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THE HAMPSHIRE STORY 02 The Hampshire Story 03 The Hampshire Story Hampshire The The Hampshire Story It has a special relationship with the sea through its maritime heritage, gateway ports, cruise hub and world The Hampshire Story Hampshire is a leading marine research. Hampshire is a glorious piece of county unparalleled England, a place of cricket and Cowes, Jane Austen and the Mary Rose, vineyards and villages. 02 02 01 01 in England, an economic powerhouse in its own right. Technology and innovation The Hampshire Story abound in aerospace, defence, The Hampshire Story marine, artificial intelligence and more with cutting edge businesses, brands and thinking. And what a fantastic place to live, both city and country, outstanding new homes alongside 04 03 traditional villages with a great climate and cultural offer. The Hampshire Story The Hampshire Story 06 06 05 05 It is a place with a multitude of assets and attractions, boasting three cities of which two are major ports, two National Parks, coastline, connectivity, London close by, fantastic universities, special visitor attractions and a range of businesses and brands from financial services to aerospace. However, the nature of some of these best in class businesses means they aren’t always high profile, and equally, their rural location means that many are also hidden. The Hampshire Story The Hampshire Story Hampshire has a compelling story 08 07 to tell of growing places, businesses, brands, people and minds. The Hampshire Story The Hampshire Story 10 09 THE HAMPSHIRE STORY The Hampshire Story The Hampshire Story 12 12 11 11 This story articulates the distinctiveness, character and characteristics of Hampshire, and key elements for the development and promotion of the place. This overarching view consists of themes which are chapters of the story, and they represent what need to be the focal points for Hampshire as it grows and develops. The theme areas combine elements that are already important in the place alongside new opportunities and less known ingredients of the Hampshire experience. The Hampshire Story The Hampshire Story 14 13 GLOBAL LEADERS IN THE BUSINESS OF MARINE The Hampshire Story The Hampshire Story The city ports of Portsmouth and 16 16 15 15 Southampton are not just vital for Hampshire’s economy, but also UK plc. The Hampshire Story The Hampshire Story 18 17 They provide ferry links to continental Europe plus cruise and trading links across the world; a true global gateway. Both the cities have significant historic links with the sea which are still in the DNA of these places today. Portsmouth was considered the ‘world’s greatest naval port’ and home of the Royal Navy, whilst RMS Titanic sailed from Southampton on its ill-fated voyage, and the city is now home port to luxury cruise ships and major freight operations. The Hampshire Story The Hampshire Story Hampshire is at the forefront of marine 20 20 19 19 and maritime research, creating new technologies and innovations through work being undertaken by the Southampton Marine and Maritime Institute to address challenges and enable growth through trade and transport, energy and resources, and climate and the environment. The Hampshire Story The Boldrewood Innovation Campus at the University of Southampton is at the heart of this The Hampshire Story activity, and also home to the University’s strategic partner Lloyd’s Register Global Technology Centre, bringing together a world leading hub of engineering excellence. The National Oceanography Centre is also based in 22 22 21 21 Southampton and is the UK’s largest institution for integrated sea level science, coastal and deep ocean research and technology development; making sense of changing seas. The maritime environment The Hampshire Story hosts many leading businesses in Hampshire such as Associated The Hampshire Story British Ports, BAE Systems, Carnival UK and DP World, which along with other smaller yet still important players creates a vibrant, water related economic cluster; this is a working coastline. As the activity of ports has 24 24 23 23 changed, this has opened up new opportunities for leisure and residential development such as Gunwharf Quays in Portsmouth where you also find the Spinnaker Tower, and Ocean Village in Southampton. This looks set to continue with initiatives such as Fawley Waterside - a planned new smart town on the site of a former power station which will create employment, homes and leisure space. The Hampshire Story The Hampshire Story In many ways this is the modern 26 25 equivalent of our relationship with marine, being a There is also some very serious competitive business out on the global leader is in water, with Sir Ben Ainslie’s INEOS Team UK based in Portsmouth and battling for the America’s Cup using ground breaking technology to our DNA. create a competitive edge. The Hampshire Story The Hampshire Story 28 27 EXPERIENCE ENGLAND The Hampshire Story The Hampshire Story 30 29 Hampshire is a story of England in so many ways. Winchester, the former seat of King Alfred the Great, is England’s ancient capital and described as ‘England as it ought to be’. This sets the tone for the delights you can experience across the county; the reasons so many want to live and work here. The Hampshire Story The Hampshire Story So much of our sense of place and 32 31 indeed attractions are a reflection of what many see as ‘Englishness’ and this is something to be celebrated. From trout in sparkling chalk The Hampshire Story streams to village pubs, village greens and cricket, the National The Hampshire Story Collection of pre 1900 roses and Winchester Cathedral to name but a few examples. Hampshire is also birthplace of Jane Austen, one of England’s greatest literary treasures and Hampshire was her inspiration. The county is home to 34 34 33 33 quintessentially English attractions often linked to larger than life figures. Lord Montagu the rd3 Baron of Beaulieu took over the Beaulieu Estate and with his passion for cars established the National Motor Museum, which is one of the finest collections in the world and even includes Chitty Chitty Bang Bang! The Hampshire Story The Hampshire Story Exbury Gardens is a private woodland garden established by the Rothschild family, and is a beacon of 36 36 35 horticultural excellence. The country house of Highclere Castle is known the world over as the acclaimed Downton Abbey in the TV series and film of that name, which depicts a typical English aristocratic family in a fantastic setting. The Hampshire Story The Hampshire Story Hampshire’s which each have landscape is their own distinct 38 37 incredibly diverse ecosystem. and it is home to two National Parks, the New Forest and South Downs, The New Forest with its unique The Hampshire Story commoning way of life, which has for centuries preserved a very The Hampshire Story special woodland, heathland and coastline environment just 90 minutes from London. The rolling South Downs stretching beyond Hampshire encompasses farmland, woodland, heaths and villages in England’s 40 40 39 39 newest National Park. And if you want to stay in some of the best of England there’s choice a plenty such as Lime Wood Hotel luxury spa, Spitbank Fort out in the Solent, and now an amazing hotel or tree house retreats at Chewton Glen! You may even have time for a glass of locally produced Bombay Sapphire gin, sparkling wine from our many vineyards, or of course a beer from one of our local breweries such as Upham or Ringwood. The Hampshire Story The Hampshire Story If England’s maritime heritage 42 41 is your thing, then Hampshire is for you with experiences to interest, excite and educate. The Hampshire Story The Hampshire Story 44 44 43 43 In Portsmouth and Gosport you can visit HMS Victory, the Royal Navy Submarine Museum, the Mary Rose, Explosion! Museum of Naval Firepower, Museum of Diving and the Hovercraft Museum; showcasing England as the leading seafaring nation. Bringing this right up to date are Cowes Week and the Southampton Boat Show, which are international celebrations of our continuing relationship with water. The Hampshire Story The Hampshire Story 46 45 HARNESSING HI-TECH HAMPSHIRE The Hampshire Story You could be deceived The Hampshire Story when driving through Hampshire and away from the cities that this is just a beautiful combination of woodland, countryside, 48 47 villages and small towns with what seems to be a relaxed pace of life… you would be wrong! The Hampshire Story The Hampshire Story Hidden amongst big brands, this luxuriant big thinking, 50 49 landscape are world extraordinary talent, leading businesses, and lots of tech. centres of research and development, 51 The Hampshire Story The Hampshire Story The Hampshire Story 52 52 The Hampshire Story Hampshire The The Hampshire Story Following on from its pre-eminent The Hampshire Story military role over centuries, which saw innovation and technology to the fore, that knowledge, 54 53 specialism and DNA of the place has created ‘tech country’; naturally hidden hi-tech. Let’s consider just Roke Manor Research is a business looking at how IBM at Hursley is the company’s Cody Technology Park at Farnborough builds on the technologies are changing everyone’s world, working research and development pioneering activities of Samuel Cody, who was an early a few examples: with clients such as Government, national security, laboratory and has been experimenter of manned flight and was the first person defence, automotive, utilities and manufacturing. instrumental in developing their to fly an aeroplane built in Britain. The Park, next to Their aim is making the world a safer place through software technologies since the Farnborough Airport, Europe’s premier business aviation artificial intelligence, cyber security, electromagnetic 1950’s.