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MKT501 Online Quiz#1 565 MCQ's Solved… Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ MKT501 Online Quiz#1 565 MCQ’s Solved… Lecture # 1 to 15 Solved By Hafiz Salman Majeed & Aysha Mirza & Maha Shah Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option: Followers Challengers Leaders Nichers Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Styling Brand name Warehousing Packaging Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Question # 1 of 15 ( Start time: 01:15:36 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Question # 2 of 15 ( Start time: 01:17:04 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option: Product Price Promotion Place Question # 3 of 15 ( Start time: 01:18:17 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 4 of 15 ( Start time: 01:19:03 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option: Introduction Growth Maturity Decline Question # 5 of 15 ( Start time: 01:20:19 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage Growth stage Maturity stage Decline stage Question # 6 of 15 ( Start time: 01:21:46 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 7 of 15 ( Start time: 01:22:15 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Question # 8 of 15 ( Start time: 01:22:37 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option: Rapidly rising sales Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Low sales Declining sales Low profit Question # 9 of 15 ( Start time: 01:24:02 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option: Line of business Corporate culture Overall objectives of organizations Competition in the market Question # 10 of 15 ( Start time: 01:25:10 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Question # 11 of 15 ( Start time: 01:25:34 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier Question # 12 of 15 ( Start time: 01:26:51 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 13 of 15 ( Start time: 01:27:14 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Question # 14 of 15 ( Start time: 01:27:42 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 15 of 15 ( Start time: 01:28:39 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration Question # 1 of 15 ( Start time: 01:48:17 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 2 of 15 ( Start time: 01:49:03 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 3 of 15 ( Start time: 01:49:51 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Question # 4 of 15 ( Start time: 01:50:35 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers Question # 5 of 15 ( Start time: 01:51:09 AM ) Total Marks: 1 In which of the following
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