California—Salinas-Monterey Valley Lake Oil rnts Et. DORADO
rus.Her ets KSBW GRANTED: 10/13/98 .e.5 • • Sacramento Ch. 8 •Vacavoll SACRAMENTO *airfield
Network Service: NBC. SOON V I •• TLEOLUN Licensee: Hearst-Argyle Stations Inc., 959 8th Ave New York, NY 10019. OVER
anc SAN !CtOUt Studio: 238 John St., Salinas, CA 93901. • n Leandro, L ertnore an Francisco Pleasanton Phone: 408-758-8888. Fax: 408-424-3750. edwood Cr S . Ihr %Atwater MAPPO E-mail: [email protected] • • •Gusteke Merced, MERC 0 Technical Facilities: Channel No. (180-1868 MHz). Authorized power: 158-kw visual, ,GRADE A Owchilla 34.7-kw aural. Antenna: 2934-ft above ay. terrain, 1554-ft. above ground, 4041-ft. Os • above sea level.
Latitude 37 0 03' 30" GRADE B
Longitude 121° 46' 33" SAN BEN, 0
Holds CP for change to 245-kw max. visual, 2316-ft. above ay. terrain, 217-ft above ground, 3294-ft. above sea level, lat. 36° 45' 23", long. 121° 30' 05", transmitter to Freemont Peak, approx. 10-mi. NE of Salinas. BPCT-980828KE.
Me wl Transmitter: Approx. 20-mi. ofS San Jose in Santa Cruz Mountains.
FCC Proposed Digital Channel Number: Ch. 43. •LakeiVaornrento
Miles •El Paso de 14 re.so Note: Latitude and longitude coordinates shown are based on the North American Datum 0 \ ^ii":= 70 of 1927 (NAD 27) as currently required by the Mass Media Bureau of the FCC.
.' MM MIMI T Soit.ut5 08 ,9,0 •San Lots Obispo Multichannel TV Sound: Stereo only.
2001 ',Narren Communicatl,ns Neos Satellite Earth Stations: Harris, 6.1-meter: RCA Americom, 3.6-meter Ku-band: Harris, M/A-Corn receivers. Carol Pires, Business Manager.
News Service: AP. Theresa Wright, Community Affairs Manager.
Ownership: Hearst-Argyle Television Inc. (Group Owner). Jim Grimes, Chief Engineer.
Began Operation: September 11, 1953. Started as share-time outlet with KMBY-TV, Randy Foulds. Creative Services Director. Monterey, on February 2, 1955 FCC approved deal for to it buy merge& with KMBY-TV (Television Digest, Vol. 1045, 11:6). Sale to John Blair Co.& approved by FCC Febru- Rates: On request. ary 14, 1979 (Vol. 18:3). Sale to Gillett Holdings Inc. approved by FCC December 30, 1986. Transfer to Trustee granted September 1. 1992. Sale to EP Communications ap- City of License: Salinas Station DMA: Monterey-Salinas Rank: 118 proved May 26, 1994. Sale to Smith Broadcasting Partners approved November 21,
1995. Sale to SunRise Television from Smith Broadcasting Partners approved by FCC Circulation 0 2000 Nielsen Coverage based on Nielsen study January 16, 1997 (Vol. 36:46). Station, along with SunRise Television's WPTZ WNNE& was swapped for Hearst-Argyle's WDTN WNAC-TV& (Vol. 38:8). FCC approved deal Grand Total Cable Non-cable Total July 1, 1998. TV Households TV Households TV Households Estimated Station Totals° 551,250 442,630 993.880 Represented (sales): TeleRep Inc Average Weekly Circulation (2000) 163,665 96,754 260,419 Average Daily Circulation (2000) 129,452 Represented (legal): Hogan & Halton LLP. Station DMA Total Cable Non-cable Total Personnel: TV Households TV Households TV Households Estimated Station Totals* 174,880 53,750 228,630 Joseph W. Heston, President & General Manager. Average Weekly Circulation (2000) 127,157 28,486 155,643 Average Daily Circulation (2000) 89,195 Wendy Hillan, General Sales Manager. Other DMA Total Cable Non-cable Total Jeff Klayman, Local Sales Manager. TV Households TV Households 7V Households
Estimated Station Totals* 376.370 388,880 765,250 Diane Schreck, Regional Sales Manager. Average Weekly Circulation (2000) 36,508 68,268 104,776 Average Daily Circulation (2000) 40,256 Lawton Dodd, News Director.
*Estimated station totals are sums of the Nielsen TV and Cable TV household estimates for each county whichin the sta- Rod Maciel, Operations Manager. tion registers viewing of more than 5% as per the Nielsen Survey Methods
A-174 TV & Cable Factbook No. 69