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palawa lugganah –– Tasmania’s next great, multi-day holiday experience palawa lugganah — footmark of blackman palawa lugganah is an adventure through river, forest, coast and lagoon landscapes, travelling from town to town, meeting locals and enjoying regional food and hospitality. The track leads the traveller on a fascinating journey, immersing them in the natural world and Aboriginal culture that have jointly existed for 45,000 years. 1 palawa lugganah –– Tasmania’s next great, multi-day holiday experience Outline Palawa lugganah is a multi-use track that allows tourists to travel off road and immerse themselves in the natural Because cycle-touring and trail-running are environment. The track offers a increasingly popular, the track will be diversity of landscapes, from rural marketed for this burgeoning tourism demographic. Overnight bushwalking is scenery through river, forest, coast and well catered for in Tasmania: it brings low lagoons to the most southern beach in returns to local economies, and appeals to Australia. Each night travellers will a relatively-small and comparatively- enjoy the local food and hospitality of declining section of the population. By towns along the way. contrast, a smooth, rolling cycle track will be accessible to a wide range of abilities. Electric bikes will broaden the appeal for both kids and adults. This new track will palawa lugganah has strikingly beautiful deliver a constant stream of travellers to landscapes, rich cultural history, and small business in existing towns and bring connects with friendly local communities. strong returns to drive investment in the What makes it a unique and unforgettable local economy. There are immense, on- holiday is the high-end audio and visual going benefits to the community from this presentation of a narrative that integrates self-sustaining, eco-tourism product. the whole experience. palawa lugganah is a flexible and inclusive The track will explore the 45,000 years of experience, which will welcome all the continued cultural connection to land and creative energy that small tourism sea of the lyluequonny & melukerdee business has to offer. Distances are short people and how their cultural values have enough that travellers will have time to survived colonialism. It will show how enjoy the local treats such as water sports, resilient culture is and pose the question of characterful shops, boat building, side how current cultural values can be walks and museums, as well as local food changed to arrest global warming. This and accommodation. A family can holiday will be conveyed through an augmented together but choose activities based on reality presentation on the palawa personal interests. The system also has lugganah app and will make this a holiday immense capacity for expansion. In so rich that word of mouth will ensure its contrast to bush camping where large popularity. numbers diminish the experience, in a town they make for a holiday atmosphere The palawa lugganah track will tranform and add to the fun. the Huon Valley from a day trip to a major tourist draw card for Tasmania. Its This European-style trekking experience, proximity to Hobart means it’s easy to accessing wild and rural landscapes and access, but far enough away to feel like an finishing in quaint townships will be an adventure. Add to this Huon Valley experience like no other in Australia. hospitality, the fun of cycling, beautiful and Visitors will get to know the warmth of the varied landscapes and a fascinating locals, appreciate the gourmet food and cultural experience and you have a world- enjoy the intimate accommodation that class tourist offering. can only be supplied by locally-owned and operated businesses. 2 palawa lugganah –– Tasmania’s next great, multi-day holiday experience understanding of their sophistication and complexity. A new story, revealed through Palawa lugganah is well-placed to diaries of early explorers, describes a become the next Tasmanian iconic culture with sustainable agriculture and multi-day holiday as highlighted by the aquaculture, flourishing for tens of thousands of years through changing following benefits:- climates. Benefit 1: Strikingly beautiful landscape SETAC will deliver an authentic narrative through audio visual and augmented The track traverses five distinctly different reality via the palawa lugganah phone landscapes in the Huon Valley, some app. largely unknown. Day One: The majesty of the Huon River as it flows through a charming rural Benefit 3: Connection to community landscape past historic Franklin with its Experiencing the atmosphere of the towns boats and the picturesque timber town of of the Huon is something that is known to Geeveston. appeal to visitors. Read any reviews and Day Two: Forests protected for you will understand the popularity of this Wedgetailed Eagle habitat and panoramic connection. views to Bruny Island and across the South West showing the awe-inspiring scale of The Huon produces wine and ciders and Tasmania’s wild areas. extraordinary food. Couple this with small town friendly atmosphere and visitors Day Three: An unspoiled coastline, with from the city will enjoy the complete spectacular headlands and white beaches package of warm communities living that are a speciality of Tasmania. regional lives. Day Four: Southport Lagoon Conservation area with its backdrop of heavily forested mountains – the jewel of the south. Benefit 4: Broad visitor appeal Day Five: The world heritage listed and palawa lugganah’s key strength is the wild Southern coast of Tasmania with the diversity of visitors that it will attract. swell rolling in from Antarctica. The fun of cycling will appeal to many who would not usually venture into the bush. Benefit 2: An authentic narrative The exercise is not arduous and can easily be assisted by electric bike technology, Tourists are looking for an authentic thus opening the track to a new cultural experience. This is a journey demographic for Tasmanian tourism. This that explores a 45,000-year history of demographic is identified as one of the human connection to place. Travellers best for financial return to the region. will retreat from their city life, through The fact that it connects with and allows progressively smaller towns, into a natural time for all the other tourist attractions and timeless land and seascape. along the route gives a richness of Palawa lugganah will explore the role of experience that encourages the broadest cultural values in shaping our future. possible tourist market to the Huon Valley. When the lyleuquonny and European People can determine the duration and peoples met at Black Swan Lagoon in 1792 difficulty of the journey. They can choose there was an extraordinary and beautiful the cost depending on their budget and sharing of cultures. The subsequent priorities. This flexibility ensures value for cultural domination of Aboriginal societies money at many levels. through colonisation has obscured our 3 palawa lugganah –– Tasmania’s next great, multi-day holiday experience The proximity of palawa lugganah to provide free and vastly-improved Hobart – with the trail head less than one walking and cycling tracks for locals hour drive from the airport - makes it provide an affordable, regular bus easily accessibile to both local, mainland service from Cockle Creek to Huonville and international visitors. bring tourists to existing towns without clogging the roads and Benefit 5: Wide community support carparks. SETAC has consulted with its members and there is strong support for this project from the local Aboriginal community. Benefit 6: Strong economic benefits Support for the palawa lugganah project is palawa lugganah will bring visitors to an almost unanimous among the wider economically depressed regional area and communities of the Huon Valley and will support and strengthen new and instantly recognised for its potential by existing businesses. It is achievable within retail and tourist business owners. budget and will deliver $17 million per year to the community boosting People recognise it as a major positive employment along the track. contributor to employment, which will: support many small businesses rather than just one big business Benefit 7: Cohesive Tourist System bring patrons to galleries, crafts, retail, palawa lugganah is a system that has huge food and beverage outlets potential for expansion. Tracks connecting enhance the Huon brand through sale to Hobart, Cygnet and Bruny are in the of local produce. design phase. The expansion of carrying capacity can be achieved without bring patrons to existing tourist damaging the scenic amenity that is the activities (kayaking, sailing, wildlife Tasmanian attractor and without being tours) limited by small country roads and limited parking. Target Demographics Tasmania is developing an international reputation as an outdoor tourism destination. Palawa lugganah caters for two of the most popular outdoor activities – day walking and cycle touring. It is a new and fresh approach and will have broad appeal and attract a different demographic who will inevitably extend their stay and add value to statewide tourism. 4 palawa lugganah –– Tasmania’s next great, multi-day holiday experience Cycling, day walking or overnight bush-walking? Statistically, the growth area for nature tracks is in day walking and cycling. Of the 600,000 visitors to Tasmania who went bushwalking in 2017-18, only 43,000 undertook an overnight walk, which is a decrease of 9.8% over the preceding 12 months. The growth area was in day walking which increased by 4.5%. During the same period, the number of visitors who came to Tasmania to cycling grew by 10.4% despite the lack of cycling infrastructure. This indicates that the cycling market is growing while the overnight hiking experience has peaked. 2017 statistics show 3.47 million Australians are riding a bicycle in a typical week1 and 81% of them ride for recreation rather than transport2. With cycling as the fourth most popular physical activity for adult Australians3 there is plenty of scope for cycle tourism in Tasmania.