshire Story Story Hampshire Hampshire The The 91 The Hampshire Story © VisitIsleof Wight © VisitHampshire © UL © The Ageas Bowl © Southampton Harbour Hotel © SolentUniversity © Royal Navy, MOD Crown Copyright,HMS Queen Elizabeth © Robin Creative Media, Exton Park Vineyard © Ordnance Survey © NATS, Swanwick © NationalOceanography Centre, UK © MHI Vestas © MDL Marinas, Ocean VillageMarina, Southampton of HH&Co atLime Wood© Luke Holder andAngela Hartnett Harbour © Lakeside North © L3 Harris © INEOS TEAM UK © Grainger Plc © Go New Forest © GKN Aerospace, CowesIsleof Wight © Farnborough Airport © Gardens © Bombay SapphireDistillery © ABPSouthampton Credits

92 The Hampshire Story Hampshire The 93 The Hampshire Story