December 12, 2011 Issue 272 PPM: See Spots Run Thanks to a study presented at last week’s Arbitron Client Conference, we can all stop obsessing about where stopsets are placed and how many spots they contain. Or can we? during commercial breaks – a result which Jam Packed: Last week’s KILT/Houston 10 Man Jam artists visit with station sta!ers backstage. Pictured (l-r) are KILT’s Erin Austin and Mark Adams; Clay Walker and Martina McBride; the station’s Brooke Meris; Stoney LaRue; Josh Abbott; The JaneDear girls’ Susie Brown and Danelle what’s changed, if anything? And what Leverett; and KILT’s Steve Rixx. does it mean, particularly for Country? First, the details: What Happens When ACAs Wrap: Fletcher Foster Last week’s American Country Awards on FOX-TV the Spots Come On: 2011 Edition increased ratings, but the show was not without criticisms from between Coleman Insights, Arbitron and Media Monitors. some in the industry. Country Aircheck spoke with Fletcher Foster, one of the CA: Ratings were up 33% over the show’s FF: that the study isn’t about retention of the discrete audience that pumped about country being on the network. certain amount of churn – both in and out. curious. This year was better balanced between awards and (continued on page 6) ©2011 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected]
December 12, 2011 Country Aircheck Weekly Page 3 hours, which is huge. One thing they wanted was a countdown PAGE THREE PIC based Artist of the Decade really worked. for that, and it was a great idea in retrospect. to do with the anticipation of that countdown. You’ve said in the past that radio is Fletcher Foster Hair Club For Them: Jo Dee Messina visits the pre-follicly challenged crew at WWYZ/Hartford of (l) Jay McCarthy (jay.mccarthy@biggerpicturegroup. com) and Mike Moore ([email protected]) on the eve of Moore’s 2000 departure for WSIX/Nashville. Have images of a time when you still posed a challenge to barbers? Send them to [email protected]. We had a lot of comments from people that the script was a lot smoother this year than last. We kept the dialogue short and There’s always stuff in retrospect that you would do differently. You commit to some things that don’t necessarily year’s show was really a test leading into X Factor. This year challenging because we’re trying to create a new template. Programming Note This issue is the last full Country Aircheck Weekly Weekly American Idol Employ listing of job seekers, but no music and wish to be included, send your contact info and most recent work history to news@ countryaircheck.com ©2011 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] December 12, 2011 Country Aircheck Weekly Page 4