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Shophouse---Tenant-Profile.Pdf TENANT PROFILE ShopHouse is a tribute to the inspiring food culture of Thailand, Vietnam, Malaysia, and Singapore. ShopHouse opened in 2011, but their story actually goes back to 1993, when Steve Ells founded Chipotle and set out to change food culture. For over 20 years, Chipotle has shown that food served fast can be made from delicious ingredients that are sourced responsibly and prepared using classic cooking techniques. Along the way, Chipotle realized that their commitment to Food With Integrity could extend beyond burritos. ShopHouse builds on Chipotle’s vision for the future of fast food by bringing Chipotle’s service format and food philosophy to the vibrant culinary tradition of Southeast Asia. The food culture of Thailand, Vietnam, Malaysia, and Singapore is eye-opening and inspiring, with a focus on fresh, expertly prepared, and affordable fare that can be eaten every day. ShopHouse pays tribute to the region’s flavors by balancing fresh, responsibly sourced ingredients that take hours to prepare and just seconds to come together in any combination. MENU START WITH RICE, NOODLES, OR SALAD JASMINE RICE BROWN RICE CHILLED RICE NOODLES SALAD The aromatic staple of kitchens Steamed whole grain rice with a A refreshing complement to fiery Baby kale mixed with crunchy and throughout Southeast Asia. subtle nutty flavor. sauces and sizzling vegetables. slightly sweet napa cabbage. ADD ONE MEAT OR TOFU ADD ONE VEGETABLE GRILLED CHICKEN SATAY GRILLED STEAK LAAB Responsibly Raised® chicken mari- Responsibly Raised® steak rubbed BROCCOLI CHARRED CORN nated overnight in coconut milk, with dry spices, and grilled with With preserved chilies and vinegar. With garlic and sesame. lemongrass, spices, and herbs. lime, fish sauce, and toasted rice. PORK & CHICKEN MEATBALLS ORGANIC TOFU GREEN BEANS BUTTERNUT SQUASH & Responsibly Raised® pork and Organic tofu from Hodo Soy Bean- With roasted chili jam and crispy THAI BASIL chicken mixed with fresh herbs ery tossed with ginger, tamarind, shallots. With garlic, chilies, and and roasted until golden brown. and cilantro. fresh Thai basil. ADD ONE SAUCE TOP IT OFF TAMARIND VINAIGRETTE GREEN CURRY* GREEN PAPAYA SLAW* PICKLED VEGETABLES A tart and sweet sauce combining A coconut milk curry with both Chilled green papaya, carrot, and Daikon, carrot, and cucumber in a tamarind, lime, and ginger. sweetness and spice. cucumber tossed with peanuts, tart and tangy Singaporean-style lime juice, tamarind, and fish brine. sauce. SPICY RED CURRY* PEANUT SAUCE HERB SALAD A coconut milk curry that gets its A mild sauce made from roasted A handful of fresh cilantro and serious heat from fiery chilies. peanuts, coconut milk, lemongrass, Thai basil. and palm sugar. ADD GARNISHES TOASTED RICE CRISPY GARLIC CRUSHED PEANUTS THAI CHILIES STORE PHOTOGRAPHS AWARDS & ACCOLADES TIME-OUT L.A. - CRITIC’S PICK FOR FAST FOOD SPOT Santa Monica Location LA WEEKLY – BEST FAST CASUAL CONCEPT 2013: Winner TRIP ADVISOR – CERTIFICATE OF EXCELLENCE 2014 Ranked #199 out of 2,721 Restaurants in Washington DC “Probably the most non-hidden gem in all of Santa Monica” — Michael Ryan, Santa Monica Daily Press PRESS CHIPOTLE EXPANDS SHOPHOUSE CONCEPT Company has signed four leases in Washington, D.C., and Los Angeles markets Jun 3, 2013 — By Lisa Jennings Chipotle Mexican Grill Inc. said on Monday that it has signed The company expects to open between 165 and 180 Chipotle four leases in the Washington, D.C., and Los Angeles markets restaurants this year. for its new ShopHouse Southeast Asian Kitchen concept, In a call with analysts, Ells said at the time the chain also bringing the planned locations to eight by mid 2014. offered sampling of ShopHouse dishes at company-sponsored The Denver-based chain opened the first of its fast-casual “Cultivate” festivals in various cities last year. Asian restaurants in Washington in 2011 on Dupont Circle “We are really pleased with the response so far,” he said, but and plans to open a second there in a few weeks in nearby the company would not ramp up growth for ShopHouse until Georgetown. Two more units are under construction in the Los “we feel like the teams are ready, the customer acceptance is Angeles area, in Santa Monica and Hollywood. ready, the awareness is ready.” Chipotle said it is planning to add another four of the Wall Street analysts have expressed optimism that ShopHouse ShopHouse restaurants to both markets. offers Chipotle another huge growth opportunity. Steve Ells, founder, chair and co-chief executive of Chipotle, In a report Monday, Stephen Anderson of Miller Tabak + Co. said the response to the ShopHouse concept has been similar LLC, wrote, “Although we do not expect ShopHouse to grow to that of Chipotle in its early days. “People love the food as large as the flagship Chipotle at this time, we contend and the experience, and appreciate that we are giving them the company can open as many as 300-400 ShopHouse something that is unique and flavorful, and doing it in a way locations in the next 10 years in urban/downtown and campus that is accessible and affordable,” he said in a statement. locations, given what we think is its strong appeal to younger The newest leases signed include locations in Los Angeles’ demographics.” Westwood neighborhood, near UCLA, as well as one in Anderson pointed to cities like Chipotle’s hometown of Bethesda, Md., a suburb of Washington. The company plans to Denver, Chicago and San Francisco as possibly next in line for open both units this year. Shophouse locations. Those cities are also hosting Cultivate In addition, the company plans to open two more units in the festivals this year. D.C. area by mid 2014: One downtown on 7th Street and one in Rockville, Md., another D.C. suburb. ShopHouse is designed to follow the same model as Chipotle, with guests building their meal as they walk the service line. Rather than burritos, however, the options at ShopHouse include Southeast Asian-inspired rice and noodle bowl dishes with marinated meats, spicy sauces, and herbs and vegetables. After Chipotle’s most recent earnings report in April, Ells said the company wasn’t accelerating growth yet but was still “planting seeds” for the concept. The primary focus remains the Mexican-inspired Chipotle brand, which has 1,450 locations in the North America and Europe, he said. http://nrn.com/fast-casual/chipotle-expands-shophouse-concept CHOP’T GIVES CHIPOTLE OPENS ASIAN EATERY IN CHALLENGE TO PANDA EXPRESS September 15, 2011 — by Leslie PattonRobin Ajello Sept. 15 (Bloomberg) -- Chipotle Mexican Grill Inc. opens its Menu Fiddling first Asian-themed restaurant today in Washington as the Co-Chief Executive Officer Steve Ells, a classically trained company moves to expand beyond burritos. chef, opened the first Chipotle in 1993. He has been cooking and fiddling with the ShopHouse menu for about a year, ShopHouse Southeast Asian Kitchen will open to the public in Arnold said. At the chain, diners can top off noodle bowls with the city’s DuPont Circle, Chris Arnold, a Chipotle spokesman, several different curry sauces, a tamarind vinaigrette or Asian said in an interview yesterday. ShopHouse customers will pickles. move along a line and customize their food in a format similar to a Chipotle store, he said. The first ShopHouse will have a rustic appearance, with earth tones and a few splashes of bright colors mimicking “There’s never a sure thing Southeast Asian spices, Arnold said. The decor -- exposed- bulb lights and teak-like seating -- is “very minimal” he said. with a restaurant concept, The company also imported a Coca-Cola Co. machine from but I wouldn’t bet against Thailand for the store. them.” “We always design restaurants in a way that says something about the food,” Arnold said. The shop was inspired by stores It will take a “substantial amount of time” for ShopHouse to in Thailand, Malaysia and Vietnam where families live upstairs rival Chipotle, said Bart Glenn, an analyst at D.A. Davidson & and run their restaurants or markets on the ground level, Co. in Lake Oswego, Oregon. “There’s never a sure thing with Chipotle said earlier this year. a restaurant concept, but I wouldn’t bet against them.” Glenn advises buying the shares. Asian Dining Sales at limited-service Asian restaurants grew 5.9 percent Instead of beans and tortillas, diners will choose between last year, faster than any other menu category, according to rice and noodles topped with ingredients such as chicken Technomic. This year, sales at Asian dining spots are expected satay, tofu, pork meatballs, Chinese broccoli and eggplant, to rise 5 percent, compared with 4 percent for all limited- Arnold said. The bowls will sell for $6.50 to $7.50, compared service restaurants. with $7 to $8 for a Chipotle burrito. The chain also will have traditional banh mi Vietnamese sandwiches with green papaya Chipotle operates more than 1,100 U.S. stores. Revenue slaw and chopped peanuts. climbed 22 percent to $571.6 million in the quarter ended June 30, the Denver-based company said in July, marking Chipotle’s new Asian concept will be taking on the likes the fifth straight quarter in which sales increased at least 20 of Panda Express and Pei Wei Asian Diner, which last year percent. accounted for the biggest share of U.S. dollars spent at limited-service Asian chains. Panda Restaurant Group Inc., Chipotle rose 24 cents to $316.15 at 4:07 p.m. in New York which operates about 1,400 Panda Express locations in Stock Exchange composite trading. Last year, the shares more the U.S. and Puerto Rico, had $1.4 billion in sales last year, than doubled and were the best performing in the Standard according to Chicago-based researcher Technomic Inc.
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