MKT501 Online Quiz#1 565 MCQ's Solved…

Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ MKT501 Online Quiz#1 565 MCQ’s Solved… Lecture # 1 to 15 Solved By Hafiz Salman Majeed & Aysha Mirza & Maha Shah Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers Leaders Nichers

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option:

Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option:

Marketing advantages Environmental analysis Executive summary Marketing implementation

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers Leaders Followers Nichers

Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 1 of 15 ( Start time: 01:15:36 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 2 of 15 ( Start time: 01:17:04 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Question # 3 of 15 ( Start time: 01:18:17 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 4 of 15 ( Start time: 01:19:03 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 5 of 15 ( Start time: 01:20:19 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 6 of 15 ( Start time: 01:21:46 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 7 of 15 ( Start time: 01:22:15 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 8 of 15 ( Start time: 01:22:37 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales

Question # 9 of 15 ( Start time: 01:24:02 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 10 of 15 ( Start time: 01:25:10 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 11 of 15 ( Start time: 01:25:34 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 12 of 15 ( Start time: 01:26:51 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 13 of 15 ( Start time: 01:27:14 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan?

Marketing advantages Environmental analysis Executive summary Marketing implementation

Question # 14 of 15 ( Start time: 01:27:42 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 15 of 15 ( Start time: 01:28:39 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Select correct option:

Intensification Diversification Harvesting Vertical integration

Question # 1 of 15 ( Start time: 01:48:17 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 2 of 15 ( Start time: 01:49:03 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 3 of 15 ( Start time: 01:49:51 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 4 of 15 ( Start time: 01:50:35 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers Leaders Followers Nichers

Question # 5 of 15 ( Start time: 01:51:09 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 6 of 15 ( Start time: 01:52:14 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 7 of 15 ( Start time: 01:53:17 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction

Question # 8 of 15 ( Start time: 01:53:35 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Question # 9 of 15 ( Start time: 01:54:04 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 10 of 15 ( Start time: 01:55:34 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 11 of 15 ( Start time: 01:55:55 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning Short-term planning Annual market planning Strategic market planning

Question # 12 of 15 ( Start time: 01:57:05 AM ) Total Marks: 1

Course books Encyclopedia Funeral plots Insurance policy

Question # 13 of 15 ( Start time: 01:58:34 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 14 of 15 ( Start time: 01:59:57 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales Declining sales Low profit

Question # 15 of 15 ( Start time: 02:00:38 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 1 of 15 ( Start time: 03:23:42 AM ) Total Marks: 1 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option:

Improving advertising

Question # 2 of 15 ( Start time: 03:25:10 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 3 of 15 ( Start time: 03:25:37 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 4 of 15 ( Start time: 03:27:04 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 5 of 15 ( Start time: 03:27:25 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 6 of 15 ( Start time: 03:27:43 AM ) Total Marks: 1

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Question # 7 of 15 ( Start time: 03:28:59 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 8 of 15 ( Start time: 03:29:48 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 9 of 15 ( Start time: 03:31:14 AM ) Total Marks: 1 In term of marketing mix, a television show like Tariq Aziz show is an example of: Select correct option:

Product Price Place Promotion

Question # 10 of 15 ( Start time: 03:32:29 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning

Question # 11 of 15 ( Start time: 03:33:04 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 12 of 15 ( Start time: 03:33:47 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 13 of 15 ( Start time: 03:35:10 AM ) Total Marks: 1 Market –oriented firms focus on: Select correct option:

Retailers Distributors Customers Wholesalers

Question # 14 of 15 ( Start time: 03:36:36 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 15 of 15 ( Start time: 03:37:40 AM ) Total Marks: 1 Which of the following is included in task environment?

Economy Technology Media Promotion

Question # 1 of 15 ( Start time: 03:57:23 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 2 of 15 ( Start time: 03:58:49 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 3 of 15 ( Start time: 03:59:10 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 4 of 15 ( Start time: 03:59:24 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Pro-forma income statement Month-by-month agenda Breakeven analysis

Question # 5 of 15 ( Start time: 03:59:52 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question # 6 of 15 ( Start time: 04:00:54 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 7 of 15 ( Start time: 04:01:11 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 8 of 15 ( Start time: 04:02:12 AM ) Total Marks: 1 Need becomes ______when they are directed towards a specific object. Select correct option:

Actual need Want Satisfaction Demand

Question # 9 of 15 ( Start time: 04:03:20 AM ) Total Marks: 1

The customer is always right Business is about making money Sell, sell, and sell Keep prices low

Question # 10 of 15 ( Start time: 04:04:37 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning Short-term planning Annual market planning Strategic market planning

Question # 11 of 15 ( Start time: 04:04:51 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 12 of 15 ( Start time: 04:05:53 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 13 of 15 ( Start time: 04:06:08 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market

Question # 14 of 15 ( Start time: 04:07:32 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 15 of 15 ( Start time: 04:08:43 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 1 of 15 ( Start time: 04:13:45 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers Leaders Nichers

Question # 2 of 15 ( Start time: 04:14:55 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Question # 3 of 15 ( Start time: 04:15:33 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 4 of 15 ( Start time: 04:15:41 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning Short-term planning Annual market planning Strategic market planning

Question # 5 of 15 ( Start time: 04:15:49 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 6 of 15 ( Start time: 04:16:16 AM ) Total Marks: 1 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Select correct option:

Monitoring Forecasting Scenario planning Guerrilla marketing

Question # 7 of 15 ( Start time: 04:17:22 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis

Question # 8 of 15 ( Start time: 04:17:49 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Question # 9 of 15 ( Start time: 04:18:42 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 10 of 15 ( Start time: 04:18:48 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 11 of 15 ( Start time: 04:19:29 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 12 of 15 ( Start time: 04:19:37 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images,

Product Price Promotion Place

Question # 13 of 15 ( Start time: 04:19:44 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option:

Business analysis Situation analysis Executive summary Mission statement

Question # 14 of 15 ( Start time: 04:21:02 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy Executive summary

Question # 15 of 15 ( Start time: 04:22:12 AM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option:

Introduction Growth Maturity Decline

Question # 1 of 15 ( Start time: 04:26:21 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak

Question # 2 of 15 ( Start time: 04:26:40 AM ) Total Marks: 1 In term of marketing mix, a television show like Tariq Aziz show is an example of: Select correct option:

Product Price Place Promotion

Question # 3 of 15 ( Start time: 04:26:46 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

Economy Demographics Technology Corporate culture

Question # 4 of 15 ( Start time: 04:27:50 AM ) Total Marks: 1 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Select correct option:

Monitoring Forecasting Scenario planning Guerrilla marketing

Question # 5 of 15 ( Start time: 04:28:13 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question # 6 of 15 ( Start time: 04:29:26 AM ) Total Marks: 1 Which of the following tells about the details of the plan?

Title page Market analysis Marketing strategy Executive summary

Question # 7 of 15 ( Start time: 04:29:48 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 8 of 15 ( Start time: 04:31:16 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 9 of 15 ( Start time: 04:31:30 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 10 of 15 ( Start time: 04:31:55 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 11 of 15 ( Start time: 04:32:01 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 12 of 15 ( Start time: 04:32:07 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 13 of 15 ( Start time: 04:32:20 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question # 14 of 15 ( Start time: 04:32:28 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 15 of 15 ( Start time: 04:32:33 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 1 of 15 ( Start time: 04:40:12 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 2 of 15 ( Start time: 04:41:35 AM ) Total Marks: 1 Which of the following is TRUE about marketing concept? Select correct option:

The customer is always right Business is about making money Sell, sell, and sell Keep prices low

Question # 3 of 15 ( Start time: 04:41:49 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 4 of 15 ( Start time: 04:42:18 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 5 of 15 ( Start time: 04:43:07 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 6 of 15 ( Start time: 04:43:14 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 7 of 15 ( Start time: 04:43:51 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 8 of 15 ( Start time: 04:43:58 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 9 of 15 ( Start time: 04:44:50 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher

Question # 10 of 15 ( Start time: 04:46:17 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Select correct option:

Intensification Diversification Harvesting Vertical integration

Question # 11 of 15 ( Start time: 04:46:24 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 12 of 15 ( Start time: 04:46:31 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 13 of 15 ( Start time: 04:46:59 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 14 of 15 ( Start time: 04:47:06 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 15 of 15 ( Start time: 04:47:12 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction

Question # 1 of 15 ( Start time: 04:52:33 AM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option:

Augmented product Actual product Core benefit Specialty product

Question # 2 of 15 ( Start time: 04:53:27 AM ) Total Marks: 1 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Select correct option:

Monitoring Forecasting Scenario planning Guerrilla marketing

Question # 3 of 15 ( Start time: 04:53:33 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 4 of 15 ( Start time: 04:53:39 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 5 of 15 ( Start time: 04:54:20 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 6 of 15 ( Start time: 04:55:31 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 7 of 15 ( Start time: 04:55:37 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 8 of 15 ( Start time: 04:56:21 AM ) Total Marks: 1 In term of marketing mix, a television show like Tariq Aziz show is an example of: Select correct option:

Product Price Place Promotion

Question # 9 of 15 ( Start time: 04:56:33 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales Declining sales Low profit

Question # 10 of 15 ( Start time: 04:56:39 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 11 of 15 ( Start time: 04:56:47 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 12 of 15 ( Start time: 04:56:53 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost

Question # 13 of 15 ( Start time: 04:57:00 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 14 of 15 ( Start time: 04:57:06 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 15 of 15 ( Start time: 04:57:12 AM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option: warranty Promotion Labeling Packaging

Question # 1 of 15 ( Start time: 05:05:28 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 2 of 15 ( Start time: 05:05:35 AM ) Total Marks: 1

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 3 of 15 ( Start time: 05:05:40 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 4 of 15 ( Start time: 05:06:15 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction

Question # 5 of 15 ( Start time: 05:06:23 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy Executive summary

Question # 6 of 15 ( Start time: 05:06:29 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations

Question # 7 of 15 ( Start time: 05:06:38 AM ) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option:

Food French-fries Burger Pizza

Question # 8 of 15 ( Start time: 05:07:15 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 9 of 15 ( Start time: 05:07:31 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Question # 10 of 15 ( Start time: 05:07:36 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 11 of 15 ( Start time: 05:08:40 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 12 of 15 ( Start time: 05:08:47 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 13 of 15 ( Start time: 05:08:53 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 14 of 15 ( Start time: 05:08:58 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 15 of 15 ( Start time: 05:09:18 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 1 of 15 ( Start time: 05:12:14 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 2 of 15 ( Start time: 05:12:37 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing

Question # 3 of 15 ( Start time: 05:12:42 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 4 of 15 ( Start time: 05:12:49 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 5 of 15 ( Start time: 05:12:55 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment

Question # 6 of 15 ( Start time: 05:13:01 AM ) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option:

Food French-fries Burger Pizza

Question # 7 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Question # 8 of 15 ( Start time: 05:13:15 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 9 of 15 ( Start time: 05:13:22 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 10 of 15 ( Start time: 05:13:30 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 11 of 15 ( Start time: 05:13:37 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question # 12 of 15 ( Start time: 05:13:45 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 13 of 15 ( Start time: 05:13:52 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 14 of 15 ( Start time: 05:14:07 AM ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:

Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Question # 15 of 15 ( Start time: 05:14:39 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 1 of 15 ( Start time: 05:17:55 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 2 of 15 ( Start time: 05:18:01 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction

Question # 3 of 15 ( Start time: 05:18:06 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 4 of 15 ( Start time: 05:18:21 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers Leaders Followers Nichers

Question # 5 of 15 ( Start time: 05:18:58 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 6 of 15 ( Start time: 05:19:06 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 7 of 15 ( Start time: 05:19:12 AM ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:

Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Question # 8 of 15 ( Start time: 05:19:26 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 9 of 15 ( Start time: 05:19:32 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 10 of 15 ( Start time: 05:19:38 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 11 of 15 ( Start time: 05:19:55 AM ) Total Marks: 1 Which of the following is TRUE about marketing concept? Select correct option:

The customer is always right Business is about making money Sell, sell, and sell Keep prices low

Question # 12 of 15 ( Start time: 05:20:01 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 13 of 15 ( Start time: 05:20:08 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 14 of 15 ( Start time: 05:20:15 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 15 of 15 ( Start time: 05:20:22 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers Leaders Nichers

Question # 1 of 15 ( Start time: 05:24:49 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 2 of 15 ( Start time: 05:24:56 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Question # 3 of 15 ( Start time: 05:25:01 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 4 of 15 ( Start time: 05:25:07 AM ) Total Marks: 1 All of the following are the examples of unsought goods EXCEPT: Select correct option:

Course books Encyclopedia Funeral plots Insurance policy

Question # 5 of 15 ( Start time: 05:25:14 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy Executive summary

Question # 6 of 15 ( Start time: 05:25:20 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 7 of 15 ( Start time: 05:25:28 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 8 of 15 ( Start time: 05:25:34 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 9 of 15 ( Start time: 05:25:42 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 10 of 15 ( Start time: 05:25:49 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 11 of 15 ( Start time: 05:25:55 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Question # 12 of 15 ( Start time: 05:26:00 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 13 of 15 ( Start time: 05:26:06 AM ) Total Marks: 1 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option:

Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget

Question # 14 of 15 ( Start time: 05:26:21 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 15 of 15 ( Start time: 05:26:27 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Retailers Distributors Customers Wholesalers

Question # 2 of 15 ( Start time: 05:31:13 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 3 of 15 ( Start time: 05:31:20 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 4 of 15 ( Start time: 05:31:27 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 5 of 15 ( Start time: 05:31:33 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 6 of 15 ( Start time: 05:31:39 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 7 of 15 ( Start time: 05:31:45 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 8 of 15 ( Start time: 05:33:04 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 9 of 15 ( Start time: 05:33:10 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 10 of 15 ( Start time: 05:33:16 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 11 of 15 ( Start time: 05:33:23 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 12 of 15 ( Start time: 05:33:30 AM ) Total Marks: 1 Which of the following is TRUE about marketing concept? Select correct option:

The customer is always right Business is about making money Sell, sell, and sell Keep prices low

Question # 13 of 15 ( Start time: 05:33:36 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 14 of 15 ( Start time: 05:33:45 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Question # 15 of 15 ( Start time: 05:33:52 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 1 of 15 ( Start time: 05:37:55 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question # 2 of 15 ( Start time: 05:38:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 3 of 15 ( Start time: 05:38:06 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 4 of 15 ( Start time: 05:38:12 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option:

Business analysis Situation analysis Executive summary Mission statement

Question # 5 of 15 ( Start time: 05:38:28 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 6 of 15 ( Start time: 05:38:34 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 7 of 15 ( Start time: 05:38:39 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 8 of 15 ( Start time: 05:39:48 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option:

Question # 9 of 15 ( Start time: 05:40:04 AM ) Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option:

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Question # 10 of 15 ( Start time: 05:40:11 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 11 of 15 ( Start time: 05:40:18 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 12 of 15 ( Start time: 05:40:24 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 13 of 15 ( Start time: 05:40:40 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Question # 14 of 15 ( Start time: 05:40:47 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 15 of 15 ( Start time: 05:40:54 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 1 of 15 ( Start time: 05:44:11 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 2 of 15 ( Start time: 05:44:17 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience

Question # 3 of 15 ( Start time: 05:44:22 AM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:

Competition Technology Corporate culture Economy

Question # 4 of 15 ( Start time: 05:45:13 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Question # 5 of 15 ( Start time: 05:45:20 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing

Question # 6 of 15 ( Start time: 05:45:26 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 7 of 15 ( Start time: 05:45:33 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 8 of 15 ( Start time: 05:45:42 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option:

Business analysis Situation analysis Executive summary Mission statement

Question # 9 of 15 ( Start time: 05:45:48 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 10 of 15 ( Start time: 05:45:56 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 11 of 15 ( Start time: 05:46:02 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Question # 12 of 15 ( Start time: 05:46:08 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 13 of 15 ( Start time: 05:46:13 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 14 of 15 ( Start time: 05:46:20 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 15 of 15 ( Start time: 05:46:26 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 1 of 15 ( Start time: 05:49:51 AM ) Total Marks: 1

Rapidly rising sales Low sales Declining sales Low profit

Question # 2 of 15 ( Start time: 05:49:57 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Select correct option:

Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

Question # 3 of 15 ( Start time: 05:50:39 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 4 of 15 ( Start time: 05:50:46 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 5 of 15 ( Start time: 05:51:24 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage

Question # 6 of 15 ( Start time: 05:51:30 AM ) Total Marks: 1 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option:

Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget

Question # 7 of 15 ( Start time: 05:51:37 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 8 of 15 ( Start time: 05:51:43 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 9 of 15 ( Start time: 05:51:50 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Question # 10 of 15 ( Start time: 05:51:56 AM ) Total Marks: 1

Brand marketing Value marketing Loyalty marketing Experiential marketing

Question # 11 of 15 ( Start time: 05:52:02 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 12 of 15 ( Start time: 05:52:10 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 13 of 15 ( Start time: 05:52:16 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 14 of 15 ( Start time: 05:52:22 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic

Question # 15 of 15 ( Start time: 05:52:28 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 1 of 15 ( Start time: 05:56:19 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 2 of 15 ( Start time: 05:56:26 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 3 of 15 ( Start time: 05:56:31 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 4 of 15 ( Start time: 05:56:37 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option:

Question # 5 of 15 ( Start time: 05:56:43 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 6 of 15 ( Start time: 05:56:50 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 7 of 15 ( Start time: 05:56:57 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 8 of 15 ( Start time: 05:57:04 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 9 of 15 ( Start time: 05:57:35 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 10 of 15 ( Start time: 05:57:42 AM ) Total Marks: 1 All of the following are the examples of unsought goods EXCEPT: Select correct option:

Course books Encyclopedia Funeral plots Insurance policy

Question # 11 of 15 ( Start time: 05:57:48 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Question # 12 of 15 ( Start time: 05:57:56 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 13 of 15 ( Start time: 05:58:03 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price

Question # 14 of 15 ( Start time: 05:58:10 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 15 of 15 ( Start time: 05:58:16 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 1 of 15 ( Start time: 06:03:24 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 2 of 15 ( Start time: 06:03:38 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 3 of 15 ( Start time: 06:03:45 AM ) Total Marks: 1

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 4 of 15 ( Start time: 06:03:50 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 5 of 15 ( Start time: 06:03:59 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 6 of 15 ( Start time: 06:04:06 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 7 of 15 ( Start time: 06:04:12 AM ) Total Marks: 1 Which of the following is TRUE about marketing concept? Select correct option:

The customer is always right Business is about making money

Question # 8 of 15 ( Start time: 06:04:18 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 9 of 15 ( Start time: 06:04:25 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 10 of 15 ( Start time: 06:04:46 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Select correct option:

Distribution Promotion Pricing Product

Question # 11 of 15 ( Start time: 06:06:00 AM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option:

Augmented product Actual product Core benefit Specialty product

Question # 12 of 15 ( Start time: 06:06:08 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 13 of 15 ( Start time: 06:06:14 AM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:

Competition Technology Corporate culture Economy

Question # 14 of 15 ( Start time: 06:06:46 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning Short-term planning Annual market planning Strategic market planning

Question # 15 of 15 ( Start time: 06:06:53 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 1 of 15 ( Start time: 06:15:05 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Question # 2 of 15 ( Start time: 06:15:11 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 3 of 15 ( Start time: 06:15:19 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction Growth Maturity Decline

Question # 4 of 15 ( Start time: 06:15:25 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 5 of 15 ( Start time: 06:15:33 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 6 of 15 ( Start time: 06:15:39 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following

Distribution Promotion Pricing Product

Question # 7 of 15 ( Start time: 06:15:49 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales Declining sales Low profit

Question # 8 of 15 ( Start time: 06:15:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option:

Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Question # 9 of 15 ( Start time: 06:16:11 AM ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:

Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Question # 10 of 15 ( Start time: 06:16:30 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy

Question # 11 of 15 ( Start time: 06:16:37 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 12 of 15 ( Start time: 06:16:43 AM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option: warranty Promotion Labeling Packaging

Question # 13 of 15 ( Start time: 06:16:49 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 14 of 15 ( Start time: 06:16:59 AM ) Total Marks: 1 In term of marketing mix, a television show like Tariq Aziz show is an example of: Select correct option:

Product Price Place Promotion

Question # 15 of 15 ( Start time: 06:17:08 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Question # 1 of 15 ( Start time: 06:20:04 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 2 of 15 ( Start time: 06:20:15 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 3 of 15 ( Start time: 06:20:22 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 4 of 15 ( Start time: 06:20:29 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost

Question # 5 of 15 ( Start time: 06:20:35 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 6 of 15 ( Start time: 06:20:41 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 7 of 15 ( Start time: 06:20:47 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Select correct option:

Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

Question # 8 of 15 ( Start time: 06:20:53 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 9 of 15 ( Start time: 06:20:59 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to

Followers Challengers Leaders Nichers

Question # 10 of 15 ( Start time: 06:21:12 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 11 of 15 ( Start time: 06:21:18 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 12 of 15 ( Start time: 06:21:24 AM ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:

Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Question # 13 of 15 ( Start time: 06:21:38 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers

Question # 14 of 15 ( Start time: 06:21:56 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question # 15 of 15 ( Start time: 06:22:04 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 1 of 15 ( Start time: 06:25:15 AM ) Total Marks: 1 Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option:

Introduction Growth Maturity Decline

Question # 2 of 15 ( Start time: 06:26:07 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 3 of 15 ( Start time: 06:26:13 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 4 of 15 ( Start time: 06:26:20 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 5 of 15 ( Start time: 06:26:25 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 6 of 15 ( Start time: 06:26:31 AM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option: warranty Promotion Labeling Packaging

Question # 7 of 15 ( Start time: 06:26:37 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 8 of 15 ( Start time: 06:26:43 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 9 of 15 ( Start time: 06:26:50 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 10 of 15 ( Start time: 06:26:55 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 11 of 15 ( Start time: 06:27:01 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 12 of 15 ( Start time: 06:27:07 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions

Question # 13 of 15 ( Start time: 06:27:14 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy Executive summary

Question # 14 of 15 ( Start time: 06:27:20 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 15 of 15 ( Start time: 06:27:28 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

Economy Demographics Technology Corporate culture

Question # 1 of 15 ( Start time: 06:30:32 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration

Question # 2 of 15 ( Start time: 06:30:37 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 3 of 15 ( Start time: 06:30:46 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 4 of 15 ( Start time: 06:30:52 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction

Question # 5 of 15 ( Start time: 06:31:00 AM ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept? Select correct option:

Product concept Marketing concept Selling concept Production concept

Question # 6 of 15 ( Start time: 06:32:24 AM ) Total Marks: 1

Actual need Want Satisfaction Demand

Question # 7 of 15 ( Start time: 06:32:30 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 8 of 15 ( Start time: 06:32:37 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 9 of 15 ( Start time: 06:32:43 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 10 of 15 ( Start time: 06:32:49 AM ) Total Marks: 1 All of the following are the examples of unsought goods EXCEPT: Select correct option:

Question # 11 of 15 ( Start time: 06:32:56 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 12 of 15 ( Start time: 06:33:03 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 13 of 15 ( Start time: 06:33:09 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 14 of 15 ( Start time: 06:33:17 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 15 of 15 ( Start time: 06:33:25 AM ) Total Marks: 1

Rapidly rising sales Low sales Declining sales Low profit

Question # 1 of 15 ( Start time: 06:40:37 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Question # 2 of 15 ( Start time: 06:40:44 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing

Question # 3 of 15 ( Start time: 06:40:49 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 4 of 15 ( Start time: 06:40:55 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix

Question # 5 of 15 ( Start time: 06:41:13 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 6 of 15 ( Start time: 06:41:19 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 7 of 15 ( Start time: 06:41:26 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 8 of 15 ( Start time: 06:41:32 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 9 of 15 ( Start time: 06:41:37 AM ) Total Marks: 1 Which of the following is NOT included in product decisions?

Styling Brand name Warehousing Packaging

Question # 10 of 15 ( Start time: 06:41:43 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 11 of 15 ( Start time: 06:41:49 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 12 of 15 ( Start time: 06:41:56 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Question # 13 of 15 ( Start time: 06:42:02 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task

Question # 14 of 15 ( Start time: 06:42:07 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 15 of 15 ( Start time: 06:42:13 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

Economy Demographics Technology Corporate culture

Question # 1 of 15 ( Start time: 06:45:22 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 2 of 15 ( Start time: 06:45:28 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 3 of 15 ( Start time: 06:45:33 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Question # 4 of 15 ( Start time: 06:45:39 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 5 of 15 ( Start time: 06:45:46 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 6 of 15 ( Start time: 06:45:52 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 7 of 15 ( Start time: 06:45:58 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 8 of 15 ( Start time: 06:46:03 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 9 of 15 ( Start time: 06:46:10 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 10 of 15 ( Start time: 06:46:17 AM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option:

Augmented product Actual product Core benefit Specialty product

Question # 11 of 15 ( Start time: 06:46:23 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 12 of 15 ( Start time: 06:46:30 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 13 of 15 ( Start time: 06:46:36 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 14 of 15 ( Start time: 06:46:43 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 15 of 15 ( Start time: 06:46:49 AM ) Total Marks: 1 Which of the following gives the exact position of a company’s product with respect to market? Select correct option:

Market analysis Consumer analysis Macro analysis Micro analysis

Question # 1 of 15 ( Start time: 06:50:12 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage

Question # 2 of 15 ( Start time: 06:50:18 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 3 of 15 ( Start time: 06:50:24 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 4 of 15 ( Start time: 06:50:30 AM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:

Competition Technology Corporate culture Economy

Question # 5 of 15 ( Start time: 06:50:36 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 6 of 15 ( Start time: 06:50:41 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty

Material and parts Consumer products Industrial products Capital items

Question # 7 of 15 ( Start time: 06:50:50 AM ) Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option:

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Question # 8 of 15 ( Start time: 06:50:56 AM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option: warranty Promotion Labeling Packaging

Question # 9 of 15 ( Start time: 06:51:02 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 10 of 15 ( Start time: 06:51:09 AM ) Total Marks: 1 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Select correct option:

Monitoring

Question # 11 of 15 ( Start time: 06:51:17 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option:

Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Question # 12 of 15 ( Start time: 06:51:23 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 13 of 15 ( Start time: 06:51:43 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 14 of 15 ( Start time: 06:51:49 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions

Question # 15 of 15 ( Start time: 06:51:56 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 1 of 15 ( Start time: 06:54:44 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question # 2 of 15 ( Start time: 06:54:50 AM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option:

Augmented product Actual product Core benefit Specialty product

Question # 3 of 15 ( Start time: 06:54:55 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 4 of 15 ( Start time: 06:55:02 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 5 of 15 ( Start time: 06:55:08 AM ) Total Marks: 1 Market –oriented firms focus on: Select correct option:

Retailers Distributors Customers Wholesalers

Question # 6 of 15 ( Start time: 06:55:14 AM ) Total Marks: 1 Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? Select correct option:

Monitoring Forecasting Scenario planning Guerrilla marketing

Question # 7 of 15 ( Start time: 06:55:21 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 8 of 15 ( Start time: 06:55:28 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option:

Sellers Customers Marketers Manufacturers

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 9 of 15 ( Start time: 06:55:35 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place

Question # 10 of 15 ( Start time: 06:55:42 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 11 of 15 ( Start time: 06:55:47 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 12 of 15 ( Start time: 06:56:07 AM ) Total Marks: 1 All of the following are the examples of unsought goods EXCEPT: Select correct option:

Course books Encyclopedia Funeral plots Insurance policy

Question # 13 of 15 ( Start time: 06:56:13 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 14 of 15 ( Start time: 06:56:19 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 15 of 15 ( Start time: 06:56:28 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 1 of 15 ( Start time: 06:59:24 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 2 of 15 ( Start time: 06:59:32 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Select correct option:

Introduction Growth Maturity Decline

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 3 of 15 ( Start time: 06:59:41 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 4 of 15 ( Start time: 06:59:47 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 5 of 15 ( Start time: 06:59:52 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 6 of 15 ( Start time: 06:59:58 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 7 of 15 ( Start time: 07:00:04 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing

Question # 8 of 15 ( Start time: 07:00:13 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

Economy Demographics Technology Corporate culture

Question # 9 of 15 ( Start time: 07:00:20 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 10 of 15 ( Start time: 07:00:28 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 11 of 15 ( Start time: 07:00:34 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 12 of 15 ( Start time: 07:00:40 AM ) Total Marks: 1

Consumer market Business market Global market Government market

Question # 13 of 15 ( Start time: 07:00:47 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 14 of 15 ( Start time: 07:00:53 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 15 of 15 ( Start time: 07:00:59 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Select correct option:

Distribution Promotion Pricing Product

Question # 1 of 15 ( Start time: 07:04:07 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy

Question # 2 of 15 ( Start time: 07:04:13 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 3 of 15 ( Start time: 07:04:20 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question # 4 of 15 ( Start time: 07:04:27 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 5 of 15 ( Start time: 07:04:33 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 6 of 15 ( Start time: 07:04:39 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan?

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 7 of 15 ( Start time: 07:04:45 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:

Product Pricing Promotion Distribution

Question # 8 of 15 ( Start time: 07:04:54 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 9 of 15 ( Start time: 07:05:01 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 10 of 15 ( Start time: 07:05:08 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity

Question # 11 of 15 ( Start time: 07:05:16 AM ) Total Marks: 1 All of the following are the examples of controllable factorsEXCEPT: Select correct option:

Line of business Corporate culture Overall objectives of organizations Competition in the market

Question # 12 of 15 ( Start time: 07:05:23 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option:

Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 13 of 15 ( Start time: 07:05:29 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

Financial summary Executive summary Situation analysis Appendix

Question # 14 of 15 ( Start time: 07:05:35 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option:

Financial requirements Pro-forma income statement Margin analysis Break-even analysis

Question # 15 of 15 ( Start time: 07:05:42 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis Question # 1 of 15 ( Start time: 07:10:19 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 2 of 15 ( Start time: 07:10:25 AM ) Total Marks: 1 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option:

Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget

Question # 3 of 15 ( Start time: 07:10:32 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales Declining sales Low profit

Question # 4 of 15 ( Start time: 07:10:39 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option:

Marketing advantages Environmental analysis Executive summary Marketing implementation

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 5 of 15 ( Start time: 07:10:48 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Select correct option:

Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

Question # 6 of 15 ( Start time: 07:10:54 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 7 of 15 ( Start time: 07:11:01 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? Select correct option:

The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers

Question # 8 of 15 ( Start time: 07:11:07 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 9 of 15 ( Start time: 07:11:16 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 10 of 15 ( Start time: 07:11:22 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 11 of 15 ( Start time: 07:11:27 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 12 of 15 ( Start time: 07:11:33 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Select correct option:

Introduction Growth Maturity Decline

Question # 13 of 15 ( Start time: 07:11:39 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling Brand name Warehousing Packaging

Question # 14 of 15 ( Start time: 07:11:46 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option:

Introduction Growth Maturity Decline

Question # 15 of 15 ( Start time: 07:12:05 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 1 of 15 ( Start time: 07:14:59 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 2 of 15 ( Start time: 07:15:06 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 3 of 15 ( Start time: 07:15:13 AM ) Total Marks: 1 Which of the following is TRUE about marketing concept? Select correct option:

Question # 4 of 15 ( Start time: 07:15:19 AM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing

Question # 5 of 15 ( Start time: 07:15:25 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 6 of 15 ( Start time: 07:15:31 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 7 of 15 ( Start time: 07:15:37 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 8 of 15 ( Start time: 07:15:43 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question # 9 of 15 ( Start time: 07:15:52 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Select correct option:

Product Price Place Promotion

Question # 10 of 15 ( Start time: 07:16:00 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 11 of 15 ( Start time: 07:16:07 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 12 of 15 ( Start time: 07:16:14 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option:

Industrial products Specialty products Unsought products Shopping products

Question # 13 of 15 ( Start time: 07:16:21 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 14 of 15 ( Start time: 07:16:28 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option:

Marketing advantages Environmental analysis Executive summary Marketing implementation

Question # 15 of 15 ( Start time: 07:16:35 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 1 of 15 ( Start time: 07:19:56 AM ) Total Marks: 1 Need becomes ______when they are directed towards a specific object. Select correct option:

Actual need Want Satisfaction Demand

Question # 2 of 15 ( Start time: 07:20:02 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Select correct option:

Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy

Question # 3 of 15 ( Start time: 07:20:11 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales Declining sales Low profit

Question # 4 of 15 ( Start time: 07:20:17 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 5 of 15 ( Start time: 07:20:24 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 6 of 15 ( Start time: 07:20:30 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment

Question # 7 of 15 ( Start time: 07:20:35 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 8 of 15 ( Start time: 07:20:41 AM ) Total Marks: 1 Which of the following gives the exact position of a company’s product with respect to market? Select correct option:

Market analysis Consumer analysis Macro analysis Micro analysis

Question # 9 of 15 ( Start time: 07:20:49 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option:

Retailer Wholesaler Environment Supplier

Question # 10 of 15 ( Start time: 07:20:56 AM ) Total Marks: 1 Which of the following is an example of ancillary service? Select correct option: warranty Promotion Labeling Packaging

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 11 of 15 ( Start time: 07:21:02 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question # 12 of 15 ( Start time: 07:21:09 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 13 of 15 ( Start time: 07:21:16 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specialty Durable

Question # 14 of 15 ( Start time: 07:21:22 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option:

Business analysis Situation analysis Executive summary Mission statement

Question # 15 of 15 ( Start time: 07:21:30 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Question # 1 of 15 ( Start time: 07:24:29 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency Competitive advantage

Question # 2 of 15 ( Start time: 07:24:35 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 3 of 15 ( Start time: 07:24:42 AM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question # 4 of 15 ( Start time: 07:24:48 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix

Question # 5 of 15 ( Start time: 07:24:55 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question # 6 of 15 ( Start time: 07:25:02 AM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option:

Augmented product Actual product Core benefit Specialty product

Question # 7 of 15 ( Start time: 07:25:08 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option:

Reactor Analyzer Defender Prospector

Question # 8 of 15 ( Start time: 07:25:14 AM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Select correct option:

Market challenger Market follower Market nicher Market leader

Question # 9 of 15 ( Start time: 07:25:21 AM ) Total Marks: 1

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers Leaders Nichers

Question # 10 of 15 ( Start time: 07:25:41 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Select correct option:

Market nicher Market leader Market follower Market segment

Question # 11 of 15 ( Start time: 07:25:48 AM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion

Question # 12 of 15 ( Start time: 07:25:55 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers Leaders Followers Nichers

Question # 13 of 15 ( Start time: 07:26:06 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Select correct option:

Rapidly rising sales Low sales

Question # 14 of 15 ( Start time: 07:26:13 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 15 of 15 ( Start time: 07:26:19 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option:

Product Cost Product Value Product need Product Satisfaction

Question # 1 of 15 ( Start time: 07:29:21 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question # 2 of 15 ( Start time: 07:29:29 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Select correct option:

Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy

Question # 3 of 15 ( Start time: 07:29:34 AM ) Total Marks: 1 Which of the following is also called an Export market?

Consumer market Business market Global market Government market

Question # 4 of 15 ( Start time: 07:29:40 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower

Question # 5 of 15 ( Start time: 07:29:46 AM ) Total Marks: 1 Need becomes ______when they are directed towards a specific object. Select correct option:

Actual need Want Satisfaction Demand

Question # 6 of 15 ( Start time: 07:29:52 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Select correct option:

Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis

Question # 7 of 15 ( Start time: 07:29:58 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage Sustainable competitive advantage Core competency

Question # 8 of 15 ( Start time: 07:30:06 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Select correct option:

Business analysis Situation analysis Executive summary Mission statement

Question # 9 of 15 ( Start time: 07:30:12 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option:

Mid-term planning Short-term planning Annual market planning Strategic market planning

Question # 10 of 15 ( Start time: 07:30:18 AM ) Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 11 of 15 ( Start time: 07:30:26 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option:

Title page Market analysis Marketing strategy Executive summary

Question # 12 of 15 ( Start time: 07:30:32 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop?

Introduction Growth Maturity Decline

Question # 13 of 15 ( Start time: 07:30:39 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 14 of 15 ( Start time: 07:30:45 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option:

Business plan Production plan Market plan Selling plan

Question # 15 of 15 ( Start time: 07:30:52 AM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option:

Introduction Growth Maturity Decline

Question # 1 of 15 ( Start time: 07:34:03 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience

Question # 2 of 15 ( Start time: 07:34:11 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 3 of 15 ( Start time: 07:34:18 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question # 4 of 15 ( Start time: 07:34:23 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option:

Bad – mouth Word of mouth Bad impression Unfavorable products

Question # 5 of 15 ( Start time: 07:34:30 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 6 of 15 ( Start time: 07:34:37 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?

Product Price Promotion Place

Question # 7 of 15 ( Start time: 07:34:44 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option:

Marketing mix Promotion mix Offering mix Product mix

Question # 8 of 15 ( Start time: 07:34:50 AM ) Total Marks: 1 Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 9 of 15 ( Start time: 07:34:57 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? Select correct option:

It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 10 of 15 ( Start time: 07:35:03 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

Followers Challengers

Question # 11 of 15 ( Start time: 07:35:25 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question # 12 of 15 ( Start time: 07:35:31 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage Maturity stage Decline stage

Question # 13 of 15 ( Start time: 07:35:39 AM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option:

Introduction Growth Maturity Decline

Question # 14 of 15 ( Start time: 07:35:45 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 15 of 15 ( Start time: 07:35:52 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Select correct option:

Intensification Diversification Harvesting Vertical integration

Question # 1 of 15 ( Start time: 07:38:38 AM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market Global market Government market

Question # 2 of 15 ( Start time: 07:38:44 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports

Question # 3 of 15 ( Start time: 07:38:50 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Select correct option:

Broad Weak Task Competitive

Question # 4 of 15 ( Start time: 07:38:55 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage

Question # 5 of 15 ( Start time: 07:39:02 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question # 6 of 15 ( Start time: 07:39:09 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Select correct option:

Communication Convenience Cost Solution

Question # 7 of 15 ( Start time: 07:39:16 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option:

Place Price Promotion Product

Question # 8 of 15 ( Start time: 07:39:22 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option:

Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com Composed & Solved Hafiz Salman Majeed & Aysha Mirza & Maha Shah Vu Askari Team www.vuaskari.com/ Question # 9 of 15 ( Start time: 07:39:28 AM ) Total Marks: 1 Need becomes ______when they are directed towards a specific object. Select correct option:

Actual need Want Satisfaction Demand

Question # 10 of 15 ( Start time: 07:39:34 AM ) Total Marks: 1 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Select correct option:

Product oriented Market oriented Sales oriented Production oriented

Question # 11 of 15 ( Start time: 07:39:41 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Select correct option:

Core product Actual product Augmented product Specialty product

Question # 12 of 15 ( Start time: 07:39:48 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 13 of 15 ( Start time: 07:39:54 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy Market dominance strategy

Question # 14 of 15 ( Start time: 07:40:00 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:

Production concept Marketing concept Selling concept Product concept

Question # 15 of 15 ( Start time: 07:40:06 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Select correct option:

Introduction Growth Maturity Decline

Note: Solve these papers by yourself This VU Group is not responsible for any solved content www.vuaskari.com